In-depth knowledge for sustainable brand management

Behind every brand lies a vision – –: with the right strategy, it becomes visible. Here you’ll find insights into sustainable design, honest marketing and well-thought-out brand communication, drawn directly from real projects and real-world experience. Insights you can put to use straight away for your own brand – –, without any jargon.

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Generosity as a business strategy: how 2bu design puts its values into practice

Generosity is often seen as a nice gesture –, but not as a business strategy. At 2bu design, we see things differently. We have established clear ways of recognising trust, recommendations and social engagement without compromising our values. Why we…

innocent transforms a simple, sustainable idea into a Love Brand

Smoothies, little jokes on the packaging and a halo in the logo: Innocent Drinks is one of the most likeable brands in Europe. But behind the charming tonality lies a well thought-out strategy. Innocent combines sustainable entrepreneurship, transparency and...

Oatly: How humour and tone of voice became the most powerful brand strategy

Oatly shows how language can become a brand stage. Not loud, not smooth - but cheeky, self-deprecating and clever. As a designer, my heart beats not only for the bold visual branding, but especially for the unique brand language that Oatly consistently...

Pilar Font – Art-déco typography for strong brand identities

Pilar is a geometric sans serif display typeface, inspired by European Art Deco and made for big appearances. Headlines, logos, campaigns – everything that needs to show attitude. With four stylistic sets and several glyph variants per letter...

Forager Font - Expressive display font for bold branding with attitude

Forager is not a typeface for quiet brands. It is loud, organic and deliberately experimental. Inspired by psychedelic rock, natural forms and the design aesthetics of the 70s, it combines flowing Art Nouveau elements with the clarity of sans serif typography. There...

Call-to-actions in social media - how sustainable brands get people to take action

Social media without a call to action is like a good conversation without a conclusion. Nice, but without consequences. Call-to-actions (CTAs) help your community understand what they can do with your content: react, save, continue reading or get in touch. Especially for nac...

Understanding website hosting: Which solution suits you and your budget

Hosting is more than just a technical detail. It determines performance, security, SEO, maintenance costs - and how peacefully you sleep at night. Many companies host their website with large providers such as Strato, IONOS or All-Inkl without realising ...

Benton Modern - classic serif font for editorial design with attitude

Benton Modern is a font for content. For long texts. For brands that have substance. Originally developed for large daily newspapers, it stands for legibility, calm and journalistic clarity. Not a trend font. But a solid typographic find...

Which file formats does my branding need?

If you want to look professional, you not only need a good logo, but also the right files for it. PNG, JPG, SVG, EPS - sounds like a secret code, but it's not that complicated. We'll show you which file formats you need and when, explain the difference between...

The 5 phases of the customer lifecycle - explained for sustainable companies

The customer lifecycle describes all the phases that your customers go through - from the first curious encounter with your offer to the firm commitment to your brand. And because we at 2bu design not only sell, but also build relationships, we see the customer...