Strong brands attract customers almost automatically
When branding is clear and authentic, appeal is almost self-evident. That's exactly what we work on: We combine strategy, design, communication and services to create a strong brand identity step by step – across all channels. In this way, branding becomes the basis for marketing that requires less pressure and still achieves more impact.
Service portfolio
Value-based brand development through to implementation
We connect Brand strategy, Design, Communication and scalable Brand services to create a clear overall process: from positioning and a consistent visual image to effective content and efficient templates. The result is a brand that is understood, remains recognisable and works in the long term.
Strategy
Naming | Core | Positioning | Persona | Communication | Architecture | Partnerships & Sponsoring
Design
Logos | Colours | Typography | Imagery | Pictograms | Illustrations | Design System | Tables & Diagrams | Infographics | Patterns | Motion | Icons | Maps | Digital Design System
Communication
Website | Blog | Social Media | Stationary | Newsletter | Digital Advertisement | Office Materials | Freebies | Landing Pages | Shop | Print Material | Sales Material | Google Ads | Print Advertisement| PR | Fairs & Exhibition | Enviroment | Signage | Packaging | Direct Mail | Loyalty Measures | Merchandising | Clothing | Point of Sale | Editorial | E-Learnings | Products
Service
Strategy Guideline | Design Guideline | Touchpoint Guideline | Brand Training | Brand Movie | Awards | Adobe Library
Our core offer
Becoming visible as a brand with strategic branding & marketing
A clear strategy brings strong branding
At the Branding is about specifically shaping the perception of a brand. As experts we give your brand a new dimension based on a well-founded Brand strategy, their individual Look & feel - from the logo to the content design. To give your brand its very own Personality we rely on the strategy of the 12 Archetypes. Based on the selected character, we develop the Branding as the face of the brand. A standardised Sound for the Marketing communication can be derived from the character.
Professional websites with WordPress & WooCommerce
The Website is the basis for every company - this is where all the threads come together. WordPress as a content management system is suitable for small and medium-sized companies. Websites. In combination with the Divi-Theme we realise your ideas quickly and inexpensively. The Divi website also offers the advantage that it Adaptations by laypersons facilitates. It can be supplemented around a small WooCommerce Shop or other payment systems. On request, we can also realise individually programmed Websites and shops.
More sales through suitable marketing concepts
Whether a company is successful today depends heavily on a clear Social media strategy from: What should the website look like, which content belongs on which channel, what are the goals - and how do they complement each other? Newsletter, Marketing funnel and Social Ads each other to turn visibility into sales? With harmonised tools, a clear concept and ready-to-use Templates we support your company with effective and efficient implementation.
Care packages – the must-have for successful brands
We focus on long-term collaboration so that your brand grows sustainably and remains strategically on the right track. That's why, in addition to the templates, we also offer Training courses for you and your team and Care packages for individual topics. So you decide for yourself whether you want to Website independently in the future or whether we should, for example, maintain your Content or the Social Media Marketing for the brand – gladly include authentic business and product photography.
Core competences
Specialised in branding and marketing
Strategic social media marketing
Good Social Media Marketing lives from creative content that Target group clearly communicate the added value of your products or services. This includes both the appropriate Content as well as the appealing Graphic processing. Both must perfectly match the User behaviour on the respective channel and to your Target group to maximise reach, interaction and impact.
Sustainable branding
A modern Corporate Design must today both digital as well as printable work. Clear rules are important, but contemporary brand identities are increasingly Flexible and leave room for creative customisation. A strong design is also possible without Logo recognisable and creates a multimedia brand experience, that works across all channels.
SEO-optimised WordPress website
We rely on WordPress as Content Management System in combination with Divi and WooCommerce – offers a flexible and cost-effective solution for modern Websites and smaller Online shops. Thanks to our Divi membershipyou save the licence costs. For existing customers, we can also develop Webdesigns for others CMSlike TYPO3 or Magento. Basically, the following applies: A powerful Content management system is indispensable today for SEO, maintenance and growth of your website. We will be happy to advise you and realise your project professionally.
Templates, care packages & authentic photography
Templates are at the heart of our work – they ensure that brands are consistently implemented and not diluted. As a solo-preneur you can recreate our concepts yourself, for medium-sized companies we create the templates and take over the further implementation on request, and in the Package L your marketing team can use our templates and the Brand Guideline work independently.
We create each template in your preferred programme – InDesign, Canva or PowerPoint. You can use the templates directly and get creative yourself – or conveniently book the realisation. We also offer a weekly 60-minute call for all our customers, in which questions about Fire and Marketing be clarified.
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