Visibility and brand growth through strategic design and communication
A brand wins people over not through promises, but through tangible results. We combine brand strategy, design, communication and scalable brand services to create a cohesive overall image that is compelling and memorable. In this way, visibility is transformed into genuine brand growth – through strategic design and communication.
Your key steps
What really matters for visibility and brand growth
Sustainable branding for ethical brands
Branding is more than just a logo – it’s the feeling that lingers long after the words have been forgotten. We’ll develop your Brand strategy using the method of 12 Archetypes and give your brand a clear Brand Core, a separate Positioning and a standardised Tone of Voice. This results in your Corporate Design –, especially today Designed for digital use, but just as suitable for print, and flexible enough for AI-powered tools. This is how you create sustainable branding that works across all channels and doesn’t need to be reinvented every two years.
Innovative WordPress websites for sustainable businesses
The website is the foundation of every business; – is where everything comes together. We rely on WordPress as Content Management System, combined with the Divi-Theme: fast, affordable and, thanks to our Divi membership at no extra licence cost to you. It can be supplemented with a small WooCommerce Shop. On request, we also develop bespoke solutions in systems such as TYPO3 or Magento. This creates a SEO-optimised website, which you can maintain yourself and which is as enduring as your brand itself.
Authentic business and product photography for real people
Images and videos often convey your brand more effectively than any text – if they really reflect who you are. We create authentic Business and product photography and Video production, which are in line with your branding. Where it makes sense – such as with – to avoid travel or product transport – we also deliberately opt for deceptively realistic AI solutions for a smaller ecological footprint. This ensures your brand is perceived as sustainably produced and long-lasting.
Strategic social media for discerning customers
Effective social media marketing thrives on content that clearly conveys the added value of your brand. We develop your Social media strategy and show how Newsletter, Marketing funnel and Social Adsinterlock. To this end, we supply Templates in InDesign, Canva or the programme of your choice: Self-employed individuals can also create these themselves based on the concept, whilst marketing teams work with the templates and the Guidelines Continue. A weekly 60-minute call ensures results rather than leaving things to chance.
Service portfolio
Our full range of services, from branding to implementation
Strategy
Naming | Core | Positioning | Persona | Communication | Architecture | Partnerships & Sponsoring
Design
Logos | Colours | Typography | Imagery | Pictograms | Illustrations | Design System | Tables & Diagrams | Infographics | Patterns | Motion | Icons | Maps | Digital Design System
Communication
PR | Print Advertising | Stationery | Display Advertising | Google Ads | Trade Fairs & Exhibitions | Editorial | Clothing | Social Media | Website | Blog | Landing Pages | Freebies | Sales Materials | Print Materials | Point of Sale | Environment | Signage | Shop | App | Packaging | Products | Office Supplies | Community Management | Workshops & E-learning | Customer Service | Direct Mail | Loyalty Schemes | Merchandising | Newsletter
Service
Strategy Guideline | Design Guideline | Touchpoint Guideline | Brand Training | Brand Movie | Awards | Adobe Library
Our approach
The 2bu system turns attitude into a strong brand
Our system guides you from the Positioning from a consistent, sustainable brand identity right through to effective content, efficient Templates and groundbreaking Guidelines – for Design and Communication, the real Visibility and sustainable Brand growth achieves.
Strategy
Brand strategy for brands with character
Before anything is designed, it must be clear what your brand actually stands for. We lay the foundations during the strategy phase: Naming, Brand Core, Positioning and Persona –: the answer to the question of who you are and who you’re for. Without this foundation, every logo, every website and every social media post comes across as a loose jigsaw piece with no overarching theme. Strategy brings it all together into a coherent whole that will stand the test of time as your business grows.
Design
Corporate design for discerning target groups
This is where your strategy comes to life. Design conveys what your brand stands for, in Logos, Colours, Typography and a complete Design System – included Pictograms and Illustrations. It’s more than just „a nice logo": it’s the visual language that makes your brand instantly recognisable across every channel. Without a well-thought-out design system, the same question arises with every project: „Does this suit us?"
Services
Guidelines and ongoing brand management for long-term success
When the project ends, the service begins. In the Strategy and Design Guidelines we document everything in such a way that it works even without us, a Touchpoint Guidelines is provided as required. If you don’t want to do everything yourself, you can book our Care packages: ongoing support for Website, Content marketing, Social media or Business and product photography. That way, you decide what to share and what not to.
Communication
Website and social media for an authentic customer base
This is where your brand really connects with people – – at the Website, in Social media, in the Newsletter, on Point of Sale or at Fairs & Exhibitions. Communication ensures that strategy and design are effectively conveyed to your customers in their day-to-day lives. For solo self-employed professionals, this means a clear, consistent brand presence across a few strong channels. For growing businesses, it means a system spanning multiple touchpoints that remains consistent even when implemented by a team.
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