Visibility and brand growth through strategic design and communication
A brand wins people over not through promises, but through tangible results. We combine Brand Strategy, design, communication and scalable brand services to create a cohesive overall image that is compelling and memorable. In this way, visibility is transformed into genuine brand growth – through strategic design and communication.
Your key steps
What really matters for visibility and brand growth
The foundation
Sustainable branding for ethical brands
Branding is more than just a logo – it’s the feeling that lingers long after the words have been forgotten. We develop your Brand Strategy using the 12 archetypes method, thereby giving your brand a clear brand core, its own positioning and a consistent tone of voice. This forms the basis of your Corporate Design – designed primarily with digital in mind today, yet equally suitable for print, and flexible enough for AI-powered tools. This creates sustainable branding that works across all channels and doesn’t need to be reinvented every two years.
Brand strategy based on 12 archetypes
Corporate identity for digital and print
Guidelines for continuing the work
Website
Innovative WordPress websites for sustainable businesses
Photography
Authentic business and product photography for real people
Social media
Strategic social media for discerning customers
Our approach
The 2bu system turns values into strong brands
Our system guides you from positioning through a consistent, sustainable brand identity to effective content, efficient templates and groundbreaking guidelines – for design and communication, which creates genuine visibility and sustainable brand growth.
01
Strategy
What your brand stands for
02
Design
What she looks like
03
Communication
Where she meets people
04
Service
How it stays alive
01 – Strategy
A brand strategy gives your business a clear direction
Brands aren’t invented – they’re discovered. Often, the essence of your brand has long been present within your business. Using the 12 Archetypes method, Naming, Brand Core, Positioning and Persona We’ll highlight what you stand for and who you’re here for. This creates a clear, consistent theme: you’ll find it easier to make decisions, and every logo, every website and every post will reinforce the same brand.
- Naming
- Core
- Positioning
- Persona
- Communication
- Architecture
- Partnerships & Sponsoring
02 – Design
Corporate design makes your brand recognisable everywhere
People trust what they recognise. In design, we translate your strategy into Logos, Colours, Typography, Pictograms and Illustrations. Together, they make up a Design System, which works across digital, print and AI-powered tools. For you, this means your brand looks consistent everywhere. And the question „Does this suit us?“ almost answers itself.
03 – Communication
Brand communication reaches your customers through the right channels
Impact is created wherever people come into contact with your brand: on the Website, in Social media, in the Newsletter, on Point of Sale and on Trade fairs. As a sole trader, you need just a few strong channels that take little time but make a big impact. Growing businesses are provided with a system for multiple touchpoints, enabling the whole team to communicate consistently. After all, not every brand needs to be loud. But every brand should have something to say.
Digital
- Website, blog
- Landing Pages
- Shop
- Social media
- Newsletter
- Community Management
- Display Advertising
- Loyalty Measures
Printed
- Editorial
- Print Advertisement
- Printed material
- Stationery
- Sales Material
- Packaging
- Direct Mail
- Office Supplies
- PR
In the room
- Fairs & Exhibitions
- Point of Sale
- Environment
- Signage
- Clothing
- Merchandising
- Products
04 – Service
Guidelines and care packages ensure your brand’s long-term success
Once the project is complete, the service begins. For teams, we develop a Strategy Guideline, a Brand Guidelines and guidelines for individual Touchpoints. We can also add the following: Fire Safety Training, a furnished Adobe Library and AI services. This ensures your brand remains clearly recognisable, no matter who is working on it at the time. Alternatively, we can manage this for you using our Care parcels ongoing Website, Content marketing, Social media or Photography. You decide what you hand in.
- Strategy Guideline
- Brand Guidelines
- Touchpoint Guidelines
- Fire Safety Training
- Brand Movie
- Workshops & e-learning courses
- Awards
- Adobe Library
- AI services
First steps
Let's find out together how we can strengthen your brand
#01
Book a free initial consultation with us – it’s easy. Together, we’ll look at where your brand currently stands, what challenges you’re facing and what potential your brand holds.
#02
We’ll provide you with a tailored proposal for your next steps – ranging from Brand Strategy and design to communication, right through to suitable services and processes.
#03
Ideally we start with your Branding. Because only a clear brand identity creates the basis for effective Marketing and communication measures, that work in the long term.
No strings attached – just a frank assessment of whether we’re a good match.
German 
English