Services that help your brand grow visibly

A brand doesn’t win people over with promises, but with tangible results. We combine brand strategy, design, communication and scalable brand services to create a cohesive overall identity that wins people over and sticks in the memory, rather than just working for the moment. This is how visibility turns into real growth for your brand.

Our approach

A well-thought-out system that turns your ethos into a strong brand

We connect Brand strategy, Design, Communication and scalable Brand services to a clear end-to-end – process, ranging from positioning through to a consistent, sustainable brand identity, right through to effective content and efficient templates. 

Strategy

Brand strategy for brands with character

Before anything is designed, it must be clear what your brand actually stands for. We lay the foundations during the strategy phase: Naming, Brand Core, Positioning and Persona –: the answer to the question of who you are and who you’re for. Without this foundation, every logo, every website and every social media post is like a loose jigsaw piece without a picture. Strategy brings it all together into a coherent whole that will stand the test of time as your business grows.

Design

Corporate design for discerning target groups

This is where your strategy comes to life. Design conveys what your brand stands for, in Logos, Colours, Typography and a complete Design System – included Pictograms and Illustrations. It’s more than just „a nice logo": it’s the visual language that makes your brand instantly recognisable across every channel. Without a well-thought-out design system, the same question arises with every project: „Does this still fit with who we are?"

Services

Guidelines and ongoing brand management for long-term success

When the project ends, the service begins. In the Strategy and Design Guidelines we document everything in such a way that it works even without us, a Touchpoint Guidelines is provided as required. If you don’t want to do everything yourself, you can book our Care packages: ongoing support for Website, Content marketing, Social media or Business and product photography. This is how you decide how much you want to take on yourself.

w

Communication

Website and social media for an authentic customer base

This is where your brand really connects with people – – at the Website, in Social media, in the Newsletter, on Point of Sale or at Fairs & Exhibitions. Communication ensures that strategy and design are effectively conveyed to your customers in their day-to-day lives. For solo self-employed professionals, this means a clear, consistent brand presence across a few strong channels. For growing businesses, it means a system spanning multiple touchpoints that remains consistent even when implemented by a team.

Service portfolio

Our full range of services, from branding to implementation

Strategy

Naming | Core | Positioning | Persona | Communication | Architecture | Partnerships & Sponsoring

Design

Logos | Colours | Typography | Imagery | Pictograms | Illustrations | Design System | Tables & Diagrams | Infographics | Patterns | Motion | Icons | MapsDigital Design System

Communication

PR | Print Advertising | Stationery | Display Advertising | Google Ads | Trade Fairs & Exhibitions | Editorial | Clothing | Social Media | Website | Blog | Landing Pages | Freebies | Sales Materials | Print Materials | Point of Sale | Environment | Signage | Shop | App | Packaging | Products | Office Supplies | Community Management | Workshops & E-learning | Customer Service | Direct Mail | Loyalty Schemes | Merchandising | Newsletter

Service

Strategy Guideline | Design Guideline | Touchpoint Guideline | Brand Training | Brand Movie | Awards | Adobe Library

Our core offer

Four steps to the visibility your brand really needs

Sustainable branding for socially conscious entrepreneurs

Branding is more than just a logo – it’s the feeling that lingers long after the words have been forgotten. We’ll develop your Brand strategy using the method of 12 Archetypes and give your brand a clear Brand Core, a distinct positioning and a consistent tone. This results in your Corporate Design –, especially today Designed for digital use, but just as suitable for print, and flexible enough to AI-powered tools to think ahead without becoming replaceable. This creates a sustainable branding, which works across all channels and lasts long enough that it doesn’t need to be reinvented every two years.

SEO-optimised WordPress website for sustainable brands

The website is the foundation of every business; – is where everything comes together. We rely on WordPress as Content Management System, combined with the Divi-Theme: fast, affordable and, thanks to our Divi membership at no extra licence cost to you. It can be supplemented with a small WooCommerce Shop, and on request we can also develop bespoke solutions or systems such as TYPO3 or Magento. This creates a SEO-optimised website, which you can maintain yourself and which is as enduring as your brand itself.

Authentic business and product photography for real people

Pictures and Videos If they really suit you, they often convey your brand more effectively than any text –. We make this happen authentic Business and product photography and Video production, which consistently follows your Branding orientate ourselves. Where it makes sense – for example, to avoid long flights or unnecessary product transport – we also deliberately focus on twhich look deceptively real AI solutions, in keeping with the aim of reducing your ecological footprint. This way, your brand stays in the spotlight sustainable: thoughtfully produced, long-lasting, rather than being procured anew for every campaign or transported unnecessarily long distances.

Strategic social media for a down-to-earth clientele

Effective social media marketing thrives on content that clearly conveys the added value of your brand to your target audience. We develop a well-thought-out Social media strategy and show how Newsletter, Marketing funnel and Social Ads complement one another, so that visibility translates into real impact. To this end, we provide ready-to-use Templates in InDesign, Canva or PowerPointSolo self-employed use them independently, in the Package L Does your team use templates and Brand Guidelines on your own. A weekly 60-minute call ensures that your reach and impact are not left to chance.

Branding is more than a logo – it is the feeling that remains when words are forgotten. It tells stories, creates experiences and makes brands unmistakable. A strong brand remains authentic and accompanies people like a trusted companion.

Katrin Tindler-Kempen
Owner

Marketing is the art of inviting customers and getting them excited about your idea. It combines emotions with strategy and makes products visible. But true marketing does not end with the sale – it builds relationships that go beyond the moment.

Katrin Tindler-Kempen
Owner