Customer

Roland Arch

Services

Basics Typography, visual language, graphic elements Stationery Business cards, letterheads, stickers, envelopes, mailing envelopes Multimedia Web design, PowerPoint Communication Brochures, Christmas mailings

doctima – Clear design for comprehensible communication

doctima supports companies and institutions in communicating complex content clearly and comprehensibly. As a brand with a focus on business linguistics, doctima attaches particular importance to language strategy, text optimisation and a consistent corporate design that transforms information into impact. 2bu design developed the – branding with a clear structure, visual calm and precise language. The result is a brand identity that creates trust and makes comprehensibility a brand.

Documents optimised for efficient communication

At doctima, customer communication, service forms and interactive media take centre stage. The aim was to present complex documents in such a way that they are easily accessible, efficient to use and consistent with the brand.

In the brand strategy, language was defined as the brand’s core: only those who communicate clearly come across as credible. This principle was translated into visual terms – through clean lines, well-considered typography and a calm, uncluttered design.

Communication: Precise and legally compliant

Sectors such as banking, insurance and healthcare rely on precise and legally compliant communication. doctima specialises in this translation service, bridging the gap between technical language and everyday language.

2bu design developed a corporate identity that brings this expertise to the fore: from the typeface and colour palette to the visual language. The result is a brand identity that not only conveys clarity but also visually embodies it.

The corporate website

The new website is the digital heart of the doctima brand – and the central hub where strategy, design and content come together. 2bu design developed the entire concept for the corporate website: information architecture, UX design, visual language, text principles and design guidelines. The aim was to position doctima online as a competent and accessible brand that demonstrates in practice what it promises – making complex topics simple.

The digital design follows a clear logic: visual calm, high readability and intuitive navigation. The modular structure allows content to be expanded flexibly without fragmenting the overall look and feel. This ensures that doctima remains consistent at every level – from the homepage through to blog posts and specialist articles.

The corporate website was designed to support the brand strategy: It creates visibility, reinforces the perception of doctima as an expert in language consultancy and conveys doctima’s values – precision, clarity and reliability – in every detail.

The Christmas post was incredibly well received – a perfect example of meaningful give-aways that stay in people's minds. One customer was so enthusiastic that she tore open the parcel straight away – including a little „snow chaos“ on the table. The combination of loving details, such as the buttons, and the playful presentation triggered real joy – and showed that giveaways can do more than just look nice. This is what giveaways with impact feel like: surprising, well thought-out and anything but disposable.

Katrin Tindler-Kempen
Owner | 2bu design

Give-away and Christmas greeting

Even small brand experiences count. As a Christmas giveaway, something special has been created: a stamp featuring a Christmas greeting. It can be used to stamp the matching modern postcards with their festive designs. Lovingly designed pictograms provide instructions on how to do this.

The whole thing is supplied in a beautiful box with a – ink pad and enclosed in a banderole with a Christmas pattern. Incidentally, this consists of the letters of the logo which, when turned correctly, form “snowflakes”.

These details show how brand identity through consistent design continues in every medium – from the document to the gift.