by Katrin Tindler-Kempen | 27 Oct 2021
Basics Typography, visual language, graphic elements Stationery Business cards, letterheads, stickers, envelopes, mailing envelopes Multimedia Web design, PowerPoint Communication Brochures, Christmas mailings
Documents optimised for efficient communication
At doctima, customer communication, service forms and interactive media take centre stage. The aim was to present complex documents in such a way that they are easily accessible, efficient to use and consistent with the brand.
In the brand strategy, language was defined as the brand’s core: only those who communicate clearly come across as credible. This principle was translated into visual terms – through clean lines, well-considered typography and a calm, uncluttered design.
Communication: Precise and legally compliant
Sectors such as banking, insurance and healthcare rely on precise and legally compliant communication. doctima specialises in this translation service, bridging the gap between technical language and everyday language.
2bu design developed a corporate identity that brings this expertise to the fore: from the typeface and colour palette to the visual language. The result is a brand identity that not only conveys clarity but also visually embodies it.
The new website is the digital heart of the doctima brand – and the central hub where strategy, design and content come together. 2bu design developed the entire concept for the corporate website: information architecture, UX design, visual language, text principles and design guidelines. The aim was to position doctima online as a competent and accessible brand that demonstrates in practice what it promises – making complex topics simple.
The digital design follows a clear logic: visual calm, high readability and intuitive navigation. The modular structure allows content to be expanded flexibly without fragmenting the overall look and feel. This ensures that doctima remains consistent at every level – from the homepage through to blog posts and specialist articles.
The corporate website was designed to support the brand strategy: It creates visibility, reinforces the perception of doctima as an expert in language consultancy and conveys doctima’s values – precision, clarity and reliability – in every detail.
Give-away and Christmas greeting
Even small brand experiences count. As a Christmas giveaway, something special has been created: a stamp featuring a Christmas greeting. It can be used to stamp the matching modern postcards with their festive designs. Lovingly designed pictograms provide instructions on how to do this.
The whole thing is supplied in a beautiful box with a – ink pad and enclosed in a banderole with a Christmas pattern. Incidentally, this consists of the letters of the logo which, when turned correctly, form “snowflakes”.
These details show how brand identity through consistent design continues in every medium – from the document to the gift.
by Katrin Tindler-Kempen | 26 Oct 2021
Women's business directory
Basics Logos, typography, visual language, graphic elements Stationery Business cards, letterheads, stamp, envelope Multimedia Website Messaging Leaflet Guidelines CD manual
Visibility and networking for business women
The task was to create a B2B directory that businesswomen, female entrepreneurs and small businesses. The branding was intended to convey both professionalism and a sense of community. The aim was to develop a brand identity that conveyed expertise, trust and cohesion whilst simultaneously emphasising the business focus of the target audience.
The illustration style is correspondingly youthful and dynamic. The new corporate colour, orange, is used to add a fresh touch.
Modern design for professional B2B contacts
2bu design’s strategy focused on a corporate design that B2B professionalism with the energy and creativity of female entrepreneurs. The colour schemes, typography and visual language were deliberately chosen to convey trust, competence and cohesion.
In addition, graphic elements were developed to visualise cooperation and exchange. The central visual motif is derived directly from the figurative mark and represents a network.
At second glance, you can see that the figurative mark FBB consists of books: one open, one upright and one lying flat. This creates a clear link between the modern online business directory and the original book format – a corporate design that combines tradition and innovation.
The business equipment: simple and high-quality
The new corporate design of the Women’s Business Directory is clear, bright, modern and inviting, whilst remaining professional enough to convey B2B contacts credibly. The stationery – from letterheads and business cards to envelopes – has been consistently adorned with graphic patterns derived from the FBB logo.
The pattern is subtly incorporated onto the reverse side of the letterheads and business cards, lending them a sense of quality as well as high brand recognition. Every colour and every graphic accent has been deliberately chosen to strengthen the brand identity and to professionalism of women in business networks.
Experience branding: Sealing for business women
To complement the envelopes, a stamp was developed which „seals“ the contents whilst conveying a sense of exclusivity. This creates a privileged community of FBB members.
The stamp is also used for bonus booklets, which are handed out at events and give participants the feeling of being part of a visible, high-quality B2B community. This small, thoughtful design solution not only conveys brand value, but also creates a tactile brand experience that lingers in the memory.
Making the community visible with testimonials
Storytelling is central to the brand impact of the Women’s Business Directory. Real businesswomen share their stories. Every testimonial is unique and reflects the diversity of FBB members – from female founders and freelancers to established businesswomen.
These stories are presented in graphic speech bubbles, which immediately establish a visual link to communication, exchange and networking. The testimonials generate attention (Attention), their quotes spark interest, whilst the overall picture of the collaborative platform creates the desire to become part of the community oneself. The managing director rounds off the storytelling by calling for action (Action) in her speech bubble: „Join us!“
This combination of high-quality design and authentic storytelling not only makes the FBB brand visible, but also tangible, conveys professionalism and, at the same time, strengthens the B2B positioning for businesswomen.
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