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A successful brand with the 2bu method

With our SQQS and SSSS method, we ensure substance, optimise quality and steer projects efficiently to their goal. We combine creativity, workflow and project management – and offer you sound advice and a clear structure as a sparring partner.

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Methods

Measurable success for your brand and products

SQQS stands for securing substance, optimising quality, maximising quantity and structuring scenarios. SSSS stands for selecting, starting, managing and securing projects. Methodologically, this is based on our experience with techniques for creativity, workflow and project management, which we know how to use depending on the situation. What do we do when and with what overriding objective? Who is responsible? What costs will be incurred? We promise our clients consulting expertise that can be activated in our network depending on the project objective of the communication task.

As a branding and marketing agency, we are your sparring partner, helping you to accompany decision-making processes and projects in a targeted manner.

SQQS method

SQQS stands for thinking on three levels

  • S1 – Basis: Company (history, resources, vision, philosophy, corporate identity)
  • Q1 & Q2 – Operational: Brand/Portfolio/Product Management,
  • S2 – Forecast: Market research and trend forecast

SSSS method

The potential diagnosis enables us to carry out an ABC analysis according to various criteria such as.

  • Maximise profit,
  • penetrate the market,
  • Expand the market,
  • Demonstrate innovative strength,
  • Ensure sustainability.

I believe it is possible to make design results economically calculable if entrepreneurial product policy is pursued within the framework of an integrated planning, development and control system. We started with design, but now only generate a third of our contribution margins with it. Everything else is business and marketing consulting

Katrin Tindler-Kempen
Owner