A successful brand with the 2bu method
With our design methods such as the SQQS and SSSS methods, we ensure substance, optimise quality and steer projects efficiently towards their goal. We combine creativity, clear workflows and structured project management – and are at your side as a sparring partner with sound advice and a clear structure.
Be yourself, everyone else is already taken
About me
Katrin Tindler-Kempen
I am Katrin – founder of 2bu design, branding and marketing consultant, design nerd and committed vegan. I support sustainable, ethical and value-orientated companies to become visible – without greenwashing, empty buzzwords or interchangeable marketing jargon.
Advantages
Clear processes. Efficient implementation. Sustainable success.
With experience from working with major brands such as Henkel and Heidelberg Materials at the renowned branding agency Metadesign I bring in-depth expertise in the Customer management and project process with. For more than 15 years control I complex projects efficiently, bring different stakeholders together and make sure that entire brand appearances or also only a small project can be realised at the highest level.
This knowledge now flows into my work with my own clients. The projects benefit from clear processes, strategic precision and high quality standards, so that branding and marketing not only look good, but also have a measurable impact.
01 Arrange a coffee date
In a non-binding discussion we get to know your business, discuss your goals and work together to find the right package or the ideal solution for you. All transparently and with the open manner of 2bu.
02 Proper onboarding
Structure is important to us – this is the only way to ensure that everything is thought of and ready for use at all times. At the start of every collaboration, you will therefore receive an overview of the content we need from you – Texts, images or documents...
03 Clear project process
The creative process follows a clear process to position your brand in a targeted manner or to realise your project efficiently. This creates a coherent result that combines strategy and design.
04 Offboarding & further support
Each project ends with a short offboarding and we offer a weekly call for open questions. For a long-term effect, 2bu will of course be happy to provide further support for your project. Brand.
Methods
Measurable success for your brand and products
SQQS stands for securing substance, optimising quality, maximising quantity and structuring scenarios. SSSS stands for selecting, starting, managing and securing projects. Methodologically, this is based on our experience with techniques for creativity, workflow and project management, which we know how to use depending on the situation. What do we do when and with what overriding objective? Who is responsible? What costs will be incurred? We promise our clients consulting expertise that can be activated in our network depending on the project objective of the communication task.
As a branding and marketing agency, we are your sparring partner, helping you to accompany decision-making processes and projects in a targeted manner.
SQQS method
SQQS stands for thinking on three levels
- S1 – Basis: Company (history, resources, vision, philosophy, corporate identity)
- Q1 & Q2 – Operational: Brand/Portfolio/Product Management,
- S2 – Forecast: Market research and trend forecast
SSSS method
The potential diagnosis enables us to carry out an ABC analysis according to various criteria such as.
- Maximise profit,
- penetrate the market,
- Expand the market,
- Demonstrate innovative strength,
- Ensure sustainability.
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