Social media
Strategic social media for conscious customers
Use strategic social media to raise your brand’s profile, build trust and drive sustainable growth. Social media thus becomes the driving force behind your business. Together, we’ll bring your ideas to life in an authentic way and create a presence that has a lasting impact.
Efficient implementation
Structured onboarding and offboarding for every project
Clear processes
Three established processes guide you safely through your project
Sustainable success
A weekly 60-minute group call following the end of the project
Our promise
Social media: Eight reasons why we are the right partner
Social media with attitude
We make social media for brands that take responsibility seriously – not as a trend, but as a conviction.
We know your target group, because we are them
Sustainable values, a vegan mindset and ethical communication are part of our everyday life, not a briefing.
Experience instead of experiment
We work with existing structures and proven strategies, but consistently adapt content to each brand and target group.
Your branding instead of Canva kit
Each brand gets its own visual system – no interchangeable template content, but a clear, recognisable design.
Efficient templates with brains
We develop design and content templates that save time and still look high-quality.
Strategic content pillars
As communication experts, we know which topic formats build trust, create reach and have a long-term effect.
Planning instead of posting stress
We use professional tools to plan, structure and coordinate your content strategically and sustainably.
Also feasible for your team
On request, we create templates for laypersons – usable in Canva or PowerPoint, so that content can be maintained independently.
Our understanding
A social media strategy that turns followers into a community
Social media marketing for purpose brands is not an end in itself. It is a space for Genuine connection, trust and impact. This is exactly where we come in. Whether a coach, therapist or education provider with inspiring ideas, a vegan hotel, café or restaurant or a sustainable product brand: We develop social media presences that Making values visible, instead of chasing trends. Content that doesn't shout, but resonate.
With a clear social media strategy for sustainable brands and well-thought-out content design, we tell your story in a way that reaches the right people. People who appreciate ethics. Who understand sustainability. And who prefer to stick around for the long term rather than scroll on quickly. The result: greater relevance, greater trust and a community that doesn’t just ‘like’ – but gets on board.
Customer feedback
First-hand: what customers experience
„Katrin familiarised herself intensively with the area in 2010 and instinctively created series that she was able to implement with little manpower. Thanks to her creative input, we had more interactions than our face-to-face programme and the competition.“
Carsten Jekel
Head of Marketing | Fresenius University of Applied Sciences Distance Learning Programme
„Within a very short time, all channels were set up and used for the target groups. There were templates for every topic. Content was obtained consistently throughout the company and the strategic social media concept was implemented professionally.“
Director Export Sales | BKS
„With her flair for target groups, Katrin captured more than half of the leads through her content and social media marketing. She also successfully placed facebook ads with an incredible lead price of 12 cents for a distance learning programme.“
Regine Hömig
Dean’s Office Officer | Distance Learning, Fresenius University of Applied Sciences
Weaknesses & Opportunities
Posting is quick – but it’s the right content that makes social media work
Unfortunately, this happens quite often
There are lots of posts, but they lack a common thread. A holiday post here, a Reel there, just because there was time. Each post looks good on its own, but taken together they don’t tell a story that anyone will remember.
Values are mentioned, but not really evident. „Sustainable" and „conscious" appear in the bio, but are scarcely mentioned in the actual content. It remains unclear what the brand really stands for and why one should follow it.
If reach drops, you simply post more often. Posting more frequently seems like the logical response to reduced visibility. More often than not, this just results in more work going to waste, without actually solving the underlying problem.
Every channel is used simply because everyone else does it. Instagram, LinkedIn and TikTok are all run in parallel, without knowing where your target audience is actually engaging. This takes up time that could be better spent elsewhere.
Here’s how we’ll sort it out
Strategy comes before content. Before we create the first post, we clarify our positioning, target audience and content pillars. On Instagram, the engagement rate is just 0.48 per cent, despite a high posting frequency.
Your values come to life – they’re not just claimed. We translate values into stories, language and images that truly reflect them. For 86 per cent of people, authenticity is the deciding factor in which brands they like and support.
We pay attention to the signs that aren’t immediately obvious. Visible comments are on the decline, whilst saving and sharing are on the rise. On TikTok, shared posts recently rose by 45 per cent year-on-year.
The channel follows the target audience, not the trend. We select platforms based on where your community actually engages. Smaller accounts achieve an average engagement rate of 14.78 per cent on LinkedIn.
Creative process
Suitable for any business – from concept to guidelines
This process translates your brand into a well-thought-out design that suits your business. Expect it to take around a week’s research, two weeks to develop the concept, one week for the templates and two weeks for the guidelines. Each phase ends with a practical outcome. This way, you get exactly what you need for your next step need.
Research: Discover & Define
Each of our projects begins with a brief research phase. We review your information and data, gather inspiration and ideas, and compile everything into a mood board. For companies that entrust us with the implementation, this step is more streamlined than for teams continuing to work in-house. We present the mood board to you and finalise it together with you – as a guide for the next steps.
Concept: Design
Based on the mood board, we create layouts and sample visualisations. We set these out in a concept presentation and discuss them with you – your feedback is incorporated straight away. Once approved, the concept is ready for implementation. Sole traders who wish to implement the concept themselves can use this as a basis to create their own templates and populate them with content.
Templates: Develop
For SMEs that entrust the entire implementation of the project to us, we create professional templates based on the concept, which enable us to continue working efficiently. We populate these with content in additional projects, finalise the designs and, where required, oversee them right through to production or printing. This creates a consistent, reliable workflow – from the initial idea to the finished product.
Guideline: Document
For growing companies with their own teams,we already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
Packages & services
Your performance model with the option to opt out after each phase
You exit after the phase that suits the size of your business. Guided Start (S) ends with the concept and is suitable for sole traders who carry out the work themselves. Trusted Lead (M) provides templates as editable files for small and medium-sized businesses that continue to work with us. Bespoke Project (L) It also includes guidelines for larger organisations with their own team, which they can use to brief other service providers.
Included in all packages:
1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project
Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.
Add-ons
Social media add-ons for everything beyond the basics
Tailor-made solutions that visibly strengthen your sustainable business – with clear, fixed pricing so you know exactly what to budget for right from the start. We’d be happy to discuss with you which elements will really make a difference to your project.
Customised content strategy
Based on your brand values and target audience, we develop content series for social media, your blog or both, featuring relevant topics, formats and suitable channels. We discuss the plan with you and finalise it as the basis for all our content services.
1.040 € Social Media | 640 € Blog
Templates for posts, blog articles and newsletters
For each series in your content strategy, we’ll design templates based on your branding: posts with up to four layout variations, blog articles with their own structure, and newsletters – for example, for news or products. You can then publish these yourself in line with your brand, or we can take care of it for you.
320 € Posts | 80 € Blog post | 160 € Newsletters by series
Social Media Management
We populate your series with content in line with your content strategy and post them on the relevant channels. In our monthly reports, we show you your performance and follower growth. This service requires templates from the M, L or Add-on packages. S means 2, M 5 and L 7 posts per week.
S 480 € | M 1.200 € | L 1.680 €/month (min. 3 months)
Content Marketing
We write blog articles based on your SEO strategy, complete with a key visual, automatic sharing on social media and concise monthly reports. You can choose 2, 4 or 8 articles per month. Each series requires a blog template from our template add-on.
S 120 € | M 240 € | L 480 €/month (min. 3 months)
Community Management
We engage actively in the tone of your brand, on your channel and on the profiles we follow, and handle criticism with confidence. In our monthly reports, we recommend collaboration partners and potential clients, along with contact details. S means 1, M 3, L 5 days a week.
S 240 € | M 720 € | L 1.200 €/month (min. 3 months)
Online guidelines
Instead of creating a PDF, we’ll build your guidelines online as a Brand Hub in WordPress. This means that staff and external agencies worldwide can view the latest version at any time, in their own language if required. AI also finds the Brand Hub easier to read and can implement content in line with the corporate design more quickly.
180 € simple | 480 € medium | 720 € complex per page (+25 % in other systems)
Personal training & support
If you’ve got a lot of questions or are having trouble with WordPress, Instagram and the like, you can discuss your issue with us in a one-to-one call. Anything we can’t sort out straight away during the call, we’ll summarise for you in an email, including suggestions and links. For minor queries, we offer our free group call.
80 €/hour
Facebook & Instagram Ads
We’ll set up your advertising account and plan your funnel based on the AIDA formula. If you wish, we can design an advert for each of the four stages – either as a key visual or a carousel – optimised for your target audience. You pay your budget directly to Meta. Support and reporting are optional.
480 € Furnishings | 640 € per advert | 480 €/month of care (minimum 3 months)
AI automation
We upload your project deliverables directly to Claude – such as brand strategy, brand design, SEO concepts or content plans. You, your team or your agencies save time, and the AI ensures every detail of the guidelines is taken care of. Ideas and decisions remain in human hands.
1.280 € (+25 % in other systems)
Team training on social media
In a professional, two-hour online training session, we’ll show you or your team various ways to plan and publish content, from the built-in features of Instagram and Facebook to tools such as Canva. This will help you find the workflow that suits you best.
1.440 €
FAQ
Answers to the most important questions
The most frequently asked questions are rarely the least important ones. That’s why we answer them here openly and straight away. This way, you’ll get a clear picture, understand our processes and know what to expect next. If anything’s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.
Who is this social media service suitable for?
The offer is aimed at Sole traders, small and medium-sized enterprises, which with ethical projects, sustainable products or meaningful services work. We are talking about businesses that want to take responsibility and make an impact – without being loud, but with a clear attitude.
This format is particularly well-suited to people and brands that want to make a quiet yet powerful impact: through consistency, clarity and content that inspires and engages others. Not through pressure, but through persuasion.
What is used to implement the social media templates?
The aim is to create clearly structured templates for recurring content series that are easy to customise and can be used in the long term. Depending on requirements, professional Adobe programmes such as InDesign, Illustrator or Adobe Express may be used; alternatively, easy-to-use PowerPoint or Canva templates are also an option.
The project is running in the Creative process. You can opt out based on the concept (S), the templates (M) or the guidelines (L). We decide which tool to use before the design phase begins firmly. This ensures that design, functionality and future use are perfectly aligned.
Who will be able to edit the social media templates later on?
That depends on the programme you choose. Canva and PowerPoint templates are designed so that they can be edited even by people with no design experience. Adobe templates are aimed more at professional designers or marketing staff.
On request, a compact training course can be arranged. This ensures that the templates can be used efficiently and that content can be further developed independently.
What additional costs are involved with social media?
Anyone planning the content themselves should factor in any potential costs for planning or organisational tools. Alternatively, planning can also be carried out using free tools such as Canva or directly via the respective platforms.
If content planning is handed over to 2bu design, there are various service models to choose from. Projects benefit from our professional planning tools. Optionally, training courses on content planning or the use of templates can also be booked.
What do I need to get started on social media?
The foundation for cohesive templates is clear branding and a well-thought-out brand strategy. Only in this way can colours, typography, tone and content interplay effectively.
This foundation ensures that the content aligns with the brand, reaches the desired target audience and maintains consistency over the long term. If this foundation is lacking, it can be developed either in advance or as the project progresses.
Initial consultation
Strategic social media offers more than just daily posts
Reach does not equal relevance. Strategic social media for conscious customers combines both – content that conveys your values, rather than simply seeking attention. This is how you build a community that follows your brand because they believe in it.
In a no-obligation, free initial consultation, we’ll explore together whether we share this vision. You grab a coffee; we’ll make sure to set aside plenty of time. The call is there to help us organise our thoughts, share ideas openly and identify what really matters for your project. Relaxed. Honest. With no pressure to decide.
It quickly becomes clear whether it’s a good fit – strategically, creatively and on a personal level.
If so: brilliant. If not: that’s fine too. Clarity is always a bonus.
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