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Branding and marketing for value-driven sectors

A vegan brand needs customers who are happy to return. A sustainable product needs credibility. A coach needs trust. An NGO needs supporters. What they all have in common is the desire to make a positive difference through their work. Our branding and marketing for value-driven sectors combines these values with what your sector really needs.

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Who we work for

Branding and marketing in the language of your industry

Branding and marketing for vegan brands

It’s not just people who follow a vegan lifestyle who buy vegan products these days. That’s why we’re introducing the Enjoyment of the product The focus is on: taste, materials, design and quality. With straightforward product names and a independent identity The result is a look that is unmistakably in keeping with your brand. This applies from the label right through to the Online shop and also for vegan hospitality.

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Green marketing for sustainable products

Informed customers look closely at the details. Furthermore, stricter rules apply to environmental claims within the EU and beyond. We translate your supporting documentation into specific and verifiable messages and develop a distinct identity, which looks like your brand. From the label to the packaging and right through to the Online shop Your presentation explains what your fair price stands for.

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Corporate identity for coaches and therapists

People choose their coach or therapist primarily on the basis of trust. We develop a Corporate Design, which is your Expertise and your Personality shows. This ensures your image comes across as calm, professional and approachable all at once. Your logo, website, social media and client documentation all follow a clear, consistent style. Our copy avoids making claims of a cure and does not exert any sales pressure.

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Marketing for NGOs and animal welfare organisations

People are drawn to what they understand and can believe in. We’ll put your Mission clear and easy to understand, and make your Effect brought to life through real stories. Simple Templates and guidelines ensure that even small teams and volunteers can maintain a consistent image.

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What unites us all

Shared values as the foundation of every brand

2bu design is a sustainable branding and marketing agency serving four sectors: vegan brands, sustainable products and projects, mindful coaches and therapists and committed NGOs and animal welfare organisations. At first glance, these sectors seem very different. On closer inspection, however, they are all pursuing the same goal: they want to make a positive difference.

That’s why every project starts with your values. These form the basis for a clear positioning, a distinctive design and messages that people trust.

Transparent pricing

Fixed, transparent prices ensure that you can plan with confidence right from the start.

Non-binding enquiry

Over a casual, free coffee break, we’ll work out together what your brand needs most.

First steps

Let's find out together how we can strengthen your brand

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Book a free initial consultation with us – it’s easy. Together, we’ll look at where your brand currently stands, what challenges you’re facing and what potential your brand holds.

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We’ll provide you with a tailored proposal for your next steps – ranging from Brand Strategy and design to communication, right through to suitable services and processes.

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Ideally we start with your Branding. Because only a clear brand identity creates the basis for effective Marketing and communication measures, that work in the long term.

No strings attached – just a frank assessment of whether we’re a good match.

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Branding is more than a logo – it is the feeling that remains when words are forgotten. It tells stories, creates experiences and makes brands unmistakable. A strong brand remains authentic and accompanies people like a trusted companion.

Katrin Tindler-Kempen
Owner

Marketing is the art of inviting customers and getting them excited about your idea. It combines emotions with strategy and makes products visible. But true marketing does not end with the sale – it builds relationships that go beyond the moment.

Katrin Tindler-Kempen
Owner