Branding
Sustainable branding for ethical brands
Discover sustainable branding that raises the profile of your ethical brand and gives it a clear identity. We develop strategic brand identities that clearly convey your values and strengthen your position in the market. Together, we’ll create a brand identity that builds trust and stands the test of time.
Efficient implementation
Structured onboarding and offboarding for every project
Clear processes
Three established processes guide you safely through your project
Sustainable success
A weekly 60-minute group call following the end of the project
Our promise
Eight reasons to choose us for sustainable branding
Brands with attitude instead of empty promises
We develop Brand strategies, that make the values clearly visible and do not disappear in interchangeable marketing phrases.
Strategy that really understands sustainability
Our strategies are based on genuine ethical principles rather than greenwashing and short-term trends.
Branding from a specialised network of experts
2bu design is an ethically motivated network of strategy, design and communication experts who work together in a targeted manner.
Experience from major brands meets a sense of purpose
We have already worked for major brands such as Henkel and are now consciously focussing on meaningful projects.
Design with recognition value and character
We develop visual identities that are clear, consistent and unmistakable instead of interchangeable standard solutions.
We think like your target group
Sustainable, vegan and ethical perspectives are part of everyday life for us – this creates communication without detours.
Long-term brands instead of short-term campaigns
We build brands that grow steadily and do not have to be reinvented every season.
Clarity in communication and language
We translate complex values into clear, understandable messages without unnecessary marketing blah-blah.
Our understanding
Branding for vegan businesses, sustainable brands and coaches
Sustainable branding is more than just a nice logo with a green colour. It is a clear decision, Making values visible and taking responsibility seriously. Whether Coaches with a deeply ethical attitude, vegan cafés and restaurants, sustainable hotels or producers with sustainable ideas: Your brand needs more than design – it needs a Clear identity that creates trust and provides orientation.
With holistic sustainable branding we combine strategy, design and communication into a coherent system. The result is a brand that not only looks good, but also appears honest, works consistently and attracts exactly the people who share your values.
Customer feedback
First-hand: what customers experience
„Sustainable branding is not a green coat of paint, but a clear attitude. This is where brands are created that not only have a visual impact, but also take on real responsibility and have a measurable effect.“
Anke Kühne
Managing Director | Estaverde
„Ethical brands do not need loud marketing, but a clear, honest language. When strategy, design and values fit together, real trust is created – and that is exactly what remains.“
Hannah Seward-Thompson
Sole trader | Mint Hedgehog
„Impact is created where branding does more than just sell – it brings about change. Sustainable brands in the property sector demonstrate that business and social responsibility are not a contradiction, but the very essence of the future.“
Ludwig Frede
Managing Director | BonnVisio
Weaknesses & Opportunities
Branding turns good values into a strong brand
Unfortunately, this happens quite often
There is no common thread linking the touchpoints. The website, social media and print materials look as though they come from three different companies, each applying its own interpretation of the brand.
Every application is being reinvented. Without a clear system, every new touchpoint creates extra work. According to Forrester, around one in three team members has to repeat work because they lack the appropriate brand templates.
Too vague when speaking; –; too quiet when not speaking. Sustainability remains either an empty claim or an attitude that nobody ever gets to see. Both erode trust that should, in fact, have been earned long ago.
The redesign will come later than – and will be more expensive. Any strategic steps that are skipped at the outset will come back to haunt you by the time of the first rebranding at the latest: in terms of budget, time and lost brand recognition.
Here’s how we’ll sort it out
A consistent system creates brand recognition. According to a widely cited study by Lucidpress, brands with a consistent brand identity across all channels see their turnover grow by an average of around 23 per cent.
Flexible Within the framework, yet distinct in its effect. We are building a brand system with clear rules and enough flexibility for each channel to be recognisable as –, without being rigid.
Genuine commitment has a measurable impact. According to an analysis by McKinsey and NielsenIQ, products with clearly communicated sustainability credentials grew by an average of 28 per cent over five years, compared with 20 per cent. – So clarity pays off financially too.
Doing something right the first time is better than doing it well twice. Laying a solid foundation right from the start will save you the expense of having to make adjustments once the brand has outgrown its first range of products.
Branding process
From Purpose to Presence in four phases
Our process leads your brand into six weeks from Purpose to Presence. Over four phases, a clear, actionable result is developed step by step. The first and last phases each last one week, whilst the two in between each last two weeks. Each phase builds on the previous one and delivers a concrete outcome. At the end, you won’t be left with just ideas, but with a Ready-made, consistent brand foundation in hand – ready for action. You go through all four phases in every package – – only the scope grows as your project does.
Strategy: Discover & Define
After obtaining all the relevant information, we carry out a well-founded Analysis through. The aim is to, Market and Target group really understand before we Brand Core, Positioning and Persona work out the results. We bundle the results in a Presentation, and then translate them into a clear and coherent Strategy Guideline – as a reliable basis, before the creative work begins.
Rough concept: Design
Now thinking becomes visible. Based on the Archetypes from the persona development we discuss on the basis of Moodboards atmosphere and style of the future brand image. We then develop Design routes as concrete design directions. This phase serves to find a clear direction and selection – is not yet being fine-tuned.
Detailed design: Develop
The selected direction is shown here worked out in detail and the System made consistent. Components, variants, applications and details are refined and professionally prepared. This happens internally, with a correction round. An idea becomes a Robust, functioning system, that can be implemented.
Implementation: Deliver & Document
Here it goes Branding into the world: All Assets are neatly installed, handed over and after acceptance the brand is Logo, Fonts, Colours, Pictograms and Illustrations ready for immediate use. In the Design Guidelines we secure the system with clear rules, explain the interaction of the building blocks and show exemplary applications – this is how the brand remains consistent, Scalable and understandable in the long term.
Packages & services
The right service model for every project
With Guided Start (S) You’ll work your way through all four phases using a mood board and a – design route in a concise and focused manner. Trusted Lead (M) offers you a choice of two mood boards and two design routes, plus an extended Guideline. Bespoke Project (L) goes the furthest: three mood boards, plus two design routes, along with the most comprehensive set of guidelines and the most Pictograms, illustrations and visualisations for a comprehensive market system.
Included in all packages:
1 online meeting and 1 round of revisions per project phase
Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.
Add-ons
Additional building blocks for your project
These modules turn your package into a bespoke solution. Each module has a transparent price, so you know exactly what to expect right from the start. Some add-ons, such as illustrations and templates, require existing branding. Final artwork and print support can be booked separately. We’d be happy to discuss with you which modules will really make a difference to your project.
Set of pictograms
Whether for ingredients, wayfinding or infographics, at – we design bespoke pictograms that blend seamlessly into your brand identity. You’ll receive professionally prepared files in the standard formats (EPS, PDF, PNG, SVG and JPG).
600 €/10, 900 €/20, 1200 €/40 items plus VAT.
Illustrations charged at cost
Illustrations give your brand personality. Based on the defined design direction, we develop bespoke illustrations that bring your story to life and make your brand truly distinctive. You’ll receive professionally prepared files (EPS, PDF, PNG, SVG and JPG).
60 €/simple, 120 €/medium, 240 €/complex plus VAT.
Stylish additions made from reclaimed timber
Stock images that don’t look like stock images – it’s all down to the choice. Drawing on our professional brand expertise, we source and licence images that suit your brand, ensuring it remains authentic. Illustrations and pictograms are also an option. The package prices include the licence.
600 €/10, 900 €/20, 1200 €/40 items plus VAT.
Photography services from the network
Some projects require their own images. Working alongside experienced photographers from our sustainable network, we create authentic – images of everything from products and staff to corporate environments.
Copywriters with expertise in sustainability
Our copywriters specialise in sustainable brands. They develop new copy or optimise existing content, using AI where requested. A clearly defined tone of voice is essential for achieving compelling results.
80 €/Standard page plus VAT.
Thorough proofreading for EN/DE
If you want to be sure, then rely on our professional proofreading service, billed in accordance with industry practice on a standard-page basis (approx. 250 words or 1,500 characters, including spaces). That way, no one will stumble across any typos.
10 €/Standard page plus VAT.
Print support, including coordination
From choosing the paper to approving the print, we oversee the entire printing process. Working alongside your print supplier or a partner from our sustainable network, we ensure a high-quality result – which can also be vegan and resource-efficient if you wish.
15 % Commission plus VAT.
FAQ
Answers to the most important questions
The most frequently asked questions are rarely the least important ones. That’s why we answer them here openly and straight away. This way, you’ll get a clear picture, understand our processes and know what to expect next. If anything’s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.
Who is this project suitable for?
The offer is aimed at Sustainable, ethical and value-orientated companies, who want to strategically develop and clearly position their brand. This includes Start-ups, NGOs, small and medium-sized enterprises, who not only want to be visible, but Carry a clear attitude and impact to the outside world.
It is particularly suitable for brands that work consciously, take responsibility and reach their target group via volume rather than volume. Clarity, authenticity and trust want to achieve.
What will be used to carry out the project?
Branding is based on a structured process consisting of Strategy, design, implementation and guideline. On the basis of a detailed questionnaire and a market analysis, a well-founded Brand strategy.
Building on this 2–3 Mood boards, 1–2 design routes and a set of logos for individual applications and initial design assets such as pictograms and illustrations, that visually translate the brand identity. All of the results are converted into a Consistent brand system transferred, and in a Guideline recorded.
All Assets are created professionally in Illustrator. The Presentations and guidelines in InDesign.
Who can edit the content later?
The brand assets developed are structured in such a way that they can be used both by amateurs as well as professional design and marketing teams can be used. All files are eindefinitely named, sensibly structured in folders and prepared in all common formats.
This enables consistent application of the brand across all channels – from Social media, website, print and presentations, regardless of who works with it later.
What additional costs are incurred?
Optionally, additional costs may be incurred if special requirements are desired, for example CMYK or Pantone colour variants for printing or extended file formats for specific production processes.
The implementation of the Brand guidelines as a digital version (e.g. WordPress or existing CMS) can be added as an option. This creates a flexibly usable brand base that can be adapted to different company structures.
What do I need before the project starts?
Before starting the project, it is helpful to have a basic understanding of your own brand, especially initial thoughts on Vision, target group and values. A first Inspiration board (e.g. Pinterest) or a Collection at Example brands can also help to better categorise the visual direction.
In addition, a detailed questionnaire which serves as the strategic basis for brand development. It ensures that design and strategy are developed on a clear, common basis from the outset.
Initial consultation
It’s time for branding that reflects your values
A Sustainable branding for ethical brands ensures that your values are not merely stated, but made visible. It combines strategy, design and communication to create a clear overall picture – – – and makes the difference between a brand that is sustainable is, and one that is simply sustainable wants to have an effect.
In a non-binding and free initial consultation we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.
It quickly becomes clear whether it fits – strategically, creatively and humanely.
If yes: great. If not: also good. Clarity is always a benefit.
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