Three processes, one principle – step by step towards your result
Whether it’s a new brand, a design for your touchpoints or a completed project: every project at 2bu follows set phases with fixed timelines. Each phase ends with a joint meeting before the next one begins. This way, you always know where your project stands and what’s coming next.
Your benefits
Efficient implementation. Clear processes. Sustainable success.
01 Getting to know each other over a coffee
Our first coffee meeting is relaxed and informal: we’ll get to know each other and explore together where your project might be heading. Afterwards, we’ll draw up a suitable proposal for you and go through it with you. All our projects are available in three package sizes – S, M and L – so there’s the right option for every project.
03 Having a clear understanding of the process
We use three tried-and-tested processes for implementation: the one-off branding process for the development or redesign of your brand, the creative process for the design of touchpoints and the project process for implementing projects. They all follow a clear path with defined steps, so you always know where your project stands.
02 Getting started with onboarding
As soon as the collaboration is confirmed, we’ll start a structured onboarding process – either in Notion or via Office, whichever you prefer. Here, we’ll clarify any remaining questions and get started together. You’ll share texts, images and other documents with us so that everything is in the right place from the start and nothing gets lost.
04 Conclusion and looking ahead
Every project ends with a short Offboarding, where you’ll get all the information you need on managing your branding or touchpoints. After that, you’ll be in the free 60-minute group call All customers are welcome. If you need a regular slot for your core team, simply book a Retainers lasting 1 or 2 hours.
The principle
Four phases, one rhythm
Whether you’re developing your brand, creating a design for your touchpoints or working on a finished project: all processes at 2bu follow the same four steps. And no phase ends until you’ve completed it together with us.
01
Discover & Define
Understanding what it’s all about: objectives, the market and the current situation.
02
Design
Bringing directions to life: mood boards, design paths or layouts.
03
Develop
Work out the chosen direction in detail.
04
Deliver & Document
Hand over what has been created and document how it works.
Three trials
Three paths through the same phases
Which process you start depends on what the end result is supposed to be. This also determines whether you choose the S, M or L service model.
Branding process
Your brand is being created or reimagined.
6 weeks | S, M or L – whatever suits your vision
DISCOVER & DEFINE
Strategy
1 week
DESIGN
Outline concept
2 weeks
DEVELOP
Detailed design
2 weeks
DELIVER & DOCUMENT
Implementation
1 week
Creative process
A design for your touchpoints is taking shape.
up to 6 weeks | You can stop after each phase
DISCOVER & DEFINE
Research
1 week
DESIGN
Concept
2 weeks
Exit S
DEVELOP
Templates
1 week
Exit M
DOCUMENT
Guideline
2 weeks
Exit L
Project process
A finished product is created, such as a website or a photo shoot.
4 to 8 weeks | S, M or L depending on circumference
DISCOVER & DEFINE
Research
1 week
DESIGN & DEVELOP
Concept
2 weeks
DELIVER & DOCUMENT
Realisation
1 to 5 weeks
After each phase: A 60-minute wrap-up meeting and a round of corrections. Only then does the next phase begin.
Interaction
How the processes build on one another
The example of social media illustrates how one step builds on the next.
1 | Branding process
The brand →
Who you are, what you stand for and what you look like.
2 | Creative process
The design →
This is how, for example, your social media design is created using templates.
3 | Project process
Implementation
Every single post is implemented as a finished result.
The best way to find out which approach suits your project is to work it out together.
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