From the idea to realisation with the right strategy
Companies grow – and often the soul of the brand is lost in the process. At the same time, social media and digital tools make it easier to start your own business. This makes the question all the more important: Who are you as a brand? In our branding process, we make your brand strategically, authentically and recognisably visible.
Branding process
From Purpose to Presence in four phases
Our process leads your brand into six weeks from Purpose to Presence. In four phases a clear, realisable result emerges step by step. The first and last phases last one week each, the two middle phases two weeks each. Each phase builds on the previous one and delivers a concrete outcome. At the end, you don't have ideas, but a Ready-made, consistent brand foundation in hand – ready for action.
Strategy: Discover & Define
After obtaining all the relevant information, we carry out a well-founded Analysis through. The aim is to, Market and Target group really understand before we Brand Core, Positioning and Persona work out the results. We bundle the results in a Presentation, and then translate them into a clear and coherent Strategy Guideline – as a reliable basis, before the creative work begins.
Rough concept: Design
Now thinking becomes visible. Based on the Archetypes from the persona development we discuss on the basis of Moodboards atmosphere and style of the future brand image. We then develop Design routes as concrete design directions. This phase serves to find a clear direction and selection – is not yet being fine-tuned.
Detailed design: Develop
The selected direction is shown here worked out in detail and the System made consistent. Components, variants, applications and details are refined and professionally prepared. This happens internally, with a correction round. An idea becomes a Robust, functioning system, that can be implemented.
Realisation: Deliver & Document
Here it goes Branding into the world: All Assets are neatly installed, handed over and after acceptance the brand is Logo, Fonts, Colours, Pictograms and Illustrations ready for immediate use. In the Design Guidelines we secure the system with clear rules, explain the interaction of the building blocks and show exemplary applications – this is how the brand remains consistent, Scalable and understandable in the long term.
Step by step
For your brand there –
from the strategy onwards
We are strategists
Whatever we do: Every piece of work begins with a detailed briefing and precise analyses. Our process starts with the values that make a brand special and continues into the future, into whose trends and tendencies we project brand identities or entire business models. Only then does design emerge. Not as a question of taste, but as a result of good reasons. Which can then be communicated and recorded.
Design with heart and soul
The starting point is a clear strategic orientation. The goal in focus: concise, progressive and strong design. An unmistakable visual DNA. Modular, intelligent and perfectly harmonised design systems that make brands fit for the future and for all branches of communication.
Passionate storytellers
Whether digital, in the room, classic or fully networked. Working side by side with our customers, we create communication concepts that set the right processes in motion. Holistic communicative orientation, customised experiences for all touchpoints, image-enhancing and value-adding.
Your Net(t)working partner
We scrutinise, seek constructive dialogue and get involved. This is not always easy, but together we find the best solution and a trusting relationship for sustainable cooperation.
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