From strategy to a finished brand in six weeks
As businesses grow, they often lose precisely what defines a brand: its soul. At the same time, social media and digital tools now make it easier to start your own business, without necessarily providing any clarity. Our branding process makes your brand authentic and recognisable in six clearly defined weeks.
Your benefits
Clear processes. Efficient implementation. Sustainable success.
01 Getting to know each other over a coffee
Our first coffee meeting is a relaxed, no-strings-attached affair: we’ll get to know each other, find out what makes you tick, and explore together where your project might be heading. Afterwards, we’ll draw up a a suitable suggestion for you. All our projects are available in three parcel sizes – S, M and L – so there’s the right model for every project.
03 Having a clear understanding of the process
We use two tried-and-tested processes for implementation: the one-off Branding process for the development or redesign of your brand and the Creative process for individual touchpoints. Both follow a clear path with well-defined steps, so you always know where your project stands.
02 Getting started with onboarding
As soon as the collaboration has been finalised, a structured onboarding – – either in Notion or via Office, whichever you prefer. Here, we’ll sort out any remaining questions and get started together. You’ll share texts, images and other documents with us so that everything is in the right place right from the start and nothing is lost.
04 Conclusion and looking ahead
Every project ends with a short Offboarding, where you’ll find all the information you need on managing your branding or touchpoints. We also offer a 60-minute group call at – for any outstanding questions and new project ideas. This ensures that the support continues to thrive even afterwards.
Branding process
From Purpose to Presence in four phases
Our process leads your brand into six weeks from Purpose to Presence. In four phases a clear, realisable result emerges step by step. The first and last phases last one week each, the two middle phases two weeks each. Each phase builds on the previous one and delivers a concrete outcome. At the end, you don't have ideas, but a Ready-made, consistent brand foundation in hand – ready for action.
Strategy: Discover & Define
After obtaining all the relevant information, we carry out a well-founded Analysis through. The aim is to, Market and Target group really understand before we Brand Core, Positioning and Persona work out the results. We bundle the results in a Presentation, and then translate them into a clear and coherent Strategy Guideline – as a reliable basis, before the creative work begins.
Rough concept: Design
Now thinking becomes visible. Based on the Archetypes from the persona development we discuss on the basis of Moodboards atmosphere and style of the future brand image. We then develop Design routes as concrete design directions. This phase serves to find a clear direction and selection – is not yet being fine-tuned.
Detailed design: Develop
The selected direction is shown here worked out in detail and the System made consistent. Components, variants, applications and details are refined and professionally prepared. This happens internally, with a correction round. An idea becomes a Robust, functioning system, that can be implemented.
Realisation: Deliver & Document
Here it goes Branding into the world: All Assets are neatly installed, handed over and after acceptance the brand is Logo, Fonts, Colours, Pictograms and Illustrations ready for immediate use. In the Design Guidelines we secure the system with clear rules, explain the interaction of the building blocks and show exemplary applications – this is how the brand remains consistent, Scalable and understandable in the long term.
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