From strategy to a finished brand in six weeks
As businesses grow, they often lose precisely what defines a brand: its soul. At the same time, social media and digital tools now make it easier to start your own business, without necessarily providing any clarity. Our branding process makes your brand authentic and recognisable in six clearly defined weeks.
Your benefits
Efficient implementation. Clear processes. Sustainable success.
01 Getting to know each other over a coffee
Our first coffee meeting is relaxed and informal: we’ll get to know each other and explore together where your project might be heading. Afterwards, we’ll draw up a suitable proposal for you and go through it with you. All our projects are available in three package sizes – S, M and L – so there’s the right option for every project.
03 Having a clear understanding of the process
We use three tried-and-tested processes for implementation: the one-off branding process for the development or redesign of your brand, the creative process for the design of touchpoints and the project process for implementing projects. They all follow a clear path with defined steps, so you always know where your project stands.
02 Getting started with onboarding
As soon as the collaboration is confirmed, we’ll start a structured onboarding process – either in Notion or via Office, whichever you prefer. Here, we’ll clarify any remaining questions and get started together. You’ll share texts, images and other documents with us so that everything is in the right place from the start and nothing gets lost.
04 Conclusion and looking ahead
Every project concludes with a brief offboarding session, during which you’ll receive all the information you need on managing your branding or touchpoints. Once a week, we also offer a 60-minute group call – for any outstanding questions and new project ideas. This ensures that the support continues even after the project has finished.
Branding process
From Purpose to Presence in four phases
Our process takes your brand from six weeks to Purpose to Presence. Across four phases , a clear, actionable result emerges step by step. The first and final phases each last one week, whilst the two in between each last two weeks. Each phase builds on the previous one and delivers a concrete outcome. At the end, you’ll have not just ideas, but a finished, consistent brand foundation – ready for use.
Strategy: Discover & Define
Once we have gathered all the relevant information, we carry out a thorough analysis. The aim is to truly understand the market and target audience before we develop the brand core, positioning and persona. We consolidate the results into a presentation, agree on them collectively and then translate them into a clear Strategy Guideline – as a robust foundation before the creative work begins.
Rough concept: Design
Now thinking becomes visible. Based on the archetypes from persona development, we use mood boards to discuss the atmosphere and style of the future brand identity. We then develop design routes as concrete creative directions. This phase is about establishing a clear direction and making selections – not yet about fine-tuning.
Detailed design: Develop
The chosen direction is worked out in detail here, and the system is made consistent. Components, variants, applications and details are refined and professionally prepared. This takes place internally, with a round of revisions. An idea is transformed into a robust, functioning system that can be implemented.
Realisation: Deliver & Document
This is where the branding is launched to the world: All assets are carefully developed and handed over; once approved, the brand is ready with logo, typefaces, colours, pictograms and illustrations are immediately ready for use. In the Design Guidelines , we establish clear rules for the system, explain how the building blocks interact and provide examples of their use – ensuring that the brand remains consistent, scalable and comprehensible in the long term.
Creative process
Suitable for any business – from concept to guidelines
This process translates your brand into a well-thought-out design that suits your business. Expect it to take around a week’s research, two weeks to develop the concept, one week for the templates and two weeks for the guidelines. Each phase ends with a practical outcome. This way, you get exactly what you need for your next step need.
Research: Discover & Define
Each of our projects begins with a brief research phase. We review your information and data, gather inspiration and ideas, and compile everything into a mood board. For companies that entrust us with the implementation, this step is more streamlined than for teams continuing to work in-house. We present the mood board to you and finalise it together with you – as a guide for the next steps.
Concept: Design
Based on the mood board, we create layouts and sample visualisations. We set these out in a concept presentation and discuss them with you – your feedback is incorporated straight away. Once approved, the concept is ready for implementation. Sole traders who wish to implement the concept themselves can use this as a basis to create their own templates and populate them with content.
Templates: Develop
For SMEs that entrust the entire implementation of the project to us, we create professional templates based on the concept, which enable us to continue working efficiently. We populate these with content in additional projects, finalise the designs and, where required, oversee them right through to production or printing. This creates a consistent, reliable workflow – from the initial idea to the finished product.
Guideline: Document
For growing companies with their own teams,we already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
Project process
The three main phases: Research, concept & realisation
Every project follows a clear three-step process: research, concept and implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. The The research will take a week, that Two-week plan and the Implementation takes between one and five weeks, depending on the scope. The end result is outcomes that work and can be put to use.
Research: Discover & Define
Discover and Define are combined here. Once we have gathered all the relevant information, we carry out an analysis. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept before the design phase begins.
Concept: Design & Develop
First, the rough concept is developed in the Design phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the Develop phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution.
Implementation: Deliver & Document
Here are Deliver and Document consolidated. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the material is produced or printed, and/or everything is set out in a set of guidelines. The aim is to achieve a Ready-to-use, clean end result.
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