From strategy to a finished brand in six weeks
As businesses grow, they often lose precisely what defines a brand: its soul. At the same time, social media and digital tools now make it easier to start your own business, without necessarily providing any clarity. Our branding process makes your brand authentic and recognisable in six clearly defined weeks.
Your benefits
Efficient implementation. Clear processes. Sustainable success.
01 Getting to know each other over a coffee
Our first coffee meeting is a relaxed, no-strings-attached affair: we’ll get to know each other and explore together where your project might be heading. Afterwards, we’ll draw up a a suitable suggestion for you and we’ll work through it with you. All our projects are available in three parcel sizes – S, M and L – so there’s the right model for every project.
03 Having a clear understanding of the process
We use three tried-and-tested processes for implementation: the one-off Branding process for the development or redesign of your brand, the Creative process for the design of touchpoints and the Project process for the implementation of projects. They all follow a clear path with well-defined steps, so you always know where your project is at.
02 Getting started with onboarding
As soon as the collaboration has been finalised, a structured onboarding – – either in Notion or via Office, whichever you prefer. Here, we’ll sort out any remaining questions and get started together. You’ll share texts, images and other documents with us so that everything is in the right place right from the start and nothing is lost.
04 Conclusion and looking ahead
Every project ends with a short Offboarding, where you’ll find all the information you need on managing your branding or touchpoints. We also offer a 60-minute group call at – for any outstanding questions and new project ideas. This ensures that the support continues to thrive even afterwards.
Branding process
From Purpose to Presence in four phases
Our process leads your brand into six weeks from Purpose to Presence. In four phases a clear, realisable result emerges step by step. The first and last phases last one week each, the two middle phases two weeks each. Each phase builds on the previous one and delivers a concrete outcome. At the end, you don't have ideas, but a Ready-made, consistent brand foundation in hand – ready for action.
Strategy: Discover & Define
After obtaining all the relevant information, we carry out a well-founded Analysis through. The aim is to, Market and Target group really understand before we Brand Core, Positioning and Persona work out the results. We bundle the results in a Presentation, and then translate them into a clear and coherent Strategy Guideline – as a reliable basis, before the creative work begins.
Rough concept: Design
Now thinking becomes visible. Based on the Archetypes from the persona development we discuss on the basis of Moodboards atmosphere and style of the future brand image. We then develop Design routes as concrete design directions. This phase serves to find a clear direction and selection – is not yet being fine-tuned.
Detailed design: Develop
The selected direction is shown here worked out in detail and the System made consistent. Components, variants, applications and details are refined and professionally prepared. This happens internally, with a correction round. An idea becomes a Robust, functioning system, that can be implemented.
Realisation: Deliver & Document
Here it goes Branding into the world: All Assets are neatly installed, handed over and after acceptance the brand is Logo, Fonts, Colours, Pictograms and Illustrations ready for immediate use. In the Design Guidelines we secure the system with clear rules, explain the interaction of the building blocks and show exemplary applications – this is how the brand remains consistent, Scalable and understandable in the long term.
Creative process
Perfect for every target group Concept, templates & guidelines
This process adapts to the target group: Solo self-employed, who would like to implement the concept themselves can do so. Medium-sized company, who would like to continue to be accompanied by us only need templates and Larger companies with an internal team They will also receive guidelines which they can use to brief other service providers. Expect around a week’s research, two weeks to develop the concept, one week for the templates and two weeks for the guidelines. No matter which project phase you drop out of – – – you’ll get exactly what you need for your next step need.
Research: Discover & Define
Each of our projects begins with a brief Research phase. We’ll go through your information and data, gather inspiration and ideas, and bring it all together into a Mood boardtogether. For companies that entrust us with the implementation, this step is more streamlined than for teams that continue to work in-house. We’ll present the mood board to you and finalise it together with you, –, to serve as a guide for the next steps.
Concept: Design
Based on the Mood board we create Layouts and sample visualisations. We keep these in a Concept presentation Finalise them and discuss them with you – – – your feedback is incorporated straight away. Once approved, the concept is ready for implementation. Sole proprietor, those who wish to implement this themselves can use this as a basis to create their own templates and populate them with content.
Templates: Develop
For SMEs that entrust the entire implementation of the project to us, we draw up on the basis of the Concepts professional templates, which enable us to carry on working efficiently. We develop the content for these in additional projects, finalise them and, where necessary, see them through to production or to the printing stage. This results in a consistent, reliable workflow – from the idea to the finished result.
Guideline: Document
For growing companies with their own teamswe already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
Project process
The three main phases: Research, concept & realisation
Each project follows a clear triad: Research, Concept and Realisation. We start with understanding, translate the findings into a viable concept and then turn it into reality. Depending on the scope of the project, this process takes four to eight weeks – and ends with results that work and can be used.
Research: Discover & Define
Discover and Define are bundled here. After obtaining all relevant information, we carry out an Analysis through. The aim is for both sides to have a common understanding of where they want to go: in terms of content, visually and strategically. The result is a clear idea, before design starts.
Concept: Design & Develop
Firstly, the Design the rough concept with initial layouts or exemplary visualisations. After the approval of this presentation DevelopThe design is worked out in detail, systems are sharpened, details are clearly defined. The idea becomes a resilient, realisable solution.
Implementation: Deliver & Document
Here are Deliver and Document brought together. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are drawn in, content is inserted, it is produced or printed, and/or everything is regulated in a guideline. The aim is Ready-to-use, clean end result.
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