Sustainable branding & marketing agency for brands with attitude
Many brands want to make an impression. Few really want to make a difference. 2bu design is your branding agency for sustainable branding and marketing – for companies committed to animals, people and the planet. We design brand identities that resonate with empathetic people and leave a lasting impression.
2bu design brings together creative thinkers, value-driven experts from all over the world. Together, we develop sustainable strategies, strong branding and effective communication, underpinned by experience gained at renowned companies and leading branding and advertising agencies.
renowned companies from a wide range of sectors
value-driven branding and marketing experts worldwide
Years of experience in strategic brand development and branding
More success through real differentiation
Why sustainable BRanding & Marketing
Without clear messages, brands lose visibility and turnover
#01 Target group missed
Your Target group does not feel addressed because your branding does not clearly show who your brand is for and what values or. Brand message it stands.
#02 Offer interchangeable
Your offer lacks a strong, ethical Positioning. As a result, products and services appear arbitrary and do not stand out clearly from the competition.
#03 Range lost
Your Social Media Marketing has no effect because your Storytelling, content and formats do not show that your brand is not only value-orientated, but also acts accordingly.
#04 Chaos ensues
You or your team lack clear Brand guidelines for design, language and communication. This makes your brand appear inconsistent instead of professional.
#05 Time lost
Without suitable Templates and optimised processes costs marketing unnecessary time, energy and coordination – also with external contacts.
#06 Money thrown out
Without clear Strategy for design and communication This results in quick individual measures instead of a strong brand with a long-term effect on customers and employees.
The result of genuine brands
Your approach to design-led brand growth
Real success
A strong brand identity with distinctive positioning attracts the right target audience. Consistent brand management boosts turnover by an average of 23 per cent.
Standardised appearance
Well-thought-out brand guidelines, templates and processes Save time and money on design and communication. This enables you, your team and your service providers to work consistently and efficiently.
Strong bond
People rarely remember products, but often remember the feeling behind the brand. Honest brand communication creates emotional closeness and long-term bonds between – and not only its target audience but also its staff.
Sustainable growth
One clear vision keeps your brand on course –, like a boat that doesn’t waver even in rough seas. Brands with a clear mission grow faster in good times and recover better in difficult times.
What we do
We develop brands with character
Strategy
Strategy brings out what lies at the heart of your brand: the archetype that sets it apart from all others – –, the foundation without which every logo remains nothing more than an interchangeable shape.
Design
Design translates this character into a visual language that makes your brand instantly recognisable across every channel and resonates with your target audience.
Communication
This is where your brand meets real people: – – the true character test. If it passes, it remains true to itself and is accepted, no matter which channel it uses to communicate.
Service
Your branding is –, but does it carry over into everyday life as well? Guidelines and care packages help to ensure it remains consistent across all touchpoints.
Our core offer
The four key steps for any successful brand identity
Sustainable branding for ethical brands
Using the 12 Archetypes method, we develop your brand strategy and translate it into a corporate design that works equally well in both digital and print formats and stands the test of time.
Innovative WordPress websites for sustainable businesses
We’ll build your website using WordPress and Divi – – quickly, affordably and with no licence fees – – to create an SEO-optimised site that you can maintain yourself.
Authentic business and product photography for real people
We provide authentic business and product photography, as well as video production, tailored to your branding and, where appropriate, using resource-efficient AI.
Strategic social media for discerning customers
We’ll develop your social media strategy, including your newsletter and sales funnel, and provide templates to ensure that a weekly call delivers results.
What sets us apart
Our – network: reliable and like-mindedt
We are an international network of experienced experts, led by Katrin Tindler-Kempen, a brand designer and marketing manager. This enables us to put together the right team for every project – – – flexibly and efficiently.
Sustainability is not a trend for us
We work exclusively with responsible companies and projects that want to make a positive impact with their brand.
Design & communication from a single source
We connect Brand strategy, design and communication into a holistic brand presence instead of isolated individual measures.
Clear communication with a lot of empathy
We not only develop brands that create trust and touch people emotionally, we also live for Open communication.
Who we work for
Branding and marketing for bold visionaries
We work for value-orientated companies, sustainable brands and vegan visionaries, who want more than just visibility. Whether plant-based gastronomy, hospitality concepts, NGOs, social organisations, coaches or sustainable start-ups – we develop authentic brand identities, that make attitudes visible and reach people emotionally.
With strategic branding, honest design and mindful communication we create brands that build trust, have a long-term impact and make the world a better place, step by step.
First steps
Your brand is already within you. Let’s discover it.
#01
Book an uncomplicated Free initial consultation. Together we will see where your Fire currently stands, what challenges exist and what potential lies in your brand.
#02
You will receive a personalised proposal from us for your next step – from Brand strategy about Design and Communication up to suitable Services and processes.
#03
Ideally we start with your Branding. Because only a clear brand identity creates the basis for effective Marketing and communication measures, that work in the long term.
No strings attached – just a –, a genuine look at whether we’re a good match.
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