Sustainable branding & marketing agency for brands with attitude
Many brands want to make an impact. Few actually want to make a difference. 2bu design is your sustainable branding agency for businesses committed to animals, people and the planet. From strategy to marketing, we create brand identities that resonate with empathetic people and leave a lasting impression.
Behind the branding agency 2bu design are creative, values-driven experts from all over the world. Together, we develop sustainable strategies, strong branding and effective communication, underpinned by experience gained at renowned companies and leading branding and advertising agencies.
renowned companies from a wide range of sectors
value-driven branding and marketing experts worldwide
Years’ experience in strategic brand development
„2bu – Be yourself; everyone else is already taken“
Why sustainable branding and marketing?
Without personalised messages, brands lose visibility and impact
#01 Target group missed
Your target audience doesn’t feel that your brand speaks to them because your branding doesn’t clearly show who your brand is for and what values or brand message it stands for.
#02 Offer interchangeable
Your offering lacks a strong, ethical positioning. As a result, your products and services come across as generic and do not stand out clearly from the competition.
#03 Range lost
Your social media marketing is having no impact because your storytelling, content and formats do not demonstrate that your brand is not only value-driven, but also acts accordingly.
#04 Chaos ensues
You or your team lack clear brand guidelines for design, language and communication. As a result, your brand comes across as inconsistent rather than professional.
#05 Time lost
Without the right templates and optimised processes, marketing takes up unnecessary time, energy and coordination – even when dealing with external contacts.
#06 Money thrown out
Without a clear strategy for design and communication, the result is a series of hastily implemented one-off measures rather than a strong brand with a long-term impact on customers and employees.
The result of genuine brands
Your approach to design-led brand growth
Real success
A strong brand identity with distinctive positioning attracts the right target audience. Consistent brand management increases turnover by an average of 23 per cent.
Standardised appearance
Well-thought-out brand guidelines, templates and processes save time and money in design and communication. This enables you, your team and your service providers to work consistently and efficiently.
Strong bond
People rarely remember products, but they often remember the feeling behind the brand. Honest brand communication creates an emotional connection and a long-term bond – not only with the target audience, but also with employees.
Sustainable growth
A clear vision keeps your brand on course – like a boat that doesn’t lose its balance even in rough seas. Brands with a clear mission grow faster in good times and bounce back better in difficult times.
What we do
We develop brands with character
Strategy
The strategy draws out from your ethos what defines the core of your brand: your archetype – the character that sets it apart from all the others.
Design
Design translates this character into a visual language that makes your brand instantly recognisable across every channel and resonates with your target audience.
Communication
This is where your brand meets its target audience – the real test of character. If it passes this test, it remains true to itself and is embraced, no matter which channel it uses to communicate.
Service
Your branding is in place, your marketing is up and running – but is your brand’s character being maintained in day-to-day operations? Guidelines and care packs from your branding agency will help you ensure it remains consistent across all touchpoints.
Our core offer
The four key steps for any successful brand identity
Sustainable branding for ethical brands
Using the 12 Archetypes method, we develop your Brand Strategy and translate it into a Corporate Design that works equally well in both digital and print formats and has a lasting impact.
Innovative WordPress websites for sustainable businesses
Your website is at the heart of your brand. We build it using WordPress and Divi: quickly, affordably and without the usual licence fees – for an SEO-optimised website that you can manage yourself.
Authentic business and product photography for real people
We provide authentic business and product photography, as well as video production, tailored to your branding and, where appropriate, using resource-efficient AI.
Strategic social media for discerning customers
We translate your branding and tone of voice into a social media strategy and, if required, supplement it with templates and guidelines or a newsletter complete with a sales funnel, so that your brand consistently attracts the right customers.
What sets us apart
Our network – reliable and like-minded
We are an international network of experienced experts, led by Katrin Tindler-Kempen, a brand designer and marketing manager. This enables us to put together the right team for every project – flexibly and efficiently.
Sustainability is not a trend for us
As a sustainable branding agency, we work exclusively with responsible companies and projects that want to make a positive impact with their brand.
Design & communication from a single source
As a branding agency, we combine brand strategy, design and communication to form a comprehensive brand identity.
Clear communication with a lot of empathy
Not only do we develop brands that build trust and resonate emotionally, but we ourselves are committed to open communication.
Who we work for
Branding and marketing for bold visionaries
We develop branding and marketing for vegan brands, sustainable products and projects, mindful coaches and therapists and committed NGOs and animal welfare organisations. Whether vegan hospitality, whether it’s a fair-fashion label, a therapy practice or an animal welfare organisation – we create authentic brand identities that bring values to life and resonate with people on an emotional level.
As a branding agency, we support you throughout this process Sole proprietor, who put the concept into practice themselves, Medium-sized company, who are also open to receiving support during the implementation process, and Growing companies, whose in-house team continues to work in line with our guidelines. Through strategic branding, eye-catching design and thoughtful communication, we create brands that achieve visibility, build trust and have a lasting impact, helping to make the world a better place, step by step.
First steps
Your brand is already within you. Let’s discover it.
#01
Book a free initial consultation with us – it’s easy. Together, we’ll look at where your brand currently stands, what challenges you’re facing and what potential your brand holds.
#02
You will receive a personalised proposal your branding agency to support you on your journey ahead – from Brand strategy, ranging from design and communication to appropriate services and processes.
#03
Ideally, we’ll start with your branding. After all, only a clear brand identity lays the foundation for effective marketing initiatives that work in the long term.
No strings attached – just a frank assessment of whether we’re a good match.
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