Sustainable branding & marketing agency for brands with attitude
Many brands want to make an impact. Few actually want to make a difference. 2bu design is your sustainable branding and marketing agency for businesses committed to animals, people and the planet. We create brand identities that resonate with empathetic people and leave a lasting impression.
2bu design brings together creative thinkers, value-driven experts from all over the world. Together, we develop sustainable strategies, strong branding and effective communication, underpinned by experience gained at renowned companies and leading branding and advertising agencies.
renowned companies from a wide range of sectors
value-driven branding and marketing experts worldwide
Years’ experience in strategic brand development
„2bu – Be yourself; everyone else is already taken“
Why sustainable branding and marketing?
Without personalised messages, brands lose visibility and impact
#01 Target group missed
Your Target group does not feel addressed because your branding does not clearly show who your brand is for and what values or. Brand message it stands.
#02 Offer interchangeable
Your offer lacks a strong, ethical Positioning. As a result, products and services appear arbitrary and do not stand out clearly from the competition.
#03 Range lost
Your Social Media Marketing has no effect because your Storytelling, content and formats do not show that your brand is not only value-orientated, but also acts accordingly.
#04 Chaos ensues
You or your team lack clear Brand guidelines for design, language and communication. This makes your brand appear inconsistent instead of professional.
#05 Time lost
Without suitable Templates and optimised processes costs marketing unnecessary time, energy and coordination – also with external contacts.
#06 Money thrown out
Without clear Strategy for design and communication This results in quick individual measures instead of a strong brand with a long-term effect on customers and employees.
The result of genuine brands
Your approach to design-led brand growth
Real success
A strong brand identity with distinctive positioning attracts the right target audience. Consistent brand management boosts turnover by an average of 23 per cent.
Standardised appearance
Well-thought-out brand guidelines, templates and processes Save time and money on design and communication. This enables you, your team and your service providers to work consistently and efficiently.
Strong bond
People rarely remember products, but often remember the feeling behind the brand. Honest brand communication creates emotional closeness and long-term bonds between – and not only its target audience but also its staff.
Sustainable growth
One clear vision keeps your brand on course –, like a boat that doesn’t waver even in rough seas. Brands with a clear mission grow faster in good times and recover better in difficult times.
What we do
We develop brands with character
Strategy
The strategy draws out from your attitude what defines the core of your brand: your – archetype – the character that sets it apart from all the others.
Design
Design translates this character into a visual language that makes your brand instantly recognisable across every channel and resonates with your target audience.
Communication
This is where your brand meets its target audience: – – the true character test. If it passes this test, it remains true to itself and is accepted, no matter which channel it uses to communicate.
Service
Your branding is in place, your marketing is up and running –, but does the brand’s character remain consistent in day-to-day operations? Guidelines and care packs help you maintain that consistency across all touchpoints.
Our core offer
The four key steps for any successful brand identity
Sustainable branding for ethical brands
Using the 12 Archetypes method, we develop your brand strategy and translate it into a corporate design that works equally well in both digital and print formats and has a lasting impact.
Innovative WordPress websites for sustainable businesses
Your website is at the heart of your brand. We build it using WordPress and Divi: quickly, affordably and without the usual licence fees –, resulting in an SEO-optimised site that you can maintain yourself.
Authentic business and product photography for real people
We provide authentic business and product photography, as well as video production, tailored to your branding and, where appropriate, using resource-efficient AI.
Strategic social media for discerning customers
We translate your branding and tone of voice into a social media strategy and, if required, supplement it with templates and guidelines or a newsletter complete with a sales funnel, so that your brand consistently attracts the right customers.
What sets us apart
Our – network: reliable and like-mindedt
We are an international network of experienced experts, led by Katrin Tindler-Kempen, a brand designer and marketing manager. This enables us to put together the right team for every project – – – flexibly and efficiently.
Sustainability is not a trend for us
We work exclusively with responsible companies and projects that want to make a positive impact with their brand.
Design & communication from a single source
We connect Brand strategy, design and communication into a comprehensive brand identity.
Clear communication with a lot of empathy
We not only develop brands that create trust and touch people emotionally, we also live for Open communication.
Who we work for
Branding and marketing for bold visionaries
We work for value-driven companies, sustainable brands and vegan visionaries, who want more than just visibility. Whether plant-based catering, Hospitality concepts, NGOs, social organisations, Coaches or sustainable start-ups –: we develop authentic brand identities that bring values to life and resonate with people on an emotional level.
Through strategic branding, eye-catching design and thoughtful communication, we create brands that gain visibility, build trust and have a lasting impact, helping to make the world a better place, one step at a time.
First steps
Your brand is already within you. Let’s discover it.
#01
Book an uncomplicated Free initial consultation. Together we will see where your Fire what the current situation is, what challenges exist and what potential your brand holds.
#02
You will receive a personalised proposal for your future journey, – from Brand strategy, ranging from design and communication to appropriate services and processes.
#03
Ideally we start with your Branding. Because only a clear brand identity creates the basis for effective Marketing initiatives, that work in the long term.
No strings attached – just a –, a genuine look at whether we’re a good match.
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