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Sustainable branding & marketing agency for brands with attitude

Many brands want to make an impression. Few really want to make a difference. 2bu design is your branding agency for sustainable branding and marketing – for companies committed to animals, people and the planet. We design brand identities that resonate with empathetic people and leave a lasting impression.

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About 2bu design

Characterised by leading agencies and global brands

2bu design is an international network of creative, ethically minded experts. Together, we develop sustainable strategies, strong branding and effective communication for brands that really want to make a difference.

Renowned companies from various industries and markets

A proven network of creative minds and marketing experts

Years of experience in brand strategy and design

More success through real differentiation

Why sustainable BRanding & Marketing

Unclear communication costs your brand visibility and sales

Info on services

#01 Target group missed

Your Target group does not feel addressed because your branding does not clearly show who your brand is for and what values or. Brand message it stands.

#02 Offer interchangeable

Your offer lacks a strong, ethical Positioning. As a result, products and services appear arbitrary and do not stand out clearly from the competition.

#03 Range lost

Your Social Media Marketing has no effect because your Storytelling, content and formats do not show that your brand is not only value-orientated, but also acts accordingly.

#04 Chaos ensues

You or your team lack clear Brand guidelines for design, language and communication. This makes your brand appear inconsistent instead of professional.

#05 Time lost

Without suitable Templates and optimised processes costs marketing unnecessary time, energy and coordination – also with external contacts.

#06 Money thrown out

Without clear Strategy for design and communication This results in quick individual measures instead of a strong brand with a long-term effect on customers and employees.

The result of strong brands

From business goals to design-orientated brand growth

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More sales

One Strong brand identity attracts the right target group almost automatically and creates trust even before the first contact. This is particularly important for value-orientated customers.

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Standardised appearance

Clear brand guidelines, templates and processes bring structure and time savings to design and communication. You, your team and your service providers can work consistently and efficiently.

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Real differentiation

With a clear positioning makes it immediately clear why your brand is different. This creates recognition, profile and a real place in the market instead of interchangeability.

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Sustainable growth

One clear Mission gives your brand orientation – even when it grows or evolves. In this way, it remains tangible visually and in terms of content instead of becoming arbitrary.

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Strong bond

People rarely remember products, but often remember the feeling behind the brand. Honest Brand communication creates emotional closeness and a long-term connection.

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Sustainable relevance

Brands with a clear Vision are credible and modern in the long term. They are not based on short-term trends, but on what people and markets will really need tomorrow.

Service portfolio

Sustainable branding through to implementation: – for conscious brands and people

We connect Brand strategy, Design, Communication and scalable Brand services resulting in a clear end-to-end – process, from positioning through a consistent, sustainable brand identity to impactful content and efficient templates. For us, ‘sustainable’ means both: long-lasting design using natural materials and vegan production –, and an ethos that suits brands and people who want to operate in a conscious way. This creates a brand that Conveys meaning, builds trust and serves animals, people and the Earth.

Strategy

Design

Communication

Service

Our purpose

Creativity as a force for good utilise – Supporting people and projects, which
for animals, nature and humanity.

Design & communication from a single source

We connect Brand strategy, design and communication into a holistic brand presence instead of isolated individual measures.

Flexible network instead of rigid structures

We are a international network of experienced experts. This creates the right team for every project – flexible, efficient.

Experience from international agencies

Over 15 years of experience in the B2B and B2C sector as well as positions at renowned agencies and brands flow into every project.

Sustainability is not a trend for us

We work exclusively with responsible companies and projects that want to make a positive impact with their brand.

Templates instead of brand chaos

We love Brand guidelines, Templates and Processes and ensure that your brand can act consistently and efficiently.

Clear communication with a lot of empathy

We not only develop brands that create trust and touch people emotionally, we also live for Open communication.

Who we work for

Branding for courageous visionaries and their brands

About the work

We work for value-orientated companies, sustainable brands and vegan visionaries, who want more than just visibility. Whether plant-based gastronomy, hospitality concepts, NGOs, social organisations, coaches or sustainable start-ups – we develop authentic brand identities, that make attitudes visible and reach people emotionally.

With strategic branding, honest design and mindful communication we create brands that build trust, have a long-term impact and make the world a better place, step by step.

Katrin brings brand visions to life. She demonstrates her creative approach through fresh, professional logos, colour palettes and typography choices. Katrin's presentations demonstrate commitment, expertise and innovative thinking. It was a pleasure to work with someone who is so personable, has such attention to detail and communicates so openly. I felt involved every step of the way and am very happy with the end result.

Hannah Seward-Thompson
Sole trader | Mint Hedgehog

Thank you for the well thought-out corporate design for the Rolandsbogen –, from the business card to the wine label to the menus. Particularly strong: the pattern picks up on the vines and translates them into branding. The stickers also tell the story of Roland and can be sent flexibly on postcards. The choice of material is also impressive – transparent paper in combination with open paper creates a high-quality finish. If I ever start my own business, I will definitely get in touch with you.

Kristina Knobloch
Head of Marketing | BonnVisio/Rolandsbogen

I have started distributing the – flyers and the feedback has been consistently enthusiastic. Especially in an industry with a lot of coaches and sensitive women's issues, people immediately notice how much sensitivity, clarity and attitude there is in the design. What's particularly nice is that I am constantly asked who is behind the design. This is exactly what visible female empowerment communication feels like – - honest, aesthetic and sustainable. You do really great work, Katrin.

Christine Jurgeit-Körner
Owner | Women's business directory

First steps

Let's find out together how we can strengthen your brand

#01
Book an uncomplicated Free initial consultation. Together we will see where your Fire currently stands, what challenges exist and what potential lies in your brand.

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You will receive a personalised proposal from us for your next step – from Brand strategy about Design and Communication up to suitable Services and processes.

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Ideally we start with your Branding. Because only a clear brand identity creates the basis for effective Marketing and communication measures, that work in the long term.

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