Free branding for animal welfare NGOs: How to apply to 2bu design

Table of Contents

1. Why we do this at all
2. What a free branding project with us actually entails
3. Who can apply
4. What we expect in return
5. And what if you aren't chosen?
6. How the application process works

1. Why we’re doing this in the first place

At 2bu design, we call this ambitious, because standing still is not an option for us: We want to actively make the world a better place through giving and sharing. Behind this lies a second idea that is just as important to us: we prefer to work with Brands that care about more than just profit – works with like-minded organisations that treat people, animals and our planet with respect, and whose messages raise awareness and bring about lasting change.

In practical terms, this means that for this programme, we are looking for Animal welfare organisations, whose work moves us and who could make an even greater impact with a clearer brand identity.

2. What a free branding project with us actually entails

Starting from a shared Briefing meeting that is how it comes about sustainable branding for your organisation. You’ll receive the largest package from us. With the Package L you’ll get a clear Strategy Guideline and a comprehensive Design Guidelines, which you can use to set up and manage all your touchpoints yourselves.

The strategy includes your Brand essence, the Positioning and the Brand Personas. The design guidelines contain the Logo, the Colour scheme and typography, the Visual language as well as our own Pictograms and illustrations. It also contains the Fire Protection System, which uses visualisations to show what your brand looks and feels like.

The specific design of individual touchpoints (–) – that is, ready-made social media templates, a innovative website or various print applications, such as a appealing editorial design – is not included. You’ll gain that all-important foundation on which your organisation can build. If you already have strong branding and a sound strategy, we’d be happy to work with you to assess whether you might benefit from a Social media project is more effective.

3. Who can apply

How to tell if your project is suitable for this programme:

• Your organisation is involved in Animal welfare, you rehome animals, look after strays, run a sanctuary or manage a wildlife rescue centre.
• You are mainly funded by government funding or donations rather than through traditional sales.
• Your location doesn’t matter for now – –, we’re working international, Applications from abroad are expressly welcome.

We want to make a difference. So, the clearer your mission and the greater the impact you could achieve with a stronger brand, the more suited you are to this programme. But please don’t be put off: first come, first served…

4. What we expect in return

A free branding project is, for us, not a one-way street. We believe in Collaboration on an equal footing – applies precisely when no fee is involved. A commitment is not created by an invoice, but by mutual respect; therefore, our fundamental wish is:

• Getting to know each other openly right from the start – is the foundation for everything that comes after. It’s important to us that you’re just as keen on the project as we are.
• After that, it’s up to you to decide – Whether you choose to play an active part in the process or leave the rest entirely to us is entirely up to you. Either option is fine by us.
• Permission to publish –: The project may be featured as a case study on our website, in our magazine and on our social media channels.

As your project is completely free of charge, the following are also Reference modules an integral part of the collaboration. In the case of a standard, paid project, these same components would result in a discount of 40 % (see section 5 for more details):

• A reference image for free use for us, for example, on our website, on social media or as an advert.
• A social media post on your channels, in which our joint project is showcased.
• A blog post on your website about the collaboration and shared on your channels.
• Our acknowledgement as the author or branding agency iin the legal notice section of your website, with a link to our website

In addition, we’re of course always delighted to receive a positive review on Google or Facebook, or to collaborate on a joint press release. Neither is compulsory, but both are a lovely gesture.

„When we take on a project, it’s not just about the organisation we’re supporting and the animals that will hopefully benefit from it. It’s also about 2bu design –, about the work we’re able to put our heart and soul into, and about the attention that benefits both of us.“

Katrin Tindler-Kempen | Owner of 2bu design

5. What if you aren’t chosen?

I’m sure there’ll still be a trickle of applications even after the two free places We are still accepting applications. Therefore, every application that meets the specified requirements will receive a guaranteed discount of 20 % Here’s to our sustainable branding project –, regardless of how many of the following reference modules you can supply. For each additional module, there will be 10 % discount on top of that, totalling up to 60 % discount:

Our aim is to do something for Animals, People and the Environment to promote – beyond just animal welfare. Does this mean you’re not an animal welfare NGO, but are instead involved in vegan hospitality, environmental protection, coaching or the health sector, or running a sustainable start-up? The same reference modules and discounts from the – table above apply to you too, but without the guaranteed 20-% base rate, which applies specifically to animal welfare NGOs. You can find out more about the entire system in our article on Trust as a business strategy.

6. How the application process works

The first consultation is our standard one Coffee Date so we can get to know each other. You can simply book it via our website on Calendly e.g. here, below the article and please answer the questions about your organisation as fully as you can. The aim is to enable us to prepare for the meeting in advance so that none of us wastes any of our valuable time. Often, this initial conversation alone leads to the Briefing meeting, during which we’ll work together to determine the direction your brand, –, should take and whether both parties can actually meet the conditions set out.