More than just an agency – the creative network that brings your brand values to life
2bu design is not a rigid agency team, but a growing creative network of like-minded people: designers, copywriters, photographers and developers, all of whom are vegan, sustainable or ethically minded. Anyone who works with us gets exactly the expertise their brand needs – and the brand values it is meant to embody.
History
Passion – the foundation of our creative network
Behind 2bu design is (Anja) Katrin Tindler-Kempen. Coming from an entrepreneurial background, self-employment was always a project close to my heart after completing my Masters in European Media. With a journalist for a mother and an industrial designer for a father, I was practically born with a love of aesthetic design and precise words.
Throughout my career, I have had the privilege of working for renowned agencies such as MetaDesign, Publicis, frog design, GREY and milla&partner – as a designer, a marketing manager and, most recently, as a project manager – whilst working with prestigious clients such as Siemens, GlaxoSmithKline, Audi and Henkel. Designs created as part of these projects have been honoured with prestigious awards such as the Red Dot Award and the German Design Award.
It is precisely this combination that lies at the heart of 2bu design today: anyone who understands how good design comes about, how marketing works and how to bring many minds together to create a successful project can coordinate creativity rather than having to shoulder it alone. Through my many years of experience, both as a freelancer and in permanent roles in the B2B and B2C sectors, I have built up a wide-ranging network of reliable experts. Together, we aim to:
Using creativity as a force for good and supporting people and brands that are committed to animals, nature and humanity.
Mission
Marketing ethical projects and products fairly together
We’re aware of the trends, yet we create timeless branding and practise mindful marketing without any sales pressure. We value sustainability and authenticity, and that is precisely what we aim to convey through our product design and brand creation. Ethics and fairness are important to us, both in selecting our clients and in our collaborations.
We want to make the world a slightly better place every day. This is only possible with mindfulness towards the world and the people and animals that live in it.
Our mission is to shape clear, authentic brands based on core values. We support sensitive, values-driven individuals and organisations in bringing their ethos to the fore – through well-thought-out strategy, honest design and sustainable decisions. This results in brands with depth that resonate, build trust and have a lasting impact.
Our four sectors share the same values and focus on two key areas: products and projects that make a difference in the world, and people and missions that stand for something.
For vegan brands – from bags, shoes, fashion and beauty, through to meat substitutes and sustainable investment funds, right up to Hotels, restaurants and cafés – We develop brands that bring values to life and appeal to customers and guests on an emotional level.
For sustainable projects – from furniture made from recycled materials and products made from recovered marine plastic to sustainable architecture – we build brand foundations that provide direction and enable long-term growth.
For mindful coaches and therapists, working from a clear, considered perspective, we develop brand identities that combine expertise, personality and trust.
For dedicated NGOs and animal welfare organisations – From animal rehoming and wildlife conservation to the protection of endangered species, whether locally or internationally, we create distinctive brands that people understand, support and recommend to others.
Vision
Sustainable success for brands with values
We believe in a world in which brands do not become louder, but more truthful. Our vision is to support value-oriented people and organisations in being visible with clarity, mindfulness and responsibility. This results in brands that create meaning, build trust and have a long-term positive impact on people, animals and the environment.
We strive for values to be lived and visible – through responsible design, honest communication and sustainable choices that respect people, animals and the environment. We want a world in which every action, every design and every brand arises from ethical convictions, has a positive impact and promotes trust, compassion and mindfulness.
Values
The right partner for
conscious brands and people
For brands that care about more than just profit
We work with conscious companies that treat people, animals and our planet responsibly. Together, we create messages that raise awareness and bring about lasting change.
Relationships based on respect and trust
We value every collaboration as a true partnership. Working together means listening carefully, communicating openly and designing with empathy – because meaningful design comes from mutual understanding.
Clarity is our strongest strategy
We believe in open communication, fair prices and realistic promises. Our customers always know where we stand – because honesty creates trust, and trust creates success.
Design with meaning, not just glamour
Every concept starts with a well thought-out strategy and a deep understanding. We create brands that have substance, meaning and emotional resonance – far beyond superficial aesthetics.
A global collective of hearts and minds
Our network of creative experts shares one conviction: Passion is the foundation for quality. We combine talent, empathy and excellence across borders and time zones to make every project shine.
Ambitious – because standing still is not an option
We want to actively make the world a better place through giving and sharing. That is why, every year, we support two companies free of charge that aim to make a genuine positive impact through their work.
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