Customer
DJ Geffi & Z
Services
Basics Logo, typography, visual language, graphic elements Stationery Business cards, letterheads Messaging Leaflets
DJ Geffi & Z – Music meets Design
The two DJs Geffi & Z live music – even though they do something completely different full-time. Their passion is the beats, not the office. That's why they wanted branding that would make their musical identity visible without them having to invest a lot of time themselves. 2bu design was given free rein by – with the brief: to develop a modern, musical and likeable image that would put them in a good mood straight away.
Branding with rhythm
Music thrives on rhythm, excitement and emotion – and that is exactly what the new branding was designed to convey. The aim was to create a visual sound that reflects the personalities of the two DJs: relaxed, professional, with a touch of humour. The brand strategy focuses on recognisability through symbolism, clear typography and emotional imagery.
The new word and figurative mark is musical, modern and minimalist – just like the DJs themselves. The name DJ Geffi & Z provided the perfect template for a playful idea: a stave that runs through all media as a graphic element. This makes sound visible and gives the logo a sense of rhythm.
Corporate illustration: Good humour in time
For flyers and social media, we developed bespoke illustrations that appeal directly to young target audiences. The characters are likeable, active and on the move – they convey a sense of light-heartedness, fun and a party atmosphere. So it’s clear at first glance: This is all about music, emotion and energy.
The illustrations also incorporate informative keywords relating to music genres and events – a playful way of conveying content visually.
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