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Projects

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Projects

Rolandsbogen – Branding for a landmark on the Rhine
Roland Arch

Branding for a landmark on the Rhine

doctima – Clear design for comprehensible communication
doctima

Clear design for effective communication

Frauenbranchenbuch – B2B platform for female founders
Women's business directory

B2B platform for female entrepreneurs

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Services

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Services

Core offering

2bu Illustration: Growing Sustainably
The 2bu system

Strategy, design, communication and service, all from a single source

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Sectors

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Sectors

2bu Illustration: Vegan Brands
Vegan brands

Branding and marketing for vegan brands

2bu Illustration: Sustainable Products
Sustainable products

Green marketing for sustainable products

2bu Illustration Coaches & Therapists
Coaches & Therapists

Corporate identity for coaches and therapists

2bu Illustration: NGOs & Animal Welfare
NGOs & Animal Welfare

Marketing for NGOs and animal welfare organisations

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Magazine

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Magazine

Cover story

Katrin Tindler-Kempen in the 2bu design studio
Free branding for animal welfare NGOs

How to apply to 2bu design

Latest articles

Rolandsbogen – Branding for a landmark on the Rhine
Roland Arch

Branding for a landmark on the Rhine

doctima – Clear design for comprehensible communication
doctima

Clear design for effective communication

Frauenbranchenbuch – B2B platform for female founders
Women's business directory

B2B platform for female entrepreneurs

2bu Illustration: Growing Sustainably
The 2bu system

Strategy, design, communication and service, all from a single source

2bu Illustration: Vegan Brands
Vegan brands

Branding and marketing for vegan brands

2bu Illustration: Sustainable Products
Sustainable products

Green marketing for sustainable products

2bu Illustration Coaches & Therapists
Coaches & Therapists

Corporate identity for coaches and therapists

2bu Illustration: NGOs & Animal Welfare
NGOs & Animal Welfare

Marketing for NGOs and animal welfare organisations

Cover story

Katrin Tindler-Kempen in the 2bu design studio
Free branding for animal welfare NGOs

How to apply to 2bu design

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My account
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Websites

Innovative WordPress websites for sustainable businesses

Experience web design that showcases your sustainable business idea and inspires your audience. We develop websites that not only impress with their aesthetics and performance, but also clearly communicate your values and mission. Let’s work together to take your business to the next level online.

Efficient implementation

Structured onboarding and offboarding for every project

Clear processes

Three established processes guide you safely through your project

Sustainable success

A weekly 60-minute group call following the end of the project

Our promise

WordPress websites: Eight reasons why we are the right partner

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WordPress + Divi – the dream team

Flexible web design based on WordPress, implemented with Divi for maximum design freedom without developer dependency.

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GDPR-compliant & legally compliant set-up

With all the necessary pages and settings for a data protection-compliant website in the EU.

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SEO-optimised and barrier-free

Clean code, fast loading times and an accessible structure ensure that people and search engines find you.

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Equipped with the most important plugins

Performance, security and SEO are directly integrated – is not a plug-in proliferation catastrophe.

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Clearly structured responsive design

Your website works and convinces on desktop, tablet and smartphone – logically structured and visually tidy.

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Everything maintainable by laymen

Texts, images and pages can be customised independently – without fear of breaking anything.

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Inspiring blog design

Content can be published quickly and intuitively – without any prior technical knowledge.

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WooCommerce shop on request

Expandable to a professional online shop – ideal for products, services or digital offers.

Our understanding

WordPress websites that turn visitors into leads

Your corporate website on sustainable business is more than just a shop window – it’s your digital home, where people can get a feel for what you stand for. Whether you’re a coach, a therapist with a strong ethos, a vegan café, a sustainable hotel or a producer with a green vision: Here, users are not just informed, but moved, inspired and connected.

With innovative web design, we showcase your brand clearly, honestly and authentically. Every page, every interaction, every click conveys your values, your quality and your ethos – and attracts exactly the right people for your project. This is how a visit to your website turns into a genuine enquiry, because people are not only convinced, but also engaged.

Customer feedback

Trust cannot be claimed – it can only be shared

„Working with 2budesign was an absolute win. Our new website not only looks fantastic, but is also incredibly user-friendly and conveys our sustainability credentials.“

Anke Kühne
Managing Director | Estaverde

„Thanks to the creative and professional realisation of the website, I was able to impress with my online presence right from the start of my business. The positive feedback from my customers speaks for itself.“

Hannah Seward-Thompson
Sole trader | Mint Hedgehog

„I am delighted with the fast and efficient work. The website meets our expectations exactly and 2budesign's service for the blog runs smoothly.“

Ludwig Frede
Managing Director | BonnVisio

Weaknesses & Opportunities

Being online is the norm; the challenge is to make a convincing impression online with –

Unfortunately, this happens quite often

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Rigid systems stifle any growth. Anyone who opts for a pure website builder will hit a wall every time they have a new requirement – a blog or online shop can often only be added by rebuilding the site from scratch.

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Without a well-thought-out structure, visitors lose their bearings. Even an attractive design is of little help if the menus and content do not build on one another logically – in that case, visitors will look for the exit rather than the content on offer.

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A uniform structure quickly leads to a uniform look. Whilst tried-and-tested UX patterns provide a functional framework, if the interface is copied directly from the template, every brand ends up being interchangeable.

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Design without technology causes bugs – technology without intuition causes visitors to leave. Both factors influence whether a website loads quickly, runs smoothly and still makes visitors feel engaged and understood.

Here’s how we’ll sort it out

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We’ve built scalability into our solution right from the start. WordPress powers around 41 per cent of all websites worldwide, whilst WooCommerce runs over 4.5 million online shops – you can add a blog or shop at any time.

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A clear structure is the result of proven UX expertise. 38 per cent of users leave a website if the navigation or layout seems unclear – which is why we build every structure according to tried-and-tested UX principles.

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UI design and tone of voice make all the difference. According to a Lucidpress study, a consistent brand presence boosts turnover by up to 33 per cent – we base our design and language directly on your strategy.

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We offer design and development from a single source. 88 per cent of users do not return after a poor website experience – whether due to bugs or a lack of engagement makes no difference to them.

Project process

The three main phases: Research, concept & realisation

Every project follows a clear three-step process: Research, Concept and Implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. Depending on the scope of the project, this process takes four to eight weeks – and culminates in results that work and can be put to use.

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Research: Discover & Define

Discover and Define are combined here. Once we have gathered all the relevant information, we carry out an analysis. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept before the design phase begins.

Concept: Design & Develop

First, the rough concept is developed in the Design phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the Develop phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution.

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Implementation: Deliver & Document

This is where Deliver and Document are brought together. The individual deliverables are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the work is produced or printed, and/or everything is set out in a set of guidelines. The aim is a ready-to-use, polished end result.

Packages & services

Three ways to get exactly what you need

With Guided Start (S), you’ll receive your concept as a basis for implementing it yourself. Trusted Lead (M) supplements this with professional templates that we’ll continue to work on together. Bespoke Project (L) rounds this off for teams with their own marketing or design team by providing templates and guidelines.

Included in all packages:
1 online meeting and 1 round of corrections per project phase

Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.

Add-ons

For anything that goes beyond our basic framework

Bespoke solutions that visibly strengthen your sustainable business. – offers clear and fixed pricing, so you know exactly what to budget for right from the start. Illustrations and templates require existing branding; final artwork and print support can be booked separately. We’d be happy to discuss with you which elements will really make a difference to your project.

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Planning & SEO

We develop the website structure and page layout strategically, provide practical copywriting tips and show you how to use the right keywords strategically to improve your search visibility.

1290 € plus VAT.

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Newsletter setup

We’ll set up your newsletter tool, create contacts, sign-up forms and tags, and set up automationfor freebie deliveries, draft the double opt-in email and design a newsletter template that’s ready to use straight away.

490 € plus VAT.

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Landing Page & conversion

We’ll create a structured template for a high-converting landing page, add your content and a sign-up form, set up "Almost there" and "You’ve done it" pages and ensure that everything is implemented in a way that is SEO- and GDPR-compliant.

290 € plus VAT.

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Set up multilingualism

We insert a language switcher plugin, configure the language switcher in the menu and integrate translations for up to 7 pages – AI-assisted if required, excluding tool costs.

390 € plus VAT.

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Member area for courses

We’ll set up your members" area, create your course with chapters and lessons, design login and course overview pages, integrate payment providers and automate the sending of login details to your customers.

990 € plus VAT.

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WooCommerce Shop Basis

We’ll set up your shop, add approx. 3 products, including categories, integrate payment, dispatch, emails and invoices, enable customer accounts and integrate a search function – including video tutorials for your own products.

990 € plus VAT.

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Analytics & Tracking

We set up a GDPR-compliant alternative to Google Analytics on your own server, so that you can can keep a transparent and meaningful eye on traffic and visitor behaviour on your website.

90 € plus VAT.

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SEO texts in brand language

We create search engine optimised content, including briefings and feedback sessions, perfectly tailored to your brand strategy and in your brand’s own voice.

80 € /per page plus VAT.

FAQ

Before you ask, we’ve already answered –

The most frequently asked questions are rarely the least important ones – which is why we answer them here openly and straight to the point. This will help you find your way around, understand our processes and plan your next steps realistically. If you still have any unanswered questions, simply book a coffee date with us – transparent, structured and on equal terms.

Who is this project suitable for?

The combination of WordPress and Divi is particularly well suited to individuals, start-ups and even medium-sized businesses.

The solution is scalable and flexible: websites with up to 100 pages can be easily expanded, and additional features such as a blog, online shop, etc. can be added at any time. This makes WordPress suitable both for getting started and for projects that are set to grow in the long term.

What will be used to carry out the project?

The websites are built using WordPress, one of the world’s leading content management systems. The technical foundation is the Divi Theme, which offers a high degree of design flexibility and can be expanded using a modular approach.

As well as blogs, small to medium-sized online shops can be set up in combination with WooCommerce. Other common payment methods can be integrated, as can members’ areas, booking tools or newsletter and marketing systems.

Who can edit the content later?

Practically everyone: Following the launch, a video call with screen sharing will be available, showing step by step how to edit content, update pages and manage the website.

Depending on the package selected, questions can be asked 1 week or 3 weeks after launch. Additional support can be booked at any time at an hourly rate of €80 net.

What additional costs are incurred?

The costs for domain and hosting are not included in the package. Depending on the scope, the monthly costs range from €10 to €40. Maintenance is also not included. Maintenance packages are available from €35.

In addition, optional add-ons can be booked, such as additional subpages, blog or newsletter set-ups, a WooCommerce shop or members’ areas.

What do I need before the project starts?

We actually need a branding strategy before we can move on to web design. This means we need the logo, a colour scheme and typography concept that visually represent the brand. A visual language and corporate icons are also useful.

What we do not necessarily need in advance are texts. These can easily be added later by you. Alternatively, we can create SEO-optimised texts based on a brand strategy.

The brand design, as well as the strategy and accompanying copy, can be booked as optional extras.

Katrin Tindler-Kempen

Initial consultation

Websites are rarely truly finished – which is why they should be able to evolve as they grow

Technical feasibility does not necessarily mean ease of use. WordPress websites for sustainable businesses combine both – thoughtfully designed and easy to maintain. This way, your website grows step by step alongside your business.

In a no-obligation, free initial consultation, we’ll explore together whether we share this vision. You grab a coffee; we’ll make sure to set aside plenty of time. The call is there to help us organise our thoughts, share ideas openly and identify what really matters for your project. Relaxed. Honest. With no pressure to decide.

It quickly becomes clear whether it’s a good fit – strategically, creatively and on a personal level.
If so: brilliant. If not: that’s fine too. Clarity is always a bonus.