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Projects

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Rolandsbogen – Branding for a landmark on the Rhine
Roland Arch

Branding for a landmark on the Rhine

doctima – Clear design for comprehensible communication
doctima

Clear design for effective communication

Frauenbranchenbuch – B2B platform for female founders
Women's business directory

B2B platform for female entrepreneurs

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Core offering

2bu Illustration: Growing Sustainably
The 2bu system

Strategy, design, communication and service, all from a single source

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Sectors

2bu Illustration: Vegan Brands
Vegan brands

Branding and marketing for vegan brands

2bu Illustration: Sustainable Products
Sustainable products

Green marketing for sustainable products

2bu Illustration Coaches & Therapists
Coaching & Education

Marketing for coaches and education providers

2bu Illustration: NGOs & Animal Welfare
NGOs & Animal Welfare

Marketing for NGOs and animal welfare organisations

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Magazine

M
Rolandsbogen – Branding for a landmark on the Rhine
Roland Arch

Branding for a landmark on the Rhine

doctima – Clear design for comprehensible communication
doctima

Clear design for effective communication

Frauenbranchenbuch – B2B platform for female founders
Women's business directory

B2B platform for female entrepreneurs

2bu Illustration: Growing Sustainably
The 2bu system

Strategy, design, communication and service, all from a single source

2bu Illustration: Vegan Brands
Vegan brands

Branding and marketing for vegan brands

2bu Illustration: Sustainable Products
Sustainable products

Green marketing for sustainable products

2bu Illustration Coaches & Therapists
Coaching & Education

Marketing for coaches and education providers

2bu Illustration: NGOs & Animal Welfare
NGOs & Animal Welfare

Marketing for NGOs and animal welfare organisations

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My account
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Websites

Innovative WordPress websites for sustainable businesses

Experience web design that showcases your sustainable business idea and inspires your audience. We develop websites that not only impress with their aesthetics and performance, but also clearly communicate your values and mission. Let’s work together to take your business to the next level online.

Efficient implementation

Structured onboarding and offboarding for every project

Clear processes

Three established processes guide you safely through your project

Sustainable success

A weekly 60-minute group call following the end of the project

Our promise

WordPress websites: Eight reasons why we are the right partner

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WordPress + Divi – the dream team

Flexible web design based on WordPress, implemented with Divi for maximum design freedom without developer dependency.

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GDPR-compliant & legally compliant set-up

With all the necessary pages and settings for a data protection-compliant website in the EU.

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SEO-optimised and barrier-free

Clean code, fast loading times and an accessible structure ensure that people and search engines find you.

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Equipped with the most important plugins

Performance, security and SEO are directly integrated – is not a plug-in proliferation catastrophe.

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Clearly structured responsive design

Your website works and convinces on desktop, tablet and smartphone – logically structured and visually tidy.

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Everything maintainable by laymen

Texts, images and pages can be customised independently – without fear of breaking anything.

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Inspiring blog design

Content can be published quickly and intuitively – without any prior technical knowledge.

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WooCommerce shop on request

Expandable to a professional online shop – ideal for products, services or digital offers.

Our understanding

WordPress websites that turn visitors into leads

Your corporate website sustainable business is more than a shop window – she is your Digital home, where people feel what you stand for. Whether a coach, therapist or education provider with valuable expertise, a vegan café, a sustainable hotel or a producer with a green vision: Here users are not only informed, but Moved, inspired and connected.

With innovative web design, we showcase your brand clearly, honestly and authentically. Every page, every interaction, every click conveys your values, your quality and your ethos – and attracts exactly the right people for your project. This is how a visit to your website turns into a genuine enquiry, because people are not only convinced, but also engaged.

Customer feedback

First-hand: what customers experience

„Working with 2budesign was an absolute win. Our new website not only looks fantastic, but is also incredibly user-friendly and conveys our sustainability credentials.“

Anke Kühne
Managing Director | Estaverde

„Thanks to the creative and professional realisation of the website, I was able to impress with my online presence right from the start of my business. The positive feedback from my customers speaks for itself.“

Hannah Seward-Thompson
Sole trader | Mint Hedgehog

„I am delighted with the fast and efficient work. The website meets our expectations exactly and 2budesign's service for the blog runs smoothly.“

Ludwig Frede
Managing Director | BonnVisio

Weaknesses & Opportunities

Having an online presence is the norm – compelling WordPress websites make all the difference

Unfortunately, this happens quite often

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Rigid systems stifle any growth. Anyone who opts for a pure website builder will hit a wall every time they have a new requirement – a blog or online shop can often only be added by rebuilding the site from scratch.

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Without a well-thought-out structure, visitors lose their bearings. Even an attractive design is of little help if the menus and content do not build on one another logically – in that case, visitors will look for the exit rather than the content on offer.

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A uniform structure quickly leads to a uniform look. Whilst tried-and-tested UX patterns provide a functional framework, if the interface is copied directly from the template, every brand ends up being interchangeable.

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Design without technology causes bugs – technology without intuition causes visitors to leave. Both factors influence whether a website loads quickly, runs smoothly and still makes visitors feel engaged and understood.

Here’s how we’ll sort it out

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We’ve built scalability into our solution right from the start. WordPress powers around 41 per cent of all websites worldwide, whilst WooCommerce runs over 4.5 million online shops – you can add a blog or shop at any time.

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A clear structure is the result of proven UX expertise. 38 per cent of users leave a website if the navigation or layout seems unclear – which is why we build every structure according to tried-and-tested UX principles.

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UI design and tone of voice make all the difference. According to a Lucidpress study, a consistent brand presence boosts turnover by up to 33 per cent – we base our design and language directly on your strategy.

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We offer design and development from a single source. 88 per cent of users do not return after a poor website experience – whether due to bugs or a lack of engagement makes no difference to them.

Project process

The three main phases: Research, concept & realisation

Every project follows a clear three-step process: research, concept and implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. The The research will take a week, that Two-week plan and the Implementation takes between one and five weeks, depending on the scope. The end result is outcomes that work and can be put to use.

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Research: Discover & Define

Discover and Define are combined here. Once we have gathered all the relevant information, we carry out an analysis. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept before the design phase begins.

Concept: Design & Develop

First, the rough concept is developed in the Design phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the Develop phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution.

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Implementation: Deliver & Document

 Here are Deliver and Document consolidated. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the material is produced or printed, and/or everything is set out in a set of guidelines. The aim is to achieve a Ready-to-use, clean end result.

Packages & services

Your service model based on the scope of your project

All service models go through the same stages and culminate in a finished product. The difference lies in the scope of the project: Guided Start (S) is a small, Trusted Lead (M) a medium-sized and Bespoke Project (L) A major project. Which model is right for you depends on your needs.

Included in all packages:
1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project

Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.

Add-ons

WordPress website add-ons for everything beyond the basic framework

Tailor-made solutions that visibly strengthen your sustainable business – with clear, fixed pricing so you know exactly what to budget for right from the start. We’d be happy to discuss with you which elements will really make a difference to your project.

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SEO Audit & Strategy

Based on the SEO audit of your current situation, we’ll develop your SEO strategy, including its structure and keywords. We use Rank Math – which offers a great deal even in its free version – and optimise your five most important pages. We’ll also add every other subpage to the system.

1.440 € (+25 % in other systems)

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Newsletter sign-up & freebie

We use MailerLite and set it up with contacts, sign-up forms and tags, including a double opt-in and a welcome email. If you wish, we can send your freebie – such as a checklist – automatically once you’ve signed up.

480 € | 720 € with a freebie (+25 % in other systems)

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Landing Page & conversion

We are building a landing page with a clear objective. This includes a sign-up form, the „Almost there“ and „Done“ pages, and optimisation to boost sign-ups – all in compliance with SEO and the GDPR.

640 €

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Set up multilingualism

We’ll set up your website to be multilingual using TranslatePress. Any changes you make in your main language are automatically translated, so you only need to maintain one language. The licence is linked to your account: €99 per year or €199 per year with DeepL.

400 € (+25 % in other systems)

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Member area for courses

We’ll set up your members’ area in WordPress and create your course, complete with chapters and lessons. We’ll also set up login and overview pages, integrate payment providers and arrange for access details to be sent out automatically. This means you can sell your course round the clock without having to manage access yourself.

1.280 € (+25 % in other systems)

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WooCommerce Shop Basis

We’ll set up your shop with 3 products and categories. We’ll design the shop, category and product pages as templates, which you can then easily expand yourself, or we can take care of updating them for you. Payment, delivery, emails, invoices, customer accounts and search functionality are all included as standard.

1.440 € (+25 % in other systems)

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Analytics & Tracking

We use Matomo, the free and privacy-friendly alternative to Google Analytics that integrates directly into WordPress. It also tracks WooCommerce sales and works seamlessly with the Complianz cookie banner. Maintenance with monthly reporting is optional.

240 € Setup (+25 % in other systems) | 80 €/month maintenance (min. 3 months)

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Further SEO-optimised subpages

We design new pages in line with your website’s design and write the content based on the SEO strategy and tone of voice. We charge according to the scope of work: simple pages using a template, such as a product page; medium-scope pages, such as an additional services page; and complex pages with a new layout.

90 € simple | 240 € medium | 360 € complex per page

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WordPress maintenance

We keep your website secure with updates, external backups in Germany, malware scans and monitoring. The Standard and Plus packages offer daily updates, a maintenance report and enhanced protection. Minimum contract term: 6 months.

35 € Basic | 55 € Standard | 89 € Plus/month (min. 3 months)

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AI automation

We upload your project deliverables directly to Claude – such as brand strategy, brand design, SEO concepts or content plans. You, your team or your agencies save time, and the AI ensures every detail of the guidelines is taken care of. Ideas and decisions remain in human hands.

1.280 € (+25 % in other systems)

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Personal training & support

If you’ve got a lot of questions or are having trouble with WordPress, Instagram and the like, you can discuss your issue with us in a one-to-one call. Anything we can’t sort out straight away during the call, we’ll summarise for you in an email, including suggestions and links. For minor queries, we offer our free group call.

80 €/hour

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WordPress Team Training

In a professional, two-hour online training session, we’ll show you or your team how to add content to WordPress using Divi yourselves – from pages and posts to images and products. This way, your website stays up to date without you needing someone else to make every change.

1.440 € (for WordPress with Divi only)

FAQ

Answers to the most important questions

The most frequently asked questions are rarely the least important ones. That’s why we answer them here openly and straight away. This way, you’ll get a clear picture, understand our processes and know what to expect next. If anything’s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.

Who is a WordPress website suitable for?

The combination of WordPress and Divi is particularly well suited to Individuals, start-ups and medium-sized companies.

The solution is scalable and flexible: websites with up to 100 pages can be easily expanded, and additional features such as a blog, online shop, etc. can be added at any time. This makes WordPress suitable both for getting started and for projects that are set to grow in the long term.

What is the WordPress website built with?

Your website is being created in the Project process including research, concept development and implementation. Depending on the package, this takes 4, 6 or 8 weeks. It is implemented using WordPress, one of the world’s leading content management systems. The technical basis for this is the Divi Theme, which offers a high degree of design flexibility and can be extended modularly.

As well as blogs, small to medium-sized online shops can be set up in combination with WooCommerce. Other common payment methods can be integrated, as can members’ areas, booking tools or newsletter and marketing systems.

Who will be able to edit the WordPress website in future?

Practically everyone: Following the launch, a video call with screen sharing will be available, showing step by step how to edit content, update pages and manage the website.

Once the project has finished, you can post your questions in the weekly 60-minute group call place. Additional support can be booked at any time on a time-and-materials basis at €80 per hour plus VAT.

What additional costs are involved in running a WordPress website?

Costs for Domain and hosting are not included in the package. The monthly costs are between €10–40 depending on the scope. Maintenance is also not included. Maintenance packages is available as an add-on from €35 per month.

In addition, optional add-ons can be booked, such as additional subpages, blog or newsletter set-ups, a WooCommerce shop or members’ areas.

What do I need before launching my WordPress website?

We actually need a branding strategy before we can move on to web design. This means we need the logo, a colour scheme and typography concept that visually represent the brand. A visual language and corporate icons are also useful.

What we do not necessarily need in advance are Texts. You can easily add these yourself at a later date. Alternatively, we can create SEO-optimised texts on the basis of a Brand strategy. 

The brand design, as well as the strategy and accompanying copy, can be booked as optional extras.

Katrin Tindler-Kempen

Initial consultation

Websites are rarely truly finished – which is why they should be able to evolve as they grow

Technical feasibility does not necessarily mean ease of use. WordPress websites for sustainable businesses combine both – thoughtfully designed and easy to maintain. This way, your website grows step by step alongside your business.

In a no-obligation, free initial consultation, we’ll explore together whether we share this vision. You grab a coffee; we’ll make sure to set aside plenty of time. The call is there to help us organise our thoughts, share ideas openly and identify what really matters for your project. Relaxed. Honest. With no pressure to decide.

It quickly becomes clear whether it’s a good fit – strategically, creatively and on a personal level.
If so: brilliant. If not: that’s fine too. Clarity is always a bonus.