Customer
aaf event
Services
Basics Logo, typography, visual language, graphic elements StationeryBusiness card Messaging Leaflet
aff – New identity for expert congress
A visual identity was developed for the 1st Starnberg Expert Congress in the Schlossberghalle that emphasises the leadership position of the speakers and at the same time conveys a relaxed atmosphere. The aim was to create a striking identity that radiates both professionalism and accessibility.
Clear communication for experts
For offline communication, a multi-page leaflet was developed, which clearly stands out from traditional flyers. Compared to other marketing tools, leaflets offer low production costs and a tactile appeal that is particularly effective in the B2B sector. At the same time, care was taken to ensure clear structures and readability, so that all information on speakers, topics and the programme can be grasped quickly.
Increased recognition value through advertising constants
In order to achieve a high level of brand recognition, care is taken when designing a corporate identity and its elements to ensure that consistent design principles (branding constants) run throughout the entire corporate identity. The graphic concept incorporates a geometric pattern, derived from the new logo, which is used consistently across all media. The colours silver and blue were chosen to convey professionalism and competence.
The combination of modern design and structured presentation of information has resulted in targeted communication has been achieved, which both strengthens the brand identity and effectively appeals to the target audience.
German 
English