Customer

aaf event

Services

Basics Logo, typography, visual language, graphic elements StationaryBusiness card Messaging Folding flyer

aff - New identity for expert congress

A visual identity was developed for the 1st Starnberg Expert Congress in the Schlossberghalle that emphasises the leadership position of the speakers and at the same time conveys a relaxed atmosphere. The aim was to create a striking identity that radiates both professionalism and accessibility.

Clear communication for experts

For the Offline communication a multi-page Leaflet that clearly stands out from traditional flyers. Compared to other marketing instruments, leaflets offer low Production costs and a haptic approach, which is particularly effective in the B2B environment. At the same time Clear structures and readability so that all information on speakers, topics and the programme can be accessed quickly.

For the successful launch of its expert platform, aaf relied on our branding expertise. We gave the event an unmistakable identity for expert congress – with a concise logo, a matching brand pattern, a sophisticated colour concept and coherent typography. To give the speakers a uniform, professional presence, all portraits were given a stylish black and white look. The result: a clear, recognisable appearance that conveys expertise and innovative strength.

Katrin Tindler-Kempen
Owner | 2bu design

Increased recognition value through advertising constants

To create a high recognition effect When creating a corporate design and its elements, care is taken to ensure that the standardised aspects (advertising constants) throughout the entire CD. The Graphic concept integrates a geometric pattern, which was derived from the new logo and runs consistently through all media. The colours silver and blue were chosen to convey seriousness and competence.

The combination of modern design and structured information processing a Targeted communication achieved, which both Brand identity and effectively addresses the target group.