Sustainable branding for ethical brands
Discover sustainable branding that makes your ethical brand visible and gives it a clear stance. We develop strategic brand identities that translate values in an understandable way and strengthen your position in the market. Together we create a branding that builds trust and lasts in the long term.
Our USPs
Holistic brand development for long-term success
Brands with attitude instead of empty promises
We develop Brand strategies, that make the values clearly visible and do not disappear in interchangeable marketing phrases.
Strategy that really understands sustainability
Our strategies are based on genuine ethical principles rather than greenwashing and short-term trends.
Branding from a specialised network of experts
2bu design is an ethically motivated network of strategy, design and communication experts who work together in a targeted manner.
Experience from major brands meets a sense of purpose
We have already worked for major brands such as Henkel and are now consciously focussing on meaningful projects.
Design with recognition value and character
We develop visual identities that are clear, consistent and unmistakable instead of interchangeable standard solutions.
We think like your target group
Sustainable, vegan and ethical perspectives are part of everyday life for us – this creates communication without detours.
Long-term brands instead of short-term campaigns
We build brands that grow steadily and do not have to be reinvented every season.
Clarity in communication and language
We translate complex values into clear, understandable messages without unnecessary marketing blah-blah.
Product description
Sustainable branding for vegan businesses, ethical brands & coaches
Sustainable branding is more than just a nice logo with a green colour. It is a clear decision, Making values visible and taking responsibility seriously. Whether Coaches with a deeply ethical attitude, vegan cafés and restaurants, sustainable hotels or producers with sustainable ideas: Your brand needs more than design – it needs a Clear identity that creates trust and provides orientation.
With holistic sustainable branding we combine strategy, design and communication into a coherent system. The result is a brand that not only looks good, but also appears honest, works consistently and attracts exactly the people who share your values.
Customer feedback
What our customers say
„Sustainable branding is not a green coat of paint, but a clear attitude. This is where brands are created that not only have a visual impact, but also take on real responsibility and have a measurable effect.“
Anke Kühne
Managing Director | Estaverde
„Ethical brands do not need loud marketing, but a clear, honest language. When strategy, design and values fit together, real trust is created – and that is exactly what remains.“
Hannah Seward-Thompson
Sole trader | Mint Hedgehog
„Impact is created where branding not only sells, but changes. Sustainable brands in the real estate sector show that business and responsibility are not a contradiction, but the real future.“
Ludwig Frede
Managing Director | BonnVisio
Packages & services
Choose the right performance model
Guided Start is suitable for Solo self-employed & smaller companies, who want to build themselves but don't want to start from scratch. Trusted Lead is aimed at Medium-sized companies, who want to be guided and trust in 2bu's expertise. Bespoke Project is for Growing companies, who set up their brand in a target group-orientated and brand-compliant manner with an internal team.
Incl. 1 correction round and 1 week of support
All prices are exclusive of VAT.
Creative process
Perfect for every target group Concept, templates & guidelines
This process adapts to the target group: Solo self-employed, who would like to implement the concept themselves can do so. Medium-sized company, who would like to continue to be accompanied by us only need templates and Larger companies with an internal team receive additional guidelines with which they can also brief other service providers. Depending on the project objective, this takes three to six weeks and provides exactly the depth required for scalable brand work.
Research: DISCOVER & DEFINE
Each of our projects starts with a short research phase. After gathering all the relevant information, we carry out an analysis and define the strategic direction for precisely this – project in terms of content and function. For companies that entrust us with the implementation, this is leaner than for teams that continue to work internally. The result is goals and guidelines that can be used as solid basis for the next steps serve.
Concept: Design
This step creates a Clear, realisable conceptMood boards, layouts and exemplary visualisations define the binding design direction. The aim is Concept presentation, which serves as the basis for realisation. After approval, the creative direction is finalised – Sole traders who want to realise their own projects, can create templates on this basis and fill them with content.
Templates: Develop
For Entrepreneurs who place the realisation completely in our hands, we work out the concepts down to the last detail. The results are professional templates, which we fill with content in additional projects, draw cleanly and, if required, accompany through to production or printing. The result is a Consistent, reliable workflow – from the idea to the finished result.
Guideline: Document
For Medium-sized companies with their own teams we already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
Add-ons
Book your branding add-ons on top
Discover our customised solutions specifically designed to strengthen and raise the profile of your vegan, sustainable or ethical business.
Planning & SEO
We develop the Website structure and the page structure strategically, provide practical Text writing tips and show you how to choose the right Keywords to be found more easily.
1290 € plus VAT.
Newsletter setup
We set up your newsletter tool, create Contacts, registration forms and tags create a Automationfor freebie deliveries, compose the Double opt-in e-mail and design a Newsletter template, which is ready for immediate use.
490 € plus VAT.
Landing page & conversion
We create a structured template for a converting landing page, add your content and a Registration form set up Almost-done and done pages and make sure that everything SEO and GDPR-compliant is realised.
290 € plus VAT.
Set up multilingualism
We insert Language change plugin configure the Language switcher in the menu and integrate Translations for up to 7 pages – also available on request AI-supported, excluding tool costs.
390 € plus VAT.
Member area for courses
We set up your Member area create your course with Chapters and lesson, design Login and course overview pages, bind Payment provider and automate the Sending the login data to your customers.
990 € plus VAT.
WooCommerce Shop Basis
We set up your Shop insert approx. 3 products incl. categories on, bind Payment, dispatch, e-mails, invoices enable Customer accounts and integrate a Search function – included Video instruction for own products.
990 € plus VAT.
Analytics & Tracking
We set up a GDPR-compliant alternative to Google Analytics on your own server so that you can Access and visitor behaviour on your website in a transparent and meaningful way.
90 € plus VAT.
SEO texts in brand language
We create search engine optimised texts, included Briefing and feedback rounds, perfectly matched to your Brand Strategy and in the your brand's own language.
80 € /per page plus VAT.
FAQ
Frequently asked questions about sustainable branding
Here you will find answers to key questions about sustainable branding. The FAQs provide orientation, clarify processes and help you to realistically categorise measures and plan the next steps sensibly.
If a question remains unanswered, simply arrange an initial consultation – that is free of charge and of course non-binding. This way, details can be clarified in an uncomplicated manner – transparently, in a structured manner and at eye level.
Who is sustainable branding suitable for?
The offer is aimed at Sustainable, ethical and value-orientated companies, who want to strategically develop and clearly position their brand. This includes Start-ups, NGOs, small and medium-sized enterprises, who not only want to be visible, but Carry a clear attitude and impact to the outside world.
It is particularly suitable for brands that work consciously, take responsibility and reach their target group via volume rather than volume. Clarity, authenticity and trust want to achieve.
How is the branding implemented?
Branding is based on a structured process consisting of Strategy, design, implementation and guideline. On the basis of a detailed questionnaire and a market analysis, a well-founded Brand strategy.
Building on this 2–3 Mood boards, 1–2 design routes and a set of logos for individual applications and initial design assets such as pictograms and illustrations, that visually translate the brand identity. All of the results are converted into a Consistent brand system transferred, and in a Guideline recorded.
All Assets are created professionally in Illustrator. The Presentations and guidelines in InDesign.
Who can work with branding?
The brand assets developed are structured in such a way that they can be used both by amateurs as well as professional design and marketing teams can be used. All files are eindefinitely named, sensibly structured in folders and prepared in all common formats.
This enables consistent application of the brand across all channels – from Social media, website, print and presentations, regardless of who works with it later.
What additional costs are incurred?
Optionally, additional costs may be incurred if special requirements are desired, for example CMYK or Pantone colour variants for printing or extended file formats for specific production processes.
The implementation of the Brand guidelines as a digital version (e.g. WordPress or existing CMS) can be added as an option. This creates a flexibly usable brand base that can be adapted to different company structures.
What do I need before the branding process?
Before starting the project, it is helpful to have a basic understanding of your own brand, especially initial thoughts on Vision, target group and values. A first Inspiration board (e.g. Pinterest) or a Collection of example brands can also help to better categorise the visual direction.
In addition, a detailed questionnaire which serves as the strategic basis for brand development. It ensures that design and strategy are developed on a clear, common basis from the outset.
Initial consultation
Sustainable branding that creates trust
A Sustainable branding for ethical brands ensures that companies not only look good, but are also clearly recognisable. It combines strategy, design and communication to create a clear overall image that provides orientation and maintains orientation. This creates brands that stick in people's minds and show what they stand for – is consistent, credible and sustainable in the long term.
In a non-binding and free initial consultation we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.
It quickly becomes clear whether it fits – strategically, creatively and humanely.
If yes: great. If not: also good. Clarity is always a benefit.
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