Social media
Strategic social media for discerning customers
Use strategic social media, to make your brand visible, build trust and promote sustainable growth. Social media becomes the engine for your business. Together, we bring your ideas authentically into the world and create a presence that has a long-term impact.
Efficient implementation
Structured onboarding and offboarding for every project
Clear processes
Three established processes guide you safely through your project
Sustainable success
A weekly 60-minute group call following the end of the project
Our promise
Social media: Eight reasons why we are the right partner
Social media with attitude
We make social media for brands that take responsibility seriously – not as a trend, but as a conviction.
We know your target group, because we are them
Sustainable values, a vegan mindset and ethical communication are part of our everyday life, not a briefing.
Experience instead of experiment
We work with existing structures and proven strategies, but consistently adapt content to each brand and target group.
Your branding instead of Canva kit
Each brand gets its own visual system – no interchangeable template content, but a clear, recognisable design.
Efficient templates with brains
We develop design and content templates that save time and still look high-quality.
Strategic content pillars
As communication experts, we know which topic formats build trust, create reach and have a long-term effect.
Planning instead of posting stress
We use professional tools to plan, structure and coordinate your content strategically and sustainably.
Also feasible for your team
On request, we create templates for laypersons – usable in Canva or PowerPoint, so that content can be maintained independently.
Our understanding
A social media strategy that turns followers into a community
Social media marketing for purpose brands is not an end in itself. It is a space for Genuine connection, trust and impact. This is exactly where we come in. Whether Coach or therapist with depth, Vegan hotel, café or restaurant or Sustainable product brand: We develop social media presences that Making values visible, instead of chasing trends. Content that doesn't shout, but resonate.
With a Clear social media strategy for sustainable brands and well thought-out Content Design we tell your story in such a way that it reaches the right people. People who feel ethics. Understand sustainability. And prefer to stay long-term instead of scrolling on quickly. Result: more relevance, more trust and a community, who not only likes – but goes along with it.
Customer feedback
Trust cannot be claimed; – can only be recounted
„Katrin familiarised herself intensively with the area in 2010 and instinctively created series that she was able to implement with little manpower. Thanks to her creative input, we had more interactions than our face-to-face programme and the competition.“
Carsten Jekel
Marketing Manager | Distance Learning Fresenius University of Applied Sciences
„Within a very short time, all channels were set up and used for the target groups. There were templates for every topic. Content was obtained consistently throughout the company and the strategic social media concept was implemented professionally.“
Director Export Sales | BKS
„With her flair for target groups, Katrin captured more than half of the leads through her content and social media marketing. She also successfully placed facebook ads with an incredible lead price of 12 cents for a distance learning programme.“
Regine Hömig
Dean's Officer | Distance Learning Fresenius University of Applied Sciences
Weaknesses & Opportunities
Posting is easy – – – finding the right content is the real challenge
Unfortunately, this happens quite often
There are lots of posts, but they lack a common thread. A holiday post here, a Reel there, just because I had a spare moment. Each post looks good on its own, but taken together, they don’t tell a story that anyone will remember.
Values are mentioned, but are not tangible. „Sustainable" and „conscious" appear in the bio, but are scarcely mentioned in the actual content. It remains unclear what the brand really stands for and why people should follow it.
If reach drops, we simply post more often. Increasing the frequency seems like the logical solution to reduced visibility. In most cases, however, this simply results in more work being wasted, without actually solving the problem.
Every channel is used because that’s what everyone else does. Instagram, LinkedIn and TikTok are all running in parallel, without knowing where your target audience is actually engaging. That takes up time that could be better spent elsewhere.
Here’s how we’ll sort it out
Strategy comes before content. Before we create the first post, we clarify our positioning, target audience and content pillars. On Instagram, the engagement rate is just 0.48 per cent, despite a high posting frequency.
Your attitude becomes something that can be experienced, not just claimed. We translate values into stories, language and images that truly reflect them. For 86 per cent of people, authenticity is the deciding factor in which brands they like and support.
We pay attention to the signs that aren’t immediately obvious. Visible comments are on the decline, whilst saving and sharing are on the rise. On TikTok, shared posts recently rose by 45 per cent year-on-year.
The channel follows its target audience, not the trend. We select platforms based on where your community actually engages. Smaller accounts achieve an average engagement rate of 14.78 per cent on LinkedIn.
Creative process
Perfect for every target group Concept, templates & guidelines
This process adapts to the target group: Solo self-employed, who would like to implement the concept themselves can do so. Medium-sized company, who would like to continue to be accompanied by us only need templates and Larger companies with an internal team They will also receive guidelines which they can use to brief other service providers. Expect around a week’s research, two weeks to develop the concept, one week for the templates and two weeks for the guidelines. No matter which project phase you drop out of – – – you’ll get exactly what you need for your next step need.
Research: Discover & Define
Each of our projects begins with a brief Research phase. We’ll go through your information and data, gather inspiration and ideas, and bring it all together into a Mood board together. For companies that entrust us with the implementation, this step is more streamlined than for teams that continue to work in-house. We’ll present the mood board to you and finalise it together with you, –, to serve as a guide for the next steps.
Concept: Design
Based on the Mood board we create Layouts and sample visualisations. We keep these in a Concept presentation Finalise them and discuss them with you – – – your feedback is incorporated straight away. Once approved, the concept is ready for implementation. Sole proprietor, those who wish to implement this themselves can use this as a basis to create their own templates and populate them with content.
Templates: Develop
For SMEs that entrust the entire implementation of the project to us, we draw up on the basis of the Concepts professional templates, which enable us to carry on working efficiently. We develop the content for these in additional projects, finalise them and, where necessary, see them through to production or to the printing stage. This results in a consistent, reliable workflow – from the idea to the finished result.
Guideline: Document
For growing companies with their own teams we already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
Packages & services
Three ways to get exactly what you need
With Guided Start (S) you’ll get your Concept as a basis for your own implementation. Trusted Lead (M) complements this with professional Templates, with whom we will continue to work together. Bespoke Project (L) complements this for teams with their own marketing or design team by providing templates and Guidelines from.
Included in all packages:
1 online meeting and 1 round of revisions per project phase
Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.
Add-ons
For anything that goes beyond our basic framework
Bespoke solutions that visibly strengthen your sustainable business. – offers clear and fixed pricing, so you know exactly what to budget for right from the start. Illustrations and templates require existing branding; final artwork and print support can be booked separately. We’d be happy to discuss with you which elements will really make a difference to your project.
Customised content strategy
We create a customised Planning formats for the individual channels, which are based on the brand values and our deep Target group expertise to maximise reach and engagement.
640 € plus VAT.
Social media templates
Our Social media templates each series consists of up to 4 layout variants, become professional in Adobe or beginner-friendly in Canva realised and are an efficient solution for independent, brand-compliant posting.
320 €/Series, excluding VAT
Social Marketing & Management
Our team produces high-quality content with specialisation in terms of content on vegan, sustainable and ethical topics that presents your brand authentically and published regularly on the relevant platformst.
S 240 €, M 420 €, L 600 €/month plus VAT.
Content Marketing
Our Content Marketing includes professional blog articles, that touch your target group in terms of content, including matching key visual and Automated playout – selectable on all relevant channels 2×, 4× or 8× per month.
S 120, M 240, L 480 €/month plus VAT
Community Management
We build and maintain your online community Strategic and reliable – based on our network, that meaningfully increases reach, promotes exchange and positions your brand credibly.
80 €/month plus VAT
Social Media Guidelines
Our guidelines bring together all Rules and design principles clearly arranged in a PDF for the Clear briefing from agencies or employees – can also be updated online at any time on request, for an additional charge.
640 € plus VAT
Social media training
In the training course, we answer all questions about how to Plan content strategically, create it in the corporate design and implement it consistently, to use social media as a relationship space – value-based and efficient.
60 €/hour plus VAT
Facebook Ads
Our Facebook Ads rely on professional key visuals (individually or in series), strong creative advertising ideas and our In-depth target group expertise – converted in own corporate design for consistent, effective campaigns.
640 €/Advert plus VAT.
FAQ
Before you ask, we’ve already answered –
The most frequently asked questions are rarely the least important ones – that’s why we answer them here openly and straight to the point. This will help you get your bearings, understand our processes and plan your next steps realistically. If you still have any unanswered questions, simply book a coffee date with us – –: transparent, structured and on equal terms.
Who is this project suitable for?
The offer is aimed at Solo self-employed, small and medium-sized enterprises, which with ethical projects, sustainable products or meaningful services work. We are talking about businesses that want to take responsibility and make an impact – without being loud, but with a clear attitude.
The format is particularly suitable for people and brands that work quietly and loudly through consistency, clarity and content that inspires and engages others. Not through pressure, but through conviction.
What will be used to carry out the project?
The aim is Clearly structured templates for recurring content series, that are easy to customise and can be used over the long term. Depending on requirements, professional Adobe programmes from InDesign via Illustrator or Adobe Express are used, alternatively easy to use and easy to handle PowerPoint or Canva templates possible.
Which tool is used is determined defined before the start of the design phase. This ensures that design, functionality and subsequent use are optimally harmonised.
Who can edit the content later?
This depends on the programme selected. Canva and PowerPoint templates are designed so that they can also be Laymen without design knowledge can be processed. Adobe templates are aimed more at professional designers or marketing staff.
On request, a Compact programme training can be added. This ensures that the templates can be used efficiently and content can be developed independently.
What additional costs are incurred?
If you plan the content yourself, you should consider possible costs for Planning or organisation tools plan. Alternatively, planning can also be done via Free tools like Canva or directly via the respective platforms.
If the content planning is 2bu design handed over, are Various service models to choose from. Projects benefit from our professional planning tools. Optionally, you can also Training courses for content planning or working with templates can be added.
What do I need before the project starts?
The basis for coherent templates is a clear branding and a Sophisticated brand strategy. This is the only way to ensure that colours, typography, tonality and content all make sense.
This basis ensures that the content fits the brand, reaches the desired target group and has a consistent long-term effect. If this basis is missing, it can be developed in advance or in parallel.
Initial consultation
Strategic social media offers more than just daily posts
Reach is not the same as relevance. Strategic social media for discerning customers Combines both: – content that conveys your values, rather than simply seeking attention. This is how you build a community that follows your brand because they believe in it.
In a non-binding and free initial consultation we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.
It quickly becomes clear whether it fits – strategically, creatively and humanely.
If yes: great. If not: also good. Clarity is always a benefit.
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