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Customer

Kühne+Nagel

Services

Campaigns Adverts, posters

Kuehne+Nagel - Campaign In good hands

Kuehne+Nagel is one of the world's leading logistics companies and is well established in air and sea freight. With the new campaign „Your goods in good hands“, the overland transport division should now also become more visible – as an integral part of a holistic transport network. 2bu design was commissioned to develop a B2B campaign that strategically strengthens the brand, visually connects all business areas and communicates trust as a central brand value.

"In good hands" – Trust as a brand experience

The strategic idea of 2bu design: All transport routes – land, air and sea – are visually connected with each other. Instead of showing anonymous logistics processes, people take centre stage. The customer becomes part of the story.

This creates a emotional branding, that combines technical expertise with proximity and reliability – values that go beyond pure price and performance in international B2B business. The campaign gets to the heart of the brand: „Your goods in good hands“ – is a message that combines safety, efficiency and personal responsibility.

Precision meets personality

The campaign concept translates the strategic idea into a Expressive imagery. With a A winkThe images show surprising everyday scenes in which Kuehne + Nagel is closer to its customers than ever before. The visual language combines Precision, clarity and sympathetic staging – makes logistics an emotional experience.

The design works with reduced typography, bold colours and strong contrasts, that support the global brand image while remaining regionally customisable. Whether print, online or trade fair communication – creates the campaign a consistent brand experience, which is both Internationally convincing as well as locally.

For the „In good hands“ print campaign, we literally took transport into our own hands – a perfect example of an ethical campaign. As one of the world's leading logistics service providers, Kuehne+Nagel stands for reliable and smooth delivery processes – This is exactly what we realised visually. With creative motifs, we take the striking lorries directly to where they are needed: to the top of the mountain to the summiteer or right in the middle of the open-plan office. The message: seamless, personalised and responsible delivery that conveys trust and integrity.

Katrin Tindler-Kempen
Owner | 2bu design