AI automation
Human-centred AI automation with Claude for businesses
Claude for Business only becomes truly valuable when the AI understands your brand. We programme your brand strategy, brand design and touchpoints as ‘skills’ into Claude. This enables it to generate text, web pages and social media posts that are true to your brand. And your team gains time for what only humans can do: generating ideas, having conversations and making good decisions.
Efficient implementation
Structured onboarding and offboarding for every project
Clear processes
Three established processes guide you safely through your project
Sustainable success
A weekly 60-minute group call following the end of the project
Our promise
AI automation: Eight reasons why we are the right partner
Specialising in Claude
We work with Claude ourselves every day and have first-hand experience of Skills, projects and team functions.
Your brand as the foundation
Every automation is based on your brand strategy and brand design. This ensures that every piece of content reflects your brand in both tone and feel.
Skills based on our own system
Your skills follow the same structure that we use to run 2bu design itself: brand skills, touchpoint skills and workflow skills.
Guidelines are consistently followed
Colours, fonts, tone of voice and guidelines are all set out in the skill. That’s why far fewer mistakes are made in day-to-day work.
New pages with your own design
For websites we’ve built in WordPress using Divi, Claude creates new pages using your presets and modules.
People remain at the heart of everything we do
Claude takes care of the day-to-day tasks. Ideas, approvals and decisions remain with you and your team.
Fixed prices through specialisation
We’ve deliberately chosen to use Claude and WordPress with Divi. That’s why you’ll know the price before we get started.
For you or your whole team
Depending on the package you choose, we’ll set up your skills for between 1 and 4 workstations in Claude. That way, everyone works to the same rules.
Our understanding
AI automation that makes brands reliable in everyday life
Many companies already use AI on a daily basis. This often results in texts that are written quickly but don’t sound like they’ve been written by a human. AI has no understanding of values, target audiences, colours or rules. Every request starts from scratch.
With AI automation Claude will develop a memory for your brand. We’ll translate your guidelines into Skills, which Claude uses for every task. This ensures your brand remains recognisable, no matter who on the team is writing or designing at any given time. The time saved is channelled into areas where people make the difference.
Customer feedback
First-hand: what customers experience
„Sustainable branding isn’t just a green veneer, but a clear stance. This is where brands are created that not only make a visual impact, but also take on genuine responsibility and demonstrate a measurable impact.“
Anke Kühne
Managing Director | Estaverde
„Ethical brands don’t need flashy marketing; they need clear, honest language. When strategy, design and values align, genuine trust is built – and that’s exactly what lasts.“
Hannah Seward-Thompson
Sole trader | Mint Hedgehog
„Impact is created where branding does not merely sell, but brings about change. Sustainable brands in the property sector demonstrate that business and social responsibility are not a contradiction, but the very future.“
Ludwig Frede
Managing Director | BonnVisio
Weaknesses & Opportunities
AI writes in seconds – but only AI automation with brand-specific skills can strike the right note
Unfortunately, this happens quite often
Each prompt starts from scratch again. Without a defined brand identity, the team has to redefine the values, target audiences and tone for each task. Nevertheless, every piece of text ends up sounding slightly different from the one before it.
AI-generated texts can easily sound interchangeable. Without a clear tone of voice, AI resorts to clichés that could appear on any website. And that’s exactly what gets lost – the very thing that makes your brand special.
Guidelines remain in the folder. In day-to-day work, hardly anyone in the team is familiar with the many rules governing colours, fonts and layout. As a result, posts, pages and documents are gradually deviating further and further from the design.
Tools change more quickly than processes. If you try out every new AI, you’ll never build up a well-established system. Knowledge about your own brand gets scattered across lots of individual chats and is lost over time.
Here’s how we’ll sort it out
Brand skills provide the foundation. Brand strategy and brand design are at the heart of Claude. That’s why every new conversation takes your values, target audiences, colours and typefaces into account right from the very first line.
Tone of voice with real-life examples. The skill specifies exactly which words your brand uses and which it avoids. This is how Claude writes copy that sounds like you and really connects with your target audiences.
Touchpoint skills bring guidelines to life. Every designed touchpoint is assigned its own skill in Claude. This allows new pages or social media series to be created exactly in line with the rules we have set out together.
A set-piece with Claude. We deliberately specialise in Claude and WordPress with Divi. Your brand knowledge grows in one place, and workflow skills reliably handle recurring tasks.
Project process
The three main phases: Research, concept & realisation
Every project follows a clear three-step process: research, concept and implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. The The research will take a week, that Two-week plan and the Implementation takes between one and five weeks, depending on the scope. The end result is outcomes that work and can be put to use.
Research: Discover & Define
Discover and Define are combined here. Once we have gathered all the relevant information, we carry out an analysis. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept before the design phase begins.
Concept: Design & Develop
First, the rough concept is developed in the Design phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the Develop phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution.
Implementation: Deliver & Document
Here are Deliver and Document consolidated. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the material is produced or printed, and/or everything is set out in a set of guidelines. The aim is to achieve a Ready-to-use, clean end result.
Packages & services
Your service model based on the scope of your project
All service models go through the same stages and culminate in a finished product. The difference lies in the scope of the project: Guided Start (S) is a small, Trusted Lead (M) a medium-sized and Bespoke Project (L) A major project. Which model is right for you depends on your needs.
Included in all packages:
1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project
Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes. For add-ons not included in a package, we charge a one-off project fee of €240 to cover coordination and project management.
All prices are exclusive of VAT.
Add-ons
AI automation add-ons for everything beyond the basic framework
Tailor-made solutions that visibly strengthen your sustainable business – with clear, fixed pricing so you know exactly what to budget for right from the start. We’d be happy to discuss with you which elements will really make a difference to your project.
Another touchpoint skill
For every additional touchpoint that we have designed and set out in an online guideline, we create a separate skill in Claude. This works well, for example, for Office templates, editorial design or social media.
320 € (+25 % in other systems)
Additional workflow skill
A workflow skill handles a recurring task: SEO maintenance with Rank Math, blog articles with keywords and key visuals, community management, or a compatibility check for new enquiries. Prerequisites: SEO audit & strategy, the ‘Blog’ touchpoint skill, or ‘Brand Strategy’.
480 € (+25 % in other systems)
Further content series
Do you have a new series for social media, your blog or newsletter? We’ll incorporate it into your Touchpoint Skill, complete with layouts, text guidelines and examples, so that Claude can implement it correctly. This requires a standardised look with designed templates and a clear content plan.
€80 per series
Developing your skills
It’s during the launch phase in particular that your skills develop the most. In the first three months, we’ll update them for two hours a month, add new rules and discuss what’s going well in day-to-day operations. After that, you can continue to maintain them yourself, or we can take care of it for you for one hour a month.
160 €/month (min. 3 months) | thereafter 80 €/month
Online guidelines
Instead of creating a PDF, we’ll build your guidelines online as a Brand Hub in WordPress. This means that staff and external agencies worldwide can view the latest version at any time, in their own language if required. AI also finds the Brand Hub easier to read and can implement content in line with the corporate design more quickly.
180 € simple | 480 € medium | 720 € complex per page (+25 % in other systems)
Retainers for your core team
As part of the retainer, we advise your core team for 1 or 2 hours each week to ensure your branding remains on track across all agencies. Unlike our free group call for all clients, this session is exclusively for your team. Ideal following Package L.
480 €/4 | 960 €/8 hours a month (at least 3 months)
Personal training & support
If you’ve got a lot of questions or are having trouble with WordPress, Instagram and the like, you can discuss your issue with us in a one-to-one call. Anything we can’t sort out straight away during the call, we’ll summarise for you in an email, including suggestions and links. For minor queries, we offer our free group call.
80 €/hour
FAQ
Answers to the most important questions
The most frequently asked questions are rarely the least important ones. That’s why we answer them here openly and straight away. This way, you’ll get a clear picture, understand our processes and know what to expect next. If anything’s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.
Who is AI automation suitable for?
AI automation is suitable for companies that Using Claude in everyday life who want to do so and whose brand is already established. Which package is right for you depends on how many skills you need: S establishes your brand, M adds two touchpoints, and L also covers recurring tasks.
It is important to have a clear Brand Strategy and Brand Design. This gives rise to the core skills, upon which all other skills are built.
What technology is used to implement AI automation?
We work exclusively with Claude by Anthropic. We’ll store your brand, your touchpoints and your tasks there as Skills, which Claude uses automatically whenever a suitable request is made.
We only provide website skills training for WordPress websites using Divi which we have built ourselves. This is the only way we can guarantee a fixed price and a reliable result.
What are the requirements for AI automation?
The basis is a existing Branding including Strategy Guidelines and Design Guidelines. Each touchpoint skill also requires a designed touchpoint with its own set of guidelines, for example your Social media templates.
The most suitable option is a Online guidelines, because all the rules are set out in plain text there. Touchpoint Skills based on a print guideline cost 25 % more, because we first have to transcribe the rules from the PDF.
What additional costs are involved in AI automation?
The Claude-Abos You order and pay directly to Anthropic. We set up your workstations; the licences belong to you.
You can find further skills and series, guidance on maintaining your skills, and the online guidelines in the add-ons. If you have any further questions, there’s the free group call; in addition, we’re working on a time-and-materials basis at €80 per hour.
What should I do to prepare before implementing AI automation?
Keep your Guidelines ready – that is, the Strategy Guidelines, Design Guidelines and the guidelines for your touchpoints. Also, create a Claude account Sign up or get in touch with us to discuss which subscription is right for your team.
It’s helpful to draw up a short list of the tasks that take up most of your time in your day-to-day life. From this, we’ll work together to select the workflow skills that will be of the greatest benefit to you.
Initial consultation
AI automation gives your team time to focus on the work they’re passionate about
Good AI does not replace people. It takes routine tasks off their hands and creates space for ideas, discussions and sound decisions. With AI automation Claude always works in line with your brand’s ethos.
In a a no-obligation, free initial consultation we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.
It quickly becomes clear whether it’s a good fit – strategically, creatively and on a personal level.
If so: brilliant. If not: that’s fine too. Clarity is always a bonus.
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