Basics Logo, typography, visual language, graphic elements Stationery Business card Environment Interior design consultancy, wayfinding & signage Messaging Leaflets

Bodyforming & Beauty – Branding for international business clients

Bodyforming & Beauty by Carmen Drebinger is a start-up from Nuremberg/Erlangen that is aimed at a design-savvy, international clientele – including employees of adidas, Puma and other global brands. 2bu design developed a professional branding that visualises the personality of the founder, creates trust and positions the brand in a clear, modern and international way.

Beauty business with an international clientele

The brand strategy relied on English wording to appeal directly to an international clientele. The name Bodyforming & Beauty was supplemented with „by Carmen Drebinger“ to comply with legal requirements for small businesses whilst also emphasising the founder’s expertise.

The word and figurative mark featuring a butterfly symbolises lightness, transformation and elegance. Graphic elements run through all media, creating a visual identity that ensures the brand is experienced consistently and professionally – from business cards to leaflets.

Visual clarity for a strong brand presence

For flyers and business cards, we chose a consistent visual style that conveys professionalism and friendliness. Key visuals and a photo shoot featuring Carmen Drebinger herself bring the founder to the fore, giving the brand a personal, credible touch. The images are effective thanks to plenty of white space, approachable models and recognisability, which further strengthens the international positioning.

The design of Carmen's salon combines opposites into a perfect unity – is exactly what appeals to international design-savvy customers. Pink stands for care, warmth and gentle energy – an invitation to relax. Blue complements this softness with clarity, confidence and structure. The result is an atmosphere that is both powerful and calming at the same time – is ideal for people who value aesthetic, well thought-out designs and want to feel completely at ease.

Katrin Tindler-Kempen
Owner | 2bu design

Orientation design made visible

The functional aspects of the design were also taken into account: A directions map on the leaflet, an A3 sign at the entrance and an A5 sign at the building entrance reduce navigation problems by 90 %. This makes appointments much more relaxed for customers and allows the brand is perceived as professional, whilst the corporate design simultaneously reinforces the aesthetic clarity and recognisability of the brand.