Customer

Bodyforming & Beauty

Services

Basics Logo, typography, visual language, graphic elements Stationary Business card EnviromentAdvice on interior design, signposts & signs Messaging Folding flyer

Bodyforming & Beauty – Branding for international business clients

Bodyforming & Beauty by Carmen Drebinger is a start-up from Nuremberg/Erlangen that is aimed at a design-savvy, international clientele – including employees of adidas, Puma and other global brands. 2bu design developed a professional branding that visualises the personality of the founder, creates trust and positions the brand in a clear, modern and international way.

Beauty business with an international clientele

The brand strategy focussed on English wording, to appeal directly to international customers. The name Bodyforming & Beauty was supplemented by „by Carmen Drebinger“ in order to fulfil the legal requirements of small companies and at the same time emphasise the expertise of the founder.

The word/figurative mark with Butterfly symbolises lightness, transformation and elegance. Graphic elements run through all media and create a visual guide, that makes the brand consistent and professionally tangible – from business cards to flyers.

Visual clarity for a strong brand presence

For flyers and business cards we chose a Standardised visual language, that conveys professionalism and friendliness. With key visuals and a Photo shoot by Carmen Drebinger the founder herself is visible, giving the brand a personal, credible touch. The images impress with plenty of white space, likeable models and recognisability, which makes the International positioning additionally strengthens.

The design of Carmen's salon combines opposites into a perfect unity – is exactly what appeals to international design-savvy customers. Pink stands for care, warmth and gentle energy – an invitation to relax. Blue complements this softness with clarity, confidence and structure. The result is an atmosphere that is both powerful and calming at the same time – is ideal for people who value aesthetic, well thought-out designs and want to feel completely at ease.

Katrin Tindler-Kempen
Owner | 2bu design

Orientation design made visible

The functional aspects of the design were taken into account: A How to find us on the flyer, a A3 sign at the entrance and a A5 sign at the building entrance reduce navigation problems by 90 %. This makes appointments much more relaxed for customers and the brand a professional experience, while at the same time the corporate design Aesthetic clarity and recognisability strengthens the brand.