Transform your business with strategic social media
Use strategic social media, to make your brand visible, build trust and promote sustainable growth. Social media becomes the engine for your business. Together, we bring your ideas authentically into the world and create a presence that has a long-term impact.
Our USPs
Well thought-out social media for sustainable success
Social media with attitude
We make social media for brands that take responsibility seriously – not as a trend, but as a conviction.
We know your target group, because we are them
Sustainable values, a vegan mindset and ethical communication are part of our everyday life, not a briefing.
Experience instead of experiment
We work with existing structures and proven strategies, but consistently adapt content to each brand and target group.
Your branding instead of Canva kit
Each brand gets its own visual system – no interchangeable template content, but a clear, recognisable design.
Efficient templates with brains
We develop design and content templates that save time and still look high-quality.
Strategic content pillars
As communication experts, we know which topic formats build trust, create reach and have a long-term effect.
Planning instead of posting stress
We use professional tools to plan, structure and coordinate your content strategically and sustainably.
Also feasible for your team
On request, we create templates for laypersons – usable in Canva or PowerPoint, so that content can be maintained independently.
Product description
Social media for vegan businesses, sustainable brands & coaches
Social media marketing for purpose brands is not an end in itself. It is a space for Genuine connection, trust and impact. This is exactly where we come in. Whether Coach or therapist with depth, Vegan hotel, café or restaurant or Sustainable product brand: We develop social media presences that Making values visible, instead of chasing trends. Content that doesn't shout, but resonate.
With a Clear social media strategy for sustainable brands and well thought-out Content Design we tell your story in such a way that it reaches the right people. People who feel ethics. Understand sustainability. And prefer to stay long-term instead of scrolling on quickly. Result: more relevance, more trust and a community, who not only likes – but goes along with it.
Customer feedback
What our customers say
„Katrin familiarised herself intensively with the area in 2010 and instinctively created series that she was able to implement with little manpower. Thanks to her creative input, we had more interactions than our face-to-face programme and the competition.“
Carsten Jekel
Marketing Manager | Distance Learning Fresenius University of Applied Sciences
„Within a very short time, all channels were set up and used for the target groups. There were templates for every topic. Content was obtained consistently throughout the company and the strategic social media concept was implemented professionally.“
Director Export Sales | BKS
„With her flair for target groups, Katrin captured more than half of the leads through her content and social media marketing. She also successfully placed facebook ads with an incredible lead price of 12 cents for a distance learning programme.“
Regine Hömig
Dean's Officer | Distance Learning Fresenius University of Applied Sciences
Packages & services
Choose the right performance model
Guided Start is suitable for Solo self-employed & small companies, who want to build themselves but don't want to start from scratch. Trusted Lead is aimed at small to medium-sized companies, who want to be guided and trust in 2bu's expertise. Bespoke Project is for Growing companies, who set up their brand in a target group-orientated and brand-compliant manner with an internal team.
Incl. 1 correction round and 1 week of support
All prices are exclusive of VAT.
Add-ons
Book your social media add-ons on top
Discover our customised solutions specifically designed to strengthen and raise the profile of your vegan, sustainable or ethical business.
Customised content strategy
We create a customised Planning formats for the individual channels, which are based on the brand values and our deep Target group expertise to maximise reach and engagement.
640 € plus VAT.
Social media templates
Our Social media templates each series consists of up to 4 layout variants, become professional in Adobe or beginner-friendly in Canva realised and are an efficient solution for independent, brand-compliant posting.
320 € / Series plus VAT
Social marketing & management
Our team produces high-quality content with specialisation in terms of content on vegan, sustainable and ethical topics that presents your brand authentically and published regularly on the relevant platformst.
S 240 €, M 420 €, L 600 € / month plus VAT.
Content Marketing
Our Content Marketing includes professional blog articles, that touch your target group in terms of content, including matching key visual and Automated playout – selectable on all relevant channels 2×, 4× or 8× per month.
S 120, M 240, L 480 € / month plus VAT
Community Management
We build and maintain your online community Strategic and reliable – based on our network, that meaningfully increases reach, promotes exchange and positions your brand credibly.
80 € /month plus VAT
Social Media Guidelines
Our guidelines bring together all Rules and design principles clearly arranged in a PDF for the Clear briefing from agencies or employees – can also be updated online at any time on request, for an additional charge.
640 € plus VAT
Social media training
In the training course, we answer all questions about how to Plan content strategically, create it in the corporate design and implement it consistently, to use social media as a relationship space – value-based and efficient.
60 € / hour plus VAT
Facebook Ads
Our Facebook Ads rely on professional key visuals (individually or in series), strong creative advertising ideas and our In-depth target group expertise – converted in own corporate design for consistent, effective campaigns.
640 € / Advertisement plus VAT.
Creative process
Perfect for every target group Concept, templates & guidelines
This process adapts to the target group: Sole proprietor, who wish to implement the concept themselves can opt out after the concept has been finalised. Entrepreneur, who would like to continue to be accompanied by us only need templates and Company with internal team receive additional guidelines with which they can also brief other agencies. Depending on the project objective, this takes three to six weeks and provides exactly the depth required for scalable brand work.
Research: DISCOVER & DEFINE
Each of our projects starts with a short research phase. After gathering all the relevant information, we carry out an analysis and define the strategic direction for precisely this – project in terms of content and function. For companies that entrust us with the implementation, this is leaner than for teams that continue to work internally. The result is goals and guidelines that can be used as solid basis for the next steps serve.
Concept: Design
This step creates a Clear, realisable conceptMood boards, layouts and exemplary visualisations define the binding design direction. The aim is Concept presentation, which serves as the basis for realisation. After approval, the creative direction is finalised – Sole traders who want to realise their own projects, can create templates on this basis and fill them with content.
Templates: Develop
For Entrepreneurs who place the realisation completely in our hands, we work out the concepts down to the last detail. The results are professional templates, which we fill with content in additional projects, draw cleanly and, if required, accompany through to production or printing. The result is a Consistent, reliable workflow – from the idea to the finished result.
Guideline: Document
For Medium-sized companies with their own teams we already create in the previous step Templates, which can be easily filled with content internally. At the same time, we document the system in Guidelines, that ensure consistent application and long-term scalability. This creates a Fully usable, clean setup, that represents the brand clearly and reliably.
FAQ
Frequently asked questions about strategic social media
Here you will find answers to key questions about social media. The FAQs provide orientation, clarify processes and help you to realistically categorise measures and plan the next steps sensibly.
If a question remains unanswered, simply arrange an initial consultation – that is free of charge and of course non-binding. This way, details can be clarified in an uncomplicated manner – transparently, in a structured manner and at eye level.
Who is this type of social media suitable for?
The offer is aimed at Solo self-employed, small and medium-sized enterprises, which with ethical projects, sustainable products or meaningful services work. We are talking about businesses that want to take responsibility and make an impact – without being loud, but with a clear attitude.
The format is particularly suitable for people and brands that work quietly and loudly through consistency, clarity and content that inspires and engages others. Not through pressure, but through conviction.
How is the social media project implemented?
The aim is Clearly structured templates for recurring content series, that are easy to customise and can be used over the long term. Depending on requirements, professional Adobe programmes from InDesign via Illustrator or Adobe Express are used, alternatively easy to use and easy to handle PowerPoint or Canva templates possible.
Which tool is used is determined defined before the start of the design phase. This ensures that design, functionality and subsequent use are optimally harmonised.
Who can edit the content later?
This depends on the programme selected. Canva and PowerPoint templates are designed so that they can also be Laymen without design knowledge can be processed. Adobe templates are aimed more at professional designers or marketing staff.
On request, a Compact programme training can be added. This ensures that the templates can be used efficiently and content can be developed independently.
What additional costs are incurred?
If you plan the content yourself, you should consider possible costs for Planning or organisation tools plan. Alternatively, planning can also be done via Free tools like Canva or directly via the respective platforms.
If the content planning is 2bu design handed over, are Various service models to choose from. Projects benefit from our professional planning tools. Optionally, you can also Training courses for content planning or working with templates can be added.
What do I need before the project starts?
The basis for coherent templates is a clear branding and a Sophisticated brand strategy. This is the only way to ensure that colours, typography, tonality and content all make sense.
This basis ensures that the content fits the brand, reaches the desired target group and has a consistent long-term effect. If this basis is missing, it can be developed in advance or in parallel.
Initial consultation
Social media that consistently communicates attitude
Social media is for companies with attitude not a loudspeaker, but a relationship space. If you want to work sustainably, you need content that is consistent, honest and long-term – is not trend-driven, but meaningful.
In a non-binding and free initial consultation we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.
It quickly becomes clear whether it fits – strategically, creatively and humanely.
If yes: great. If not: also good. Clarity is always a benefit.
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