A successful brand with the 2bu method
With our design methods such as the SQQS and SSSS methods, we ensure substance, optimise quality and steer projects efficiently towards their goal. We combine creativity, clear workflows and structured project management – and are at your side as a sparring partner with sound advice and a clear structure.
Methods
Measurable success for your brand and products
SQQS stands for securing substance, optimising quality, maximising quantity and structuring scenarios. SSSS stands for selecting, starting, managing and securing projects. Methodologically, this is based on our experience with techniques for creativity, workflow and project management, which we know how to use depending on the situation. What do we do when and with what overriding objective? Who is responsible? What costs will be incurred? We promise our clients consulting expertise that can be activated in our network depending on the project objective of the communication task.
As a branding and marketing agency, we are your sparring partner, helping you to accompany decision-making processes and projects in a targeted manner.
SQQS method
SQQS stands for thinking on three levels
- S1 – Basis: Company (history, resources, vision, philosophy, corporate identity)
- Q1 & Q2 – Operational: Brand/Portfolio/Product Management,
- S2 – Forecast: Market research and trend forecast
SSSS method
The potential diagnosis enables us to carry out an ABC analysis according to various criteria such as.
- Maximise profit,
- penetrate the market,
- Expand the market,
- Demonstrate innovative strength,
- Ensure sustainability.
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