by Katrin Tindler | 28 Oct 2021
Basics Logos, typography, visual language, graphic elements Stationary Business card, letterhead, stamp, envelope, waiter's pad, directions sketch Enviroment Interior design advice Product Wine label, mulled wine glass, food & drink menu for the Roland's, the Rhine Romantic Terrace and Freiligrath's treasure trove Campaigns Adverts, posters, roll-ups Messaging Brochure, stamp booklet Events Performance at the “I love Bonner Bogen” festival Guidelines CD manual
Brand strategy with vision
The Rolandsbogen looks back on a long history. As early as the 19th century, it became a meeting place for students, poets and thinkers - a place where culture and nature merge. This special atmosphere was the basis for our Branding strategy:
We developed a Brand identity, which does not conserve the historical heritage, but retold - as a link between past and present.
The result is a Corporate Design, that shows attitude: authentic, reduced and yet emotional. This is how tradition a brand promise.
Corporate design for catering
Customised modern menus become an auspicious introduction to all the delights that follow. Three restaurants, one experience: the Rolandsbogen unites Fine Dining, regional cuisine and Event catering under one roof. 2bu design developed a well thought-out Design system, that creates solidarity and at the same time visualises the personality of each concept.
From the oversized A3 card with a haptically appealing envelope to the acrylic placemat and the wooden clipboard, everything was also stylishly finished with embossing or engraving. Important for every menu card: the card contents must be quick and inexpensive to replace.
Together they form a consistent Corporate design for the catering industry, that creates recognition and arouses emotions. At the same time, everything remains practical: content can be Replace quickly and cost-effectively, without jeopardising the high-quality brand image.
Since 1929, the Rolandsbogen has stood for hospitality, quality and consistency. Over generations, it has grown into a brand that is now recognised far beyond Bonn.
2bu design translated this heritage into a Contemporary rebranding, that convinces both visually and strategically:
Clear logo, calm typography, modern colour scheme - the new corporate design combines Historical depth with timeless elegance.
This makes the Rolandsbogen not just an excursion destination, but a Brand with attitude and recognition value.
Event branding with identity
The new brand identity was brought to life at the „Open Day“ at Bonner Bogen in 2009. 2bu design created the entire Event branding - from the visual guiding idea to the Give-aways.
The concept was based on Emotional brand communication: lovingly designed postcards about the legend of the Roland Arch could be individually labelled and sent.
This is how a local event became a Authentic brand staging, that connects people - with history, design and emotion.
by Katrin Tindler | 27 Oct 2021
Basics Typography, visual language, graphic elements StationaryBusiness card, letterhead, sticker, envelope, mailing folder Multi Media Webdesign, Powerpoint Communication Brochures, X-Mas mailing
Documents optimised for efficient communication
At doctima you will find Customer communication, Service forms and interactive media took centre stage. The aim was to prepare complex documents in such a way that they are accessible to all target groups. Easily accessible, efficient to use and brand coherent are.
In the Brand strategy language was defined as the core of the brand: Only those who communicate clearly are credible. This principle was translated visually by – through clear lines, well thought-out typography and a calm, uncluttered design.
Communication: Precise and legally compliant
Sectors such as banking, insurance and health insurance live from Precise and legally compliant communication. doctima stands for this translation service between technical language and everyday life.
2bu design developed a Corporate Design, that makes this expertise visible: from the font and colour definitions to the imagery. The result is a brand identity that not only conveys comprehensibility, but Visibly designed.
The new website is the digital centrepiece of the doctima – brand and the central place where Strategy, design and content flow together. 2bu design developed the entire concept of the Corporate WebsiteInformation architecture, UX design, visual language, text principles and design guidelines. The aim was to develop doctima online as Competent and accessible brand which itself proves what it promises – to make complex topics simple.
The digital design follows a clear logic: Visual calmness, high readability and intuitive navigation. The modular structure makes it possible to flexibly expand content without fragmenting the appearance. This means that doctima remains consistent at all levels – from the homepage to blog posts and specialist articles.
The Corporate Website was designed to work strategically for the brand: it creates visibility, strengthens the perception of the company as an expert in language consulting and conveys the doctima values – precision, clarity and reliability – in every detail.
Give-away and Christmas greeting
Even small Brand experiences count. As Give Away Something extraordinary is being created for Christmas: a stamp with a Christmas greeting. The accompanying modern postcards with a Christmas print can be printed with it. Lovingly created pictograms provide the instructions.
The whole thing is supplied in a beautiful box with a – ink pad and enclosed in a banderole with a Christmas pattern. Incidentally, this consists of the letters of the logo which, when turned correctly, form “snowflakes”.
These details show how Brand identity through consistent design continues in every medium – from the document to the gift.
by Katrin Tindler | 26 Oct 2021
Women's business directory
Basics Logos, typography, visual language, graphic elements Stationary Business card, letterhead, stamp, envelope MultimediaWebsite Messaging Folding flyer GuidelinesCD manual
Visibility and networking for business women
The task consisted of creating a B2B directory to create the Business women, Founders and small companies networked with each other. The branding should be both Professionalism and a sense of communityconvey. The aim was to Brand identity to develop the Expertise, Trust and Cohesion and at the same time the Business orientation of the target group is emphasised.
The Illustration style is correspondingly young and dynamic. The new corporate colour orange is used as a fresh accent.
Modern design for professional B2B contacts
The strategy of 2bu design focussed on a Corporate Design, that B2B professionalism with the energy and creativity of female entrepreneurs. Colour schemes, typography and imagery were deliberately chosen to communicate trust, competence and cohesion.
In addition Graphic elements developed to promote co-operation and exchange visualise. The central visual patterns is derived directly from the figurative mark and represents a network.
At second glance, you realise that the Figurative mark FBB consists of books: an open book, a standing book and a lying book. This creates a clear link from the modern online business directory to the original book format – Corporate design that combines tradition and innovation connects.
The business equipment: simple and high-quality
The new Corporate Design of the Women's Business Directory is Clear, bright, modern and inviting, professional enough to B2B contacts credibly. The Office equipment – from letterheads to business cards and envelopes – has been consistently developed with graphic patterns which are derived from the figurative mark FBB.
The pattern is used subtly on the back of the letterheads and business cards and creates a high value and a high recognition value. Every colour, every graphic accent was deliberately chosen in order to Strengthen brand identity and the Professionalism of women in business networks visible.
Experience branding: Sealing for business women
To match the envelopes, a Stamp developed that „seals“ content and at the same time creates a feeling of Exclusivity mediated. This creates a privileged community of the FBB members.
The stamp is also used for Bonus booklet distributed at events and give participants the feeling that they are part of a visible, high-quality B2B community to be. This small, loving design solution not only conveys brand value, but also creates a Haptic brand experience, that will be remembered.
Making the community visible with testimonials
The Storytelling is central to the brand impact of the Frauenbranchenbuch. Real business women tell their stories. Every testimonial is individual and reflects the diversity of FBB members – from female founders and freelancers to established female entrepreneurs.
These stories are told in graphic speech bubbles that immediately establish a visual connection to communication, exchange and networking. The testimonials create Attention (Attention), their quotes awaken Interest, and the overall picture of the collaborative platform creates the Desire, to become part of the community themselves. The managing director rounds off the storytelling by saying in her speech bubble calls to action (Action)„Join!“
This combination of high-quality design and authentic storytelling makes the FBB brand not only visible, but also tangible, conveys professionalism and at the same time strengthens the B2B positioning for business women.
by Katrin Tindler | 14 Oct 2021
Basics Logo, typography, graphic elements Messaging Magazine, Invitation
Strategy: Making art visible
The brand strategy aims to achieve this, Communicating art in a tangible way and Contemporary positions in a historical context to anchor it. Each exhibition has a different theme each year, which runs as a common thread through all media. This creates a coherent narrative, which is continued visually, linguistically and spatially.
The aim was to, to create a brand that appeals to artists, galleries and collectors alike – as a platform for exchange, promotion and international networking. munich modern is thus positioning itself as a cultural brand, that is both aesthetically pleasing and recognisable to the public.
Contemporary art with a historical look
The visual concept combines Contemporary design with classic typography – is a deliberate bridge between tradition and the present. Clear lines, restrained colours and generous white space give the works space and allow the art to speak. At the same time Modern layout principles and digital adaptations – ensures that the image works on all channels, from posters and catalogues to the website and social media.
This creates a Visually strong identity, that conveys the spirit of the brand: modern, open, cultivated – and always close to art.
by Katrin Tindler | 13 Oct 2021
Basics Logo, typography, visual language, graphic elements Stationary Business card EnviromentAdvice on interior design, signposts & signs Messaging Folding flyer
Beauty business with an international clientele
The brand strategy focussed on English wording, to appeal directly to international customers. The name Bodyforming & Beauty was supplemented by „by Carmen Drebinger“ in order to fulfil the legal requirements of small companies and at the same time emphasise the expertise of the founder.
The word/figurative mark with Butterfly symbolises lightness, transformation and elegance. Graphic elements run through all media and create a visual guide, that makes the brand consistent and professionally tangible – from business cards to flyers.
Visual clarity for a strong brand presence
For flyers and business cards we chose a Standardised visual language, that conveys professionalism and friendliness. With key visuals and a Photo shoot by Carmen Drebinger the founder herself is visible, giving the brand a personal, credible touch. The images impress with plenty of white space, likeable models and recognisability, which makes the International positioning additionally strengthens.
Orientation design made visible
The functional aspects of the design were taken into account: A How to find us on the flyer, a A3 sign at the entrance and a A5 sign at the building entrance reduce navigation problems by 90 %. This makes appointments much more relaxed for customers and the brand a professional experience, while at the same time the corporate design Aesthetic clarity and recognisability strengthens the brand.
by Katrin Tindler | 12 Oct 2021
Basics Logo, typography, visual language, graphic elements StationaryBusiness card Messaging Folding flyer
Clear communication for experts
For the Offline communication a multi-page Leaflet that clearly stands out from traditional flyers. Compared to other marketing instruments, leaflets offer low Production costs and a haptic approach, which is particularly effective in the B2B environment. At the same time Clear structures and readability so that all information on speakers, topics and the programme can be accessed quickly.
Increased recognition value through advertising constants
To create a high recognition effect When creating a corporate design and its elements, care is taken to ensure that the standardised aspects (advertising constants) throughout the entire CD. The Graphic concept integrates a geometric pattern, which was derived from the new logo and runs consistently through all media. The colours silver and blue were chosen to convey seriousness and competence.
The combination of modern design and structured information processing a Targeted communication achieved, which both Brand identity and effectively addresses the target group.
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