Creativity meets sustainability - our insights

Oatly shows how language can become a brand stage. Not loud, not smooth - but cheeky, self-deprecating and clever. As a designer, my heart beats not only for the bold visual branding, but especially for the unique brand language that Oatly consistently...

Pilar is a geometric sans serif display typeface, inspired by European Art Deco and made for big appearances. Headlines, logos, campaigns – everything that needs to show attitude. With four stylistic sets and several glyph variants per letter...

Forager is not a typeface for quiet brands. It is loud, organic and deliberately experimental. Inspired by psychedelic rock, natural forms and the design aesthetics of the 70s, it combines flowing Art Nouveau elements with the clarity of sans serif typography. There...

Social media without a call to action is like a good conversation without a conclusion. Nice, but without consequences. Call-to-actions (CTAs) help your community understand what they can do with your content: react, save, continue reading or get in touch. Especially for nac...

Hosting is more than just a technical detail. It determines performance, security, SEO, maintenance costs - and how peacefully you sleep at night. Many companies host their website with large providers such as Strato, IONOS or All-Inkl without realising ...

Benton Modern is a font for content. For long texts. For brands that have substance. Originally developed for large daily newspapers, it stands for legibility, calm and journalistic clarity. Not a trend font. But a solid typographic find...

If you want to look professional, you not only need a good logo, but also the right files for it. PNG, JPG, SVG, EPS - sounds like a secret code, but it's not that complicated. We'll show you which file formats you need and when, explain the difference between...

The customer lifecycle describes all the phases that your customers go through - from the first curious encounter with your offer to the firm commitment to your brand. And because we at 2bu design not only sell, but also build relationships, we see the customer...

Beautiful, large images are a real eye-catcher - no question about it. But what scores on the visual side can become a technical stumbling block: The larger the image file, the slower the loading time. This, in turn, not only puts visitors off, but also puts pressure on the...

Instead of constantly attracting new people, it's worth encouraging existing customers to put a little more in their shopping basket. We'll show you ten tried-and-tested strategies that can be implemented immediately - from free shipping from a minimum amount to cross-sell and upsell...