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Customer

Women's business directory

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Basics Logos, typography, visual language, graphic elements Stationary Business card, letterhead, stamp, envelope MultimediaWebsite Messaging Folding flyer GuidelinesCD manual

Frauenbranchenbuch - B2B platform for female founders

The Frauenbranchenbuch is a B2B network that connects female entrepreneurs, freelancers and start-ups. The aim is to create visibility, promote dialogue and facilitate cooperation between women in business. 2bu design developed the branding and visual appearance of – in a modern, clear and professional, yet warm and inviting way. The women's business directory presents itself as a brand that makes women visible in the business world.

Visibility and networking for business women

The task consisted of creating a B2B directory to create the Business women, Founders and small companies networked with each other. The branding should be both Professionalism and a sense of communityconvey. The aim was to Brand identity to develop the Expertise, Trust and Cohesion and at the same time the Business orientation of the target group is emphasised.

The Illustration style is correspondingly young and dynamic. The new corporate colour orange is used as a fresh accent. 

Modern design for professional B2B contacts

The strategy of 2bu design focussed on a Corporate Design, that B2B professionalism with the energy and creativity of female entrepreneurs. Colour schemes, typography and imagery were deliberately chosen to communicate trust, competence and cohesion.

In addition Graphic elements developed to promote co-operation and exchange visualise. The central visual patterns is derived directly from the figurative mark and represents a network.

At second glance, you realise that the Figurative mark FBB consists of books: an open book, a standing book and a lying book. This creates a clear link from the modern online business directory to the original book format – Corporate design that combines tradition and innovation connects.

Das neue Frauenbranchenbuch nimmt Form an – und zeigt schon jetzt, wie kraftvoll Female Empowerment visuell wirken kann. Trotz der letzten Feinschliffe wird immer klarer, wohin die Reise geht: ein Auftritt, der Frauen sichtbar macht, stärkt und verbindet. Man spürt, dass hier nicht einfach gestaltet wird, sondern mit Haltung, Feingefühl und einem echten Verständnis für sensible Themen gearbeitet wird. Genau so darf sich Empowerment anfühlen – klar, ästhetisch und nachhaltig gedacht.

Christine Jurgeit-Körner
Owner | Women's business directory

The business equipment: simple and high-quality

The new Corporate Design of the Women's Business Directory is Clear, bright, modern and inviting, professional enough to B2B contacts credibly. The Office equipment – from letterheads to business cards and envelopes – has been consistently developed with graphic patterns which are derived from the figurative mark FBB.

The pattern is used subtly on the back of the letterheads and business cards and creates a high value and a high recognition value. Every colour, every graphic accent was deliberately chosen in order to Strengthen brand identity and the Professionalism of women in business networks visible.

Experience branding: Sealing for business women

To match the envelopes, a Stamp developed that „seals“ content and at the same time creates a feeling of Exclusivity mediated. This creates a privileged community of the FBB members.

The stamp is also used for Bonus booklet distributed at events and give participants the feeling that they are part of a visible, high-quality B2B community to be. This small, loving design solution not only conveys brand value, but also creates a Haptic brand experience, that will be remembered.

Making the community visible with testimonials

The Storytelling is central to the brand impact of the Frauenbranchenbuch. Real business women tell their stories. Every testimonial is individual and reflects the diversity of FBB members – from female founders and freelancers to established female entrepreneurs.

These stories are told in graphic speech bubbles that immediately establish a visual connection to communication, exchange and networking. The testimonials create Attention (Attention), their quotes awaken Interest, and the overall picture of the collaborative platform creates the Desire, to become part of the community themselves. The managing director rounds off the storytelling by saying in her speech bubble calls to action (Action)„Join!“

This combination of high-quality design and authentic storytelling makes the FBB brand not only visible, but also tangible, conveys professionalism and at the same time strengthens the B2B positioning for business women.