Customer

DJ Geffi & Z

Services

Basics Logo, typography, visual language, graphic elements Stationary Business card, letterhead Messaging Flyer

DJ Geffi & Z – Music meats Design

The two DJs Geffi & Z live music – even though they do something completely different full-time. Their passion is the beats, not the office. That's why they wanted branding that would make their musical identity visible without them having to invest a lot of time themselves. 2bu design was given free rein by – with the brief: to develop a modern, musical and likeable image that would put them in a good mood straight away.

Branding with rhythm

Music thrives on rhythm, excitement and emotion – - this is exactly what the new branding should convey. The aim was visual sound, which reflects the personality of the two DJs: relaxed, professional, with a wink. The brand strategy is based on Recognisability through symbolism, clear typography and emotional imagery.

The new Word/figurative mark is musical, modern and minimalist – like the DJs themselves. The name DJ Geffi & Z provided the perfect template for a playful idea: one line of music, which runs through all media as a graphic element. This makes the sound visible and gives the logo rhythm.

The idea of visualising our name DJ Geffi & Z as musical notes for the logo was simply brilliant. Instead of interchangeable stock images, we also got ingenious illustrations that perfectly reflect our identity. The cheerful illustrations are not only an absolute eye-catcher, but were also really well received by our customers – exactly what we wanted for our branding!

Frank
DJ Geffi & Z | Owner

Corporate illustration: Good humour in time

For flyers and social media we developed customised illustrations, that appeal directly to young target groups. The characters are likeable, active and on the move – they convey lightness, fun and a party mood. This is clear at first glance: It's all about music, emotion and energy.

The illustrations also integrate informative keywords to music styles and events – is a playful way of communicating content visually.