Authentic brands and sustainable products
In this fast-moving world, brands and products only succeed if they are authentic and sustainable. This is exactly where we support you: so that you achieve the maximum with your budget and your brand is really seen. We believe in honest collaboration and strong results.
History
Design and communication with heart and soul
Behind 2bu design is (Anja) Katrin Tindler-Kempen. Coming from an entrepreneurial background, self-employment was always a project close to my heart after completing my Masters in European Media. With a journalist for a mother and an industrial designer for a father, I was practically born with a love of aesthetic design and precise words.
In the course of my career, I have worked for well-known agencies such as MetaDesign, Publicis, frog design, GREY and milla&partner work and in doing so, renowned customers such as Siemens, GlaxoSmithKline, Audi and Henkel supervise. Designs that I have helped to create have been honoured with high-calibre awards such as the Red Dot Award and the German Design Award honoured.
Thanks to my many years of experience in self-employment and in permanent positions in the B2B and B2C sector I have a Broadly diversified network on reliable experts built up. Together we would like to:
Using creativity as a force for good - supporting people and projects that are committed to animals, nature and humanity.
Mission
Fair marketing of ethical products together
We know the trends, yet we create timeless branding and practise mindful marketing without sales pressure. We like sustainability and Authenticity and that is exactly what we want to pass on in the design of products and the creation of brands. Ethics and fairness are important to us both in the selection of our customers and in our collaboration.
We want to make the world a slightly better place every day. This is only possible with mindfulness towards the world and the people and animals that live in it.
Our mission is to shape clear, authentic brands from inner values. We support sensitive, value-oriented people and organisations in making their attitude visible - through well thought-out strategy, honest design and sustainable decisions. This results in brands with depth that touch people, create trust and have a long-term impact.
For vegan, vegetarian Catering and hospitality concepts with a sustainable approach we design brand identities that combine mindfulness, quality and experience.
For NGOs, animal shelters and social organisations we create credible brands that make visible what they stand for and motivate people to get involved
For value-orientated founders, start-ups and small to medium-sized companies we develop strategically sound brands that grow healthily and survive in the long term.
For Coaches, therapists and holistic companions we develop sensitive brand identities that create trust, provide orientation and enable genuine connection.
Vision
Sustainable branding for a value-orientated world
We believe in a world in which brands do not become louder, but more truthful. Our vision is to support value-oriented people and organisations in being visible with clarity, mindfulness and responsibility. This results in brands that create meaning, build trust and have a long-term positive impact on people, animals and the environment.
We strive for values to be lived and visible - through responsible design, honest communication and sustainable choices that respect people, animals and the environment. We want a world in which every action, every design and every brand arises from ethical convictions, has a positive impact and promotes trust, compassion and mindfulness.
Values
The right partner for
conscious brands
For brands that care about more than just profit
We work with conscious companies that treat people, animals and our planet responsibly. Together, we create messages that raise awareness and bring about lasting change.
Relationships based on respect and trust
We value every collaboration as a true partnership. Working together means listening carefully, communicating openly and designing with empathy - because meaningful design comes from mutual understanding.
Clarity is our strongest strategy
We believe in open communication, fair prices and realistic promises. Our customers always know where we stand - because honesty creates trust, and trust creates success.
Design with meaning, not just glamour
Every concept starts with a well thought-out strategy and a deep understanding. We create brands that have substance, meaning and emotional resonance - far beyond superficial aesthetics.
A global collective of hearts and minds
Our network of creative experts shares one conviction: Passion is the foundation for quality. We combine talent, empathy and excellence across borders and time zones to make every project shine.
Ambitious - because standing still is not an option
We want to actively improve the world through giving and sharing. That is why we accompany Every year, two companies that want to create a real positive impact with their work are awarded a free licence.
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