{"id":3076,"date":"2021-10-10T10:38:57","date_gmt":"2021-10-10T08:38:57","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3076"},"modified":"2026-10-17T18:11:54","modified_gmt":"2026-10-17T16:11:54","slug":"dj-geffi-z-music-meats-design","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/dj-geffi-z-music-meats-design\/","title":{"rendered":"DJ Geffi & Z \u2013 Music meets Design"},"content":{"rendered":"
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Customer<\/h5>

DJ Geffi & Z<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

Services<\/h5>

Basics<\/strong> Logo, typography, visual language, graphic elements Stationery<\/strong> Business cards, letterheads Messaging<\/strong> Leaflets<\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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DJ Geffi & Z \u2013 Music meets Design<\/h1>\n<\/div><\/div>\r\n\r\n

The two DJs Geffi & Z live music \u2013 even though they do something completely different full-time. Their passion is the beats, not the office. That's why they wanted branding that would make their musical identity visible without them having to invest a lot of time themselves. 2bu design was given free rein by \u2013 with the brief: to develop a modern, musical and likeable image that would put them in a good mood straight away.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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Branding with rhythm<\/span><\/h2>\n<\/div><\/div>\r\n\r\n

Music thrives on rhythm, excitement and emotion \u2013 and that is exactly what the new branding was designed to convey. The aim was to create a <\/span>visual sound<\/strong> that reflects the personalities of the two DJs: relaxed, professional, with a touch of humour. The brand strategy focuses on <\/span>recognisability through symbolism<\/strong>, clear typography and emotional imagery.<\/span><\/p>\n

The new <\/span>word and figurative mark<\/strong> is musical, modern and minimalist \u2013 just like the DJs themselves. The name <\/span>DJ Geffi & Z<\/em> provided the perfect template for a playful idea: <\/span>a stave<\/strong> that runs through all media as a graphic element. This makes sound visible and gives the logo a sense of rhythm.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

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The idea of visualising our name DJ Geffi & Z as musical notes in the logo was simply brilliant. Instead of interchangeable stock images, we got illustrations that are really fun and perfectly reflect our identity. The cheerful motifs are not only absolute eye-catchers, but were also very well received by our customers \u2013 exactly what we wanted for our branding!<\/h3>

Frank
<\/strong>DJ Geffi & Z | Owners<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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Corporate illustration: Good humour in time<\/span><\/h2>\n<\/div><\/div><\/div><\/div>\r\n\r\n
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For flyers and social media, we developed <\/span>bespoke illustrations<\/strong> that appeal directly to young target audiences. The characters are likeable, active and on the move \u2013 they convey a sense of light-heartedness, fun and a party atmosphere. So it\u2019s clear at first glance: <\/span>This is all about music, emotion and energy.<\/strong><\/p>\n

The illustrations also incorporate <\/span>informative keywords<\/strong> relating to music genres and events \u2013 a playful way of conveying content visually.<\/span><\/p>\n<\/div><\/div><\/div>\r\n\r\n

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<\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

The two DJs Geffi & Z live music \u2013 even though they do something completely different full-time. Their passion is the beats, not the office. That's why they wanted branding that would make their musical identity visible without them having to invest a lot of time themselves. 2bu design was given free rein by \u2013 with the brief: to develop a modern, musical and likeable image that would put them in a good mood straight away.<\/p>","protected":false},"author":2,"featured_media":2932,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,34],"project_tag":[],"class_list":["post-3076","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-stationary"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3076"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3076\/revisions"}],"predecessor-version":[{"id":31778,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3076\/revisions\/31778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2932"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3076"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3076"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}