{"id":3069,"date":"2021-10-13T10:04:25","date_gmt":"2021-10-13T08:04:25","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3069"},"modified":"2026-03-21T16:20:39","modified_gmt":"2026-03-21T15:20:39","slug":"bodyforming-beauty-branding-for-international-business-clients","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/bodyforming-beauty-branding-fuer-internationale-business-kundinnen\/","title":{"rendered":"Bodyforming & Beauty \u2013 Branding for international business clients"},"content":{"rendered":"
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Customer<\/h5>

Bodyforming & Beauty<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Basics<\/strong> Logo, typography, visual language, graphic elements Stationary<\/strong> Business card\u00a0Enviroment<\/strong>Advice on interior design, signposts & signs\u00a0 Messaging<\/strong>\u00a0Folding flyer<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Bodyforming & Beauty \u2013 Branding for international business clients<\/h1>\n<\/div><\/div>\n\n

Bodyforming & Beauty by Carmen Drebinger is a start-up from Nuremberg\/Erlangen that is aimed at a design-savvy, international clientele \u2013 including employees of adidas, Puma and other global brands. 2bu design developed a professional branding that visualises the personality of the founder, creates trust and positions the brand in a clear, modern and international way.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Beauty business with an international clientele<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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The brand strategy focussed on <\/span>English wording<\/strong>, to appeal directly to international customers. The name <\/span>Bodyforming & Beauty<\/strong> was supplemented by \u201eby Carmen Drebinger\u201c in order to fulfil the legal requirements of small companies and at the same time emphasise the expertise of the founder. <\/span><\/p>\n

The word\/figurative mark with <\/span>Butterfly<\/strong> symbolises lightness, transformation and elegance. Graphic elements run through all media and create a <\/span>visual guide<\/strong>, that makes the brand consistent and professionally tangible \u2013 from business cards to flyers.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Visual clarity for a strong brand presence<\/span><\/h2>\n<\/div><\/div>\n\n
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For flyers and business cards we chose a <\/span>Standardised visual language<\/strong>, that conveys professionalism and friendliness. With key visuals and a <\/span>Photo shoot by Carmen Drebinger<\/strong> the founder herself is visible, giving the brand a personal, credible touch. The images impress with plenty of white space, likeable models and recognisability, which makes the <\/span>International positioning<\/strong> additionally strengthens.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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The design of Carmen's salon combines opposites into a perfect unity \u2013 is exactly what appeals to international design-savvy customers. Pink stands for care, warmth and gentle energy \u2013 an invitation to relax. Blue complements this softness with clarity, confidence and structure. The result is an atmosphere that is both powerful and calming at the same time \u2013 is ideal for people who value aesthetic, well thought-out designs and want to feel completely at ease.<\/h3>

Katrin Tindler-Kempen
<\/strong>Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Orientation design made visible<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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The <\/span>functional aspects of the design<\/strong> were taken into account: A How to find us<\/strong> on the flyer, a <\/span>A3 sign at the entrance<\/strong> and a <\/span>A5 sign at the building entrance<\/strong> reduce navigation problems by 90 %. This makes appointments much more relaxed for customers and the brand <\/span>a professional experience, while at the same time the corporate design <\/span>Aesthetic clarity and recognisability<\/strong> strengthens the brand.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Bodyforming & Beauty by Carmen Drebinger is a start-up from Nuremberg\/Erlangen that is aimed at a design-savvy, international clientele \u2013 including employees of adidas, Puma and other global brands. 2bu design developed a professional branding that visualises the personality of the founder, creates trust and positions the brand in a clear, modern and international way.<\/p>","protected":false},"author":2,"featured_media":2887,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,38,34],"project_tag":[],"class_list":["post-3069","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-messaging","project_category-stationary"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3069"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3069\/revisions"}],"predecessor-version":[{"id":29718,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3069\/revisions\/29718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3069"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3069"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}