{"id":3043,"date":"2021-10-12T16:32:23","date_gmt":"2021-10-12T14:32:23","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3043"},"modified":"2026-03-21T16:23:12","modified_gmt":"2026-03-21T15:23:12","slug":"aff-new-identity-for-expert-congress","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/aff-neue-identitaet-fuer-expertenkongress\/","title":{"rendered":"aff - New identity for expert congress"},"content":{"rendered":"
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Customer<\/h5>

aaf event<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Basics<\/strong> Logo, typography, visual language, graphic elements Stationary<\/strong>Business card\u00a0Messaging<\/strong>\u00a0Folding flyer<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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aff - New identity for expert congress<\/h1>\n<\/div><\/div>\n\n

A visual identity was developed for the 1st Starnberg Expert Congress in the Schlossberghalle that emphasises the leadership position of the speakers and at the same time conveys a relaxed atmosphere. The aim was to create a striking identity that radiates both professionalism and accessibility.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Clear communication for experts<\/h2>\n<\/div><\/div>\n\n

For the <\/span>Offline communication<\/strong> a multi-page <\/span>Leaflet<\/strong> that clearly stands out from traditional flyers. Compared to other marketing instruments, leaflets offer low <\/span>Production costs<\/strong> and a haptic approach, which is particularly effective in the B2B environment. At the same time <\/span>Clear structures and readability<\/strong> so that all information on speakers, topics and the programme can be accessed quickly.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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For the successful launch of its expert platform, aaf relied on our branding expertise. We gave the event an unmistakable identity for expert congress \u2013 with a concise logo, a matching brand pattern, a sophisticated colour concept and coherent typography. To give the speakers a uniform, professional presence, all portraits were given a stylish black and white look. The result: a clear, recognisable appearance that conveys expertise and innovative strength.<\/h3>

Katrin Tindler-Kempen<\/strong>
Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Increased recognition value through advertising constants<\/span><\/h2>\n<\/div><\/div>\n\n
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To create a high recognition effect<\/strong> When creating a corporate design and its elements, care is taken to ensure that the standardised aspects (advertising constants)<\/strong> throughout the entire CD. The Graphic concept<\/strong> integrates a geometric pattern<\/strong>, which was derived from the new logo and runs consistently through all media. The colours silver and blue were chosen to convey seriousness and competence. <\/span><\/p>\n

The combination of modern design<\/strong> and structured information processing<\/strong> a Targeted communication<\/strong> achieved, which both Brand identity<\/strong> and effectively addresses the target group.
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A visual identity was developed for the 1st Starnberg Expert Congress in the Schlossberghalle that emphasises the leadership position of the speakers and at the same time conveys a relaxed atmosphere. The aim was to create a striking identity that radiates both professionalism and accessibility.<\/p>","protected":false},"author":2,"featured_media":2909,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,38,34],"project_tag":[],"class_list":["post-3043","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-messaging","project_category-stationary"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3043"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3043\/revisions"}],"predecessor-version":[{"id":29719,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3043\/revisions\/29719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2909"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3043"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3043"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}