{"id":3037,"date":"2021-10-29T16:13:05","date_gmt":"2021-10-29T14:13:05","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3037"},"modified":"2026-03-21T16:27:31","modified_gmt":"2026-03-21T15:27:31","slug":"kuehne-nagel-campaign-in-good-hands","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/kuehne-nagel-kampagne-in-good-hands\/","title":{"rendered":"Kuehne+Nagel \u2013 Campaign In good hands"},"content":{"rendered":"
\n
\n
\n
Customer<\/h5>

K\u00fchne+Nagel<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Campaigns<\/strong> Advertisements, posters<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n

Kuehne+Nagel \u2013 Campaign In good hands<\/h1>\n<\/div><\/div>\n\n

Kuehne+Nagel is one of the world's leading logistics companies and is well established in air and sea freight. With the new campaign \u201eYour goods in good hands\u201c, the overland transport division should now also become more visible \u2013 as an integral part of a holistic transport network. 2bu design was commissioned to develop a B2B campaign that strategically strengthens the brand, visually connects all business areas and communicates trust as a central brand value.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n
\"\"<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n
\n
<\/div><\/div>\n\n

\"In good hands\" \u2013 Trust as a brand experience<\/span><\/h2>\n<\/div><\/div>\n\n

The strategic concept behind 2bu design: <\/span>All modes of transport \u2013 land, air and sea \u2013 are visually linked together<\/strong>. Rather than depicting anonymous logistics processes, the focus is on people. The customer becomes part of the story.<\/span><\/p>\n

This is how <\/span>emotional branding<\/strong>, which combines technical expertise with approachability and reliability \u2013 values that go beyond mere price and performance in international B2B business. The campaign captures the essence of the brand: <\/span>\u201eYour goods in good hands\u201c<\/strong> \u2013 a message that combines security, efficiency and personal responsibility.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
<\/div><\/div>\n\n

Precision meets personality<\/span><\/h2>\n<\/div><\/div>\n\n

The campaign concept translates the strategic idea into a <\/span>vivid visual language<\/strong>. With a <\/span>twinkle in the eye<\/strong>, the visuals depict surprising everyday scenes in which K\u00fchne + Nagel is closer to its customers than ever before. The visual language combines <\/span>precision, clarity and an engaging presentation<\/strong> \u2013 making logistics an emotional experience.<\/span><\/p>\n

The design utilises <\/span>minimalist typography, bold colours and strong contrasts<\/strong>, which underpin the global brand identity whilst remaining adaptable to regional contexts. Whether in print, online or at trade fairs \u2013 the campaign creates <\/span>a consistent brand experience<\/strong> that both <\/span>resonates internationally<\/strong> and works locally.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

\n
\"\"<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
<\/span><\/div>\n\n
\n

For the \u201eIn good hands\u201c print campaign, we literally took transport into our own hands \u2013 a perfect example of an ethical campaign. As one of the world's leading logistics service providers, Kuehne+Nagel stands for reliable and smooth delivery processes \u2013 This is exactly what we realised visually. With creative motifs, we take the striking lorries directly to where they are needed: to the top of the mountain to the summiteer or right in the middle of the open-plan office. The message: seamless, personalised and responsible delivery that conveys trust and integrity.<\/h3>

Katrin Tindler-Kempen<\/strong>
Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kuehne+Nagel is one of the world's leading logistics companies and is well established in air and sea freight. With the new campaign \u201eYour goods in good hands\u201c, the overland transport division should now also become more visible \u2013 as an integral part of a holistic transport network. 2bu design was commissioned to develop a B2B campaign that strategically strengthens the brand, visually connects all business areas and communicates trust as a central brand value.<\/p>","protected":false},"author":2,"featured_media":2481,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[35],"project_tag":[],"class_list":["post-3037","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaigns"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037\/revisions"}],"predecessor-version":[{"id":29720,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037\/revisions\/29720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2481"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3037"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}