{"id":3037,"date":"2021-10-29T16:13:05","date_gmt":"2021-10-29T14:13:05","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3037"},"modified":"2026-03-21T16:27:31","modified_gmt":"2026-03-21T15:27:31","slug":"kuehne-nagel-campaign-in-good-hands","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/kuehne-nagel-kampagne-in-good-hands\/","title":{"rendered":"Kuehne+Nagel - Campaign In good hands"},"content":{"rendered":"
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Customer<\/h5>

K\u00fchne+Nagel<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Campaigns<\/strong> Adverts, posters<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Kuehne+Nagel - Campaign In good hands<\/h1>\n<\/div><\/div>\n\n

Kuehne+Nagel is one of the world's leading logistics companies and is well established in air and sea freight. With the new campaign \u201eYour goods in good hands\u201c, the overland transport division should now also become more visible \u2013 as an integral part of a holistic transport network. 2bu design was commissioned to develop a B2B campaign that strategically strengthens the brand, visually connects all business areas and communicates trust as a central brand value.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"In good hands\" \u2013 Trust as a brand experience<\/span><\/h2>\n<\/div><\/div>\n\n

The strategic idea of 2bu design: <\/span>All transport routes \u2013 land, air and sea \u2013 are visually connected with each other<\/strong>. Instead of showing anonymous logistics processes, people take centre stage. The customer becomes part of the story.<\/span><\/p>\n

This creates a <\/span>emotional branding<\/strong>, that combines technical expertise with proximity and reliability \u2013 values that go beyond pure price and performance in international B2B business. The campaign gets to the heart of the brand: <\/span>\u201eYour goods in good hands\u201c<\/strong> \u2013 is a message that combines safety, efficiency and personal responsibility.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Precision meets personality<\/span><\/h2>\n<\/div><\/div>\n\n

The campaign concept translates the strategic idea into a <\/span>Expressive imagery<\/strong>. With a <\/span>A wink<\/strong>The images show surprising everyday scenes in which Kuehne + Nagel is closer to its customers than ever before. The visual language combines <\/span>Precision, clarity and sympathetic staging<\/strong> \u2013 makes logistics an emotional experience.<\/span><\/p>\n

The design works with <\/span>reduced typography, bold colours and strong contrasts<\/strong>, that support the global brand image while remaining regionally customisable. Whether print, online or trade fair communication \u2013 creates the campaign <\/span>a consistent brand experience<\/strong>, which is both <\/span>Internationally convincing<\/strong> as well as locally.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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For the \u201eIn good hands\u201c print campaign, we literally took transport into our own hands \u2013 a perfect example of an ethical campaign. As one of the world's leading logistics service providers, Kuehne+Nagel stands for reliable and smooth delivery processes \u2013 This is exactly what we realised visually. With creative motifs, we take the striking lorries directly to where they are needed: to the top of the mountain to the summiteer or right in the middle of the open-plan office. The message: seamless, personalised and responsible delivery that conveys trust and integrity.<\/h3>

Katrin Tindler-Kempen<\/strong>
Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kuehne+Nagel is one of the world's leading logistics companies and is well established in air and sea freight. With the new campaign \u201eYour goods in good hands\u201c, the overland transport division should now also become more visible \u2013 as an integral part of a holistic transport network. 2bu design was commissioned to develop a B2B campaign that strategically strengthens the brand, visually connects all business areas and communicates trust as a central brand value.<\/p>","protected":false},"author":2,"featured_media":2481,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[35],"project_tag":[],"class_list":["post-3037","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaigns"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037\/revisions"}],"predecessor-version":[{"id":29720,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3037\/revisions\/29720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2481"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3037"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}