{"id":3023,"date":"2021-10-27T15:34:22","date_gmt":"2021-10-27T13:34:22","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3023"},"modified":"2026-03-21T16:18:30","modified_gmt":"2026-03-21T15:18:30","slug":"clear-design-for-clear-communication","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/klares-design-fuer-verstaendliche-kommunikation\/","title":{"rendered":"doctima - Clear design for comprehensible communication"},"content":{"rendered":"
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Customer<\/h5>

Roland Arch<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Basics<\/strong> Typography, visual language, graphic elements Stationary<\/strong>Business card, letterhead, sticker, envelope, mailing folder Multi Media<\/strong> Webdesign, Powerpoint Communication<\/strong> Brochures, X-Mas mailing<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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doctima - Clear design for comprehensible communication<\/h1>\n<\/div><\/div>\n\n

doctima supports companies and institutions in communicating complex content clearly and comprehensibly. As a brand with a focus on business linguistics, doctima attaches particular importance to language strategy, text optimisation and a consistent corporate design that transforms information into impact. 2bu design developed the \u2013 branding with a clear structure, visual calm and precise language. The result is a brand identity that creates trust and makes comprehensibility a brand.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Documents optimised for efficient communication<\/span><\/h2>\n<\/div><\/div>\n\n

At doctima you will find <\/span>Customer communication<\/strong>, <\/span>Service forms<\/strong> and <\/span>interactive media<\/strong> took centre stage. The aim was to prepare complex documents in such a way that they are accessible to all target groups. <\/span>Easily accessible, efficient to use<\/strong> and <\/span>brand coherent<\/strong> are.<\/span><\/p>\n

In the <\/span>Brand strategy<\/strong> language was defined as the core of the brand: Only those who communicate clearly are credible. This principle was translated visually by \u2013 through clear lines, well thought-out typography and a calm, uncluttered design.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Communication: Precise and legally compliant<\/h2>\n<\/div><\/div>\n\n
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Sectors such as banking, insurance and health insurance live from <\/span>Precise and legally compliant communication<\/strong>. doctima stands for this translation service between technical language and everyday life.<\/span><\/p>\n

2bu design developed a <\/span>Corporate Design<\/strong>, that makes this expertise visible: from the font and colour definitions to the imagery. The result is a brand identity that not only conveys comprehensibility, but <\/span>Visibly designed<\/strong>.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The corporate website<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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The new website is the digital centrepiece of the doctima \u2013 brand and the central place where <\/span>Strategy, design and content flow together<\/strong>. 2bu design developed the entire concept of the <\/span>Corporate Website<\/strong>Information architecture, UX design, visual language, text principles and design guidelines. The aim was to develop doctima online as <\/span>Competent and accessible brand<\/strong> which itself proves what it promises \u2013 to make complex topics simple.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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The digital design follows a clear logic: <\/span>Visual calmness, high readability and intuitive navigation<\/strong>. The modular structure makes it possible to flexibly expand content without fragmenting the appearance. This means that doctima remains consistent at all levels \u2013 from the homepage to blog posts and specialist articles.<\/span><\/p>\n

The <\/span>Corporate Website<\/strong> was designed to work strategically for the brand: it creates visibility, strengthens the perception of the company as an expert in language consulting and conveys the doctima values \u2013 precision, clarity and reliability \u2013 in every detail.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The Christmas post was incredibly well received \u2013 a perfect example of meaningful give-aways that stay in people's minds. One customer was so enthusiastic that she tore open the parcel straight away \u2013 including a little \u201esnow chaos\u201c on the table. The combination of loving details, such as the buttons, and the playful presentation triggered real joy \u2013 and showed that giveaways can do more than just look nice. This is what giveaways with impact feel like: surprising, well thought-out and anything but disposable.<\/h3>

Katrin Tindler-Kempen<\/strong>
Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Give-away and Christmas greeting<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Even small Brand experiences<\/strong> count. As Give Away<\/strong> Something extraordinary is being created for Christmas: a stamp with a Christmas greeting. The accompanying modern postcards with a Christmas print can be printed with it. Lovingly created pictograms provide the instructions. <\/span><\/p>\n

The whole thing is supplied in a beautiful box with a \u2013 ink pad and enclosed in a banderole with a Christmas pattern. Incidentally, this consists of the letters of the logo which, when turned correctly, form \u201csnowflakes\u201d.<\/p>\n

These details show how Brand identity through consistent design<\/strong> continues in every medium \u2013 from the document to the gift.
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doctima supports companies and institutions in communicating complex content clearly and comprehensibly. As a brand with a focus on business linguistics, doctima attaches particular importance to language strategy, text optimisation and a consistent corporate design that transforms information into impact. 2bu design developed the \u2013 branding with a clear structure, visual calm and precise language. The result is a brand identity that creates trust and makes comprehensibility a brand.<\/p>","protected":false},"author":2,"featured_media":2793,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,35,38,34,33],"project_tag":[],"class_list":["post-3023","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-campaigns","project_category-messaging","project_category-stationary","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions"}],"predecessor-version":[{"id":29717,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions\/29717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3023"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}