{"id":3023,"date":"2021-10-27T15:34:22","date_gmt":"2021-10-27T13:34:22","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3023"},"modified":"2026-03-21T16:18:30","modified_gmt":"2026-03-21T15:18:30","slug":"clear-design-for-clear-communication","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/klares-design-fuer-verstaendliche-kommunikation\/","title":{"rendered":"doctima \u2013 Clear design for comprehensible communication"},"content":{"rendered":"
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Customer<\/h5>

Roland Arch<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Basics<\/strong> Typography, visual language, graphic elements Stationery<\/strong> Business cards, letterheads, stickers, envelopes, mailing envelopes Multimedia<\/strong> Web design, PowerPoint Communication<\/strong> Brochures, Christmas mailings<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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doctima \u2013 Clear design for comprehensible communication<\/h1>\n<\/div><\/div>\n\n

doctima supports companies and institutions in communicating complex content clearly and comprehensibly. As a brand with a focus on business linguistics, doctima attaches particular importance to language strategy, text optimisation and a consistent corporate design that transforms information into impact. 2bu design developed the \u2013 branding with a clear structure, visual calm and precise language. The result is a brand identity that creates trust and makes comprehensibility a brand.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Documents optimised for efficient communication<\/span><\/h2>\n<\/div><\/div>\n\n

At doctima, <\/span>customer communication<\/strong>, <\/span>service forms<\/strong> and <\/span>interactive media<\/strong> take centre stage. The aim was to present complex documents in such a way that they are <\/span>easily accessible, efficient to use<\/strong> and <\/span>consistent with the brand<\/strong>.<\/span><\/p>\n

In the <\/span>brand strategy<\/strong>, language was defined as the brand\u2019s core: only those who communicate clearly come across as credible. This principle was translated into visual terms \u2013 through clean lines, well-considered typography and a calm, uncluttered design.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Communication: Precise and legally compliant<\/h2>\n<\/div><\/div>\n\n
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Sectors such as banking, insurance and healthcare rely on <\/span>precise and legally compliant communication<\/strong>. doctima specialises in this translation service, bridging the gap between technical language and everyday language.<\/span><\/p>\n

2bu design developed a <\/span>corporate identity<\/strong> that brings this expertise to the fore: from the typeface and colour palette to the visual language. The result is a brand identity that not only conveys clarity but also <\/span>visually embodies it<\/strong>.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The corporate website<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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The new website is the digital heart of the doctima brand \u2013 and the central hub where <\/span>strategy, design and content come together<\/strong>. 2bu design developed the entire concept for the <\/span>corporate website<\/strong>: information architecture, UX design, visual language, text principles and design guidelines. The aim was to position doctima online as <\/span>a competent and accessible brand<\/strong> that demonstrates in practice what it promises \u2013 making complex topics simple.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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The digital design follows a clear logic: <\/span>visual calm, high readability and intuitive navigation<\/strong>. The modular structure allows content to be expanded flexibly without fragmenting the overall look and feel. This ensures that doctima remains consistent at every level \u2013 from the homepage through to blog posts and specialist articles.<\/span><\/p>\n

The <\/span>corporate website<\/strong> was designed to support the brand strategy: It creates visibility, reinforces the perception of doctima as an expert in language consultancy and conveys doctima\u2019s values \u2013 precision, clarity and reliability \u2013 in every detail.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The Christmas post was incredibly well received \u2013 a perfect example of meaningful give-aways that stay in people's minds. One customer was so enthusiastic that she tore open the parcel straight away \u2013 including a little \u201esnow chaos\u201c on the table. The combination of loving details, such as the buttons, and the playful presentation triggered real joy \u2013 and showed that giveaways can do more than just look nice. This is what giveaways with impact feel like: surprising, well thought-out and anything but disposable.<\/h3>

Katrin Tindler-Kempen<\/strong>
Owner | 2bu design<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Give-away and Christmas greeting<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Even small brand experiences<\/strong> count. As a Christmas giveaway<\/strong>, something special has been created: a stamp featuring a Christmas greeting. It can be used to stamp the matching modern postcards with their festive designs. Lovingly designed pictograms provide instructions on how to do this. <\/span><\/p>\n

The whole thing is supplied in a beautiful box with a \u2013 ink pad and enclosed in a banderole with a Christmas pattern. Incidentally, this consists of the letters of the logo which, when turned correctly, form \u201csnowflakes\u201d.<\/p>\n

These details show how brand identity through consistent design<\/strong> continues in every medium \u2013 from the document to the gift.
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doctima supports companies and institutions in communicating complex content clearly and comprehensibly. As a brand with a focus on business linguistics, doctima attaches particular importance to language strategy, text optimisation and a consistent corporate design that transforms information into impact. 2bu design developed the \u2013 branding with a clear structure, visual calm and precise language. The result is a brand identity that creates trust and makes comprehensibility a brand.<\/p>","protected":false},"author":2,"featured_media":2793,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,35,38,34,33],"project_tag":[],"class_list":["post-3023","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-campaigns","project_category-messaging","project_category-stationary","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions"}],"predecessor-version":[{"id":29717,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions\/29717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3023"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}