{"id":3013,"date":"2021-10-28T15:34:40","date_gmt":"2021-10-28T13:34:40","guid":{"rendered":"https:\/\/2budesign.com\/?post_type=project&p=3013"},"modified":"2026-03-21T16:10:52","modified_gmt":"2026-03-21T15:10:52","slug":"branding-for-a-landmark-on-the-rhine","status":"publish","type":"project","link":"https:\/\/2budesign.com\/en\/project\/branding-fuer-ein-wahrzeichen-am-rhein\/","title":{"rendered":"Rolandsbogen - Branding for a landmark on the Rhine"},"content":{"rendered":"
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Customer<\/h5>

Roland Arch<\/p>\n<\/div><\/div><\/div><\/div>\n\n

Services<\/h5>

Basics<\/strong> Logos, typography, visual language, graphic elements Stationary<\/strong> Business card, letterhead, stamp, envelope, waiter's pad, directions sketch\u00a0 Enviroment<\/strong> Interior design advice Product<\/strong> Wine label, mulled wine glass, food & drink menu for the Roland's, the Rhine Romantic Terrace and Freiligrath's treasure trove Campaigns<\/strong> Adverts, posters, roll-ups Messaging<\/strong> Brochure, stamp booklet Events<\/strong> Performance at the \u201cI love Bonner Bogen\u201d festival Guidelines<\/strong> CD manual<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Rolandsbogen - Branding for a landmark on the Rhine<\/h1>\n<\/div><\/div>\n\n

The legendary Rolandsbogen, one of the most famous excursion destinations in the Bonn area, towers high above the Rhine. 2bu design developed the new corporate design and brand strategy for this historic site - modern, clear and with respect for the historical heritage.
\nThe goal: a brand identity that combines the fascination of panorama, history and gastronomy and repositions the Rolandsbogen as a tourist brand with international appeal.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Brand strategy with vision<\/span><\/h2>\n<\/div><\/div>\n\n

The Rolandsbogen looks back on a long history. As early as the 19th century, it became a meeting place for students, poets and thinkers - a place where culture and nature merge. This special atmosphere was the basis for our <\/span>Branding strategy<\/strong>:<\/span><\/p>\n

We developed a <\/span>Brand identity<\/strong>, which does not conserve the historical heritage, but <\/span>retold<\/strong> - as a link between past and present.<\/span><\/p>\n

The result is a <\/span>Corporate Design<\/strong>, that shows attitude: authentic, reduced and yet emotional. This is how tradition <\/span>a brand promise<\/strong>.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Corporate design for catering<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Customised modern menus become an auspicious introduction to all the delights that follow. Three restaurants, one experience: the Rolandsbogen unites <\/span>Fine Dining<\/strong>, <\/span>regional cuisine<\/strong> and <\/span>Event catering<\/strong> under one roof. 2bu design developed a well thought-out <\/span>Design system<\/strong>, that creates solidarity and at the same time visualises the personality of each concept.<\/span><\/p>\n

From the oversized A3 card with a haptically appealing envelope to the acrylic placemat and the wooden clipboard, everything was also stylishly finished with embossing or engraving. Important for every menu card: the card contents must be quick and inexpensive to replace.<\/p>\n

Together they form a consistent <\/span>Corporate design for the catering industry<\/strong>, that creates recognition and arouses emotions. At the same time, everything remains practical: content can be <\/span>Replace quickly and cost-effectively<\/strong>, without jeopardising the high-quality brand image.<\/span><\/p>\n<\/div><\/div>\n\n

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I am very happy that I had Katrin as my contact person for our design. She is not only a top designer, but also has an enormous amount of entrepreneurial thinking. Together we created a holistic brand experience for the Rolandsbogen. The three restaurants were given a coherent yet very individual design, which was also reflected in the matching menus she created.<\/h3>

Kristina Knobloch<\/strong>
Managing Director | Rolandsbogen<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Rebranding with history<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Since 1929, the Rolandsbogen has stood for hospitality, quality and consistency. Over generations, it has grown into a brand that is now recognised far beyond Bonn.<\/span><\/p>\n

2bu design translated this heritage into a <\/span>Contemporary rebranding<\/strong>, that convinces both visually and strategically:<\/span>
Clear logo, calm typography, modern colour scheme - the new corporate design combines <\/span>Historical depth with timeless elegance<\/strong>.<\/span><\/p>\n

This makes the Rolandsbogen not just an excursion destination, but a <\/span>Brand with attitude and recognition value<\/strong>.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Event branding with identity<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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The new brand identity was brought to life at the \u201eOpen Day\u201c at Bonner Bogen in 2009. 2bu design created the entire <\/span>Event branding<\/strong> - from the visual guiding idea to the <\/span>Give-aways<\/strong>.<\/span>
The concept was based on <\/span>Emotional brand communication<\/strong>: lovingly designed postcards about the legend of the Roland Arch could be individually labelled and sent.<\/span>
This is how a local event became a <\/span>Authentic brand staging<\/strong>, that connects people - with history, design and emotion.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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The legendary Rolandsbogen, one of the most famous excursion destinations in the Bonn area, towers high above the Rhine. 2bu design developed the new corporate design and brand strategy for this historic site - modern, clear and with respect for the historical heritage.
\nThe goal: a brand identity that combines the fascination of panorama, history and gastronomy and repositions the Rolandsbogen as a tourist brand with international appeal.<\/p>","protected":false},"author":2,"featured_media":2806,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[37,35,38,36,34],"project_tag":[],"class_list":["post-3013","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-campaigns","project_category-messaging","project_category-public-relations","project_category-stationary"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=3013"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3013\/revisions"}],"predecessor-version":[{"id":29713,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project\/3013\/revisions\/29713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/2806"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=3013"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_category?post=3013"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}