{"id":317,"date":"2025-03-16T18:26:11","date_gmt":"2025-03-16T17:26:11","guid":{"rendered":"https:\/\/2budesign.com\/?p=317"},"modified":"2026-10-05T12:28:31","modified_gmt":"2026-10-05T10:28:31","slug":"kpis-what-is-it-and-what-do-i-need-it-for","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/kpis-was-ist-das-und-wofuer-brauche-ich-sie\/","title":{"rendered":"KPIs \u2013 what are they and what do I need them for?"},"content":{"rendered":"

KPI \u2013 what is that please?<\/h2>\n

KPI<\/strong> stands for Key Performance Indicator<\/strong>, i.e. a key metric<\/strong> that helps you measure whether you\u2019re achieving your business objectives. It sounds a bit dry, but it\u2019s actually quite useful. That\u2019s because KPIs not only give you an overview of the current situation, but also show you where your business is heading \u2013 or where it\u2019s currently going round in circles. Entrepreneurs should know their KPIs as well as they know their own bank balance.<\/strong><\/p>\n

These numbers help you make informed decisions \u2013 and not just based on gut feeling. For example, if you know that 1 in 100 website visitors buys, you can calculate how many visitors you need to achieve your desired revenue. And that in turn determines your marketing budget \u2013 and not your goodwill.<\/p>\n

KPIs briefly explained:<\/strong><\/p>\n

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  • \n

    KPI = Key Performance Indicator<\/p>\n<\/li>\n

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    Shows you how well (or badly) you are achieving your goals<\/p>\n<\/li>\n

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    Makes your growth measurable \u2013 and controllable<\/p>\n<\/li>\n<\/ul>\n

    Why KPIs make your team more focused<\/h2>\n

    Many entrepreneurs make the mistake of setting goals \u2013 but failing to measure them. It\u2019s a bit like saying: \u201eI want to grow!\u201c \u2013 but where to, how quickly, with whom and why? This is exactly where KPIs come in. They ensure that everyone in the team is pulling in the same direction<\/strong>. Whether it\u2019s the next social media campaign or a website relaunch: KPIs show what really matters.<\/p>\n

    When everyone knows what matters \u2013 for example, a lower bounce rate or more newsletter sign-ups \u2013 resources are no longer wasted, but put to good use.<\/strong> KPIs are therefore not tools for control freaks, but genuine efficiency boosters. And yes: they also help with setting priorities \u2013 without getting bogged down.<\/p>\n

    KPIs bring focus because they ...<\/strong><\/p>\n

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      ... set clear priorities in the team<\/p>\n<\/li>\n

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      ... quickly visualise weak points<\/p>\n<\/li>\n

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      ... show what works well \u2013 and what doesn't<\/p>\n<\/li>\n<\/ul>\n

      Goals and the associated KPIs<\/h2>\n

      A target without a KPI is like a compass without a needle. To help you understand the principle, here are a few typical targets with corresponding KPIs. Important: Every KPI must be measurable, relevant and reviewed regularly<\/strong> \u2013 otherwise it\u2019s of no use to you.<\/p>\n

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      1. \n

        Target:<\/strong> 20 % more website visitors in six months
        \u2192 KPIs:<\/strong> Daily visitor numbers, traffic sources, ad CTR, bounce rate<\/p>\n<\/li>\n

      2. \n

        Target:<\/strong> 10 % more sales in the next quarter
        \u2192 KPIs:<\/strong> number of daily orders, conversion rate, basket size<\/p>\n<\/li>\n

      3. \n

        Objective:<\/strong> Increase the conversion rate by 4 %
        \u2192 KPIs:<\/strong> Shopping basket abandonment, checkout time, conversion rate per landing page<\/p>\n<\/li>\n<\/ol>\n

        Typical KPI types at a glance:<\/strong><\/p>\n

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          Sales KPIs:<\/strong> Turnover, average basket value, repeat purchase rate<\/p>\n<\/li>\n

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          Marketing KPIs:<\/strong> click-through rate, reach, engagement rate<\/p>\n<\/li>\n

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          Website KPIs:<\/strong> bounce rate, time on site, conversion rate<\/p>\n<\/li>\n<\/ul>\n

          Why KPIs make growth visible and controllable<\/h2>\n

          Growth does not happen by chance \u2013 but through strategy. And KPIs are your strategic torch in the digital tunnel. Whether you want to increase your turnover or simply work more efficiently: With the right KPIs, you can recognise where things are going wrong at an early stage. And you can take immediate countermeasures. This saves you nerves \u2013 and money.<\/p>\n

          If, for example, after a website relaunch you notice that the dwell time decreases and the bounce rate increases, you know: Something is wrong here. Maybe it takes too long to load or the texts are not to the point. Without KPIs, you would have noticed this much later \u2013 or not at all.<\/p>\n

          Typical use cases for KPIs:<\/strong><\/p>\n

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            New landing page? \u2192 How does it perform compared to the old one?<\/p>\n<\/li>\n

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            Social ads running? \u2192 How high is the return on ad spend?<\/p>\n<\/li>\n

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            Shop restructured? \u2192 Does the conversion rate change?<\/p>\n<\/li>\n<\/ul>\n

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            Conclusion<\/h2>\n

            KPIs are not a trend, they are your navigation system. Whether you want to scale your vegan food start-up or set up your coaching business more efficiently \u2013 with the right KPIs, you can plan, analyse and optimise on a sound basis. And you'll immediately realise whether your measures are paying off or not. So: set KPIs, check them regularly \u2013 and move your business forward step by step.<\/p>\n

            \n

            \n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

            KPIs. You hear them all the time, you read about them everywhere. And at first, it all sounds rather like big business, financial control and a nightmare of spreadsheets. But even for small businesses, coaches, start-ups and vegan producers, KPIs \u2013 or Key Performance Indicators \u2013 are a real game-changer. Why? Because they mean you\u2019re finally no longer working in the dark, but have your goals right there in black and white. <\/p>","protected":false},"author":2,"featured_media":27886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":31325,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/317\/revisions\/31325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/27886"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}