{"id":30595,"date":"2026-08-11T15:53:34","date_gmt":"2026-08-11T13:53:34","guid":{"rendered":"https:\/\/2budesign.com\/?p=30595"},"modified":"2026-08-13T13:14:27","modified_gmt":"2026-08-13T11:14:27","slug":"free-branding-for-animal-welfare-ngos-how-to-apply-to-2bu-design","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/kostenloses-branding-fuer-tierschutz-ngos-wie-du-dich-bei-2bu-design-bewirbst\/","title":{"rendered":"Free branding for animal welfare NGOs: How to apply to 2bu design"},"content":{"rendered":"
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Table of Contents<\/h3>\n
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  1. Why we do this at all<\/a><\/li>\n
  2. What a free branding project with us actually entails<\/a><\/li>\n
  3. Who can apply<\/a><\/li>\n
  4. What we expect in return<\/a><\/li>\n
  5. And what if you aren't chosen?<\/a><\/li>\n
  6. How the application process works<\/a><\/li>\n<\/ol>\n

    1. Why we\u2019re doing this in the first place<\/h2>\n

    At 2bu design, we call this\u00a0<\/span>ambitious, because standing still is not an option for us<\/strong>: We want to actively make the world a better place through giving and sharing. Behind this lies a second idea that is just as important to us: we prefer to work with\u00a0<\/span>Brands that care about more than just profit<\/strong>\u00a0<\/span>\u2013 works with like-minded organisations that treat people, animals and our planet with respect, and whose messages raise awareness and bring about lasting change.<\/p>\n

    In practical terms, this means that for this programme, we are looking for\u00a0<\/span>Animal welfare organisations<\/strong>, whose work moves us and who could make an even greater impact with a clearer brand identity.<\/p>\n

    2. What a free branding project with us actually entails<\/h2>\n

    Starting from a shared\u00a0<\/span>Briefing meeting<\/strong>\u00a0<\/span>that is how it comes about sustainable branding<\/a> for your organisation. You\u2019ll receive the largest package from us. With the Package L <\/strong>you\u2019ll get a clear <\/span>Strategy Guideline<\/strong>\u00a0<\/span>and a comprehensive\u00a0<\/span>Design Guidelines<\/strong>, which you can use to set up and manage all your touchpoints yourselves.<\/p>\n

    The strategy includes your\u00a0<\/span>Brand essence<\/strong>, the\u00a0<\/span>Positioning<\/strong>\u00a0<\/span>and the\u00a0<\/span>Brand Personas<\/strong>. The design guidelines contain the\u00a0<\/span>Logo<\/strong>, the\u00a0<\/span>Colour scheme and typography<\/strong>, the\u00a0<\/span>Visual language<\/strong>\u00a0<\/span>as well as our own\u00a0<\/span>Pictograms and illustrations<\/strong>. It also contains the\u00a0<\/span>Fire Protection System<\/strong>, which uses visualisations to show what your brand looks and feels like.<\/p>\n

    The specific design of individual touchpoints (\u2013) \u2013 that is, ready-made social media templates, a innovative website<\/a> or various print applications, such as a appealing editorial design<\/a> \u2013 is not included<\/strong>. You\u2019ll gain that all-important foundation on which your organisation can build. If you already have strong branding and a sound strategy, we\u2019d be happy to work with you to assess whether you might benefit from a\u00a0<\/span>Social media project<\/a><\/strong>\u00a0<\/span>is more effective.<\/p>\n

    3. Who can apply<\/h2>\n

    How to tell if your project is suitable for this programme:<\/p>\n