{"id":30595,"date":"2026-08-11T15:53:34","date_gmt":"2026-08-11T13:53:34","guid":{"rendered":"https:\/\/2budesign.com\/?p=30595"},"modified":"2026-10-05T10:13:00","modified_gmt":"2026-10-05T08:13:00","slug":"free-branding-for-animal-welfare-ngos-how-to-apply-to-2bu-design","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/kostenloses-branding-fuer-tierschutz-ngos-wie-du-dich-bei-2bu-design-bewirbst\/","title":{"rendered":"Free branding for animal welfare NGOs: How to apply to 2bu design"},"content":{"rendered":"
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Table of Contents<\/h6>\n
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  1. Why we do this at all<\/a><\/li>\n
  2. What a free branding project with us actually entails<\/a><\/li>\n
  3. Who can apply<\/a><\/li>\n
  4. What we expect in return<\/a><\/li>\n
  5. And what if you aren't chosen?<\/a><\/li>\n
  6. How the application process works<\/a><\/li>\n<\/ol>\n

    1. Why we\u2019re doing this in the first place<\/h2>\n

    At 2bu design <\/span>, we call this \u2018ambitious\u2019 because standing still is simply not an option for us<\/strong>: we want to actively improve the world through giving and sharing. Behind this lies a second principle that is just as important to us: We prefer to work with <\/span>brands that care about more than just profit<\/strong> <\/span>\u2013 with conscious organisations that treat people, animals and our planet responsibly, and whose messages raise awareness and bring about lasting change.<\/p>\n

    In practical terms, this means that for this programme, we are looking for <\/span>animal welfare organisations<\/strong> whose work moves us and which could make a greater impact with a clearer brand identity.<\/p>\n

    2. What a free branding project with us actually entails<\/h2>\n

    Based on a joint <\/span>briefing meeting<\/strong> <\/span>, we\u2019ll develop the sustainable branding<\/a> for your organisation. You\u2019ll receive our most comprehensive package. With the Package L <\/strong>, you\u2019ll receive clear <\/span>strategy guidelines<\/strong> <\/span>and comprehensive <\/span>design guidelines<\/strong>, enabling you to implement and manage all your touchpoints yourselves.<\/p>\n

    The strategy encompasses your <\/span>brand essence<\/strong>, your <\/span>positioning<\/strong> <\/span>and your <\/span>brand personas<\/strong>.\u00a0The design guidelines contain the <\/span>logo<\/strong>, the <\/span>colour palette and typography<\/strong>, the <\/span>visual language<\/strong> <\/span>, as well as your own <\/span>pictograms and illustrations<\/strong>. It also contains the <\/span>brand system<\/strong>, which uses visualisations to show how your brand looks and feels.<\/p>\n

    The specific design of individual touchpoints \u2013 that is, ready-made social media templates, an innovative website<\/a> or various print applications such as, for example, an appealing editorial design<\/a> \u2013 are not included<\/strong>. You\u2019ll receive the vital foundation upon which your organisation can build. If you already have strong branding and a sound strategy, we\u2019d be happy to work with you to assess whether a <\/span>social media project<\/a><\/strong> <\/span>would be more beneficial.<\/p>\n

    3. Who can apply<\/h2>\n

    How to tell if your project is suitable for this programme:<\/p>\n