{"id":30255,"date":"2026-06-25T23:44:19","date_gmt":"2026-06-25T21:44:19","guid":{"rendered":"https:\/\/2budesign.com\/?p=30255"},"modified":"2026-08-12T20:43:00","modified_gmt":"2026-08-12T18:43:00","slug":"trust-as-a-business-strategy-how-2bu-design-puts-its-values-into-practice","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/vertrauen-als-business-strategie-so-lebt-2bu-design-seine-werte\/","title":{"rendered":"Trust as a business strategy: how 2bu design puts its values into practice"},"content":{"rendered":"
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Table of Contents<\/h2>\n
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  1. The background: Why referrals deserve more than just a thank you<\/a><\/li>\n
  2. The thought process: three approaches, three logics<\/a><\/li>\n
  3. What came of it: The referral programme<\/a><\/li>\n
  4. The result: support initiatives offering genuine value in return<\/a><\/li>\n
  5. What has become of it: the NGO support project<\/a><\/li>\n
  6. What we deliberately do not cover under \u2013 and why this is important<\/a><\/li>\n
  7. What we have learnt from this<\/a><\/li>\n<\/ol>\n

    The background: Why referrals deserve more than just a thank you<\/h2>\n

    A brand rarely grows through advertising alone.<\/strong>\u00a0<\/span>It grows through people who stand for the same cause and help each other to be seen.<\/strong>\u00a0<\/span>Anyone interested in\u00a0<\/span>Sustainability<\/strong>,\u00a0<\/span>Animal welfare<\/strong>\u00a0<\/span>Or, when striving for a more conscious economy, one rarely achieves the goal of \u2013 on their own, but rather through a network of people and organisations who support one another, recommend one another and stand up for one another. It was precisely this principle that we did not want to leave to chance, but rather to consciously incorporate into the way we work.<\/p>\n

    When someone opens up their own network to us and takes a risk in doing so \u2013 after all, they\u2019re putting their own reputation on the line \u2013 then that\u2019s more than just a footnote. It is\u00a0<\/span>Work<\/strong>, even if it doesn\u2019t feel like it. And also a\u00a0<\/span>Reference<\/strong>\u00a0<\/span>It\u2019s work: investing time, having your photograph taken or being filmed, and talking openly about the collaboration. Work that raises our profile or leads to a genuine project should also be remunerated accordingly.<\/p>\n

    This line of thinking did not result in a single programme, but in three \u2013 programmes \u2013 because not every form of support is the same, and because we did not want to treat everything in the same way.<\/p>\n

    The thought process: three approaches, three logics<\/h2>\n

    The more interesting question wasn\u2019t \u201eHow do we say thank you?\", but \u201eWhat exactly are we thanking them for?\" A direct referral leading to a signed project is quite different from an honest Google review. And an honest review is, in turn, quite different from the generosity of an NGO that dares to apply for a free project, even though the competition is fierce.<\/p>\n

    So we have developed three logical frameworks:<\/p>\n

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    • Anyone who sends us a specific project<\/strong> brokers, bears the business risk with \u2013 \u2013 that deserves a Commission<\/strong>.<\/li>\n
    • Anyone who follows us on another way<\/strong> Support, for example through a review or an article, deserves recognition in the form of a Discounts<\/strong> on your own collaboration with us.<\/li>\n
    • And because animal welfare is particularly close to our hearts, we One full branding project free of charge twice a year<\/strong> in order to Non-profit organisation<\/strong> from the Animal welfare.<\/strong><\/li>\n<\/ul>\n

      Three programmes, one shared philosophy: anyone who places their trust in us or helps us raise our profile should actually benefit from it \u2013 \u2013 is more than just a thank-you note.<\/p>\n

      What came of it: The referral programme<\/h2>\n

      Anyone who introduces us to someone who is looking for exactly what we do, and where this contact leads to a genuine project, will receive\u00a0<\/span>15 % Commission based on the value of the first project<\/strong>. The process is very simple: you make the contact, and the person books with us\u00a0<\/span>Coffee date<\/strong>, and you\u2019ll receive your commission once the contract is signed.<\/p>\n

      So:\u00a0<\/span>a recommendation, a project, a commission<\/strong>. What is particularly important to us here is that we do not want to build a system that feels like network marketing. It\u2019s all about\u00a0<\/span>genuine recommendations<\/strong>\u00a0<\/span>\u2013 because we stand for a common cause. And that\u2019s not all. Perhaps your customers would also like to know that you work with brands and people who share the same values.<\/p>\n

      The result: support initiatives offering genuine value in return<\/h2>\n

      Not every form of support can be converted into a commission. Some gestures are smaller, but just as valuable \u2013 \u2013: a picture, a social media post, a blog article, a credit as the creator. To ensure that nobody has to do the maths or haggle over this, there\u2019s a simple rule:\u00a0<\/span>Every action counts 10 %<\/strong>.<\/p>\n

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