{"id":28141,"date":"2026-03-01T19:00:49","date_gmt":"2026-03-01T18:00:49","guid":{"rendered":"https:\/\/2budesign.com\/?p=28141"},"modified":"2026-10-05T10:13:10","modified_gmt":"2026-10-05T08:13:10","slug":"pilar-font-art-deco-typography-for-strong-brand-appearances","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/pilar-font-art-deco-typografie-fuer-starke-markenauftritte\/","title":{"rendered":"Pilar Font \u2013 Art deco typography for strong brand identities"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2 data-start=\"730\" data-end=\"767\">Art deco, but contemporary please<\/h2>\n<p data-start=\"769\" data-end=\"1029\" class=\"translation-block\">Art Deco is a tricky thing. It\u2019s all too easy to slip into gold frames, Gatsby-style kitsch and over-the-top nostalgia. <strong data-start=\"879\" data-end=\"888\">Pilar<\/strong> takes a different approach. The typeface takes the <strong data-start=\"934\" data-end=\"967\">formal rigour and geometry<\/strong> of European Art Deco, but strips away everything superfluous.<\/p>\n<p data-start=\"1031\" data-end=\"1299\" class=\"translation-block\">Pilar was originally created in 2012 for the headlines of the magazine <em data-start=\"1101\" data-end=\"1128\">Bol\u2019shoy Gorod (Big City)<\/em>. This is no coincidence. Editorial contexts are brutally honest. Either a typeface carries the content \u2013 or it falls short. Pilar passed the test and was further developed.<\/p>\n<p data-start=\"1301\" data-end=\"1616\" class=\"translation-block\">The result is a <strong data-start=\"1323\" data-end=\"1347\">geometric sans-serif font<\/strong> that appears stable but not rigid. Clearly structured, but not cold. Ideal for brands that wish to combine <strong data-start=\"1442\" data-end=\"1477\">attitude, intellect and aesthetics<\/strong>. Particularly in <strong data-start=\"1509\" data-end=\"1521\">branding<\/strong>, in <strong data-start=\"1526\" data-end=\"1547\">editorial design<\/strong> or on <strong data-start=\"1557\" data-end=\"1569\">websites<\/strong> that want to say more than just \u201ewe\u2019re here too\u201c.<\/p>\n<p data-start=\"1618\" data-end=\"1748\">This is exciting for sustainable and value-orientated brands. Pilar doesn't shout. It stands. And that is often the louder statement.<\/p>\n<h2 data-start=\"1755\" data-end=\"1813\">Four stylistic movements \u2013 one system, many voices<\/h2>\n<p data-start=\"1815\" data-end=\"1860\">Now it's getting typographically nerdy. And that's a good thing.<\/p>\n<p data-start=\"1862\" data-end=\"2073\" class=\"translation-block\"><strong data-start=\"1862\" data-end=\"1908\">Pilar features four stylistic sets<\/strong>, each with its own set of alphanumeric glyphs. This means that every letter exists in several variants. These are not mere gimmicks, but genuine design options.<\/p>\n<p data-start=\"2075\" data-end=\"2096\">The four sets are called:<\/p>\n<ul data-start=\"2097\" data-end=\"2164\">\n<li data-start=\"2097\" data-end=\"2116\">\n<p data-start=\"2099\" data-end=\"2116\"><strong data-start=\"2099\" data-end=\"2116\">Regularly open<\/strong><\/p>\n<\/li>\n<li data-start=\"2117\" data-end=\"2140\">\n<p data-start=\"2119\" data-end=\"2140\"><strong data-start=\"2119\" data-end=\"2140\">Wide closed<\/strong><\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2153\">\n<p data-start=\"2143\" data-end=\"2153\"><strong data-start=\"2143\" data-end=\"2153\">Narrow<\/strong><\/p>\n<\/li>\n<li data-start=\"2154\" data-end=\"2164\">\n<p data-start=\"2156\" data-end=\"2164\"><strong data-start=\"2156\" data-end=\"2164\">Game<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2166\" data-end=\"2377\">The highlight: you can vary within a word or sentence without breaking the visual system. Headlines become dynamic. Logos look customised. Campaigns remain consistent, but not monotonous.<\/p>\n<p data-start=\"2379\" data-end=\"2612\" class=\"translation-block\">In <strong data-start=\"2389\" data-end=\"2405\">brand design<\/strong> in particular, this is worth its weight in gold. A typeface that adapts without losing its identity saves time, avoids discussions \u2013 and, ultimately, conserves resources too. Sustainability sometimes simply starts with good decisions.<\/p>\n<p data-start=\"2614\" data-end=\"2740\">For us as a branding agency, this means fewer compromises between aesthetics and function. More room for manoeuvre for real concepts.<\/p>\n<h2 data-start=\"2747\" data-end=\"2774\">Who is behind it?<\/h2>\n<p data-start=\"2776\" data-end=\"2977\" class=\"translation-block\">Behind <strong data-start=\"2783\" data-end=\"2792\">Pilar<\/strong> is <strong data-start=\"2799\" data-end=\"2813\">CSTM Fonts<\/strong>, founded in 2014 by <strong data-start=\"2834\" data-end=\"2851\">Ilya Ruderman<\/strong> and <strong data-start=\"2856\" data-end=\"2877\">Yury Ostromentsky<\/strong>. Neither of them comes from the \u201ewe make fonts too\u201c camp, but rather from a deep background in typography.<\/p>\n<p data-start=\"2979\" data-end=\"3333\" class=\"translation-block\">Both studied <strong data-start=\"2998\" data-end=\"3044\">graphic design at the Moscow State University of Print<\/strong> Arts. Ilya Ruderman later completed the prestigious Master\u2019s programme in <strong data-start=\"3125\" data-end=\"3141\">Type &amp; Media<\/strong> at the Royal Academy of Art in The Hague. He has worked as a tutor, art director and type designer for international foundries and has contributed to, amongst others, <strong data-start=\"3278\" data-end=\"3292\">Neutraface<\/strong>, <strong data-start=\"3294\" data-end=\"3305\">Graphik<\/strong> and <strong data-start=\"3310\" data-end=\"3318\">Lava<\/strong>.<\/p>\n<p data-start=\"3335\" data-end=\"3534\" class=\"translation-block\">Yury Ostromentsky was, for a long time, <strong data-start=\"3363\" data-end=\"3400\">Art Director at BigCity Magazine<\/strong>. Pilar is based on his personal typeface, which was used there. In other words: real-world use, real-world requirements, real feedback.<\/p>\n<p data-start=\"3536\" data-end=\"3732\" class=\"translation-block\">Her work has received numerous awards, including at <strong data-start=\"3599\" data-end=\"3611\">Granshan<\/strong>, <strong data-start=\"3613\" data-end=\"3632\">Modern Cyrillic<\/strong> and the <strong data-start=\"3641\" data-end=\"3666\">European Design Award<\/strong>. In short: this is no mere trend font. It\u2019s the real deal.<\/p>\n<h2 data-start=\"3739\" data-end=\"3768\">Why we love Pilar<\/h2>\n<p data-start=\"3770\" data-end=\"3995\" class=\"translation-block\">Because <strong data-start=\"3775\" data-end=\"3798\">Pilar makes a statement<\/strong> without being loud.<br data-start=\"3818\" data-end=\"3821\">Because she <strong data-start=\"3830\" data-end=\"3858\">supports complex brand identities<\/strong> rather than dominating them.<br data-start=\"3896\" data-end=\"3899\">And because she proves that good typography doesn\u2019t need explaining \u2013 it simply works.<\/p>\n<p data-start=\"3997\" data-end=\"4198\" class=\"translation-block\">Pilar is particularly inspiring for <strong data-start=\"4001\" data-end=\"4048\">sustainable, ethical and vegan businesses<\/strong>. She comes across as thoughtful, mature and clear-headed. No sensationalism. No eco-clich\u00e9s. Just design with high standards.<\/p>\n<p data-start=\"4200\" data-end=\"4217\">Exactly our thing.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_02.png\" width=\"800\" height=\"400\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_02.png 800w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_02-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-28143\" title=\"Fonts_Pilar_02\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_01.png\" width=\"800\" height=\"400\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_01.png 800w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/Fonts_Pilar_01-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-28142\" title=\"Fonts_Pilar_01\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--znhbscuzkl\"><div class=\"et_pb_text_inner\"><h3 data-start=\"3739\" data-end=\"3768\">Why we love Pilar<\/h3>\n<p data-start=\"3770\" data-end=\"3995\" class=\"translation-block\">Because <strong data-start=\"3775\" data-end=\"3798\">Pilar makes a statement<\/strong> without being loud.<br data-start=\"3818\" data-end=\"3821\">Because she <strong data-start=\"3830\" data-end=\"3858\">supports complex brand identities<\/strong> rather than dominating them.<br data-start=\"3896\" data-end=\"3899\">And because she proves that good typography doesn\u2019t need explaining \u2013 it simply works.<\/p>\n<p data-start=\"3997\" data-end=\"4198\" class=\"translation-block\">Pilar is particularly inspiring for <strong data-start=\"4001\" data-end=\"4048\">sustainable, ethical and vegan businesses<\/strong>. She comes across as thoughtful, mature and clear-headed. No sensationalism. No eco-clich\u00e9s. Just design with high standards.<\/p>\n<p data-start=\"4200\" data-end=\"4217\">Exactly our thing.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h3>Want to know if Pilar fits your brand?<\/h3>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p class=\"translation-block\"><span>Or are you looking for a typeface that truly supports your <\/span><strong data-start=\"4337\" data-end=\"4356\">brand strategy<\/strong><span>, your <\/span><strong data-start=\"4363\" data-end=\"4383\">corporate design<\/strong><span> and your <\/span><strong data-start=\"4394\" data-end=\"4411\">communication<\/strong><span>?<\/span><\/p>\n<p><span>Then let's talk about it. We don't think of typography in isolation, but as part of a meaningful overall system. For brands with attitude. And backbone.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pilar is a geometric sans serif display typeface, inspired by European Art Deco and made for big appearances. Headlines, logos, campaigns \u2013 everything that needs to show attitude. With four stylistic sets and several glyph variants per letter, the design remains flexible without becoming arbitrary. Developed by CSTM Fonts, people who think typography, not decorate it.<\/p>","protected":false},"author":2,"featured_media":28144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/28141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=28141"}],"version-history":[{"count":8,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/28141\/revisions"}],"predecessor-version":[{"id":31311,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/28141\/revisions\/31311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/28144"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=28141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/categories?post=28141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/tags?post=28141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}