{"id":27694,"date":"2025-08-08T18:03:03","date_gmt":"2025-08-08T16:03:03","guid":{"rendered":"https:\/\/2budesign.com\/?p=27694"},"modified":"2026-10-05T12:28:28","modified_gmt":"2026-10-05T10:28:28","slug":"which-file-formats-does-my-branding-need","status":"publish","type":"post","link":"https:\/\/2budesign.com\/en\/magazin\/welche-dateiformate-braucht-mein-branding\/","title":{"rendered":"Which file formats does my branding need?"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2 data-start=\"1056\" data-end=\"1104\">Why there is not just one correct file<\/h2>\n<p data-start=\"1106\" data-end=\"1305\">Your logo may be the same everywhere \u2013 but the file requirements are not. After all, a social media post needs different specifications than a T-shirt print or a business card.<\/p>\n<p data-start=\"1307\" data-end=\"1332\"><strong data-start=\"1307\" data-end=\"1332\">Important to understand:<\/strong><\/p>\n<ul data-start=\"1333\" data-end=\"1565\">\n<li data-start=\"1333\" data-end=\"1376\">\n<p data-start=\"1335\" data-end=\"1376\" class=\"translation-block\">Not every <strong>file format<\/strong> is suitable for every purpose<\/p>\n<\/li>\n<li data-start=\"1377\" data-end=\"1480\">\n<p data-start=\"1379\" data-end=\"1480\" class=\"translation-block\">Colour modes such as <strong data-start=\"1392\" data-end=\"1408\">RGB and CMYK<\/strong> determine whether your design looks good on screen or in print<\/p>\n<\/li>\n<li data-start=\"1481\" data-end=\"1565\">\n<p data-start=\"1483\" data-end=\"1565\" class=\"translation-block\">The <strong data-start=\"1487\" data-end=\"1506\">resolution (dpi)<\/strong> determines whether the image will look pixelated or crisp and sharp<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1567\" data-end=\"1757\">That might sound like nerdy stuff, but it\u2019s absolutely essential for a consistent brand image \u2013 and it\u2019ll save you a lot of hassle when you\u2019re working with printers, service providers or online shops.<\/p>\n<h2 data-start=\"1764\" data-end=\"1808\">File formats: Which for what \u2013 an overview<\/h2>\n<p class=\"translation-block\">In design, we generally distinguish between two file formats: <strong>raster graphics<\/strong>, which consist of individual pixels, and <strong>vector graphics<\/strong>, which can be scaled without any loss of quality.<\/p>\n<h3 data-start=\"1810\" data-end=\"1857\">Raster formats \u2013 for photos &amp; web graphics<\/h3>\n<p data-start=\"1858\" data-end=\"1936\" class=\"translation-block\">These formats consist of <strong data-start=\"1885\" data-end=\"1895\">pixels<\/strong> and are <strong data-start=\"1905\" data-end=\"1935\">not infinitely scalable<\/strong>:<\/p>\n<ul data-start=\"1938\" data-end=\"2422\">\n<li data-start=\"1938\" data-end=\"2106\">\n<p data-start=\"1940\" data-end=\"1954\"><strong data-start=\"1940\" data-end=\"1954\">JPG \/ JPEG<\/strong><\/p>\n<ul data-start=\"1957\" data-end=\"2106\">\n<li data-start=\"1957\" data-end=\"1986\">\n<p data-start=\"1959\" data-end=\"1986\">Most common format for photos<\/p>\n<\/li>\n<li data-start=\"1989\" data-end=\"2029\">\n<p data-start=\"1991\" data-end=\"2029\">Compressed, therefore smaller file size<\/p>\n<\/li>\n<li data-start=\"2032\" data-end=\"2059\">\n<p data-start=\"2034\" data-end=\"2059\">No transparency possible<\/p>\n<\/li>\n<li data-start=\"2062\" data-end=\"2104\">\n<p data-start=\"2064\" data-end=\"2104\">Good for: Web, social media, newsletter<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2107\" data-end=\"2285\">\n<p data-start=\"2109\" data-end=\"2116\"><strong data-start=\"2109\" data-end=\"2116\">PNG<\/strong><\/p>\n<ul data-start=\"2119\" data-end=\"2285\">\n<li data-start=\"2119\" data-end=\"2179\">\n<p data-start=\"2121\" data-end=\"2179\">Supports transparency (e.g. for logos without background)<\/p>\n<\/li>\n<li data-start=\"2182\" data-end=\"2207\">\n<p data-start=\"2184\" data-end=\"2207\">Compressed without loss<\/p>\n<\/li>\n<li data-start=\"2210\" data-end=\"2226\">\n<p data-start=\"2212\" data-end=\"2226\">Larger than JPG<\/p>\n<\/li>\n<li data-start=\"2229\" data-end=\"2285\">\n<p data-start=\"2231\" data-end=\"2285\">Good for: Websites, presentations, small printed matter<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2287\" data-end=\"2422\">\n<p data-start=\"2289\" data-end=\"2297\"><strong data-start=\"2289\" data-end=\"2297\">TIFF<\/strong><\/p>\n<ul data-start=\"2300\" data-end=\"2422\">\n<li data-start=\"2300\" data-end=\"2347\">\n<p data-start=\"2302\" data-end=\"2347\">High-quality image format without loss of quality<\/p>\n<\/li>\n<li data-start=\"2350\" data-end=\"2373\">\n<p data-start=\"2352\" data-end=\"2373\">Very large file size<\/p>\n<\/li>\n<li data-start=\"2376\" data-end=\"2422\">\n<p data-start=\"2378\" data-end=\"2422\">Good for: professional printing, archiving<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 data-start=\"2424\" data-end=\"2471\">Vector formats \u2013 for logos, icons &amp; printing<\/h3>\n<p data-start=\"2472\" data-end=\"2587\" class=\"translation-block\">These formats consist of <strong data-start=\"2499\" data-end=\"2524\">mathematical expressions<\/strong> and are <strong data-start=\"2534\" data-end=\"2557\">scalable to any size<\/strong> \u2013 without any loss of quality:<\/p>\n<ul data-start=\"2589\" data-end=\"3037\">\n<li data-start=\"2589\" data-end=\"2745\">\n<p data-start=\"2591\" data-end=\"2598\"><strong data-start=\"2591\" data-end=\"2598\">SVG<\/strong><\/p>\n<ul data-start=\"2601\" data-end=\"2745\">\n<li data-start=\"2601\" data-end=\"2639\">\n<p data-start=\"2603\" data-end=\"2639\">Ideal for web and responsive designs<\/p>\n<\/li>\n<li data-start=\"2642\" data-end=\"2692\">\n<p data-start=\"2644\" data-end=\"2692\">Small file size, but not printable everywhere<\/p>\n<\/li>\n<li data-start=\"2695\" data-end=\"2745\">\n<p data-start=\"2697\" data-end=\"2745\">Good for: Websites, online icons, illustrations<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2747\" data-end=\"2877\">\n<p data-start=\"2749\" data-end=\"2756\"><strong data-start=\"2749\" data-end=\"2756\">EPS<\/strong><\/p>\n<ul data-start=\"2759\" data-end=\"2877\">\n<li data-start=\"2759\" data-end=\"2795\">\n<p data-start=\"2761\" data-end=\"2795\">Classic vector format for printing<\/p>\n<\/li>\n<li data-start=\"2798\" data-end=\"2833\">\n<p data-start=\"2800\" data-end=\"2833\">Often required by printers<\/p>\n<\/li>\n<li data-start=\"2836\" data-end=\"2877\">\n<p data-start=\"2838\" data-end=\"2877\">Good for: Posters, banners, advertising material<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2879\" data-end=\"3037\">\n<p data-start=\"2881\" data-end=\"2888\"><strong data-start=\"2881\" data-end=\"2888\">PDF<\/strong><\/p>\n<ul data-start=\"2891\" data-end=\"3037\">\n<li data-start=\"2891\" data-end=\"2927\">\n<p data-start=\"2893\" data-end=\"2927\">Universal format for print data<\/p>\n<\/li>\n<li data-start=\"2930\" data-end=\"2982\">\n<p data-start=\"2932\" data-end=\"2982\">Can contain both raster and vector data<\/p>\n<\/li>\n<li data-start=\"2985\" data-end=\"3037\">\n<p data-start=\"2987\" data-end=\"3037\">Good for: Print approvals, proofs, flyers, brochures<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"3039\" data-end=\"3209\" class=\"translation-block\"><strong data-start=\"3042\" data-end=\"3059\">Our tip:<\/strong> Always ask your agency to provide you with <strong data-start=\"3094\" data-end=\"3110\">a selection<\/strong> of formats. That way, you\u2019ll be prepared for all applications \u2013 from the website to the exhibition stand.<\/p>\n<\/blockquote>\n<h2 data-start=\"3216\" data-end=\"3284\">Colour mode: RGB vs. CMYK \u2013 Screen or print?<\/h2>\n<p data-start=\"3286\" data-end=\"3419\" class=\"translation-block\">Not all colours are the same \u2013 at least not in the digital world. The question is: <strong data-start=\"3360\" data-end=\"3419\">Is the colour displayed on screen (RGB) or printed (CMYK)?<\/strong><\/p>\n<h3 data-start=\"3421\" data-end=\"3458\">RGB \u2013 for digital applications<\/h3>\n<ul data-start=\"3459\" data-end=\"3625\">\n<li data-start=\"3459\" data-end=\"3490\">\n<p data-start=\"3461\" data-end=\"3490\" class=\"translation-block\">Stands for <strong data-start=\"3471\" data-end=\"3490\">Red, Green, Blue<\/strong><\/p>\n<\/li>\n<li data-start=\"3491\" data-end=\"3543\">\n<p data-start=\"3493\" data-end=\"3543\" class=\"translation-block\">Colour mode for <strong data-start=\"3507\" data-end=\"3543\">monitors, smartphones and websites<\/strong><\/p>\n<\/li>\n<li data-start=\"3544\" data-end=\"3578\">\n<p data-start=\"3546\" data-end=\"3578\"><strong data-start=\"3546\" data-end=\"3578\">Bright, powerful, lively<\/strong><\/p>\n<\/li>\n<li data-start=\"3579\" data-end=\"3625\">\n<p data-start=\"3581\" data-end=\"3625\" class=\"translation-block\">The colour space is <strong data-start=\"3594\" data-end=\"3604\">larger<\/strong>, but not printable<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3627\" data-end=\"3655\">CMYK \u2013 for printing<\/h3>\n<ul data-start=\"3656\" data-end=\"3866\">\n<li data-start=\"3656\" data-end=\"3708\">\n<p data-start=\"3658\" data-end=\"3708\" class=\"translation-block\">Stands for <strong data-start=\"3668\" data-end=\"3708\">Cyan, Magenta, Yellow, Key (Black)<\/strong><\/p>\n<\/li>\n<li data-start=\"3709\" data-end=\"3752\">\n<p data-start=\"3711\" data-end=\"3752\" class=\"translation-block\">Colour mode for <strong data-start=\"3725\" data-end=\"3752\">all types of printed products<\/strong><\/p>\n<\/li>\n<li data-start=\"3753\" data-end=\"3802\">\n<p data-start=\"3755\" data-end=\"3802\">Colours often appear duller than on the screen<\/p>\n<\/li>\n<li data-start=\"3803\" data-end=\"3866\">\n<p data-start=\"3805\" data-end=\"3866\">Important for: Business cards, posters, brochures, packaging<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"3868\" data-end=\"4113\" class=\"translation-block\"><strong data-start=\"3871\" data-end=\"3883\">Important:<\/strong> RGB files look great on screen, but can be disappointing in print. Therefore, all print files must always be converted to <strong data-start=\"4001\" data-end=\"4021\">CMYK<\/strong> \u2013 ideally <strong data-start=\"4050\" data-end=\"4075\">before the design process<\/strong> begins, to avoid any nasty surprises.<\/p>\n<\/blockquote>\n<h2 data-start=\"4120\" data-end=\"4162\">Resolution: What does dpi actually mean?<\/h2>\n<p data-start=\"4164\" data-end=\"4340\" class=\"translation-block\">dpi = <strong data-start=\"4170\" data-end=\"4187\">dots per inch<\/strong> \u2013 that is, the number of pixels displayed per inch. The higher the number, the <strong data-start=\"4270\" data-end=\"4282\">sharper<\/strong> the result will be. However: <strong data-start=\"4308\" data-end=\"4340\">Not everything needs 300 dpi.<\/strong><\/p>\n<h3 data-start=\"4342\" data-end=\"4388\">The most important dpi values at a glance:<\/h3>\n<ul data-start=\"4390\" data-end=\"4767\">\n<li data-start=\"4390\" data-end=\"4522\">\n<p data-start=\"4392\" data-end=\"4402\"><strong data-start=\"4392\" data-end=\"4402\">72 dpi<\/strong><\/p>\n<ul data-start=\"4405\" data-end=\"4522\">\n<li data-start=\"4405\" data-end=\"4441\">\n<p data-start=\"4407\" data-end=\"4441\">For: Web, screen, social media<\/p>\n<\/li>\n<li data-start=\"4444\" data-end=\"4484\">\n<p data-start=\"4446\" data-end=\"4484\">Completely sufficient for digital display<\/p>\n<\/li>\n<li data-start=\"4487\" data-end=\"4522\">\n<p data-start=\"4489\" data-end=\"4522\">Fast loading, small file size<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4524\" data-end=\"4588\">\n<p data-start=\"4526\" data-end=\"4537\"><strong data-start=\"4526\" data-end=\"4537\">150 dpi<\/strong><\/p>\n<ul data-start=\"4540\" data-end=\"4588\">\n<li data-start=\"4540\" data-end=\"4588\">\n<p data-start=\"4542\" data-end=\"4588\">For: simple office printouts, presentations<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4590\" data-end=\"4685\">\n<p data-start=\"4592\" data-end=\"4603\"><strong data-start=\"4592\" data-end=\"4603\">300 dpi<\/strong><\/p>\n<ul data-start=\"4606\" data-end=\"4685\">\n<li data-start=\"4606\" data-end=\"4634\">\n<p data-start=\"4608\" data-end=\"4634\">For: professional printing<\/p>\n<\/li>\n<li data-start=\"4637\" data-end=\"4685\">\n<p data-start=\"4639\" data-end=\"4685\">Business cards, flyers, brochures, packaging<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4687\" data-end=\"4767\">\n<p data-start=\"4689\" data-end=\"4701\"><strong data-start=\"4689\" data-end=\"4701\">600+ dpi<\/strong><\/p>\n<ul data-start=\"4704\" data-end=\"4767\">\n<li data-start=\"4704\" data-end=\"4767\">\n<p data-start=\"4706\" data-end=\"4767\">For: very fine prints, e.g. art prints or labels<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"4769\" data-end=\"4960\" class=\"translation-block\"><strong data-start=\"4772\" data-end=\"4785\">Fun fact:<\/strong> An image with 72 dpi looks good on screen, but appears pixelated and blurry when printed. Conversely, a 300 dpi image is too large for the web and results in long loading times.<\/p>\n<\/blockquote>\n<h2 data-start=\"4967\" data-end=\"5029\">What does this mean for sustainable companies?<\/h2>\n<p data-start=\"5031\" data-end=\"5157\" class=\"translation-block\">Sustainability doesn\u2019t stop at eco-friendly paper \u2013 it starts with <strong data-start=\"5110\" data-end=\"5147\">clear communication of your brand<\/strong>. If you:<\/p>\n<ul data-start=\"5158\" data-end=\"5284\">\n<li data-start=\"5158\" data-end=\"5204\">\n<p data-start=\"5160\" data-end=\"5204\">uses the right formats for each channel,<\/p>\n<\/li>\n<li data-start=\"5205\" data-end=\"5242\">\n<p data-start=\"5207\" data-end=\"5242\">colour profiles consistently and<\/p>\n<\/li>\n<li data-start=\"5243\" data-end=\"5284\">\n<p data-start=\"5245\" data-end=\"5284\">work with a smart resolution,<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5286\" data-end=\"5459\" class=\"translation-block\">\u2026you\u2019ll not only avoid mistakes, but also <strong data-start=\"5332\" data-end=\"5354\">unnecessary reprints<\/strong>, <strong>returns<\/strong> or <strong>hours spent clarifying matters with the printers<\/strong>. This saves <strong data-start=\"5428\" data-end=\"5458\">resources, stress and CO\u2082<\/strong>.<strong data-start=\"6518\" data-end=\"6553\"><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--znhbscuzkl\"><div class=\"et_pb_text_inner\"><h3 data-start=\"5466\" data-end=\"5506\">It's all a question of form(at)s<\/h3>\n<p class=\"translation-block\">Whether it\u2019s a website, a business card or a gift box \u2013 <strong data-start=\"5552\" data-end=\"5592\">the file must be suitable for its intended use.<\/strong> And that\u2019s exactly why it\u2019s so important to understand the differences between JPG, PNG, EPS and the like. RGB vs. CMYK? dpi? It sounds technical, but it\u2019s essential for working professionally, efficiently and sustainably.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h3>Do you want a Corporate Design that not only looks good, but is also practical?<\/h3>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p data-start=\"5828\" data-end=\"6092\">We can help you with:<\/p>\n<ul data-start=\"6152\" data-end=\"6461\">\n<li data-start=\"6152\" data-end=\"6209\">\n<p data-start=\"6154\" data-end=\"6209\" class=\"translation-block\"><strong data-start=\"6154\" data-end=\"6175\">Business &amp; product photography<\/strong> that makes an impact \u2013 both digitally and in print<\/p>\n<\/li>\n<li data-start=\"6210\" data-end=\"6294\">\n<p data-start=\"6212\" data-end=\"6294\" class=\"translation-block\"><strong data-start=\"6212\" data-end=\"6243\">A colour palette for your brand<\/strong> that looks great in print too<\/p>\n<\/li>\n<li data-start=\"6295\" data-end=\"6365\">\n<p data-start=\"6297\" data-end=\"6365\" class=\"translation-block\"><strong data-start=\"6297\" data-end=\"6329\">Logos<\/strong> that look great in any format<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6463\" data-end=\"6553\" class=\"translation-block\">Professional, sustainable &amp; with an eye for detail. <strong data-start=\"6518\" data-end=\"6553\">Design that lasts \u2013 and makes an impact.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you want to present yourself professionally, you need not only a good logo but also the right files for it. PNG, JPG, SVG, EPS, \u2013 \u2013 it sounds like a secret code, but it\u2019s not that complicated at all. We\u2019ll show you which file formats you need and when, explain the difference between RGB and CMYK, and shed some light on dpi resolutions. An article for anyone who often hears \u201eCould you please send me that as a vector file again?\u201c \u2013 and never knows what that means.<\/p>","protected":false},"author":2,"featured_media":27890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,11],"tags":[],"class_list":["post-27694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/27694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=27694"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/27694\/revisions"}],"predecessor-version":[{"id":31323,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/posts\/27694\/revisions\/31323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media\/27890"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=27694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/categories?post=27694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/tags?post=27694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}