{"id":78,"date":"2021-09-08T17:21:29","date_gmt":"2021-09-08T15:21:29","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=78"},"modified":"2026-03-21T17:18:47","modified_gmt":"2026-03-21T16:18:47","slug":"magazine","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/magazin\/","title":{"rendered":"Magazine"},"content":{"rendered":"
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Creativity meets sustainability - our insights<\/span><\/h1>\n<\/div><\/div>\r\n\r\n

Behind every brand is a vision - and with a clear branding strategy, it becomes visible. In our blog, we share valuable insights into sustainable design, authentic marketing and well thought-out brand communication. Our goal: to combine creativity with sustainability and create brand identities that are not only visually convincing.<\/p>\n<\/div><\/div>\r\n\r\n

Shop<\/a><\/div><\/div><\/div><\/div>\r\n\r\n
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Oatly: How humour and tone of voice became the strongest brand strategy<\/a><\/h2>

Oatly shows how language can become a brand stage. Not loud, not smooth - but cheeky, self-deprecating and clever. As a designer, my heart beats not only for the bold visual branding, but especially for the unique brand language that Oatly consistently...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Pilar Font \u2013 Art deco typography for strong brand identities<\/a><\/h2>

Pilar is a geometric sans serif display typeface, inspired by European Art Deco and made for big appearances. Headlines, logos, campaigns \u2013 everything that needs to show attitude. With four stylistic sets and several glyph variants per letter...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Forager Font - Expressive display font for bold branding with attitude<\/a><\/h2>

Forager is not a typeface for quiet brands. It is loud, organic and deliberately experimental. Inspired by psychedelic rock, natural forms and the design aesthetics of the 70s, it combines flowing Art Nouveau elements with the clarity of sans serif typography. There...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Call-to-actions in social media - how sustainable brands get people to take action<\/a><\/h2>

Social media without a call to action is like a good conversation without a conclusion. Nice, but without consequences. Call-to-actions (CTAs) help your community understand what they can do with your content: react, save, continue reading or get in touch. Especially for nac...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Understanding website hosting: Which solution suits you and your budget<\/a><\/h2>

Hosting is more than just a technical detail. It determines performance, security, SEO, maintenance costs - and how peacefully you sleep at night. Many companies host their website with large providers such as Strato, IONOS or All-Inkl without realising ...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Benton Modern - classic serif font for editorial design with attitude<\/a><\/h2>

Benton Modern is a font for content. For long texts. For brands that have substance. Originally developed for large daily newspapers, it stands for legibility, calm and journalistic clarity. Not a trend font. But a solid typographic find...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Which file formats does my branding need?<\/a><\/h2>

If you want to look professional, you not only need a good logo, but also the right files for it. PNG, JPG, SVG, EPS - sounds like a secret code, but it's not that complicated. We'll show you which file formats you need and when, explain the difference between...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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The 5 phases of the customer lifecycle - explained for sustainable companies<\/a><\/h2>

The customer lifecycle describes all the phases that your customers go through - from the first curious encounter with your offer to the firm commitment to your brand. And because we at 2bu design not only sell, but also build relationships, we see the customer...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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Images for websites - between aesthetics and loading time<\/a><\/h2>

Beautiful, large images are a real eye-catcher - no question about it. But what scores on the visual side can become a technical stumbling block: The larger the image file, the slower the loading time. This, in turn, not only puts visitors off, but also puts pressure on the...<\/p>\n<\/div><\/div><\/div>

Read more<\/a><\/div><\/div><\/div><\/div><\/div>
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10 ways to increase the shopping basket value of your customers<\/a><\/h2>

Instead of constantly attracting new people, it's worth encouraging existing customers to put a little more in their shopping basket. We'll show you ten tried-and-tested strategies that can be implemented immediately - from free shipping from a minimum amount to cross-sell and upsell...<\/p>\n<\/div><\/div><\/div>

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\"Oatly:<\/span><\/a><\/div>

Oatly: How humour and tone of voice became the strongest brand strategy<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 4 Mar 2026<\/span><\/p>

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\"Pilar<\/span><\/a><\/div>

Pilar Font \u2013 Art deco typography for strong brand identities<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 1 Mar 2026<\/span><\/p>

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\"Forager<\/span><\/a><\/div>

Forager Font - Expressive display font for bold branding with attitude<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 1 Feb 2026<\/span><\/p>

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\"Call-to-actions<\/span><\/a><\/div>

Call-to-actions in social media - how sustainable brands get people to take action<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 23 Jan 2026<\/span><\/p>

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\"Understanding<\/span><\/a><\/div>

Understanding website hosting: Which solution suits you and your budget<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 12 Jan 2026<\/span><\/p>

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\"Benton<\/span><\/a><\/div>

Benton Modern - classic serif font for editorial design with attitude<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 1 Jan 2026<\/span><\/p>

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\"Which<\/span><\/a><\/div>

Which file formats does my branding need?<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 8 Aug 2025<\/span><\/p>

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\"The<\/span><\/a><\/div>

The 5 phases of the customer lifecycle - explained for sustainable companies<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 20 Jun 2025<\/span><\/p>

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\"Images<\/span><\/a><\/div>

Images for websites - between aesthetics and loading time<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 9 May 2025<\/span><\/p>

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\"10<\/span><\/a><\/div>

10 ways to increase the shopping basket value of your customers<\/a><\/h3>

by Katrin Tindler<\/a><\/span> | 12 Apr 2025<\/span><\/p>

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