{"id":78,"date":"2021-09-08T17:21:29","date_gmt":"2021-09-08T15:21:29","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=78"},"modified":"2026-10-12T17:23:28","modified_gmt":"2026-10-12T15:23:28","slug":"magazine","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/magazin\/","title":{"rendered":"Magazine"},"content":{"rendered":"
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In-depth knowledge for sustainable brand management<\/span><\/h1>\n<\/div><\/div>\n\n

Behind every brand lies a vision \u2013 and with the right strategy, that vision comes to life. Here you\u2019ll find insights into sustainable design, honest marketing and well-thought-out brand communication, drawn directly from real-life projects and genuine experience. Ideas you can put to use straight away for your own brand \u2013 without any jargon.<\/span><\/p>\n<\/div><\/div>\n\n

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Free branding for animal welfare NGOs: How to apply to 2bu design<\/a><\/h2>

Some values sound good on the \u2018About Us\u2019 page, but never really make a difference in day-to-day life. For us, one of these has now become so concrete that it requires its own application process: twice a year, we take on a complete branding project for the animal welfare organisation \u2013 free of charge. You can find out what our conditions are and how to apply here.<\/p>\n<\/div><\/div><\/div>

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Trust as a business strategy: how 2bu design puts its values into practice<\/a><\/h2>

Those who work with us rarely do so simply because of a good offer. They are people and organisations for whom \u2013 matters more than profit, and who share their trust, their recommendations or their network with us because they believe in the same cause. That\u2019s exactly what we wanted to address: by establishing clear, fair ways of recognising this kind of relationship, without it becoming merely a discount scheme.<\/p>\n<\/div><\/div><\/div>

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innocent transforms a simple, sustainable idea into a love brand<\/a><\/h2>

Smoothies, little jokes on the packaging and a halo in the logo: Innocent Drinks is one of the most likeable brands in Europe. But behind the charming tonality lies a well thought-out strategy. Innocent combines sustainable entrepreneurship, transparent communication and social commitment to create a strong brand identity. This case study shows why attitude is more than just a buzzword in branding.<\/p>\n<\/div><\/div><\/div>

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Oatly: How humour and tone of voice became the strongest brand strategy<\/a><\/h2>

Oatly shows how language can become a brand stage. Not loud, not smooth \u2013 but cheeky, self-deprecating and clever. As a designer, my heart beats not only for the bold visual branding, but especially for the unique brand language that Oatly consistently uses. This article shows how brand strategy, tone of voice and attitude work together \u2013 and what sustainable brands can learn from it.<\/p>\n<\/div><\/div><\/div>

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Pilar Font \u2013 Art deco typography for strong brand identities<\/a><\/h2>

Pilar is a geometric sans serif display typeface, inspired by European Art Deco and made for big appearances. Headlines, logos, campaigns \u2013 everything that needs to show attitude. With four stylistic sets and several glyph variants per letter, the design remains flexible without becoming arbitrary. Developed by CSTM Fonts, people who think typography, not decorate it.<\/p>\n<\/div><\/div><\/div>

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Forager Font \u2013 Expressive display font for bold branding with attitude<\/a><\/h2>

Forager is not a typeface for quiet brands. It is loud, organic and deliberately experimental. Inspired by psychedelic rock, natural forms and the design aesthetics of the 70s, it combines flowing Art Nouveau elements with the clarity of sans serif typography. The result: an overlapping display font that remains surprisingly legible despite its complex shapes. Developed by Jacob Cummings for Overlap Type, Forager is perfect for branding, editorial design and visual statements with attitude.<\/p>\n<\/div><\/div><\/div>

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Call-to-actions in social media \u2013 how sustainable brands get people to take action<\/a><\/h2>

Social media without a call to action is like a good conversation without a conclusion. Nice, but without consequences. Call-to-actions (CTAs) help your community to understand what they can do with your content: react, save, continue reading or get in touch. For sustainable, vegan and value-orientated brands in particular, this is not about pressure, but about guidance. In this article, we show you how strong CTAs work, which types really work and how you can become visible without losing your attitude.<\/p>\n<\/div><\/div><\/div>

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Understanding website hosting: Which solution suits you and your budget<\/a><\/h2>

Hosting is more than just a technical detail. It determines performance, security, SEO, maintenance costs \u2013 and how peacefully you sleep at night. Many companies host their website with large providers such as Strato, IONOS or All-Inkl without knowing what is actually happening there. Others rely on developer hosting including maintenance and save time, money and coordination loops in the long term. <\/p>\n<\/div><\/div><\/div>

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Benton Modern \u2013 classic serif font for editorial design with attitude<\/a><\/h2>

Benton Modern is a font for content. For long texts. For brands that have substance. Originally developed for large daily newspapers, it stands for legibility, calm and journalistic clarity. Not a trend font. But a solid typographic foundation for value-orientated branding.<\/p>\n<\/div><\/div><\/div>

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Which file formats does my branding need?<\/a><\/h2>

If you want to present yourself professionally, you need not only a good logo but also the right files for it. PNG, JPG, SVG, EPS, \u2013 \u2013 it sounds like a secret code, but it\u2019s not that complicated at all. We\u2019ll show you which file formats you need and when, explain the difference between RGB and CMYK, and shed some light on dpi resolutions. An article for anyone who often hears \u201eCould you please send me that as a vector file again?\u201c \u2013 and never knows what that means.<\/p>\n<\/div><\/div><\/div>

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\"Free<\/span><\/a><\/div>

Free branding for animal welfare NGOs: How to apply to 2bu design<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 11 August 2026<\/span><\/p>

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\"Trust<\/span><\/a><\/div>

Trust as a business strategy: how 2bu design puts its values into practice<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 25 June 2026<\/span><\/p>

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\"innocent<\/span><\/a><\/div>

innocent transforms a simple, sustainable idea into a love brand<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 1 May 2026<\/span><\/p>

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\"Oatly:<\/span><\/a><\/div>

Oatly: How humour and tone of voice became the strongest brand strategy<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 4 Mar 2026<\/span><\/p>

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\"Pilar<\/span><\/a><\/div>

Pilar Font \u2013 Art deco typography for strong brand identities<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 1 Mar 2026<\/span><\/p>

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\"Forager<\/span><\/a><\/div>

Forager Font \u2013 Expressive display font for bold branding with attitude<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 1 Feb 2026<\/span><\/p>

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\"Call-to-actions<\/span><\/a><\/div>

Call-to-actions in social media \u2013 how sustainable brands get people to take action<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 23 Jan 2026<\/span><\/p>

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\"Understanding<\/span><\/a><\/div>

Understanding website hosting: Which solution suits you and your budget<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 12 Jan 2026<\/span><\/p>

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\"Benton<\/span><\/a><\/div>

Benton Modern \u2013 classic serif font for editorial design with attitude<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 1 Jan 2026<\/span><\/p>

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\"Which<\/span><\/a><\/div>

Which file formats does my branding need?<\/a><\/h3>

by Katrin Tindler-Kempen<\/a><\/span> | 8 Aug 2025<\/span><\/p>

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