{"id":56,"date":"2021-09-08T17:08:37","date_gmt":"2021-09-08T15:08:37","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=56"},"modified":"2026-08-25T20:52:49","modified_gmt":"2026-08-25T18:52:49","slug":"agency","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/agentur\/","title":{"rendered":"Agency"},"content":{"rendered":"
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More than just an agency: \u2013 \u2013 the creative network that brings your brand values to life<\/span><\/h1>\n<\/div><\/div>\n\n

2bu design is not a rigid agency team, but a growing creative network of like-minded people: designers, copywriters, photographers and developers, all of whom are vegan, sustainable or ethically minded. Anyone who works with us gets exactly the expertise their brand needs \u2013 and the brand values it is meant to embody.<\/span><\/p>\n<\/div><\/div>\n\n

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History<\/h4>\n

Herzblut \u2013: the origins of our creative network<\/span><\/h2>\n<\/div><\/div>\n\n

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Behind 2bu design is (Anja) Katrin Tindler-Kempen. Coming from an entrepreneurial background, self-employment was always a project close to my heart after completing my Masters in European Media. With a journalist for a mother and an industrial designer for a father, I was practically born with a love of aesthetic design and precise words.<\/p>\n

In the course of my career, I have worked for well-known agencies such as MetaDesign<\/strong>, Publicis<\/strong>, frog design<\/strong>, GREY<\/strong> and milla&partner<\/strong> \u2013 operates as Designer<\/strong>, as Marketing Manager<\/strong> and most recently as Project Manager<\/strong> \u2013, with renowned clients such as Siemens<\/strong>, GlaxoSmithKline<\/strong>, Audi<\/strong> and Henkel<\/strong> oversee. Designs created as part of these projects have won prestigious awards such as the Red Dot Award<\/strong> and the German Design Award<\/strong> honoured.<\/p>\n

It is precisely this combination that lies at the heart of 2bu design today: anyone who understands how good design comes about, how marketing works and how to bring many minds together to create a successful project can coordinate creativity rather than having to shoulder it alone. Thanks to my many years\u2019 experience both as a self-employed professional and in permanent roles at B2B and B2C sector<\/strong> I have a Broadly diversified network<\/strong> built on a foundation of reliable experts. Together, we aim to:<\/p>\n

Using creativity as a force for good - supporting people and projects that are committed to animals, nature and humanity.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Mission<\/h4>\n

Marketing ethical projects and products fairly together<\/h2>\n<\/div><\/div>\n\n

We know the trends, yet we create timeless branding and practise mindful marketing without sales pressure. We like sustainability and\u00a0<\/span>Authenticity and that is exactly what we want to pass on in the design of products and the creation of brands. Ethics and fairness are important to us both in the selection of our customers and in our collaboration.<\/p>\n

We want to make the world a slightly better place every day. This is only possible with mindfulness towards the world and the people and animals that live in it.\u00a0<\/p>\n

Our mission is to shape clear, authentic brands based on core values. We support sensitive, values-driven individuals and organisations in bringing their ethos to the fore \u2013 through well-thought-out strategy, honest design and sustainable decisions. This results in brands with depth that resonate, build trust and have a lasting impact.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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For vegan brands and concepts<\/strong> Whether it\u2019s bags, shoes, meat alternatives, beauty, fashion, sustainable investment funds or vegan hospitality such as hotels, restaurants and caf\u00e9s, at \u2013 we design brand identities that bring together ethos and aesthetics. After all, being vegan is no longer a niche concept; it deserves a brand that conveys the same high quality as the values behind it.<\/p>\n

For sustainable businesses and environmental projects<\/strong> From furniture made from recycled materials and products made from recovered marine plastic to sustainable architecture, urban greening and spaces for living together in green surroundings \u2013 at \u2013, we develop brands with substance and impact. It is precisely small labels and projects with big ideas that deserve a platform that takes their impact just as seriously as their craftsmanship.<\/p>\n

For coaches and therapists<\/strong>, working from a clear, well-considered perspective, we develop brand identities that are both gentle and professional, and which inspire trust. People should sense at first glance: \u2018Here is someone who listens and knows what they\u2019re talking about.\u2019.<\/p>\n

For NGOs and animal shelters<\/strong>, which are committed to animal rehoming, wildlife conservation or the preservation of endangered species \u2013 \u2013 whether locally or through projects in other countries, such as the protection of elephants in Kenya \u2013 \u2013 we create credible brands that clearly demonstrate what they stand for and inspire people not just to look on, but to get involved.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Vision<\/h4>\n

Sustainable branding for a value-orientated world<\/span><\/h2>\n<\/div><\/div>\n\n

We believe in a world in which brands do not become louder, but more truthful. Our vision is to support value-oriented people and organisations in being visible with clarity, mindfulness and responsibility. This results in brands that create meaning, build trust and have a long-term positive impact on people, animals and the environment.<\/span><\/p>\n

We strive for values to be lived and visible - through responsible design, honest communication and sustainable choices that respect people, animals and the environment. We want a world in which every action, every design and every brand arises from ethical convictions, has a positive impact and promotes trust, compassion and mindfulness.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Values<\/span><\/h4>\n

The right partner for
conscious brands and people<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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For brands that care about more than just profit <\/h4>

We work with conscious companies that treat people, animals and our planet responsibly. Together, we create messages that raise awareness and bring about lasting change.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Relationships based on respect and trust<\/h4>

We value every collaboration as a true partnership. Working together means listening carefully, communicating openly and designing with empathy - because meaningful design comes from mutual understanding.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Clarity is our strongest strategy<\/h4>

We believe in open communication, fair prices and realistic promises. Our customers always know where we stand - because honesty creates trust, and trust creates success.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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Design with meaning, not just glamour<\/h4>

Every concept starts with a well thought-out strategy and a deep understanding. We create brands that have substance, meaning and emotional resonance - far beyond superficial aesthetics.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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A global collective of hearts and minds<\/h4>

Our network of creative experts shares one conviction: Passion is the foundation for quality. We combine talent, empathy and excellence across borders and time zones to make every project shine.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Ambitious - because standing still is not an option<\/h4>

We want to actively improve the world<\/span> through giving and sharing. That is why we accompany <\/span>Every year, two companies that want to create a real positive impact with their work are awarded a free licence.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":31183,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/56\/revisions\/31183"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}