{"id":50,"date":"2021-09-08T14:55:43","date_gmt":"2021-09-08T12:55:43","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=50"},"modified":"2026-06-29T21:32:20","modified_gmt":"2026-06-29T19:32:20","slug":"home","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Sustainable branding & marketing agency for brands with attitude<\/h1>\n<\/div><\/div>\n\n

Many brands want to make an impression. Few really want to make a difference. 2bu design is your branding agency for sustainable branding and marketing \u2013 for companies committed to animals, people and the planet. We design brand identities that resonate with empathetic people and leave a lasting impression.<\/p>\n<\/div><\/div>\n\n

Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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About 2bu design<\/h4>\n

Characterised by leading agencies and global brands<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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2bu design is an international network of creative, ethically minded experts. Together, we develop sustainable strategies, strong branding and effective communication for brands that really want to make a difference.<\/p>\n<\/blockquote>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Renowned companies from various industries and markets<\/h3><\/div>\n<\/div>\n\n
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A proven network of creative minds and marketing experts<\/h3><\/div>\n<\/div>\n\n
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Years of experience in brand strategy and design<\/h3><\/div>\n<\/div>\n<\/div>\n\n
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frog design<\/strong> | Design consulting \u00a0 \u00a0<\/span>milla&partner <\/strong>| Event agency\u00a0\u00a0 \u00a0<\/span>Grey Group<\/strong> | Advertising agency \u00a0 \u00a0Publicis Group<\/strong> | Advertising agency \u00a0 \u00a0<\/span>MetaDesign<\/strong> | Branding agency<\/p>\n

Heidelberg Materials | Porsche | Siemens | Audi | ERGO | Henkel | R+V | REWE | MAN | DATEV | Glash\u00fctte | DUGENA | Breuninger | Junghans | Hochschule Fresenius | Novartis | Fenistil | Lamisil | Nicotinell | Haufe | AOK | Quelle | adidas | Procter & Gamble | UVEX | Odol | Punica | Dr Best | Chlorhexamed | K\u00fchne+Nagel | Kameha Hotel<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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More success through real differentiation<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Why sustainable BRanding & Marketing<\/h4>\n

Unclear communication costs your brand visibility and sales<\/span><\/h2>\n<\/div><\/div>\n\n
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#01 Target group missed<\/h4>

Your <\/span>Target group does not feel addressed because your branding does not clearly show who your brand is for and what values or. Brand message<\/strong> it stands.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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#02 Offer interchangeable<\/h4>

Your offer lacks a strong, ethical <\/span>Positioning<\/strong>. As a result, products and services appear arbitrary and do not stand out clearly from the competition.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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#03 Range lost<\/h4>

Your <\/span>Social Media Marketing has no effect because your <\/span>Storytelling<\/strong>, content and formats do not show that your brand is not only value-orientated, but also acts accordingly.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#04 Chaos ensues<\/h4>

You or your team lack clear <\/span>Brand guidelines<\/strong> for design, language and communication. This makes your brand appear inconsistent instead of professional.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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#05 Time lost<\/h4>

Without suitable <\/span>Templates<\/strong> and optimised processes costs marketing unnecessary time, energy and coordination \u2013 also with external contacts.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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#06 Money thrown out<\/h4>

Without clear <\/span>Strategy <\/strong>for design and communication This results in quick individual measures instead of a strong brand with a long-term effect on customers and employees.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The result of strong brands<\/h4>\n

From business goals to design-orientated brand growth<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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More sales<\/h3>

One <\/span>Strong brand identity<\/strong> attracts the right target group almost automatically and creates trust even before the first contact. This is particularly important for value-orientated customers.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Standardised appearance<\/h3>

Clear brand guidelines<\/strong>, templates and processes<\/strong> bring structure and time savings to design and communication. You, your team and your service providers can work consistently and efficiently.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Real differentiation<\/h3>

With a <\/span>clear positioning<\/strong> makes it immediately clear why your brand is different. This creates recognition, profile and a real place in the market instead of interchangeability.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Sustainable growth<\/h3>

One clear<\/strong> <\/span>Mission<\/strong> gives your brand orientation \u2013 even when it grows or evolves. In this way, it remains tangible visually and in terms of content instead of becoming arbitrary.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Strong bond<\/h3>

People rarely remember products, but often remember the feeling behind the brand.\u00a0Honest <\/strong><\/span>Brand communication<\/strong> creates emotional closeness and a long-term connection.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Sustainable relevance<\/h3>

Brands with a clear<\/strong> <\/span>Vision<\/strong> are credible and modern in the long term. They are not based on short-term trends, but on what people and markets will really need tomorrow.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Service portfolio<\/h4>\n

Sustainable branding through to implementation: \u2013 for conscious brands and people<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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We connect <\/span>Brand strategy<\/strong>, <\/span>Design<\/strong>, <\/span>Communication<\/strong> and scalable <\/span>Brand services<\/strong> resulting in a clear end-to-end \u2013 process, from positioning through a consistent, sustainable brand identity to impactful content and efficient templates. For us, \u2018sustainable\u2019 means both: long-lasting design using natural materials and vegan production \u2013, and an ethos that suits brands and people who want to operate in a conscious way. This creates a brand that <\/span>Conveys meaning, builds trust and serves animals, people and the Earth.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Strategy<\/h4>

Naming |\u00a0<\/span>Core |\u00a0<\/span>Positioning |\u00a0<\/span>Persona |\u00a0<\/span>Communication |\u00a0<\/span>Architecture |\u00a0<\/span>Partnerships & Sponsoring<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Design<\/h4>

Logos |\u00a0<\/span>Colours | <\/span>Typography |\u00a0<\/span>Imagery |\u00a0<\/span>Pictograms |\u00a0<\/span>Illustrations |\u00a0<\/span>Design System |\u00a0<\/span>Tables & Diagrams |\u00a0<\/span>Infographics |\u00a0<\/span>Patterns |\u00a0<\/span>Motion |\u00a0<\/span>Icons |\u00a0<\/span>Maps |\u00a0<\/span><\/span>Digital Design System<\/span><\/p>\n

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Communication<\/h4>

PR | Print Advertising | Stationery | Display Advertising | Google Ads | Trade Fairs & Exhibitions | Editorial | Clothing | Social Media | Website | Blog | Landing Pages | Freebies | Sales Materials | Print Materials | Point of Sale | Environment | Signage | Shop | App | Packaging | Products | Office Supplies | Community Management | Workshops & E-learning | Customer Service | Direct Mail | Loyalty Schemes | Merchandising | Newsletter<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Service<\/h4>

Strategy Guideline |\u00a0<\/span>Design Guideline |\u00a0<\/span><\/span>Touchpoint Guideline |\u00a0<\/span>Brand Training |\u00a0<\/span>Brand Movie | <\/span>Awards | <\/span>Adobe Library<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our purpose<\/h4>\n


<\/span>Creativity as a force for good utilise \u2013 <\/span>Supporting people and projects, which<\/span>
for animals, nature and humanity.<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Design & communication from a single source<\/h4>

We connect <\/span>Brand strategy<\/span><\/strong>, design and communication into a holistic brand presence instead of isolated individual measures.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Flexible network instead of rigid structures<\/h4>

We are a international network<\/strong> of experienced experts. This creates the right team for every project \u2013 flexible, efficient.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Experience from international agencies<\/h4>

Over 15 years of experience<\/strong> in the <\/span>B2B and B2C sector as well as positions at renowned agencies and brands flow into every project.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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Sustainability is not a trend for us<\/h4>

We work exclusively with responsible companies<\/strong> and projects that want to make a positive impact with their brand.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Templates instead of brand chaos<\/h4>

We love Brand guidelines<\/strong>, <\/span>Templates and Processes and <\/span>ensure that your brand can act consistently and efficiently.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Clear communication with a lot of empathy<\/h4>

We not only develop brands that create trust and touch people emotionally, we also live for Open communication<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Who we work for<\/h4>\n

Branding for courageous visionaries and their brands<\/span><\/h2>\n<\/div><\/div>\n\n
About the work<\/a><\/div>\n<\/div>\n\n
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We work for <\/span>value-orientated companies, sustainable brands and vegan visionaries<\/span><\/strong>, who want more than just visibility. Whether plant-based gastronomy, hospitality concepts, NGOs, social organisations, coaches or sustainable start-ups \u2013 we develop <\/span>authentic brand identities<\/span><\/strong>, that make attitudes visible and reach people emotionally. <\/span><\/p>\n

With <\/span>strategic branding, honest design and mindful communication<\/span><\/strong> we create brands that build trust, have a long-term impact and make the world a better place, step by step.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Katrin brings brand visions to life. She demonstrates her creative approach through fresh, professional logos, colour palettes and typography choices. Katrin's presentations demonstrate commitment, expertise and innovative thinking. It was a pleasure to work with someone who is so personable, has such attention to detail and communicates so openly. I felt involved every step of the way and am very happy with the end result.<\/h3>

Hannah Seward-Thompson<\/span>
<\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

Thank you for the well thought-out corporate design for the Rolandsbogen \u2013, from the business card to the wine label to the menus. Particularly strong: the pattern picks up on the vines and translates them into branding. The stickers also tell the story of Roland and can be sent flexibly on postcards. The choice of material is also impressive \u2013 transparent paper in combination with open paper creates a high-quality finish. If I ever start my own business, I will definitely get in touch with you.<\/h3>

Kristina Knobloch
<\/strong>Head of Marketing | BonnVisio\/Rolandsbogen<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

I have started distributing the \u2013 flyers and the feedback has been consistently enthusiastic. Especially in an industry with a lot of coaches and sensitive women's issues, people immediately notice how much sensitivity, clarity and attitude there is in the design. What's particularly nice is that I am constantly asked who is behind the design. This is exactly what visible female empowerment communication feels like \u2013 - honest, aesthetic and sustainable. You do really great work, Katrin.<\/h3>

Christine Jurgeit-K\u00f6rner
<\/strong>Owner | Women's business directory<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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First steps<\/h4>\n

Let's find out together how we can strengthen your brand<\/h2>\n<\/div><\/div>\n\n

#01<\/span>
Book an uncomplicated Free initial consultation<\/strong>. Together we will see where your <\/span>Fire currently stands, what challenges exist and what potential lies in your brand<\/strong>.<\/span><\/p>\n

#02<\/span>
You will receive a personalised proposal from us for your next step \u2013 from <\/span>Brand strategy<\/span><\/strong> about <\/span>Design<\/span><\/strong> and <\/span>Communication<\/span><\/strong> up to suitable <\/span>Services<\/span><\/strong> and processes.<\/span><\/p>\n

#03<\/span>
Ideally we start with your <\/span>Branding<\/span><\/strong>. Because only a clear brand identity creates the basis for effective <\/span>Marketing and communication measures<\/span><\/strong>, that work in the long term.<\/span><\/p>\n<\/div><\/div>\n\n

Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":30319,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions\/30319"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}