{"id":50,"date":"2021-09-08T14:55:43","date_gmt":"2021-09-08T12:55:43","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=50"},"modified":"2026-08-20T22:22:37","modified_gmt":"2026-08-20T20:22:37","slug":"home","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Sustainable branding & marketing agency for brands with attitude<\/h1>\n<\/div><\/div>\n\n

Many brands want to make an impression. Few really want to make a difference. 2bu design is your branding agency for sustainable branding and marketing \u2013 for companies committed to animals, people and the planet. We design brand identities that resonate with empathetic people and leave a lasting impression.<\/p>\n<\/div><\/div>\n\n

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2bu design brings together creative thinkers, <\/span>value-driven experts from all over the world. Together, we develop sustainable strategies, strong branding and effective communication, underpinned by experience gained at renowned companies and leading branding and advertising agencies.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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renowned companies from a wide range of sectors<\/h3><\/div>\n<\/div>\n\n
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value-driven branding and marketing experts worldwide<\/h3><\/div>\n<\/div>\n\n
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Years of experience in strategic brand development and branding<\/h3><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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More success through real differentiation<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Why sustainable BRanding & Marketing<\/h4>\n

Without clear messages, brands lose visibility and turnover<\/span><\/h2>\n<\/div><\/div>\n\n
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#01 Target group missed<\/h4>

Your <\/span>Target group does not feel addressed because your branding does not clearly show who your brand is for and what values or. Brand message<\/strong> it stands.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#02 Offer interchangeable<\/h4>

Your offer lacks a strong, ethical <\/span>Positioning<\/strong>. As a result, products and services appear arbitrary and do not stand out clearly from the competition.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#03 Range lost<\/h4>

Your <\/span>Social Media Marketing has no effect because your <\/span>Storytelling<\/strong>, content and formats do not show that your brand is not only value-orientated, but also acts accordingly.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#04 Chaos ensues<\/h4>

You or your team lack clear <\/span>Brand guidelines<\/strong> for design, language and communication. This makes your brand appear inconsistent instead of professional.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#05 Time lost<\/h4>

Without suitable <\/span>Templates<\/strong> and optimised processes costs marketing unnecessary time, energy and coordination \u2013 also with external contacts.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#06 Money thrown out<\/h4>

Without clear <\/span>Strategy <\/strong>for design and communication This results in quick individual measures instead of a strong brand with a long-term effect on customers and employees.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The result of genuine brands<\/h4>\n

Your approach to design-led brand growth<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Real success<\/h4>

A strong brand identity with <\/span>distinctive positioning<\/strong> attracts the right target audience. Consistent brand management boosts turnover by an average of 23 per cent.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Standardised appearance<\/h4>

Well-thought-out brand guidelines, templates and processes<\/strong> Save time and money on design and communication. This enables you, your team and your service providers to work consistently and efficiently.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Strong bond<\/h4>

People rarely remember products, but often remember the feeling behind the brand. Honest brand communication<\/strong> creates emotional closeness and long-term bonds between \u2013 and not only its target audience but also its staff.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Sustainable growth<\/h4>

One clear vision<\/strong> keeps your brand on course \u2013, like a boat that doesn\u2019t waver even in rough seas. Brands with a clear mission grow faster in good times and recover better in difficult times.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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What we do<\/h4>\n

We develop brands with character\u00a0<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Strategy<\/h4>

Strategy brings out what lies at the heart of your brand: the archetype that sets it apart from all others \u2013 \u2013, the foundation without which every logo remains nothing more than an interchangeable shape.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Design<\/h4>

Design translates this character into a visual language that makes your brand instantly recognisable across every channel and resonates with your target audience.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Communication<\/h4>

This is where your brand meets real people: \u2013 \u2013 the true character test. If it passes, it remains true to itself and is accepted, no matter which channel it uses to communicate.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Service<\/h4>

Your branding is \u2013, but does it carry over into everyday life as well? Guidelines and care packages help to ensure it remains consistent across all touchpoints.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our core offer<\/h4>\n

The four key steps for any successful brand identity<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Sustainable branding for ethical brands<\/h3>

Using the 12 Archetypes method, we develop your brand strategy and translate it into a corporate design that works equally well in both digital and print formats and stands the test of time.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Innovative WordPress websites for sustainable businesses<\/h3>

We\u2019ll build your website using WordPress and Divi \u2013 \u2013 quickly, affordably and with no licence fees \u2013 \u2013 to create an SEO-optimised site that you can maintain yourself.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Authentic business and product photography for real people<\/h3>

We provide authentic business and product photography, as well as video production, tailored to your branding and, where appropriate, using resource-efficient AI.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Strategic social media for discerning customers<\/h3>

We\u2019ll develop your social media strategy, including your newsletter and sales funnel, and provide templates to ensure that a weekly call delivers results.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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What sets us apart<\/h4>\n

Our \u2013 network: reliable and like-minded<\/span>t<\/h2>\n<\/div>\n

We are an international network of experienced experts, led by Katrin Tindler-Kempen, a brand designer and marketing manager. This enables us to put together the right team for every project \u2013 \u2013 \u2013 flexibly and efficiently.<\/span><\/p>\n<\/div>\n

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Sustainability is not a trend for us<\/h4>

We work exclusively with responsible companies<\/strong> and projects that want to make a positive impact with their brand.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Design & communication from a single source<\/h4>

We connect <\/span>Brand strategy<\/span><\/strong>, design and communication into a holistic brand presence instead of isolated individual measures.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Clear communication with a lot of empathy<\/h4>

We not only develop brands that create trust and touch people emotionally, we also live for Open communication<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Who we work for<\/h4>\n

Branding and marketing for bold visionaries\u00a0<\/span><\/h2>\n<\/div><\/div>\n\n
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We work for <\/span>value-orientated companies, sustainable brands and vegan visionaries<\/span><\/strong>, who want more than just visibility. Whether plant-based gastronomy, hospitality concepts, NGOs, social organisations, coaches or sustainable start-ups \u2013 we develop <\/span>authentic brand identities<\/span><\/strong>, that make attitudes visible and reach people emotionally. <\/span><\/p>\n

With <\/span>strategic branding, honest design and mindful communication<\/span><\/strong> we create brands that build trust, have a long-term impact and make the world a better place, step by step.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Katrin brings brand visions to life. She demonstrates her creative approach through fresh, professional logos, colour palettes and typography choices. Katrin's presentations demonstrate commitment, expertise and innovative thinking. It was a pleasure to work with someone who is so personable, has such attention to detail and communicates so openly. I felt involved every step of the way and am very happy with the end result.<\/h3>

Hannah Seward-Thompson<\/span>
<\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

Thank you for the well thought-out corporate design for the Rolandsbogen \u2013, from the business card to the wine label to the menus. Particularly strong: the pattern picks up on the vines and translates them into branding. The stickers also tell the story of Roland and can be sent flexibly on postcards. The choice of material is also impressive \u2013 transparent paper in combination with open paper creates a high-quality finish. If I ever start my own business, I will definitely get in touch with you.<\/h3>

Kristina Knobloch
<\/strong>Head of Marketing | BonnVisio\/Rolandsbogen<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

I have started distributing the \u2013 flyers and the feedback has been consistently enthusiastic. Especially in an industry with a lot of coaches and sensitive women's issues, people immediately notice how much sensitivity, clarity and attitude there is in the design. What's particularly nice is that I am constantly asked who is behind the design. This is exactly what visible female empowerment communication feels like \u2013 - honest, aesthetic and sustainable. You do really great work, Katrin.<\/h3>

Christine Jurgeit-K\u00f6rner
<\/strong>Owner | Women's business directory<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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First steps<\/h4>\n

Your brand is already within you. Let\u2019s discover it.<\/span><\/h2>\n<\/div><\/div>\n\n

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Book an uncomplicated Free initial consultation<\/strong>. Together we will see where your <\/span>Fire currently stands, what challenges exist and what potential lies in your brand<\/strong>.<\/span><\/p>\n

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You will receive a personalised proposal from us for your next step \u2013 from <\/span>Brand strategy<\/span><\/strong> about <\/span>Design<\/span><\/strong> and <\/span>Communication<\/span><\/strong> up to suitable <\/span>Services<\/span><\/strong> and processes.<\/span><\/p>\n

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Ideally we start with your <\/span>Branding<\/span><\/strong>. Because only a clear brand identity creates the basis for effective <\/span>Marketing and communication measures<\/span><\/strong>, that work in the long term.<\/span><\/p>\n

No strings attached \u2013 just a \u2013, a genuine look at whether we\u2019re a good match.<\/span><\/p>\n<\/div><\/div>\n\n

Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":31059,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions\/31059"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}