{"id":50,"date":"2021-09-08T14:55:43","date_gmt":"2021-09-08T12:55:43","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=50"},"modified":"2026-10-18T12:20:59","modified_gmt":"2026-10-18T10:20:59","slug":"home","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Sustainable branding & marketing agency for brands with attitude<\/h1>\n<\/div><\/div>\n\n

Many brands want to make an impact. Few actually want to make a difference. 2bu design is your sustainable branding agency for businesses committed to animals, people and the planet<\/span>. From strategy to marketing, we create brand identities that resonate with empathetic people and leave a lasting impression.<\/p>\n<\/div><\/div>\n\n

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Behind the branding agency 2bu design are creative, values-driven experts from all over the world. Together, we develop sustainable strategies, strong branding and effective communication, underpinned by experience gained at renowned companies and leading branding and advertising agencies.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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renowned companies from a wide range of sectors<\/h3><\/div>\n<\/div><\/div>\n\n
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value-driven branding and marketing experts worldwide<\/h3><\/div>\n<\/div><\/div>\n\n
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Years\u2019 experience in strategic brand development<\/h3><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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<\/span>\u201e2bu \u2013 Be yourself; everyone else is already taken\u201c<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Why sustainable branding and marketing?<\/h4>\n

Without personalised messages, brands lose visibility and impact<\/span><\/h2>\n<\/div><\/div>\n\n
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Q<\/span><\/span><\/div>

#01 Target group missed<\/h4>

Your <\/span>target audience doesn\u2019t feel that your brand speaks to them because your branding doesn\u2019t clearly show who your brand is for and what values or brand message<\/strong> it stands for.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#02 Offer interchangeable<\/h4>

Your offering lacks a strong, ethical <\/span>positioning<\/strong>. As a result, your products and services come across as generic and do not stand out clearly from the competition.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#03 Range lost<\/h4>

Your <\/span>social media marketing is having no impact because your <\/span>storytelling<\/strong>, content and formats do not demonstrate that your brand is not only value-driven, but also acts accordingly.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#04 Chaos ensues<\/h4>

You or your team lack clear <\/span>brand guidelines<\/strong> for design, language and communication. As a result, your brand comes across as inconsistent rather than professional.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#05 Time lost<\/h4>

Without the right <\/span>templates<\/strong> and optimised processes, marketing takes up unnecessary time, energy and coordination \u2013 even when dealing with external contacts.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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#06 Money thrown out<\/h4>

Without a clear <\/span>strategy <\/strong>for design and communication, the result is a series of hastily implemented one-off measures rather than a strong brand with a long-term impact on customers and employees.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The result of genuine brands<\/h4>\n

Your approach to design-led brand growth<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Real success<\/h4>

A strong brand identity with <\/span>distinctive positioning<\/strong> attracts the right target audience. Consistent brand management increases turnover by an average of 23 per cent.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Standardised appearance<\/h4>

Well-thought-out brand guidelines, templates and processes<\/strong> save time and money in design and communication. This enables you, your team and your service providers to work consistently and efficiently.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Strong bond<\/h4>

People rarely remember products, but they often remember the feeling behind the brand. Honest brand communication<\/strong> creates an emotional connection and a long-term bond \u2013 not only with the target audience, but also with employees.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Sustainable growth<\/h4>

A clear vision<\/strong> keeps your brand on course \u2013 like a boat that doesn\u2019t lose its balance even in rough seas. Brands with a clear mission grow faster in good times and bounce back better in difficult times.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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What we do<\/h4>\n

We develop brands with character\u00a0<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Strategy<\/h4>

The strategy draws out from your ethos what defines the core of your brand: your archetype \u2013 the character that sets it apart from all the others.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Design<\/h4>

Design translates this character into a visual language that makes your brand instantly recognisable across every channel and resonates with your target audience.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Communication<\/h4>

This is where your brand meets its target audience \u2013 the real test of character. If it passes this test, it remains true to itself and is embraced, no matter which channel it uses to communicate.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Service<\/h4>

Your branding is in place, your marketing is up and running \u2013 but is your brand\u2019s character being maintained in day-to-day operations? Guidelines and care packs from your branding agency will help you ensure it remains consistent across all touchpoints.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our core offer<\/h4>\n

The four key steps for any successful brand identity<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Sustainable branding for ethical brands<\/h3>\n

Using the 12 Archetypes method, we develop your Brand Strategy and translate it into a Corporate Design that works equally well in both digital and print formats and has a lasting impact.<\/span><\/p>\n<\/div><\/div>\n\n

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Innovative WordPress websites for sustainable businesses<\/h3>\n

Your website is at the heart of your brand. We build it using WordPress and Divi: quickly, affordably and without the usual licence fees \u2013 for an SEO-optimised website that you can manage yourself.<\/span><\/p>\n<\/div><\/div>\n\n

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Authentic business and product photography for real people<\/h3>\n

We provide authentic business and product photography, as well as video production, tailored to your branding and, where appropriate, using resource-efficient AI.<\/span><\/p>\n<\/div><\/div>\n\n

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Strategic social media for discerning customers<\/h3>\n

We translate your branding and tone of voice into a social media strategy and, if required, supplement it with templates and guidelines or a newsletter complete with a sales funnel, so that your brand consistently attracts the right customers.<\/span><\/p>\n<\/div><\/div>\n\n

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What sets us apart<\/h4>\n

Our network \u2013 reliable and like-minded<\/span><\/h2>\n<\/div>\n

We are an international network of experienced experts, led by Katrin Tindler-Kempen, a brand designer and marketing manager. This enables us to put together the right team for every project \u2013 flexibly and efficiently.<\/span><\/p>\n<\/div>\n

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Sustainability is not a trend for us<\/h4>

As a sustainable branding agency, we work exclusively with responsible companies<\/strong> and projects that want to make a positive impact with their brand.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Design & communication from a single source<\/h4>

As a branding agency, we combine brand strategy, design and communication to form a comprehensive brand identity<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Clear communication with a lot of empathy<\/h4>

Not only do we develop brands that build trust and resonate emotionally, but we ourselves are committed to open communication<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

More about us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Katrin<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Who we work for<\/h4>\n

Branding and marketing for bold visionaries\u00a0<\/span><\/h2>\n<\/div><\/div>\n\n
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We develop branding and marketing for vegan brands<\/strong><\/a>, sustainable products and projects<\/strong><\/a>, mindful coaches and therapists<\/strong><\/a> and committed NGOs and animal welfare organisations<\/strong><\/a>. Whether vegan hospitality<\/strong><\/a>, whether it\u2019s a fair-fashion label, a therapy practice or an animal welfare organisation \u2013 we create authentic brand identities that bring values to life and resonate with people on an emotional level.<\/p>\n

As a branding agency, we support you throughout this process\u00a0Sole proprietor<\/strong>, who put the concept into practice themselves, Medium-sized company<\/strong>, who are also open to receiving support during the implementation process, and Growing companies<\/strong>, whose in-house team continues to work in line with our guidelines. Through strategic branding, eye-catching design and thoughtful communication, we create brands that achieve visibility, build trust and have a lasting impact, helping to make the world a better place, step by step.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"ESTAVERDE<\/span><\/div>\n<\/div>\n\n
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\"Rolandsbogen<\/span><\/a><\/div>\n<\/div>\n\n
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Katrin brings brand visions to life. She demonstrates her creative approach through fresh, professional logos, colour palettes and typography choices. Katrin's presentations demonstrate commitment, expertise and innovative thinking. It was a pleasure to work with someone who is so personable, has such attention to detail and communicates so openly. I felt involved every step of the way and am very happy with the end result.<\/h3>

Hannah Seward-Thompson
<\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

Thank you for the well-thought-out Corporate Design for Rolandsbogen \u2013 from business cards to wine labels and menus. Particularly impressive: the pattern draws on the image of grapevines and translates it into a branding concept. The stickers also tell the legend of Roland and can be easily sent on postcards. The choice of materials is impressive too \u2013 tracing paper combined with uncoated paper creates a high-quality finish. If I ever decide to set up my own business, I\u2019ll definitely be in touch with you.<\/h3>

Kristina Knobloch
<\/strong>Head of Marketing | BonnVisio\/Rolandsbogen<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

I\u2019ve started handing out the leaflets \u2013 and the feedback has been overwhelmingly positive. Particularly in an industry with so many coaches and sensitive women\u2019s issues, you can immediately sense just how much sensitivity, clarity and conviction have gone into the design. What\u2019s particularly lovely is that I\u2019m constantly being asked who\u2019s behind the branding. This is exactly what visible female empowerment communication feels like \u2013 honest, aesthetically pleasing and thoughtfully conceived. You\u2019re doing a really great job, Katrin.<\/h3>

Christine Jurgeit-K\u00f6rner
<\/strong>Owner | Frauenbranchenbuch<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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First steps<\/h4>\n

Your brand is already within you. Let\u2019s discover it.<\/span><\/h2>\n<\/div><\/div>\n\n

#01<\/span>
Book a free initial consultation<\/strong> with us \u2013 it\u2019s easy. Together, we\u2019ll look at where your <\/span>brand currently stands, what challenges you\u2019re facing and what potential your brand holds.<\/span><\/p>\n

#02<\/span>
You will receive a personalised proposal<\/strong> your branding agency to support you on your journey ahead \u2013 from <\/span>Brand strategy, ranging from design and communication to appropriate services and processes.<\/p>\n

#03<\/span>
Ideally, we\u2019ll start with your <\/span>branding<\/span><\/strong>. After all, only a clear brand identity lays the foundation for effective <\/span>marketing initiatives<\/span><\/strong> that work in the long term.<\/span><\/p>\n

No strings attached \u2013 just a frank assessment of whether we\u2019re a good match.<\/span><\/p>\n<\/div><\/div>\n\n

Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":31814,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions\/31814"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}