{"id":32261,"date":"2026-11-10T14:42:23","date_gmt":"2026-11-10T13:42:23","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=32261"},"modified":"2026-11-10T17:25:13","modified_gmt":"2026-11-10T16:25:13","slug":"human-centred-ai-automation-with-claude-for-businesses","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/menschliche-ki-automation-mit-claude-fuer-unternehmen\/","title":{"rendered":"Human-centred AI automation with Claude for businesses"},"content":{"rendered":"
\n
\n
\n

AI automation<\/h4>\n

Human-centred AI automation with Claude for businesses<\/h1>\n<\/div><\/div>\n\n

Claude for Business only becomes truly valuable when the AI understands your brand. We programme your brand strategy, brand design and touchpoints as \u2018skills\u2019 into Claude. This enables it to generate text, web pages and social media posts that are true to your brand. And your team gains time for what only humans can do: generating ideas, having conversations and making good decisions.<\/p>\n<\/div><\/div>\n\n

\ue016<\/span><\/span><\/div>

Efficient implementation<\/h4>

Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div>

\ue01f<\/span><\/span><\/div>

Clear processes<\/h4>

Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div>

\ue01c<\/span><\/span><\/div>

Sustainable success<\/h4>

A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div>

Non-binding enquiry<\/a><\/div>
View processes<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n
\n
\"Human-centred<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

Our promise<\/h4>\n

AI automation: <\/span>Eight reasons why we are the right partner<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
\n
\"A<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
P<\/span><\/span><\/div>

Specialising in Claude<\/h4>

We work with Claude ourselves every day and have first-hand experience of Skills, projects and team functions.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

Your brand as the foundation<\/h4>

Every automation is based on your brand strategy and brand design. This ensures that every piece of content reflects your brand in both tone and feel.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

Skills based on our own system<\/h4>

Your skills follow the same structure that we use to run 2bu design itself: brand skills, touchpoint skills and workflow skills.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

Guidelines are consistently followed<\/h4>

Colours, fonts, tone of voice and guidelines are all set out in the skill. That\u2019s why far fewer mistakes are made in day-to-day work.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n
P<\/span><\/span><\/div>

New pages with your own design<\/h4>

For websites we\u2019ve built in WordPress using Divi, Claude creates new pages using your presets and modules.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

People remain at the heart of everything we do<\/h4>

Claude takes care of the day-to-day tasks. Ideas, approvals and decisions remain with you and your team.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

Fixed prices through specialisation<\/h4>

We\u2019ve deliberately chosen to use Claude and WordPress with Divi. That\u2019s why you\u2019ll know the price before we get started.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
P<\/span><\/span><\/div>

For you or your whole team<\/h4>

Depending on the package you choose, we\u2019ll set up your skills for between 1 and 4 workstations in Claude. That way, everyone works to the same rules.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n
\"A<\/span><\/div>\n<\/div>\n\n
\n
\"A<\/span><\/div>\n\n
\"A<\/span><\/div>\n<\/div>\n\n
\n

Our understanding<\/h4>\n

AI automation that makes brands reliable in everyday life<\/span><\/h2>\n<\/div><\/div>\n\n

Many companies already use AI on a daily basis. This often results in texts that are written quickly but don\u2019t sound like they\u2019ve been written by a human. AI has no understanding of values, target audiences, colours or rules. Every request starts from scratch.<\/p>\n

With AI automation<\/strong> Claude will develop a memory for your brand. We\u2019ll translate your guidelines into Skills<\/strong>, which Claude uses for every task. This ensures your brand remains recognisable, no matter who on the team is writing or designing at any given time. The time saved is channelled into areas where people make the difference.<\/p>\n<\/div><\/div>\n\n

Select a product<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

Customer feedback<\/h4>\n

First-hand: what customers experience<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\uf10d<\/span><\/span><\/div>\n\n
\n

\u201eSustainable branding isn\u2019t just a green veneer, but a clear stance. This is where brands are created that not only make a visual impact, but also take on genuine responsibility and demonstrate a measurable impact.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Anke K\u00fchne
<\/strong>Managing Director | Estaverde<\/p>\n<\/div><\/div>\n<\/div>\n\n

\n
\uf10d<\/span><\/span><\/div>\n\n
\n

\u201eEthical brands don\u2019t need flashy marketing; they need clear, honest language. When strategy, design and values align, genuine trust is built \u2013 and that\u2019s exactly what lasts.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Hannah Seward-Thompson
<\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div>\n<\/div>\n\n

\n
\uf10d<\/span><\/span><\/div>\n\n
\n

\u201eImpact is created where branding does not merely sell, but brings about change. Sustainable brands in the property sector demonstrate that business and social responsibility are not a contradiction, but the very future.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Ludwig Frede<\/strong>
Managing Director | BonnVisio<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

Weaknesses & Opportunities<\/span><\/h4>\n

AI writes in seconds \u2013 but only AI automation with brand-specific skills can strike the right note<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

Unfortunately, this happens quite often<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
Q<\/span><\/span><\/div>

Each prompt starts from scratch again.<\/strong> Without a defined brand identity, the team has to redefine the values, target audiences and tone for each task. Nevertheless, every piece of text ends up sounding slightly different from the one before it.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

Q<\/span><\/span><\/div>

AI-generated texts can easily sound interchangeable.<\/strong> Without a clear tone of voice, AI resorts to clich\u00e9s that could appear on any website. And that\u2019s exactly what gets lost \u2013 the very thing that makes your brand special.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

Q<\/span><\/span><\/div>

Guidelines remain in the folder.<\/strong> In day-to-day work, hardly anyone in the team is familiar with the many rules governing colours, fonts and layout. As a result, posts, pages and documents are gradually deviating further and further from the design.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

Q<\/span><\/span><\/div>

Tools change more quickly than processes.<\/strong> If you try out every new AI, you\u2019ll never build up a well-established system. Knowledge about your own brand gets scattered across lots of individual chats and is lost over time.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n

Here\u2019s how we\u2019ll sort it out<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
R<\/span><\/span><\/div>

Brand skills provide the foundation.<\/strong> Brand strategy and brand design are at the heart of Claude. That\u2019s why every new conversation takes your values, target audiences, colours and typefaces into account right from the very first line.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

R<\/span><\/span><\/div>

Tone of voice with real-life examples.<\/strong> The skill specifies exactly which words your brand uses and which it avoids. This is how Claude writes copy that sounds like you and really connects with your target audiences.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

R<\/span><\/span><\/div>

Touchpoint skills bring guidelines to life.<\/strong> Every designed touchpoint is assigned its own skill in Claude. This allows new pages or social media series to be created exactly in line with the rules we have set out together.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

R<\/span><\/span><\/div>

A set-piece with Claude.<\/strong> We deliberately specialise in Claude and WordPress with Divi. Your brand knowledge grows in one place, and workflow skills reliably handle recurring tasks.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

Project process<\/h4>\n

The three main phases: Research, concept & realisation<\/span><\/h2>\n<\/div><\/div>

Every project follows a clear three-step process: research, concept and implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. The The research will take a week<\/strong>, that Two-week plan<\/strong> and the Implementation takes between one and five weeks, depending on the scope<\/strong>. The end result is outcomes that work and can be put to use.<\/p>\n<\/div><\/div><\/div><\/div>

l<\/span><\/span><\/div>

Research: Discover & Define<\/h4>

Discover<\/strong> and Define<\/strong> are combined here. Once we have gathered all the relevant information, we carry out an analysis<\/span>. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept<\/strong> before the design phase begins.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\ue006<\/span><\/span><\/div>

Concept: Design & Develop<\/h4>

First, the rough concept is developed in the <\/span>Design<\/strong> phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the <\/span>Develop<\/strong> phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

n<\/span><\/span><\/div>

Implementation: Deliver & Document<\/h4>

\u00a0Here are <\/span>Deliver<\/strong> and <\/span>Document<\/strong> consolidated. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the material is produced or printed, and\/or everything is set out in a set of guidelines. The aim is to achieve a <\/span>Ready-to-use, clean end result<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n

\n
\n
\n

Packages & services<\/h4>\n

Your service model based on the scope of your project<\/span><\/h2>\n

All service models go through the same stages and culminate in a finished product. The difference lies in the scope of the project: Guided Start (S)<\/strong> is a small, Trusted Lead (M)<\/strong> a medium-sized and Bespoke Project (L)<\/strong> A major project. Which model is right for you depends on your needs.<\/p>\n<\/div><\/div>\n\n

Included in all packages:<\/strong>
1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project<\/p>\n

Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes. For add-ons not included in a package, we charge a one-off project fee of \u20ac240 to cover coordination and project management.
All prices are exclusive of VAT.<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

S \u2013 Guided Start<\/h2>Small-scale AI automation<\/span><\/div>
\u20ac<\/span>1.760<\/span><\/div><\/div>