{"id":32000,"date":"2026-10-30T10:19:26","date_gmt":"2026-10-30T09:19:26","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=32000"},"modified":"2026-10-30T10:36:53","modified_gmt":"2026-10-30T09:36:53","slug":"bildungsmarketing-und-e-learning-design","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/bildungsmarketing-und-e-learning-design\/","title":{"rendered":"Bildungsmarketing und E-Learning-Design"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\r\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1 class=\"et_pb_module_heading et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"3.0.0.0-1770309990215\" data-quickaccess-id=\"title\" contenteditable=\"true\"><span>Bildungsmarketing und E-Learning-Design<\/span><\/h1>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p>Akademien, Hochschulen und Weiterbildungsanbieter vermitteln Wissen, das Menschen weiterbringt. Dieses Wissen muss gefunden und gern gelernt werden. Unser Bildungsmarketing und E-Learning-Design verbindet beides, gest\u00fctzt auf f\u00fcnf Jahre eigene Erfahrung im Bildungsbereich.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue016<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Efficient implementation<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue01f<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Clear processes<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue01c<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Sustainable success<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_2 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/2budesign.com\/en\/kontakt\/\">Non-binding enquiry<\/a><\/div>\r\n\r\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat_wrapper preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04\" href=\"https:\/\/2budesign.com\/en\/agentur\/prozess\/\">View processes<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module preset--module--divi-image--1cc6152f-565c-4c4d-b0c9-cf8c9576c341\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1.jpg\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-29257\" title=\"AdobeStock_1551925061\" \/><\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>More success through real differentiation<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_4 et_pb_row et_pb_equal_columns et_pb_gutters1 et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/05\/2bu_Illustration_Loading-time-for-Pictures_sRGB-scaled.png\" title=\"2bu_Illustration_Loading-time-for-Pictures_sRGB\" width=\"2560\" height=\"1719\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/05\/2bu_Illustration_Loading-time-for-Pictures_sRGB-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/05\/2bu_Illustration_Loading-time-for-Pictures_sRGB-1280x860.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/05\/2bu_Illustration_Loading-time-for-Pictures_sRGB-980x658.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/05\/2bu_Illustration_Loading-time-for-Pictures_sRGB-480x322.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27884\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4><span>The real challenge<\/span><\/h4>\n<h2><span>Wo Bildungsmarketing und E-Learning-Design \u00fcber Anmeldungen entscheiden<\/span><\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/2budesign.com\/en\/leistungen\/\">Info on services<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_5 et_pb_row et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--e14wq2pmgh\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">#01 Gute Lehre vs. sichtbares Angebot<\/h4><div class=\"et_pb_blurb_description\"><p>Viele Bildungsanbieter stecken ihre Energie in Inhalte, Didaktik und Betreuung. Das Marketing entsteht oft nebenbei. Interessenten vergleichen Studieng\u00e4nge, Lehrg\u00e4nge und Kurse jedoch online und in wenigen Minuten. Wenn Website und Social Media die Qualit\u00e4t der Lehre nicht zeigen, entscheiden sie sich f\u00fcr ein anderes Angebot.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--e14wq2pmgh\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">#02 Digitales Angebot vs. motiviertes Lernen<\/h4><div class=\"et_pb_blurb_description\"><p>Viele Kurse gibt es inzwischen online. Oft bestehen sie aber aus aufgezeichneten Vortr\u00e4gen und langen PDF-Dateien. Lernende verlieren dann schnell die Orientierung und die Motivation. Manche brechen ab, andere empfehlen den Kurs nicht weiter. Gutes E-Learning braucht eine klare Struktur, kurze Einheiten und eine Gestaltung, die zum Lernen einl\u00e4dt.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--e14wq2pmgh\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">#03 Starker Auftritt vs. uneinheitliche Lernmaterialien<\/h4><div class=\"et_pb_blurb_description\"><p>Website und Brosch\u00fcre zeigen ein modernes Bild. Studienbriefe, Folien und Lernplattform sehen jedoch ganz anders aus. Teilnehmer bemerken diesen Bruch sp\u00e4testens nach der Anmeldung. Ein einheitliches Bild vom ersten Klick bis zum letzten Modul schafft dagegen Vertrauen. Es zeigt, dass ein Anbieter auch in den Details sorgf\u00e4ltig arbeitet.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section preset--module--divi-section--01e6631c-5468-4594-84b9-cce13459cf1e\">\r\n<div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\r\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4><span>Our response<\/span><\/h4>\n<h2><span>Mit klarem Marketing und guten Lernangeboten gewinnen Bildungsanbieter treue Teilnehmer<\/span><\/h2>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module preset--module--divi-image--1cc6152f-565c-4c4d-b0c9-cf8c9576c341\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506.jpg\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-28033\" title=\"Business colleagues making a fist bump at office\" \/><\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_7 et_pb_row et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_12 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Marketing, das gute Lehre sichtbar macht<\/h4><div class=\"et_pb_blurb_description\"><p>Wir kl\u00e4ren, was dein Bildungsangebot besonders macht und wen es erreichen soll. Daraus entstehen Website, Social Media und Inhalte, die Interessenten schnell verstehen. So zeigt dein Auftritt die Qualit\u00e4t der Lehre, bevor sich jemand anmeldet.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Lernangebote, die zum Weiterlernen einladen<\/h4><div class=\"et_pb_blurb_description\"><p>Wir entwickeln E-Learning-Kurse, Lern-Apps und Lernmodule mit klarer Struktur und kurzen Einheiten. \u00dcbungen, Beispiele und eine ruhige Gestaltung helfen Lernenden, am Ball zu bleiben und ihr Ziel zu erreichen.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Ein Design vom ersten Klick bis zum letzten Modul<\/h4><div class=\"et_pb_blurb_description\"><p>Studienbriefe, Workbooks, <a href=\"https:\/\/2budesign.com\/en\/brand-consistent-office-templates-for-value-driven-teams\/\">Pr\u00e4sentationen<\/a> und Lernplattform folgen demselben Corporate Design wie Website und Social Media. Mit Vorlagen kann dein Team neue Kurse sp\u00e4ter selbst im gleichen Design erstellen.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_8 et_pb_row et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_15 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">F\u00fcnf Jahre Erfahrung aus dem Bildungsbereich<\/h4><div class=\"et_pb_blurb_description\"><p>Wir haben f\u00fcnf Jahre im Bildungsbereich gearbeitet. In dieser Zeit haben wir E-Learnings entwickelt, Studienmaterialien gestaltet und das gesamte Marketing betreut: Website und Online-Marketing, Social Media, Community-Management und Content-Marketing. Wir kennen deshalb die Abl\u00e4ufe und Fragen von Bildungsanbietern aus eigener Praxis.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_16 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Experience gained at major agencies and with major brands<\/h4><div class=\"et_pb_blurb_description\"><p>Unsere Gr\u00fcnderin war f\u00fcr Agenturen wie MetaDesign, Publicis, frog design und GREY t\u00e4tig und betreute Kunden wie Siemens, Henkel und die Hochschule Fresenius. Mit dieser Erfahrung und ihrem Netzwerk entsteht Bildungsmarketing und E-Learning-Design, das Wissen klar und einladend vermittelt.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_17 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Values that we practise ourselves<\/h4><div class=\"et_pb_blurb_description\"><p>The 2bu network is made up of creative professionals with their hearts in the right place. We are united by ethical conduct and respectful interaction on an equal footing, and that is precisely what makes working here a pleasure for everyone. This fair way of working together also includes fixed, transparent prices and reliable timetables.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_9 et_pb_row et_pb_row_1-4_1-4_1-2 et_pb_equal_columns et_pb_gutters1 et_block_row et_block_row_1-4_1-4_1-2 preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_18 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_image_3 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_220829569.jpg\" title=\"AdobeStock_220829569\" width=\"1620\" height=\"2430\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_220829569.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_220829569-1280x1920.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_220829569-980x1470.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_220829569-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-31096\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_19 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_image_4 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_346168706.jpg\" title=\"AdobeStock_346168706\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_346168706.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_346168706-1280x853.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_346168706-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_346168706-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-31105\" \/><\/span><\/div>\r\n\r\n<div class=\"et_pb_image_5 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_338371341.jpg\" title=\"AdobeStock_338371341\" width=\"1620\" height=\"1054\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_338371341.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_338371341-1280x833.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_338371341-980x638.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/08\/AdobeStock_338371341-480x312.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-31103\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_20 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4><span>What you get<\/span><\/h4>\n<h2><span>Bildungsmarketing und E-Learning-Design aus einer Hand macht Lernen leichter<\/span><\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p>Marketing und Lernmaterialien geh\u00f6ren eng zusammen. Das Marketing gibt ein Versprechen, und die Lernmaterialien m\u00fcssen es einl\u00f6sen. Wir gestalten deshalb <a href=\"https:\/\/2budesign.com\/en\/innovative-wordpress-websites-for-sustainable-businesses\/\"><strong>Website<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/2budesign.com\/en\/strategic-social-media-for-conscious-customers\/\"><strong>Social media<\/strong><\/a><strong>, Content-Marketing und Lernangebote aus einer Hand<\/strong>. So erleben Teilnehmer vom ersten Klick bis zum Abschluss dieselbe Qualit\u00e4t.<\/p>\n<p>Whether <strong>Akademie, Hochschule, Weiterbildungsanbieter oder Online-Kursangebot<\/strong>: Zuerst kl\u00e4ren wir, wen du erreichen m\u00f6chtest und wie deine Teilnehmer am besten lernen. Daraus entstehen ein klarer Auftritt, verst\u00e4ndliche <a href=\"https:\/\/2budesign.com\/en\/eye-catching-editorial-design-for-sustainable-brands\/\">Kursunterlagen<\/a> und digitale Lernangebote bis zur Lern-App. Sie wachsen mit deinem Programm und lassen sich mit Vorlagen leicht erweitern.<\/p>\n<\/div><\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_10 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\r\n<div class=\"et_pb_column_21 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Customer feedback<\/h4>\n<h2 style=\"text-align: center;\">First-hand: what customers experience<\/h2>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_11 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\r\n<div class=\"et_pb_column_22 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\r\n\r\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\" class=\"translation-block\">\u201e<span>Sustainable branding isn\u2019t just a green veneer, but a clear stance. This is where brands are created that not only make a visual impact, but also take on genuine responsibility and demonstrate a measurable impact.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\" class=\"translation-block\"><strong>Anke K\u00fchne<br><\/strong>Managing Director | Estaverde<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_23 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_icon_1 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\r\n\r\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\" class=\"translation-block\">\u201e<span>Ethical brands don\u2019t need flashy marketing; they need clear, honest language. When strategy, design and values align, genuine trust is built \u2013 and that\u2019s exactly what lasts.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\" class=\"translation-block\"><strong>Hannah Seward-Thompson<br><\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_24 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\r\n<div class=\"et_pb_icon_2 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\r\n\r\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\" class=\"translation-block\">\u201e<span>Impact is created where branding does not merely sell, but brings about change. Sustainable brands in the property sector demonstrate that business and social responsibility are not a contradiction, but the very future.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\" class=\"translation-block\"><strong>Ludwig Frede<\/strong><br>Managing Director | BonnVisio<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\r\n<div class=\"et_pb_row_12 et_pb_row et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_25 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4><span>In figures<\/span><\/h4>\n<h2><span>Warum Bildungsanbieter mit gutem Marketing und E-Learning messbar mehr erreichen<\/span><\/h2>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_13 et_pb_row et_flex_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_26 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_number_counter_0 et_pb_number_counter et_pb_bg_layout_light et_pb_text_align_left et_pb_with_title et_pb_module et_flex_module preset--module--divi-number-counter--default\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">der Erwachsenen in Deutschland haben 2022 an Weiterbildung teilgenommen. Viele Menschen wollen also lernen. Entscheidend ist, dass sie dein Angebot finden und ihm vertrauen.<\/h3><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><style>.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c){border-right:none !important}h6.tbu-quelle:not(#tbu-a):not(#tbu-b):not(#tbu-c){color:#ffffff !important;font-size:14px !important;margin:0 !important;padding:0 0 10px 0 !important}h6.tbu-quelle:not(#tbu-a):not(#tbu-b):not(#tbu-c) a{color:#ffffff !important;font-size:inherit !important;font-family:inherit !important;line-height:inherit !important;text-decoration:underline}.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c){flex-direction:column !important}@media (min-width:768px){h6.tbu-quelle.tbu-l:not(#tbu-a):not(#tbu-b):not(#tbu-c){margin-top:-30px !important;padding:0 10px 10px 0 !important;border-right:2px dotted #ffffff}h6.tbu-quelle.tbu-r:not(#tbu-a):not(#tbu-b):not(#tbu-c){margin-top:-30px !important;padding:0 20px 10px 10px !important;border-left:2px dotted #ffffff;border-right:none !important}h6.tbu-quelle.tbu-m:not(#tbu-a):not(#tbu-b):not(#tbu-c){margin-top:-30px !important;padding:0 20px 10px 0 !important}}@media (max-width:767px){.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c),.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c),.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c){border-bottom:none !important;padding-bottom:0 !important}h6.tbu-quelle:not(#tbu-a):not(#tbu-b):not(#tbu-c){margin-top:-30px !important;padding:10px 0 40px 0 !important;border-bottom:2px dotted #ffffff !important}h6.tbu-quelle.tbu-r:not(#tbu-a):not(#tbu-b):not(#tbu-c){border-bottom:none !important;padding-bottom:10px !important}}@media (min-width:768px) and (max-width:980px){.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c),.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c),.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c){width:100% !important;max-width:100% !important;box-sizing:border-box !important}.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent,.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent p,.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent span,.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent,.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent p,.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent span,.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent,.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent p,.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c) .percent span{font-size:56px !important;line-height:1.1 !important}.et_pb_number_counter.et_pb_number_counter_0:not(#tbu-a):not(#tbu-b):not(#tbu-c) h3.title,.et_pb_number_counter.et_pb_number_counter_1:not(#tbu-a):not(#tbu-b):not(#tbu-c) h3.title,.et_pb_number_counter.et_pb_number_counter_2:not(#tbu-a):not(#tbu-b):not(#tbu-c) h3.title{font-size:16px !important;line-height:1.35 !important;word-break:normal !important;overflow-wrap:normal !important;-webkit-hyphens:auto !important;hyphens:auto !important}}<\/style>\n<h6 class=\"tbu-quelle tbu-l\">Source: <a href=\"https:\/\/www.destatis.de\/DE\/Themen\/Arbeit\/Arbeitsmarkt\/Qualitaet-Arbeit\/Dimension-6\/weiterbildungsquoten.html\" target=\"_blank\" rel=\"noopener nofollow\">BMBF, Adult Education Survey 2022<\/a><\/h6>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_27 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_number_counter_1 et_pb_number_counter et_pb_bg_layout_light et_pb_text_align_left et_pb_with_title et_pb_module et_flex_module preset--module--divi-number-counter--default\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">der Fernstudienanbieter in Deutschland planten f\u00fcr 2025 neue Bildungsangebote. Das Angebot w\u00e4chst schnell. Ein klares Profil hilft dir, in diesem Markt erkennbar zu bleiben.<\/h3><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h6 class=\"tbu-quelle tbu-m\">Source: <a href=\"https:\/\/www.deutscherpresseindex.de\/?p=1692656\" target=\"_blank\" rel=\"noopener nofollow\">Bundesverband der Fernstudienanbieter, Branchencheck 2025<\/a><\/h6>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_28 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n<div class=\"et_pb_number_counter_2 et_pb_number_counter et_pb_bg_layout_light et_pb_text_align_left et_pb_with_title et_pb_module et_flex_module preset--module--divi-number-counter--default\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">der befragten Weiterbildungsanbieter stellen digitale Plattformen f\u00fcr selbstgesteuertes Lernen bereit. Digitales Lernen ist damit Standard. Gute Gestaltung entscheidet, ob Lernende dranbleiben.<\/h3><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h6 class=\"tbu-quelle tbu-r\">Source: <a href=\"https:\/\/www.luenendonk.de\/wp-content\/uploads\/2025\/09\/LUE_WB_2.PI_f.pdf\" target=\"_blank\" rel=\"noopener nofollow\">L\u00fcnendonk, Weiterbildungsmarkt-Studie 2025<\/a><\/h6>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_14 et_pb_row et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_29 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Branding process<\/h4>\n<h2 style=\"text-align: center;\"><span>From Purpose to Presence in four phases<\/span><\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Our process leads your brand into <strong>six weeks<\/strong> from <strong>Purpose to Presence<\/strong>. Over four phases, a clear, actionable outcome is developed step by step: the first and last phases each last one week, whilst the two in between each last two weeks. Each phase builds on the previous one. At the end, you won\u2019t be left with just ideas, but with a <strong>Ready-made, consistent brand foundation<\/strong> in hand \u2013 ready for action.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_15 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_30 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">l<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Strategy: Discover &amp; Define<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>Once we have gathered all the relevant information, we carry out a thorough <\/span><strong data-start=\"177\" data-end=\"188\">analysis<\/strong><span>. The aim is to <\/span><strong data-start=\"209\" data-end=\"218\">truly understand the market<\/strong><span> and <\/span><strong data-start=\"223\" data-end=\"237\">target audience<\/strong><span> before we <\/span><strong data-start=\"271\" data-end=\"285\">develop the brand core<\/strong><span>, <\/span><strong data-start=\"287\" data-end=\"305\">positioning<\/strong><span> and <\/span><strong data-start=\"310\" data-end=\"321\">persona<\/strong><span>. We consolidate the results into a <\/span><strong data-start=\"371\" data-end=\"397\">presentation<\/strong><span>, agree on them collectively and then translate them into a clear <\/span><strong data-start=\"470\" data-end=\"492\">Strategy Guideline<\/strong><span> \u2013 as a robust foundation<\/span><span> before the creative work begins.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_31 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue007<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Rough concept: Design<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>Now thinking becomes visible. Based on the <strong>archetypes<\/strong> from persona development, we use <\/span><strong data-start=\"194\" data-end=\"208\">mood boards <\/strong><span> to discuss the atmosphere and style of the future brand identity. We then develop <\/span><strong data-start=\"287\" data-end=\"304\">design routes<\/strong><span> as concrete creative directions. This phase is about establishing a clear direction and making selections \u2013 not yet about fine-tuning.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_32 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue006<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Detailed design: Develop<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>The chosen direction is <strong data-start=\"947\" data-end=\"976\">worked out in detail<\/strong> here, and the <strong>system is made consistent<\/strong>. Components, variants, applications and details are refined and <strong>professionally prepared<\/strong>. This takes place internally, with a round of revisions. An idea is transformed into a <\/span><strong data-start=\"298\" data-end=\"335\">robust, functioning system<\/strong> that can be implemented.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_33 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">n<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Realisation: Deliver &amp; Document<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>This is where the <\/span><strong data-start=\"120\" data-end=\"132\">branding<\/strong><span> is launched to the world: All <\/span><strong data-start=\"151\" data-end=\"161\">assets<\/strong><span> are carefully developed and handed over; once approved, the brand is ready with <\/span><strong data-start=\"236\" data-end=\"244\">logo<\/strong><span>, <\/span><strong data-start=\"246\" data-end=\"259\">typefaces<\/strong><span>, <\/span><strong data-start=\"261\" data-end=\"271\">colours<\/strong><span>, <\/span><strong data-start=\"273\" data-end=\"289\">pictograms<\/strong><span> and <\/span><strong data-start=\"294\" data-end=\"312\">illustrations<\/strong><span> are immediately ready for use. In the <\/span><strong data-start=\"342\" data-end=\"363\">Design Guidelines <\/strong><span>, we establish clear rules for the system, explain how the building blocks interact and provide examples of their use \u2013 ensuring that the brand remains <\/span><strong data-start=\"506\" data-end=\"520\">consistent<\/strong><span>, <\/span><strong data-start=\"522\" data-end=\"536\">scalable<\/strong><span> and comprehensible in the long term.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_16 et_pb_row et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_34 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>FAQ<\/h4>\n<h2><span>Answers to the most important questions<\/span><\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p><span>The most frequently asked questions are rarely the least important ones. That\u2019s why we answer them here openly and straight away. This way, you\u2019ll get a clear picture, understand our processes and know what to expect next. If anything\u2019s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_35 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_toggle_0 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Was geh\u00f6rt zu gutem Bildungsmarketing und E-Learning-Design?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p>To the <strong>Bildungsmarketing<\/strong> geh\u00f6rt alles, was Interessenten vor der Anmeldung sehen: Positionierung, Corporate Design, Website, Social Media und Inhalte. Zum <strong>E-Learning-Design<\/strong> geh\u00f6rt alles, was Teilnehmer danach nutzen: Kurse, Lernplattform, Studienbriefe und Pr\u00e4sentationen.<\/p>\n<p>Beide Bereiche wirken am besten, wenn sie auf derselben Grundlage stehen. Zuerst kl\u00e4ren wir deshalb, <strong>wen du erreichen m\u00f6chtest, wie deine Teilnehmer lernen und welche Werte dich leiten<\/strong>. Danach entsteht ein Auftritt, der von der Website bis zum letzten Modul zusammenpasst.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_1 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Welche Lernformate entwickelt ihr?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p>Wenn du ein <strong>E-Learning erstellen lassen<\/strong> If you\u2019d like, we\u2019ll develop <strong>E-Learning-Kurse, Lernmodule, Lern-Apps und Inhalte f\u00fcr Lernplattformen<\/strong>. Dazu gestalten wir Studienbriefe, Workbooks, Pr\u00e4sentationen und Arbeitsbl\u00e4tter im Design deiner Marke.<\/p>\n<p>Inhalt und Gestaltung denken wir von Anfang an zusammen. Gute Lernangebote f\u00fchren <strong>Schritt f\u00fcr Schritt durch das Wissen<\/strong>, setzen klare Schwerpunkte und laden zum \u00dcben ein. Mit <strong>Templates for your own content<\/strong> kann dein Team sp\u00e4ter selbst neue Kurse im gleichen Design erstellen.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_2 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">K\u00f6nnt ihr mit unserer bestehenden Lernplattform arbeiten?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p>In vielen F\u00e4llen ja. Viele Bildungsanbieter nutzen bereits eine Lernplattform. Dann gestalten wir <strong>Inhalte, Vorlagen und Oberfl\u00e4chen so, dass sie zu deiner Plattform und zu deiner Marke passen<\/strong>. Eine neue Technik ist daf\u00fcr oft nicht n\u00f6tig.<\/p>\n<p>Zu Beginn pr\u00fcfen wir gemeinsam, <strong>was deine Plattform kann und wo sie an Grenzen st\u00f6\u00dft<\/strong>. Wenn ein Wechsel oder eine eigene Lern-App sinnvoll ist, zeigen wir dir die M\u00f6glichkeiten offen auf. Die Entscheidung triffst du in Ruhe.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_3 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">\u00dcbernehmt ihr auch das laufende Marketing?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p>Ja. Neben Website und Corporate Design \u00fcbernehmen wir auf Wunsch das laufende Marketing: <strong>Social Media, Community-Management, Content-Marketing und Newsletter<\/strong>. Ob Weiterbildungsmarketing f\u00fcr eine Akademie oder Hochschulmarketing f\u00fcr einen neuen Studiengang: Die Inhalte folgen einem klaren Redaktionsplan.<\/p>\n<p>Gerade im Bildungsbereich wirkt <strong>Wissen als Inhalt<\/strong> besonders gut. Einblicke in Kurse, Stimmen von Teilnehmern und kleine Lerneinheiten zeigen, wie du arbeitest. So entsteht Vertrauen, <strong>lange bevor sich jemand anmeldet<\/strong>.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_4 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What should I do to prepare before I start?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p>Hilfreich ist alles, was dein Bildungsangebot beschreibt: <strong>dein Programm, deine Zielgruppen, vorhandene Kursunterlagen und deine Lernplattform<\/strong>. Bestehende Materialien wie Website, Brosch\u00fcren oder Social-Media-Kan\u00e4le sind ebenfalls n\u00fctzlich.<\/p>\n<p>You don\u2019t need to come prepared with ready-made answers. During the coffee break, we\u2019ll sort things out together, <strong>was dein Angebot ausmacht und was zuerst gebraucht wird<\/strong>. That way, you\u2019ll start with a clear plan.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section preset--module--divi-section--28d28b06-86ce-47c5-aa26-631130129a91\">\r\n<div class=\"et_pb_row_17 et_pb_row et_block_row preset--module--divi-row--default\">\r\n<div class=\"et_pb_column_36 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_image_6 et_pb_image et_animated et_pb_module et_block_module preset--module--divi-image--11e04bd7-52a6-4eea-8c96-1e60df8c1858\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829.jpg\" alt=\"Katrin Tindler-Kempen\" title=\"2bu_Image_Katja-Velmans_3829\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-1280x853.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-30649\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_37 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4><span>A coffee break together<\/span><\/h4>\n<h2><span>Bildungsmarketing und E-Learning-Design mit denselben Werten<\/span><\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Bildungsmarketing und E-Learning-Design<\/strong> sorgen daf\u00fcr, dass Menschen dein Angebot finden, verstehen und gern damit lernen. Beides verbindet Klarheit mit Freude am Lernen. So gewinnst du Teilnehmer, die zu dir passen und dein Angebot weiterempfehlen.<\/p>\n<p>In a <strong>a no-obligation, free coffee break<\/strong> pr\u00fcfen wir gemeinsam, ob wir diesen Anspruch teilen. Du holst dir einen Kaffee, wir nehmen uns bewusst Zeit. In der Pause sortieren wir Gedanken, teilen offen Ideen und finden heraus, was f\u00fcr dein Bildungsangebot wirklich z\u00e4hlt. Ruhig. Ehrlich. Ohne Druck, eine Entscheidung zu treffen.<\/p>\n<p>Du willst, dass sich Menschen f\u00fcr dein Bildungsangebot begeistern und gern dabeibleiben? Dann freuen wir uns auf deine Nachricht.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_3_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_3 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bildungsmarketing und E-Learning-Design f\u00fcr Akademien, Hochschulen und Weiterbildungsanbieter: ein Auftritt und Lernangebote, die zusammenpassen und Menschen gern lernen lassen.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-32000","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/32000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=32000"}],"version-history":[{"count":5,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/32000\/revisions"}],"predecessor-version":[{"id":32027,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/32000\/revisions\/32027"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=32000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}