{"id":31329,"date":"2026-10-05T13:20:36","date_gmt":"2026-10-05T11:20:36","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=31329"},"modified":"2026-10-05T14:05:09","modified_gmt":"2026-10-05T12:05:09","slug":"branding-and-marketing-for-vegan-brands","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/branding-und-marketing-fuer-vegane-marken\/","title":{"rendered":"Branding and marketing for vegan brands"},"content":{"rendered":"
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Branding and marketing for vegan brands<\/span><\/h1>\n<\/div><\/div>\r\n\r\n

Many people enjoy buying vegan products, even if they aren\u2019t vegan themselves. They base their decisions on taste, quality and how the product makes them feel. Our branding and marketing for vegan brands immediately highlight what makes your product special and why it brings joy.<\/p>\n<\/div><\/div>\r\n\r\n

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Efficient implementation<\/h4>

Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

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Clear processes<\/h4>

Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

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Sustainable success<\/h4>

A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

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Non-binding enquiry<\/a><\/div>\r\n\r\n
View processes<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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More success through real differentiation<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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The real challenge<\/span><\/h4>\n

Where branding and marketing make all the difference for vegan brands today<\/span><\/h2>\n<\/div><\/div>\r\n\r\n
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#01 Pleasure vs. Self-denial<\/h4>

Most people who buy vegan products do not follow a vegan lifestyle themselves. They make their choices based on taste, design, quality and curiosity. However, many vegan brands focus primarily on what is not in their products. This makes even an excellent product sound like a compromise. Customers who do not follow a vegan lifestyle are more likely to reach for the familiar product on the shelf next to it.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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#02 Clear Name vs. New Rules<\/h4>

A good product name immediately tells customers what to expect. However, when it comes to plant-based foods, many familiar terms in the EU are reserved for animal products, such as \u201emilk\u201c or \u201echeese\u201c. From 2026, names such as \u201esteak\u201c and \u201ebacon\u201c will be added to this list. At the same time, there are many different vegan labels. If the name and labelling are unclear, customers are reluctant to buy.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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#03 Individuality vs. veganism as the norm<\/h4>

For a long time, being vegan was a strong unique selling point. Today, almost every supermarket stocks its own vegan products, often at significantly lower prices. A green leaf and the word \u201evegan\u201c on the packaging are therefore no longer enough. Customers need a reason to choose your brand in particular. An identity with its own story and character provides that reason.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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Our response<\/span><\/h4>\n

By showcasing their products, vegan brands are attracting new customers<\/span><\/h2>\n<\/div><\/div>\r\n<\/div>\r\n\r\n
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Focusing on the enjoyment of the product<\/h4>

We highlight what makes your product desirable: taste, materials, design and quality. This applies to vegan food just as much as it does to bags, cosmetics or wall paints. Your values remain evident without coming across as preachy. This means even customers who aren\u2019t vegan will be drawn to your products.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Clear naming and labelling<\/h4>

We develop product names, claims and labels that are immediately understandable. In doing so, we ensure compliance with the applicable EU labelling regulations. We use vegan seals and claims in such a way that customers trust them at a glance.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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An identity that reflects your brand<\/h4>

Colours, typography and visual language are shaped by your brand\u2019s history and character. The result remains just as recognisable on a fully stocked shelf as it is on a social media feed or in an online shop.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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A system covering everything from packaging to the shop<\/h4>

Brand strategy, logo, packaging and labels, product photography, social media and the WooCommerce shop all follow a clear direction. With templates and guidelines, your brand identity remains consistent, even when your team creates content themselves.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Experience from major brands meets a sense of purpose<\/h4>

We have previously worked for major brands such as Henkel and Fresenius. Today, we deliberately apply this expertise to brands that do not cause animal suffering yet still inspire enthusiasm.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Values that we practise ourselves<\/h4>

Our founder has been vegan since 2015. Fixed, transparent prices ensure that you can plan with confidence right from the start.<\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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What you get<\/span><\/h4>\n

A vegan brand makes the strongest impression when it has its own distinct character<\/span><\/h2>\n<\/div><\/div>\r\n\r\n

Vegan doesn\u2019t always have to look the same. Muted earth tones and a green leaf are just one option amongst many. A vegan brand can also be colourful, playful or elegant. The key thing is that the brand identity suits your product and Enjoyment of the product<\/strong> inspires. That\u2019s exactly why we develop branding and marketing for vegan brands: with your values at the heart of it all and a design that can\u2019t be mistaken for the competition\u2019s.<\/p>\n

Vegan Food and drink<\/strong> must stand out on the shelf, Fashion and Accessories<\/strong> in the lookbook, Natural cosmetics<\/strong> in the bathroom and Interior Design and Home Living<\/strong> in the room. Pet products<\/strong> and vegan hospitality<\/strong><\/a> Each one follows its own set of rules. That\u2019s why every presentation is rooted in your product: with names that are instantly recognisable and a design that carries through from the label to the online shop. This is how you attract customers who are happy to return, regardless of whether they follow a vegan lifestyle themselves.<\/p>\n<\/div><\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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Customer feedback<\/h4>\n

What our customers say<\/span><\/h2>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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\u201eSustainable branding isn\u2019t just a green veneer, but a clear stance. This is where brands are created that not only make a visual impact, but also take on genuine responsibility and demonstrate a measurable impact.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n

Anke K\u00fchne
<\/strong>Managing Director | Estaverde<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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\u201eEthical brands don\u2019t need flashy marketing; they need clear, honest language. When strategy, design and values align, genuine trust is built \u2013 and that\u2019s exactly what lasts.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n

Hannah Seward-Thompson
<\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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\u201eImpact is created where branding does not merely sell, but brings about change. Sustainable brands in the property sector demonstrate that business and social responsibility are not a contradiction, but the very future.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\r\n\r\n

Ludwig Frede<\/strong>
Managing Director | BonnVisio<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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In figures<\/span><\/h4>\n

Why branding and marketing pay off in measurable terms for vegan brands<\/span><\/h2>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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<\/span><\/span><\/p><\/div>

of people in Europe cite taste as the most important reason for buying a plant-based product. Animal welfare only comes in tenth place. Those who emphasise enjoyment therefore reach a significantly wider audience.<\/h3><\/div>\n\n