{"id":30329,"date":"2026-07-03T14:02:33","date_gmt":"2026-07-03T12:02:33","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=30329"},"modified":"2026-10-15T18:18:49","modified_gmt":"2026-10-15T16:18:49","slug":"eye-catching-editorial-design-for-sustainable-brands","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/ansprechendes-editorial-design-fuer-nachhaltige-marken\/","title":{"rendered":"Eye-catching editorial design for sustainable brands"},"content":{"rendered":"
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Editorial Design<\/h4>\n

Eye-catching editorial design for sustainable brands<\/h1>\n<\/div><\/div>\n\n

Some things, such as editorial design, defy the digital age. A magazine, a cookery book or a brand publication to leaf through transforms knowledge, recipes and a brand\u2019s ethos into something you\u2019ll want to hold in your hands. We design editorial works that bring your brand to life.<\/span><\/p>\n<\/div><\/div>\n\n

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Efficient implementation<\/h4>

Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Clear processes<\/h4>

Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Sustainable success<\/h4>

A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Non-binding enquiry<\/a><\/div>\n\n
View processes<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Our promise<\/h4>\n

Editorial Design: <\/span>Eight reasons why we are the right partner<\/span><\/h2>\n

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Creating stories rather than pages<\/h4>

We design editorial content to build suspense, rather than as a random sequence of pages. The narrative determines the structure and rhythm \u2013 the layout and length are tailored to it to ensure the perfect reading experience.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Design with a distinctive style<\/h4>

The result is a visual language that makes your brand instantly recognisable. Your colours, typography, imagery, pictograms and illustrations all work together to create a look that clearly stands out from run-of-the-mill templates.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Authentic images rather than stock photos<\/h4>

The focus is on your own brand imagery or the images our photographers take for you, because only these can truly tell your story. We can also incorporate stock images that blend in seamlessly and do not detract from your brand\u2019s character.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Clean files. Smooth processes.<\/h4>

Your files will be logically organised and consistently structured right from the start. This standard is the result of many years\u2019 experience in the agency sector and ensures that your data can go straight to print or online without any delays.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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Extensive experience in editorial design<\/h4>

You can rely on our expertise in staff magazines, study guides and comprehensive product catalogues. We know what really matters when it comes to structure, information hierarchy and readability.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Be consistent with your brand voice<\/h4>

Your tone of voice is just as important as your design. On request, texts can be revised or rewritten to ensure consistency in both content and language \u2013 with the support of copywriters specialising in sustainability or AI-assisted optimisation.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Support right through to printing<\/h4>

From the initial idea through to a print-ready PDF \u2013 and, if required, right through to printing \u2013 your project is managed entirely under one roof. This ensures quality and allows you to benefit from our sustainable <\/span>network partners.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Planned corrections and proofreading<\/h4>

A clear round of revisions is firmly scheduled after each project phase. Proofreading can be added as an optional extra. This ensures transparency throughout the process and reduces risks in the final implementation.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our understanding<\/h4>\n

Editorial design: more than just layout<\/span><\/h2>\n<\/div><\/div>\n\n

A magazine<\/span><\/strong>, cookery book<\/strong><\/span>, Workbook<\/span><\/strong>, White paper<\/span><\/strong>, Staff magazine<\/span><\/strong> or Sustainability Report<\/span><\/strong> is not just any printed publication. It is an editorial brand publication<\/span> with its own structure, stance and visual language. Unlike a website, it is opened, leafed through and kept<\/span> \u2013 rather than simply being scrolled past in a matter of seconds. That is precisely why good editorial design<\/span> needs more than just an attractive layout: it requires a clear narrative, a well-thought-out reading flow and a design that brings the content to life.<\/p>\n

We develop editorial projects for hotels<\/span><\/strong>, coaches<\/strong> and sustainable businesses<\/span><\/strong>,<\/span> from the editorial concept through to image selection and layout, right through to the print-ready or digital PDF file. The result is not an off-the-shelf template, but a creation that looks, sounds and feels just like your brand itself, <\/span>whether it\u2019s a customer magazine<\/strong>, in-house publication<\/strong> or sustainability report<\/strong>.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Customer feedback<\/h4>\n

First-hand: what customers experience<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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\u201eMany perspectives, one distinctive style: Katrin\u2019s work has brought together the individual contributions of the professors to create a cohesive whole. We were particularly impressed by her organisation of the 7-day photo shoot. The images perfectly capture how we at \u2013 want to be perceived, and that is precisely what resonates with our target audience.\u201c<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Head of Marketing | Fresenius University of Applied Sciences<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"I had recipes, photos and stories \u2013 but no coherent concept. With 2bu\u2019s help, this has turned into a cookbook with a clear structure, a well-thought-out design and its own distinctive style. Today, I\u2019m holding a book in my hands that I\u2019m truly proud of and that people enjoy leafing through.\u201c<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

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\u201eKatrin designed and produced our staff magazine. With great dedication, she brought together content from the various departments, organised it effectively and, by contributing creative ideas, developed it into a high-quality publication.\u201c<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Head of Marketing | Breuninger<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Weaknesses & Opportunities<\/span><\/h4>\n

Content fills pages \u2013 good editorial design turns it into a work of art<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Unfortunately, this happens quite often<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
Q<\/span><\/span><\/div>

The publication looks good \u2013 but it doesn\u2019t tell your story.<\/strong> If there is no clear brand strategy in place before the editorial content is created, the work will lack a recognisable identity: it will look good, but it will have no substance.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Without brand design, there can be no consistent look.<\/strong> Icons from Canva, illustrations lacking a common style, fonts without a clear hierarchy \u2013 each page tells a different story, even though they\u2019re all part of the same work.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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The content is there \u2013 but the medium lacks narrative tension.<\/strong> A publication needs an inner narrative that carries the reader through the work, not just pages strung together.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Paper and production come last \u2013 and that is precisely where the pitfall lies.<\/strong> Animal-based adhesives in bookbinding are sustainable, but not vegan; standard coated paper is rarely in line with the ethos of sustainable brands.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Here\u2019s how we\u2019ll sort it out<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
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Strategy before design \u2013 and that applies particularly here.<\/strong> Before an editorial is produced, we recommend establishing the appropriate sustainable branding as the foundation upon which a credible publication can be built.<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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A clean brand design creates a consistent look.<\/strong> All design elements are created as part of your brand identity. Printed materials thus achieve a recall rate up to 80 % higher than digital advertising.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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We build suspense from the inside out.<\/strong> Reading flow is a matter of strategic decisions, not layout details. According to TrueImpact, structured print products require 21 % less cognitive energy than digital ones.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Sustainability doesn\u2019t stop at the content.<\/strong> We make a conscious choice when selecting paper, adhesives and so on \u2013 FSC-certified and vegan. According to Ipsos, 80 % of consumers trust a brand more when it uses FSC-certified products.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Creative process<\/h4>\n

Suitable for any business \u2013 from concept to guidelines<\/h2>\n<\/div><\/div>\r\n\r\n

This process translates your brand into a well-thought-out design that suits your business. Expect it to take around a week\u2019s research<\/strong>, two weeks to develop the concept<\/strong>, one week for the templates<\/strong> and two weeks for the guidelines<\/strong>. Each phase ends with a practical outcome. This way, you get exactly what you need for your next step<\/strong> need.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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Research: Discover & Define<\/h4>

Each of our projects begins with a brief <\/span>research phase<\/strong>. We review your information and data, gather inspiration and ideas, and compile everything into a <\/span>mood board<\/strong>. For companies that entrust us with the implementation, this step is more streamlined than for teams continuing to work in-house. We present the mood board to you and finalise it together with you \u2013 as a guide for the next steps.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Concept: Design<\/h4>

Based on the <\/span>mood board<\/span>, we create layouts and sample visualisations<\/strong>. We set these out in a <\/span>concept presentation<\/strong> and discuss them with you \u2013 your feedback is incorporated straight away. Once approved, the concept is ready for implementation. Sole traders<\/strong> who wish to implement the concept themselves can use this as a basis to create their own templates and populate them with content.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Templates: Develop<\/h4>

For SMEs that entrust the entire implementation of the project to us<\/strong>, we create professional templates<\/strong> based on the <\/span>concept<\/span>, which enable us to continue working efficiently. We populate these with content in additional projects, finalise the designs and, where required, oversee them right through to production or printing. This creates a consistent, reliable workflow<\/strong> \u2013 from the initial idea to the finished product.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n\r\n

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Guideline: Document<\/h4>

For growing companies with their own teams,<\/strong>we already create in the previous step <\/span>Templates<\/strong>, which can be easily filled with content internally. At the same time, we document the system in <\/span>Guidelines<\/strong>, that ensure consistent application and long-term scalability. This creates a <\/span>Fully usable, clean setup<\/strong>, that represents the brand clearly and reliably.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n

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Packages & services<\/h4>\n

Your performance model with the option to opt out after each phase<\/span><\/h2>\n

You exit after the phase that suits the size of your business. Guided Start (S)<\/strong> ends with the concept and is suitable for sole traders who carry out the work themselves. Trusted Lead (M)<\/strong> provides templates as editable files for small and medium-sized businesses that continue to work with us. Bespoke Project (L)<\/strong> It also includes guidelines for larger organisations with their own team, which they can use to brief other service providers.<\/p>\n<\/div><\/div>\n\n

Included in all packages:<\/strong>
1 online meeting and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project<\/p>\n

Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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S \u2013 Guided Start<\/h2>Editorial Concept<\/span><\/div>
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