{"id":29912,"date":"2026-05-29T18:37:14","date_gmt":"2026-05-29T16:37:14","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=29912"},"modified":"2026-06-28T10:17:10","modified_gmt":"2026-06-28T08:17:10","slug":"sustainable-branding-for-ethical-brands","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/nachhaltiges-branding-fuer-ethische-mmarken\/","title":{"rendered":"Sustainable branding for ethical brands"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1 class=\"et_pb_module_heading et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"3.0.0.0-1770309990215\" data-quickaccess-id=\"title\" contenteditable=\"true\"><span>Sustainable branding for ethical brands<\/span><\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p><span>Discover sustainable branding that makes your ethical brand visible and gives it a clear stance. <\/span><span>We develop strategic brand identities that translate values in an understandable way and strengthen your position in the market.\u00a0<\/span><span>Together we create a branding that builds trust and lasts in the long term.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--default preset--module--divi-button--default\" href=\"https:\/\/2budesign.com\/en\/kontakt\/\">Non-binding enquiry<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module preset--module--divi-image--1cc6152f-565c-4c4d-b0c9-cf8c9576c341\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1.jpg\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1551925061-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-29257\" title=\"AdobeStock_1551925061\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section preset--module--divi-section--01e6631c-5468-4594-84b9-cce13459cf1e\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: left;\">Our USPs<\/h4>\n<h2 style=\"text-align: left;\"><span>Holistic brand development for long-term success<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module preset--module--divi-image--1cc6152f-565c-4c4d-b0c9-cf8c9576c341\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506.jpg\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/01\/2bu_Image_Web-Hosting_AdobeStock_231717506-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-28033\" title=\"Business colleagues making a fist bump at office\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Brands with attitude instead of empty promises<\/h4><div class=\"et_pb_blurb_description\"><p><span>We develop <\/span>Brand strategies<span>, that make the values clearly visible and do not disappear in interchangeable marketing phrases.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Strategy that really understands sustainability<\/h4><div class=\"et_pb_blurb_description\"><p>Our strategies are based on genuine ethical principles rather than greenwashing and short-term trends.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Branding from a specialised network of experts<\/h4><div class=\"et_pb_blurb_description\"><p><span>2bu design is an ethically motivated network of strategy, design and communication experts who work together in a targeted manner.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Experience from major brands meets a sense of purpose\n<\/h4><div class=\"et_pb_blurb_description\"><p><span>We have already worked for major brands such as Henkel and are now consciously focussing on meaningful projects.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Design with recognition value and character\n<\/h4><div class=\"et_pb_blurb_description\"><p><span>We develop visual identities that are clear, consistent and unmistakable instead of interchangeable standard solutions.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">We think like your target group<\/h4><div class=\"et_pb_blurb_description\"><p><span>Sustainable, vegan and ethical perspectives are part of everyday life for us \u2013 this creates communication without detours.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Long-term brands instead of short-term campaigns<\/h4><div class=\"et_pb_blurb_description\"><p><span>We build brands that grow steadily and do not have to be reinvented every season.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Clarity in communication and language<\/h4><div class=\"et_pb_blurb_description\"><p><span>We translate complex values into clear, understandable messages without unnecessary marketing blah-blah.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_pb_row_1-4_1-4_1-2 et_pb_equal_columns et_pb_gutters1 et_block_row et_block_row_1-4_1-4_1-2 preset--module--divi-row--default\">\n<div class=\"et_pb_column_12 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_2 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_114068465.jpg\" width=\"720\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_114068465.jpg 720w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_114068465-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" class=\"wp-image-29247\" title=\"AdobeStock_114068465\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_3 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_478325078.jpg\" width=\"720\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_478325078.jpg 720w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_478325078-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" class=\"wp-image-29254\" title=\"AdobeStock_478325078\" \/><\/span><\/div>\n\n<div class=\"et_pb_image_4 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_263716259.jpg\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_263716259.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_263716259-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_263716259-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-29243\" title=\"AdobeStock_263716259\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>Product description<\/h4>\n<h2><span>Sustainable branding<\/span> for vegan businesses, ethical brands &amp; coaches<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p data-start=\"96\" data-end=\"284\">Sustainable branding is more than just a nice logo with a green colour. It is a clear decision, <strong data-start=\"219\" data-end=\"281\">Making values visible and taking responsibility seriously<\/strong>. Whether <strong data-start=\"289\" data-end=\"422\">Coaches with a deeply ethical attitude, vegan caf\u00e9s and restaurants, sustainable hotels or producers with sustainable ideas<\/strong>: Your brand needs more than design \u2013 it needs a <strong data-start=\"479\" data-end=\"543\">Clear identity that creates trust and provides orientation<\/strong>.<\/p>\n<p data-start=\"548\" data-end=\"828\" data-is-last-node=\"\" data-is-only-node=\"\">With <strong data-start=\"552\" data-end=\"592\">holistic sustainable branding<\/strong> we combine strategy, design and communication into a coherent system. The result is a brand that not only looks good, but also <strong data-start=\"730\" data-end=\"827\">appears honest, works consistently and attracts exactly the people who share your values<\/strong>.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-button--divi-button--default preset--module--divi-button--default\" href=\"https:\/\/2budesign.com\/en\/shop\/\">Select product<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_5 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Customer feedback<\/h4>\n<h2 style=\"text-align: center;\"><span>What our customers say<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u201e<span>Sustainable branding is not a green coat of paint, but a clear attitude. This is where brands are created that not only have a visual impact, but also take on real responsibility and have a measurable effect.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Anke K\u00fchne<br \/><\/strong>Managing Director | Estaverde<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_1 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u201e<span>Ethical brands do not need loud marketing, but a clear, honest language. When strategy, design and values fit together, real trust is created \u2013 and that is exactly what remains.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Hannah Seward-Thompson<br \/><\/strong>Sole trader | Mint Hedgehog<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_18 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_2 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--c2c23269-d09e-4bca-9247-65cd5ecf15a9\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--ca5459fa-2abd-4000-9b59-3cb483bcc17e preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u201e<span>Impact is created where branding not only sells, but changes. Sustainable brands in the real estate sector show that business and responsibility are not a contradiction, but the real future.<\/span>\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Ludwig Frede<\/strong><br \/>Managing Director | BonnVisio<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_7 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_19 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Packages &amp; services<\/h4>\n<h2 style=\"text-align: center;\"><span>Choose the right performance model<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Guided Start is suitable for <strong>Solo self-employed &amp; smaller companies<\/strong>, who want to build themselves but don't want to start from scratch. Trusted Lead is aimed at <strong>Medium-sized companies<\/strong>, who want to be guided and trust in 2bu's expertise. Bespoke Project is for <strong>Growing companies<\/strong>, who set up their brand in a target group-orientated and brand-compliant manner with an internal team.<\/p>\n<h6 style=\"text-align: center;\"><\/h6>\n<h6 style=\"text-align: center;\">Incl. 1 correction round and 1 week of support<br \/>All prices are exclusive of VAT.<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_20 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_pricing_tables_0 et_pb_pricing_tables et_pb_pricing clearfix et_pb_pricing_no_bullet et_pb_pricing_3 et_animated et_pb_no_featured_in_first_row et_pb_module et_flex_module preset--group--divi-pricing-tables--divi-button--default preset--module--divi-pricing-tables--default\">\n<div class=\"et_pb_pricing_table_0 et_pb_pricing_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--module--divi-pricing-table--default\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">S \u2013 Guided Start<\/h2><span class=\"et_pb_best_value\">Collaborative Website<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">\u20ac<\/span><span class=\"et_pb_sum\">4.800<\/span><span class=\"et_pb_frequency\"><span class=\"et_pb_frequency_slash\">\/<\/span>per<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><li><span> <strong>Services<\/strong><\/span><\/li><li><span> Brand analysis, values, target group, positioning<\/span><\/li><li><span> Development of a clear brand strategy light<\/span><\/li><li><span> Definition of tonality, message and core story<\/span><\/li><li><span> First visual guiding idea (mood, style, references)<\/span><\/li><li><span> Basic structure for brand &amp; communication<\/span><\/li><li><span> <strong>Result<\/strong><\/span><\/li><li><span> Compact brand concept as a strategic foundation<\/span><\/li><li><span> Clear positioning in the sustainable market<\/span><\/li><li><span> Visual direction without a finished design system<\/span><\/li><li><span> Perfect basis for DIY or later further development<\/span><\/li><\/ul><\/div><div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_pricing_table_button\" href=\"https:\/\/2budesign.com\/en\/shop\/\">Book project<\/a><\/div><\/div>\n\n<div class=\"et_pb_pricing_table_1 et_pb_pricing_table et_pb_featured_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--module--divi-pricing-table--w61e2gdp53\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">M \u2013 Trusted Lead<\/h2><span class=\"et_pb_best_value\">Expert-led Website<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">\u20ac<\/span><span class=\"et_pb_sum\">9.600<\/span><span class=\"et_pb_frequency\"><span class=\"et_pb_frequency_slash\">\/<\/span>per<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><li><span> <strong>Services<\/strong><\/span><\/li><li><span> In-depth brand analysis &amp; positioning<\/span><\/li><li><span> Development of a clear brand strategy (values, tonality, differentiation)<\/span><\/li><li><span> Design of a visual brand identity system<\/span><\/li><li><span> Logo development or optimisation<\/span><\/li><li><span> Colour world, typography, visual language<\/span><\/li><li><span> Design of central applications (e.g. social, website, basics)<\/span><\/li><li><span> <strong>Result<\/strong><\/span><\/li><li><span> Complete brand identity (visual + strategic)<\/span><\/li><li><span> Recognisable brand world across all channels<\/span><\/li><li><span> Ready-to-use design basics<\/span><\/li><li><span> Clear basis for growth without a break in style<\/span><\/li><\/ul><\/div><div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_pricing_table_button\" href=\"https:\/\/2budesign.com\/en\/shop\/\">Book project<\/a><\/div><\/div>\n\n<div class=\"et_pb_pricing_table_2 et_pb_pricing_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--module--divi-pricing-table--default\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">L \u2013 Bespoke Project<\/h2><span class=\"et_pb_best_value\">Tailored Website<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">\u20ac<\/span><span class=\"et_pb_sum\">13.800<\/span><span class=\"et_pb_frequency\"><span class=\"et_pb_frequency_slash\">\/<\/span>per<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><li><span><strong>Services<\/strong><\/span><\/li><li><span>Comprehensive brand discovery &amp; positioning<\/span><\/li><li><span>Development of a deep, strategic brand platform<\/span><\/li><li><span>Complete visual brand identity system<\/span><\/li><li><span>Design of extended applications (print, digital, social, touchpoints)<\/span><\/li><li><span>Development of a consistent design system<\/span><\/li><li><span><strong>Result<\/strong><\/span><\/li><li><span>Professional brand guidelines (PDF or optional online)<\/span><\/li><li><span>Complete, scalable brand architecture<\/span><\/li><li><span>Clear rules for internal teams &amp; external agencies<\/span><\/li><li><span>Brand identity that doesn't scream \u201erebrand please\u201c even after 5 years\u201c<\/span><\/li><\/ul><\/div><div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_pricing_table_button\" href=\"https:\/\/2budesign.com\/en\/shop\/\">Book project<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_9 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_21 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Branding process<\/h4>\n<h2 style=\"text-align: center;\"><span>From Purpose to Presence in four phases<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><span>Our process leads your brand into <strong>six weeks<\/strong> from <\/span><strong data-start=\"127\" data-end=\"150\">Purpose to Presence<\/strong><span>. In four phases <\/span><span>a clear, realisable result emerges step by step. The first and last phases last one week each, the two middle phases two weeks each. Each phase builds on the previous one and delivers a concrete outcome. At the end, you don't have ideas, but a <strong>Ready-made, consistent brand foundation<\/strong> in hand \u2013 ready for action.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--default\">\n<div class=\"et_pb_column_22 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">l<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Strategy: Discover &amp; Define<\/h4><div class=\"et_pb_blurb_description\"><p><span>After obtaining all the relevant information, we carry out a well-founded <\/span><strong data-start=\"177\" data-end=\"188\">Analysis<\/strong><span> through. The aim is to, <\/span><strong data-start=\"209\" data-end=\"218\">Market<\/strong><span> and <\/span><strong data-start=\"223\" data-end=\"237\">Target group<\/strong><span> really understand before we <\/span><strong data-start=\"271\" data-end=\"285\">Brand Core<\/strong><span>, <\/span><strong data-start=\"287\" data-end=\"305\">Positioning<\/strong><span> and <\/span><strong data-start=\"310\" data-end=\"321\">Persona<\/strong><span> work out the results. We bundle the results in a <\/span><strong data-start=\"371\" data-end=\"397\">Presentation<\/strong><span>, and then translate them into a clear and coherent <\/span><strong data-start=\"470\" data-end=\"492\">Strategy Guideline<\/strong><span> \u2013 as a reliable basis<\/span><span>, before the creative work begins.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_23 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">\ue007<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Rough concept: Design<\/h4><div class=\"et_pb_blurb_description\"><p><span>Now thinking becomes visible. Based on the <strong>Archetypes<\/strong> from the persona development we discuss on the basis of <\/span><strong data-start=\"194\" data-end=\"208\">Moodboards <\/strong><span>atmosphere and style of the future brand image. We then develop <\/span><strong data-start=\"287\" data-end=\"304\">Design routes<\/strong><span> as concrete design directions. This phase serves to find a clear direction and selection \u2013 is not yet being fine-tuned.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_24 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">\ue006<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Detailed design: Develop<\/h4><div class=\"et_pb_blurb_description\"><p><span>The selected direction is shown here <strong data-start=\"947\" data-end=\"976\">worked out in detail<\/strong> and the <strong>System made consistent<\/strong>. Components, variants, applications and details are refined and <strong>professionally prepared<\/strong>. This happens internally, with a correction round. An idea becomes a <\/span><strong data-start=\"298\" data-end=\"335\">Robust, functioning system<\/strong>, that can be implemented.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_25 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">n<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Realisation: Deliver &amp; Document<\/h4><div class=\"et_pb_blurb_description\"><p><span>Here it goes <\/span><strong data-start=\"120\" data-end=\"132\">Branding<\/strong><span> into the world: All <\/span><strong data-start=\"151\" data-end=\"161\">Assets<\/strong><span> are neatly installed, handed over and after acceptance the brand is <\/span><strong data-start=\"236\" data-end=\"244\">Logo<\/strong><span>, <\/span><strong data-start=\"246\" data-end=\"259\">Fonts<\/strong><span>, <\/span><strong data-start=\"261\" data-end=\"271\">Colours<\/strong><span>, <\/span><strong data-start=\"273\" data-end=\"289\">Pictograms<\/strong><span> and <\/span><strong data-start=\"294\" data-end=\"312\">Illustrations<\/strong><span> ready for immediate use. In the <\/span><strong data-start=\"342\" data-end=\"363\">Design Guidelines <\/strong><span>we secure the system with clear rules, explain the interaction of the building blocks and show exemplary applications \u2013 this is how the brand remains <\/span><strong data-start=\"506\" data-end=\"520\">consistent<\/strong><span>, <\/span><strong data-start=\"522\" data-end=\"536\">Scalable<\/strong><span> and understandable in the long term.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_11 et_pb_row et_pb_equal_columns et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_26 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: left;\">Add-ons<\/h4>\n<h2><span>Book your branding add-ons on top<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Discover our customised solutions specifically designed to strengthen and raise the profile of your vegan, sustainable or ethical business.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_27 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Planning &amp; SEO<\/h4><div class=\"et_pb_blurb_description\"><p><span>We develop the <\/span><strong data-start=\"40\" data-end=\"60\">Website structure<\/strong><span> and the page structure strategically, provide practical <\/span><strong data-start=\"114\" data-end=\"135\">Text writing tips<\/strong><span> and show you how to choose the right <\/span><strong data-start=\"169\" data-end=\"181\">Keywords<\/strong><span> to be found more easily.<\/span><\/p>\n<p><strong>1290 \u20ac<\/strong> plus VAT.<span><\/span><\/p>\n<p><span><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_28 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Newsletter setup<\/h4><div class=\"et_pb_blurb_description\"><p><span>We set up your newsletter tool, create <\/span><strong data-start=\"68\" data-end=\"107\">Contacts, registration forms and tags<\/strong><span> create a <\/span><strong data-start=\"127\" data-end=\"146\">Automation<\/strong><span>for freebie deliveries, compose the <\/span><strong data-start=\"189\" data-end=\"213\">Double opt-in e-mail<\/strong><span> and design a <\/span><strong data-start=\"233\" data-end=\"255\">Newsletter template<\/strong><span>, which is ready for immediate use.<\/span><span><\/span><\/p>\n<p><span><strong>490 \u20ac<\/strong> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_12 et_pb_row et_pb_equal_columns et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_29 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Landing page &amp; conversion<\/h4><div class=\"et_pb_blurb_description\"><p><span>We create a <\/span><strong data-start=\"44\" data-end=\"69\">structured template<\/strong><span> for a converting landing page, add your content and a <\/span><strong data-start=\"135\" data-end=\"154\">Registration form<\/strong><span> set up <\/span><strong data-start=\"168\" data-end=\"208\">Almost-done and done pages<\/strong><span> and make sure that everything <\/span><strong data-start=\"242\" data-end=\"268\">SEO and GDPR-compliant<\/strong><span> is realised.<\/span><\/p>\n<p><span><strong>290 \u20ac<\/strong> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_30 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Set up multilingualism<\/h4><div class=\"et_pb_blurb_description\"><p><span>We insert <\/span><strong data-start=\"49\" data-end=\"75\">Language change plugin<\/strong><span> configure the <\/span><strong data-start=\"99\" data-end=\"121\">Language switcher<\/strong><span> in the menu and integrate <\/span><strong data-start=\"146\" data-end=\"163\">Translations<\/strong><span> for up to 7 pages \u2013 also available on request <\/span><strong data-start=\"202\" data-end=\"217\">AI-supported<\/strong><span>, excluding tool costs.<\/span><\/p>\n<p><span><strong>390 \u20ac<\/strong> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_31 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_16 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Member area for courses<\/h4><div class=\"et_pb_blurb_description\"><p><span>We set up your <\/span><strong data-start=\"59\" data-end=\"80\">Member area<\/strong><span> create your course with <\/span><strong data-start=\"112\" data-end=\"146\">Chapters and lesson<\/strong><span>, design <\/span><strong data-start=\"190\" data-end=\"225\">Login and course overview pages<\/strong><span>, <\/span><span>bind <\/span><strong data-start=\"276\" data-end=\"296\">Payment provider<\/strong><span> and automate the <\/span><strong data-start=\"323\" data-end=\"349\">Sending the login data<\/strong><span> to your customers.<\/span><span><\/span><\/p>\n<p><span><strong>990 \u20ac<\/strong> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_13 et_pb_row et_pb_equal_columns et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_32 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_17 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">WooCommerce Shop Basis<\/h4><div class=\"et_pb_blurb_description\"><p><span>We set up your <\/span><strong data-start=\"49\" data-end=\"57\">Shop<\/strong><span> insert approx. <\/span><strong data-start=\"73\" data-end=\"104\">3 products incl. categories<\/strong><span> on, bind <\/span><strong data-start=\"116\" data-end=\"157\">Payment, dispatch, e-mails, invoices<\/strong><span> enable <\/span><strong data-start=\"175\" data-end=\"191\">Customer accounts<\/strong><span> and integrate a <\/span><strong data-start=\"213\" data-end=\"229\">Search function<\/strong><span> \u2013 included <\/span><strong data-start=\"242\" data-end=\"260\">Video instruction<\/strong><span> for own products.<\/span><\/p>\n<p><strong style=\"font-size: 16px;\">990 \u20ac<\/strong><span style=\"font-size: 16px;\"> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_33 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_18 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Analytics &amp; Tracking<\/h4><div class=\"et_pb_blurb_description\"><p><span>We set up a <\/span><strong data-start=\"45\" data-end=\"95\">GDPR-compliant alternative to Google Analytics<\/strong><span> on your own server so that you can <\/span><strong data-start=\"136\" data-end=\"170\">Access and visitor behaviour<\/strong><span> on your website in a transparent and meaningful way.<\/span><\/p>\n<p><span><strong>90 \u20ac<\/strong> plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_34 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--50607da8-57bc-4d4b-aaef-f02e41c2cc4a\">\n<div class=\"et_pb_blurb_19 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">SEO texts in brand language<\/h4><div class=\"et_pb_blurb_description\"><p><span>We create <\/span><strong data-start=\"48\" data-end=\"81\">search engine optimised texts<\/strong><span>, included <\/span><strong data-start=\"93\" data-end=\"124\">Briefing and feedback rounds<\/strong><span>, perfectly matched to your <\/span><strong data-start=\"155\" data-end=\"173\">Brand Strategy<\/strong><span> and in the <\/span><strong data-start=\"185\" data-end=\"217\">your brand's own language<\/strong><span>.<\/span><\/p>\n<p><span><strong>80 \u20ac<\/strong> \/per page plus VAT.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_14 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_35 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>FAQ<\/h4>\n<h2 class=\"font_2 wixui-rich-text__text\"><span>Frequently asked questions about sustainable branding<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p data-start=\"264\" data-end=\"487\"><span>Here you will find answers to key questions about sustainable branding. The FAQs provide orientation, clarify processes and help you to realistically categorise measures and plan the next steps sensibly.<\/span><\/p>\n<p data-start=\"489\" data-end=\"666\">If a question remains unanswered, simply arrange an initial consultation \u2013 that is free of charge and of course non-binding. This way, details can be clarified in an uncomplicated manner \u2013 transparently, in a structured manner and at eye level.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_36 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_toggle_0 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Who is sustainable branding suitable for?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"262\" data-end=\"602\">The offer is aimed at <strong data-start=\"290\" data-end=\"348\">Sustainable, ethical and value-orientated companies<\/strong>, who want to strategically develop and clearly position their brand. This includes <strong data-start=\"432\" data-end=\"503\">Start-ups, NGOs, small and medium-sized enterprises<\/strong>, who not only want to be visible, but <strong data-start=\"549\" data-end=\"601\">Carry a clear attitude and impact to the outside world<\/strong>.<\/p>\n<p data-start=\"604\" data-end=\"805\">It is particularly suitable for brands that work consciously, take responsibility and reach their target group via volume rather than volume. <strong data-start=\"745\" data-end=\"786\">Clarity, authenticity and trust<\/strong> want to achieve.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_1 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">How is the branding implemented?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"852\" data-end=\"1109\">Branding is based on a structured process consisting of <strong data-start=\"910\" data-end=\"953\">Strategy, design, implementation and guideline<\/strong>. On the basis of a detailed questionnaire and a market analysis, a well-founded <strong data-start=\"1015\" data-end=\"1034\">Brand strategy<\/strong>.<\/p>\n<p data-start=\"1111\" data-end=\"1359\">Building on this <strong>2\u20133<\/strong> <strong data-start=\"1138\" data-end=\"1198\">Mood boards, 1\u20132 design routes and a set of logos for individual applications and initial design assets such as pictograms and illustrations<\/strong>, that visually translate the brand identity. All of the results are converted into a <strong>Consistent brand system<\/strong> transferred, and in a <strong>Guideline recorded<\/strong>.\u00a0<\/p>\n<p data-start=\"1111\" data-end=\"1359\">All <strong>Assets<\/strong> are created professionally in <strong>Illustrator<\/strong>. The <strong>Presentations and guidelines<\/strong> in <strong>InDesign<\/strong>.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_2 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Who can work with branding?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"1402\" data-end=\"1633\">The brand assets developed are structured in such a way that they can be used both by <strong data-start=\"1471\" data-end=\"1536\">amateurs as well as professional design and marketing teams<\/strong> can be used. All files are e<strong>indefinitely named<\/strong>, <strong>sensibly structured in folders<\/strong> and<strong> prepared in all common formats<\/strong>.<\/p>\n<p data-start=\"1635\" data-end=\"1831\">This enables consistent application of the brand across all channels \u2013 from <strong data-start=\"1720\" data-end=\"1785\">Social media, website, print and presentations<\/strong>, regardless of who works with it later.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_3 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What additional costs are incurred?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"1881\" data-end=\"2101\">Optionally, additional costs may be incurred if special requirements are desired, for example <strong data-start=\"1985\" data-end=\"2035\">CMYK or Pantone colour variants for printing<\/strong> or extended file formats for specific production processes.<\/p>\n<p data-start=\"2103\" data-end=\"2362\">The implementation of the <strong data-start=\"2126\" data-end=\"2206\">Brand guidelines as a digital version (e.g. WordPress or existing CMS)<\/strong> can be added as an option. This creates a flexibly usable brand base that can be adapted to different company structures.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_4 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What do I need before the branding process?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"2399\" data-end=\"2671\">Before starting the project, it is helpful to have a basic understanding of your own brand, especially initial thoughts on <strong data-start=\"2520\" data-end=\"2553\">Vision, target group and values<\/strong>. A first <strong>Inspiration board<\/strong> (e.g. Pinterest) or a <strong>Collection of example brands<\/strong> can also help to better categorise the visual direction.<\/p>\n<p data-start=\"2673\" data-end=\"2904\">In addition, a <strong>detailed questionnaire<\/strong> which serves as the strategic basis for brand development. It ensures that design and strategy are developed on a clear, common basis from the outset.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section preset--module--divi-section--28d28b06-86ce-47c5-aa26-631130129a91\">\n<div class=\"et_pb_row_15 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_37 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_5 et_pb_image et_animated et_pb_module et_block_module preset--module--divi-image--11e04bd7-52a6-4eea-8c96-1e60df8c1858\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-2817.jpg\" alt=\"Katrin Tindler-Kempen\" title=\"Katja_Velmans_Photography-2817\" width=\"720\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-2817.jpg 720w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-2817-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" class=\"wp-image-29565\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_38 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Initial consultation<\/h4>\n<h2><span>Sustainable branding that creates trust<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p data-start=\"899\" data-end=\"1109\"><span>A <\/span><strong data-start=\"15\" data-end=\"60\">Sustainable branding for ethical brands<\/strong><span> ensures that companies not only look good, but are also clearly recognisable. It combines strategy, design and communication to create a clear overall image that provides orientation and maintains orientation. This creates brands that stick in people's minds and show what they stand for \u2013 is consistent, credible and sustainable in the long term.<\/span><\/p>\n<p data-start=\"229\" data-end=\"546\">In a <strong>non-binding and free initial consultation<\/strong> we check together whether we share this aspiration. You grab a coffee, we consciously take our time. The call is for sorting out thoughts, sharing ideas openly and filtering out what really matters for your project. Calmly. Honestly. Without pressure to make decisions.<\/p>\n<p data-start=\"548\" data-end=\"697\" data-is-last-node=\"\" data-is-only-node=\"\">It quickly becomes clear whether it fits \u2013 strategically, creatively and humanely.<br data-start=\"623\" data-end=\"626\" \/>If yes: great. If not: also good. Clarity is always a benefit.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper preset--group--divi-button--divi-button--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>2bu design develops sustainable branding for ethical brands \u2013 clearly positioned, with high-quality design and real impact.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-29912","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=29912"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29912\/revisions"}],"predecessor-version":[{"id":30272,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29912\/revisions\/30272"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=29912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}