{"id":29576,"date":"2026-05-29T18:37:41","date_gmt":"2026-05-29T16:37:41","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=29576"},"modified":"2026-10-31T17:24:01","modified_gmt":"2026-10-31T16:24:01","slug":"authentic-business-and-product-photography-for-real-people","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/authentische-business-und-produktfotografie-fuer-echte-menschen\/","title":{"rendered":"Authentic business and product photography for real people"},"content":{"rendered":"
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Business & product photography<\/span><\/h4>\n

Authentic business and product photography for real people<\/span><\/h1>\n<\/div><\/div>\n\n

Professional <\/span>business and product photos help to bring your brand to life and win over potential customers. With us, instead of generic stock images, you\u2019ll get authentic content in just one day that clearly positions your business. Everything is tailored to your brand and offers long-term added value.<\/span><\/p>\n<\/div><\/div>\n\n

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Efficient implementation<\/h4>

Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div>

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Clear processes<\/h4>

Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div>

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Sustainable success<\/h4>

A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div>

Non-binding enquiry<\/a><\/div>
View processes<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n
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Our promise<\/h4>\n

Business and product photography: <\/span>Eight reasons why we are the right partner<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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A complete content tag<\/h4>

Instead of many individual shoots, we produce a versatile visual world for your entire communication in one day.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Prepared for every communication occasion\n<\/h4>

Whether LinkedIn, website, press, podcast or speaker deck \u2013 you will receive image material for all important areas of application.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Modern, professional and approachable\n<\/h4>

Authentic business and product photos that look high quality without looking like interchangeable stock material.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Fast, efficient, sustainable utilisation\n<\/h4>

One production day provides you with content that will sustain your communication for months.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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Full freedom of use\n<\/h4>

You can use all images without restriction for your website, social media, PR, campaigns or ads.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Clear structure instead of shooting chaos\n<\/h4>

You will be guided through the entire process \u2013 from preparation to clearly planned motifs.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Strategy meets photography\n<\/h4>

Art direction and over 20 years of content experience ensure visual worlds that convey the brand and message perfectly.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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All inclusive \u2013 also Behind the Scenes<\/h4>

You will receive all motifs including authentic behind-the-scenes shots, professionally optimised and colour-enhanced.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our understanding<\/h4>\n

Business and product photography that sticks in the mind<\/span><\/h2>\n<\/div><\/div>\n\n

Your images are often the first impression of your brand. They show in seconds what you stand for. Whether a vegan brand with a love of colour<\/strong><\/a>, a producer with a green vision<\/strong><\/a>, a coach, therapist or education provider with personality<\/strong><\/a> or an animal welfare organisation with a big heart<\/strong><\/a>: Authentic Business and product photography<\/strong> makes your values visible and creates trust even before anyone has read a word.<\/p>\n

Through strategic business and product photography<\/strong>, we tell your brand\u2019s story clearly, honestly and aesthetically. Every image conveys quality, personality and attitude<\/strong> \u2013 and attracts exactly the people who are a good fit for what you offer. The result is not just beautiful images, but powerful visual brand moments<\/strong> that connect with people and stick in their minds.<\/p>\n<\/div><\/div>\n\n

Select a product<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Customer feedback<\/h4>\n

First-hand: what customers experience<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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\"Thanks to her many years\" experience working for renowned agencies <\/span>, Katrin brings a deep understanding of professional photo shoots. On set at Fresenius University of Applied Sciences<\/span><\/span>, she created a relaxed atmosphere, confidently guided models into the right positions and had a keen eye for striking shots.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Carsten Jekel
<\/strong>Head of Marketing | Fresenius University of Applied Sciences<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Katrin knows how to put people at ease in front of the camera. With her calm manner and her eye for detail, she creates natural scenes instead of stiff poses. In the end, we had exactly the authentic business photos that our brand needed.\u201c<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Jan Saam
<\/strong>Product Manager | BKS<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u201eWhat I particularly appreciate about Katrin: She thinks of everything during a shoot. Props, small details, additional motifs \u2013 nothing escapes her. This not only results in beautiful pictures, but also a whole series of motifs that can be used in a variety of ways.\u201c<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n

Mira Mikosch<\/strong>
Photographer | Fresenius University of Applied Sciences<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Weaknesses & Opportunities<\/span><\/h4>\n

Anyone can take photos \u2013 but only a few can use business and product photography to raise a brand\u2019s profile<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Unfortunately, this happens quite often<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
Q<\/span><\/span><\/div>

Due to time and budget constraints, many companies resort to using stock photos.<\/strong> This can sometimes be useful, but it\u2019s embarrassing when customers have long since recognised the image from other brands \u2013 and that\u2019s exactly how your brand loses its authenticity.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

Q<\/span><\/span><\/div>

Photos are taken or chosen spontaneously, with no particular theme.<\/strong> Each image stands on its own, without an overarching concept \u2013 this means that, in the long run, a recognisable visual identity for your brand will not emerge.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

Q<\/span><\/span><\/div>

Your photos don't tell a story.<\/strong> The selected images depict a wide variety of situations, places and faces \u2013 rather than a coherent narrative, the result is a loose collection of individual motifs.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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A single photo shoot is usually used up within a few weeks.<\/strong> Then, suddenly, there\u2019s a lack of fresh content \u2013 and the process of finding a date for another shoot, which is often expensive, starts all over again.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Here\u2019s how we\u2019ll sort it out<\/strong><\/strong><\/h4>\n<\/div><\/div>\n\n
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We create visual concepts that truly reflect who you are and your brand.<\/strong> It takes just 50 milliseconds to decide whether a website appears trustworthy, as Lindgaard and colleagues demonstrated back in 2006.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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A branding project \u2013 or at the very least, using the same photographer for all your content \u2013 creates a consistent theme.<\/strong>According to Lucidpress and Marq, a consistent brand presence increases turnover by an average of around 23 per cent.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Multiple images from a single content day convey your story across all channels.<\/strong> 42.3 per cent of companies cite content creation as their biggest hurdle, according to the ZHAW 2025 study \u2013 we can solve it in a single day.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n

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With unlimited usage rights, your content will remain relevant for many months.<\/strong> A Bazaarvoice study shows that 54 per cent of Germans tend to rely on professional photographs when making purchasing decisions.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

Project process<\/h4>\n

The three main phases: Research, concept & realisation<\/span><\/h2>\n<\/div><\/div>

Every project follows a clear three-step process: research, concept and implementation. We start by gaining an understanding, translate our findings into a viable concept and then bring it to life. The The research will take a week<\/strong>, that Two-week plan<\/strong> and the Implementation takes between one and five weeks, depending on the scope<\/strong>. The end result is outcomes that work and can be put to use.<\/p>\n<\/div><\/div><\/div><\/div>

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Research: Discover & Define<\/h4>

Discover<\/strong> and Define<\/strong> are combined here. Once we have gathered all the relevant information, we carry out an analysis<\/span>. The aim is for both sides to reach a shared understanding of the direction we are heading in: in terms of content, visuals and strategy. The result is a clear concept<\/strong> before the design phase begins.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Concept: Design & Develop<\/h4>

First, the rough concept is developed in the <\/span>Design<\/strong> phase, featuring initial layouts or sample visualisations. Once this presentation has been approved, the <\/span>Develop<\/strong> phase begins: the design is worked out in detail, systems are refined and details are clearly defined. The idea is transformed into a robust, workable solution<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Implementation: Deliver & Document<\/h4>

\u00a0Here are <\/span>Deliver<\/strong> and <\/span>Document<\/strong> consolidated. The individual results are finalised and handed over. Depending on the project and requirements, templates are created, assets are incorporated, content is added, the material is produced or printed, and\/or everything is set out in a set of guidelines. The aim is to achieve a <\/span>Ready-to-use, clean end result<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n

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Packages & services<\/h4>\n

Your service model based on the scope of your project<\/span><\/h2>\n

All service models go through the same stages and culminate in a finished product. The difference lies in the scope of the project: Guided Start (S)<\/strong> is a small, Trusted Lead (M)<\/strong> a medium-sized and Bespoke Project (L)<\/strong> A major project. Which model is right for you depends on your needs.<\/p>\n<\/div><\/div>\n\n

Included in all packages:<\/strong>
1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase
A weekly 60-minute group call following the end of the project<\/p>\n

Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.
All prices are exclusive of VAT.<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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S \u2013 Guided Start<\/h2>A small photoshoot<\/span><\/div>
\u20ac<\/span>960<\/span><\/div><\/div>
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    Services<\/strong><\/p>\n

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    • Concept for planning clothing and accessories<\/li>\n
    • Half-day photo shoot in the studio<\/strong> (Classic Portraits, Scenario Portraits & Product Symbolism)<\/li>\n
    • Online gallery for selecting images (in your brand\u2019s style)<\/li>\n
    • 10 natural retouches<\/strong> (moderate image editing)<\/li>\n<\/ul>\n

      Result<\/strong><\/p>\n

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      • approx. 100 \u00d7 high-resolution and web-optimised images\u00a0<\/li>\n<\/ul>\n

        Duration<\/strong><\/p>\n

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        • approx. 4 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n

          M \u2013 Trusted Lead<\/h2>Mid-range shoot<\/span><\/div>
          \u20ac<\/span>3.840<\/span><\/div><\/div>
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            Services<\/strong><\/p>\n

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            • A concept for planning clothing, accessories and scenarios<\/strong><\/li>\n
            • 1-day on-location photo shoot + studio backdrop<\/strong> (classic portraits, themed portraits, product imagery and business scenarios<\/strong>)<\/li>\n
            • Online gallery for selecting images (in your brand\u2019s style)<\/li>\n
            • Travel and accommodation costs incurred outside the studio will be charged separately<\/li>\n
            • 20 x natural retouching<\/strong> (moderate image editing)<\/li>\n<\/ul>\n

              Result<\/strong><\/p>\n

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              • approx. 200 \u00d7 high-resolution and web-optimised images\u00a0<\/li>\n<\/ul>\n
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                  Duration<\/strong><\/p>\n

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                  • approx. 6 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n

                    L \u2013 Bespoke Project<\/h2>Big photo shoot<\/span><\/div>
                    from \u20ac<\/span>10.080<\/span><\/div><\/div>
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                      Services<\/strong><\/p>\n

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                      • Concept for planning clothing, accessories, scenarios and product style<\/strong><\/li>\n
                      • 2-day on-location photo shoot + studio backdrop<\/strong> (classic portraits, themed portraits, product imagery, business scenarios, on-location and product shots<\/strong>)<\/li>\n
                      • Online gallery for selecting images (in your brand\u2019s style)<\/li>\n
                      • Travel and accommodation costs incurred outside the studio will be charged separately<\/li>\n
                      • 40 x natural retouching<\/strong> (moderate image editing)<\/li>\n<\/ul>\n

                        Result<\/strong><\/p>\n

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                        • approx. 400 \u00d7 high-resolution and web-optimised images\u00a0<\/li>\n<\/ul>\n
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                            Duration<\/strong><\/p>\n

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                            • approx. 8 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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                              Add-ons<\/h4>\n

                              Business photography add-ons for everything beyond the basics<\/span><\/h2>\n<\/div><\/div>\n\n

                              Tailor-made solutions that visibly strengthen your sustainable business \u2013 with clear, fixed pricing so you know exactly what to budget for right from the start. We\u2019d be happy to discuss with you which elements will really make a difference to your project.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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                              Product style development<\/h4>

                              We develop a distinct product style for your photography. We coordinate colours, materials, props and composition to ensure your products are presented in a consistent manner that reflects your corporate identity.<\/p>\n

                              1.200 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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                              DIY courses (AI, Food, Face your Face)<\/h4>

                              Sometimes you want to take matters into your own hands. In our DIY courses, you\u2019ll learn how to create AI-generated images, food content and an authentic personal brand in a way that\u2019s true to your brand, with minimal effort.<\/p>\n

                              \u20ac240\u20131,200<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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                              Booking models (from amateurs to professionals)<\/h4>

                              We\u2019ll take care of booking models for your shoot, ranging from authentic amateurs to professional models. We\u2019ll select models that suit your brand, your visual style and the planned project.<\/p>\n

                              480 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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                              Realisation of individual visual language<\/h4>

                              We develop a bespoke visual style for your photography and bring it to life. It translates your brand values into images and ensures a recognisable, authentic presence across all channels.<\/p>\n

                              960 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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                              Professional image retouching<\/h4>

                              We optimise your images, from subtle corrections to complex adjustments. Our experts carry out every retouch using their technical expertise, utilising AI tools where requested. The result is a natural look.<\/p>\n

                              60 \u20ac<\/strong> simple | 120 \u20ac<\/strong> medium | 240 \u20ac<\/strong> complex per image<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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                              Art Direction and Behind the Scenes<\/h4>

                              We\u2019ll be on site as art directors during your shoot and will document the process with behind-the-scenes photos and videos. This adds an extra layer of authenticity to your brand and provides material for storytelling.<\/p>\n

                              480 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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                              Simple video setting<\/h4>

                              We produce straightforward video formats in our studio in D\u00fcsseldorf or, on request, at other locations. This ensures that you and your products are showcased in a professional and authentic way.<\/p>\n

                              1.200 \u20ac<\/strong>\/Filming day<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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                              Professional brand\/advertising film<\/h4>

                              With a team of experts specialising in ethical and sustainable projects, we produce high-quality brand films and product videos. They tell your story in an emotional, authentic and professional way.<\/p>\n

                              from 4.800 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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                              Personal training & support<\/h4>

                              If you\u2019ve got a lot of questions or are having trouble with WordPress, Instagram and the like, you can discuss your issue with us in a one-to-one call. Anything we can\u2019t sort out straight away during the call, we\u2019ll summarise for you in an email, including suggestions and links. For minor queries, we offer our free group call.<\/p>\n

                              80 \u20ac<\/strong>\/hour<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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                              FAQ<\/h4>\n

                              Answers to the most important questions<\/span><\/h2>\n<\/div><\/div>\n\n

                              The most frequently asked questions are rarely the least important ones. That\u2019s why we answer them here openly and straight away. This way, you\u2019ll get a clear picture, understand our processes and know what to expect next. If anything\u2019s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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                              Who is business photography suitable for?<\/h4>

                              The offer is aimed at Sole traders, small and medium-sized enterprises and growing businesses<\/strong>, which with sustainable, ethical or meaningful projects and products<\/strong> work. The format is particularly suitable for brands that not only explain their values, but also visualise<\/strong> want \u2013 to be authentic, professional and consistent across all channels.<\/p>\n

                              This creates a high-quality image library, particularly for businesses that work with social media, websites, PR or content marketing<\/strong>. Instead of individual photos, this results in visual content with strategic value<\/strong> that can be used in the long term.<\/p>\n<\/div><\/div>\n\n

                              How does business photography work?<\/h4>

                              The shoot is carried out as part of a project-based process involving research, concept development and implementation, and takes 4, 6 or 8 weeks, depending on the package. The focus is not on a traditional photo shoot, but rather on a strategically planned content tag<\/strong>. Different sets, perspectives and image types are constructed in such a way that Different scenarios and picture moods<\/strong> are created \u2013 from business portraits to product photography.<\/p>\n

                              The result is versatile visual content<\/strong> that can be used for websites, social media, press relations or marketing campaigns. Instead of just a few individual images, the result is a complete visual identity<\/strong> that covers a range of communication scenarios.<\/p>\n<\/div><\/div>\n\n

                              Who can use the business photography images at a later date?<\/h4>

                              The photos are designed in such a way that they can be used flexibly in marketing and communication<\/strong>. Marketing managers, social media managers or sole traders can easily use the images themselves and incorporate them into their content.<\/p>\n

                              These varied scenarios result in emotional, natural shots<\/strong> that are suitable for a wide range of formats \u2013 from LinkedIn posts and website content to PR materials and presentations.<\/p>\n<\/div><\/div>\n\n

                              What additional costs are involved in business photography?<\/h4>

                              A major advantage of the photo package is the unlimited usage rights<\/strong>. The images can be used without any restrictions on time or content<\/strong> \u2013 for social media, websites, adverts, PR or collaborations.<\/p>\n

                              This means there are no additional payments or complicated licensing models<\/strong>, which often arise with traditional photo shoots. Many businesses use the resulting image material over several months or even a year<\/strong>, depending on their content schedule and communication strategy.<\/p>\n<\/div><\/div>\n\n

                              What do I need to prepare before a business photography shoot?<\/h4>

                              It is recommended for the shooting day, bring different outfits<\/strong> \u2013 ideally around ten different outfits for sole traders and one or two outfits for companies. Clothing should be suitable for the Corporate colours and brand identity<\/strong> fit, be as timeless as possible, not contain any strong patterns or be too white.<\/p>\n

                              The time required is Depending on the package, from half a day to two days<\/strong>. In return, there is no need to organise several shoots, no time-consuming scheduling and no long-term planning. The result is a Extensive image pool with high time ROI<\/strong>.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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                              \"Katrin<\/span><\/div>\n<\/div>\n\n
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                              Initial consultation<\/h4>\n

                              Genuine brands need business and product photography that suits them<\/span><\/h2>\n<\/div><\/div>\n\n

                              Images often convey a message more quickly than words. <\/span>Business and product photography<\/strong> showcases people, products and working methods<\/strong> in a way that makes it immediately clear what a company stands for \u2013 honesty, high quality and without the staged aesthetic of stock photography.<\/span><\/p>\n

                              In a no-obligation, free initial consultation<\/strong>, we\u2019ll explore together whether we share this vision. You grab a coffee; we\u2019ll make sure to set aside plenty of time. The call is there to help us organise our thoughts, share ideas openly and identify what really matters for your project. Relaxed. Honest. With no pressure to decide.<\/p>\n

                              It quickly becomes clear whether it\u2019s a good fit \u2013 strategically, creatively and on a personal level.
                              If so: brilliant. If not: that\u2019s fine too. Clarity is always a bonus.<\/p>\n<\/div><\/div>\n\n

                              Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

                              Authentic business and product photography for real people, which builds trust, showcases your values and positions your business professionally.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-29576","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=29576"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29576\/revisions"}],"predecessor-version":[{"id":32251,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/29576\/revisions\/32251"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=29576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}