{"id":28686,"date":"2026-02-09T10:36:08","date_gmt":"2026-02-09T09:36:08","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=28686"},"modified":"2026-10-31T17:24:51","modified_gmt":"2026-10-31T16:24:51","slug":"strategic-social-media-for-conscious-customers","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/strategisches-social-media-fuer-bewusste-kunden\/","title":{"rendered":"Strategic social media for conscious customers"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Social media<\/h4>\n<h1>Strategic social media for conscious customers<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p class=\"translation-block\">Use strategic social media<span> to raise your brand\u2019s profile, build trust and drive sustainable growth. Social media thus becomes the driving force behind your business. Together, we\u2019ll bring your ideas to life in an authentic way and create a presence that has a lasting impact. <\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\"><div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue016<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Efficient implementation<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">Structured onboarding and offboarding for every project<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue01f<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Clear processes<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">Three established processes guide you safely through your project<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--en4a4krdvt\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue01c<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Sustainable success<\/h4><div class=\"et_pb_blurb_description\"><p dir=\"ltr\">A weekly 60-minute group call following the end of the project<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\"><div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/2budesign.com\/en\/kontakt\/\">Non-binding enquiry<\/a><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat_wrapper preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04\" href=\"https:\/\/2budesign.com\/en\/agentur\/prozess\/\">View processes<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module preset--module--divi-image--1cc6152f-565c-4c4d-b0c9-cf8c9576c341\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/03\/2bu_Image_KPI-What-is-that_AdobeStock_346168706.jpg\" width=\"1080\" height=\"725\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/03\/2bu_Image_KPI-What-is-that_AdobeStock_346168706.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/03\/2bu_Image_KPI-What-is-that_AdobeStock_346168706-980x658.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/03\/2bu_Image_KPI-What-is-that_AdobeStock_346168706-480x322.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-27886\" title=\"2bu_Image_KPI-What-is-that_AdobeStock_346168706\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section preset--module--divi-section--01e6631c-5468-4594-84b9-cce13459cf1e\">\n<div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Our promise<\/h4>\n<h2 style=\"text-align: left;\" class=\"translation-block\"><span>Social media: <\/span><span>Eight reasons why we are the right partner<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\"><\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Social media with attitude<\/h4><div class=\"et_pb_blurb_description\"><p>We make social media for brands that take responsibility seriously \u2013 not as a trend, but as a conviction.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">We know your target group, because we are them<\/h4><div class=\"et_pb_blurb_description\"><p>Sustainable values, a vegan mindset and ethical communication are part of our everyday life, not a briefing.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Experience instead of experiment<\/h4><div class=\"et_pb_blurb_description\"><p>We work with existing structures and proven strategies, but consistently adapt content to each brand and target group.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Your branding instead of Canva kit<\/h4><div class=\"et_pb_blurb_description\"><p>Each brand gets its own visual system \u2013 no interchangeable template content, but a clear, recognisable design.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_pb_row_4col et_block_row et_block_row_4col preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Efficient templates with brains<\/h4><div class=\"et_pb_blurb_description\"><p>We develop design and content templates that save time and still look high-quality.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Strategic content pillars<\/h4><div class=\"et_pb_blurb_description\"><p>As communication experts, we know which topic formats build trust, create reach and have a long-term effect.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Planning instead of posting stress<\/h4><div class=\"et_pb_blurb_description\"><p>We use professional tools to plan, structure and coordinate your content strategically and sustainably.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--466d46ac-119a-4ca3-9f6a-a82a98237a01\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Also feasible for your team<\/h4><div class=\"et_pb_blurb_description\"><p>On request, we create templates for laypersons \u2013 usable in Canva or PowerPoint, so that content can be maintained independently.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_6 et_pb_row et_pb_row_1-4_1-4_1-2 et_pb_equal_columns et_pb_gutters1 et_block_row et_block_row_1-4_1-4_1-2 preset--module--divi-row--default\">\n<div class=\"et_pb_column_14 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_262479509.jpg\" title=\"AdobeStock_262479509\" width=\"1080\" height=\"720\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_262479509.jpg 1080w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_262479509-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/02\/AdobeStock_262479509-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-29242\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_2 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/09\/24-iPhone-11-MockupsBKS_Feed_Instagram-scaled.jpg\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/09\/24-iPhone-11-MockupsBKS_Feed_Instagram-scaled.jpg 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/09\/24-iPhone-11-MockupsBKS_Feed_Instagram-1280x854.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/09\/24-iPhone-11-MockupsBKS_Feed_Instagram-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/09\/24-iPhone-11-MockupsBKS_Feed_Instagram-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27726\" title=\"24-iPhone-11-MockupsBKS_Feed_Instagram\" \/><\/span><\/div>\n\n<div class=\"et_pb_image_3 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2022\/01\/onlineplus_Mood_SocialMedia.jpg\" width=\"842\" height=\"595\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2022\/01\/onlineplus_Mood_SocialMedia.jpg 842w, https:\/\/2budesign.com\/wp-content\/uploads\/2022\/01\/onlineplus_Mood_SocialMedia-480x339.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 842px, 100vw\" class=\"wp-image-3629\" title=\"onlineplus_Mood_SocialMedia\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>Our understanding<\/h4>\n<h2><span>A social media strategy that turns followers into a community<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p data-start=\"220\" data-end=\"376\"><strong>Social media marketing for purpose brands<\/strong>\u00a0is not an end in itself. It is a space for\u00a0<strong data-start=\"304\" data-end=\"347\">Genuine connection, trust and impact<\/strong>. This is exactly where we come in. Whether <strong data-start=\"381\" data-end=\"418\">a coach, therapist or education provider with inspiring ideas<\/strong>, <strong data-start=\"420\" data-end=\"459\">a vegan hotel, caf\u00e9 or restaurant<\/strong> or <strong data-start=\"465\" data-end=\"493\">a sustainable product brand<\/strong>: We develop social media presences that <strong data-start=\"538\" data-end=\"563\">Making values visible<\/strong>, instead of chasing trends. Content that doesn't shout, but <strong data-start=\"634\" data-end=\"648\">resonate<\/strong>.<\/p>\n<p data-start=\"653\" data-end=\"932\" class=\"translation-block\">With a <strong data-start=\"663\" data-end=\"696\">clear social media strategy for sustainable brands<\/strong> and well-thought-out <strong data-start=\"714\" data-end=\"732\">content design<\/strong>, we tell your story in a way that <strong data-start=\"776\" data-end=\"811\">reaches the right people<\/strong>. People who appreciate ethics. Who understand sustainability. And who prefer to stick around for the long term rather than scroll on quickly. The result: <strong data-start=\"944\" data-end=\"996\">greater relevance, greater trust and a community<\/strong> that doesn\u2019t just \u2018like\u2019 \u2013 but gets on board.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_7 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Customer feedback<\/h4>\n<h2 style=\"text-align: center;\">First-hand: what customers experience<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_18 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_flex_module ai_ignore_font_icon preset--module--divi-icon--default\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u00a0\u201eKatrin familiarised herself intensively with the area in 2010 and instinctively created series that she was able to implement with little manpower. Thanks to her creative input, we had more interactions than our face-to-face programme and the competition.\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\" class=\"translation-block\"><strong>Carsten Jekel <br><\/strong>Head of Marketing | Fresenius University of Applied Sciences Distance Learning Programme<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_19 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_1 et_pb_icon et_pb_module et_flex_module ai_ignore_font_icon preset--module--divi-icon--default\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u201eWithin a very short time, all channels were set up and used for the target groups. There were templates for every topic. Content was obtained consistently throughout the company and the strategic social media concept was implemented professionally.\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>\u00a0<br \/><\/strong>Director Export Sales | BKS<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_20 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_icon_2 et_pb_icon et_pb_module et_flex_module ai_ignore_font_icon preset--module--divi-icon--default\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf10d<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: center;\">\u201eWith her flair for target groups, Katrin captured more than half of the leads through her content and social media marketing. She also successfully placed facebook ads with an incredible lead price of 12 cents for a distance learning programme.\u201c<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\" class=\"translation-block\"><strong>Regine H\u00f6mig <br><\/strong>Dean\u2019s Office Officer | Distance Learning, Fresenius University of Applied Sciences<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_9 et_pb_row et_block_row preset--module--divi-row--5138c454-be54-4233-bd3b-f8e6a8747976\">\n<div class=\"et_pb_column_21 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--73121f80-a3ef-4484-8763-c3f18e3c56d2\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\"><span>Weaknesses &amp; Opportunities<\/span><\/h4>\n<h2 style=\"text-align: center;\">Posting is quick \u2013 but it\u2019s the right content that makes social media work<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_22 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"44:1-44:25;1984-2008\"><strong>Unfortunately, this happens quite often<\/strong><strong><\/strong><\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_dark et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--qacda0ogb9\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>There are lots of posts, but they lack a common thread.<\/strong><span> A holiday post here, a Reel there, just because there was time. Each post looks good on its own, but taken together they don\u2019t tell a story that anyone will remember.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_dark et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--qacda0ogb9\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>Values are mentioned, but not really evident.<\/strong><span> \u201eSustainable\" and \u201econscious\" appear in the bio, but are scarcely mentioned in the actual content. It remains unclear what the brand really stands for and why one should follow it.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_dark et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--qacda0ogb9\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>If reach drops, you simply post more often.<\/strong><span> Posting more frequently seems like the logical response to reduced visibility. More often than not, this just results in more work going to waste, without actually solving the underlying problem.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_dark et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--qacda0ogb9\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>Every channel is used simply because everyone else does it.<\/strong><span> Instagram, LinkedIn and TikTok are all run in parallel, without knowing where your target audience is actually engaging. This takes up time that could be better spent elsewhere. <\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_23 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"44:1-44:25;1984-2008\"><strong>Here\u2019s how we\u2019ll sort it out<\/strong><strong><\/strong><\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--bqt1ua798b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>Strategy comes before content.<\/strong><span> Before we create the first post, we clarify our positioning, target audience and content pillars. On Instagram, the engagement rate is just 0.48 per cent, despite a high posting frequency.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_16 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--bqt1ua798b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>Your values come to life \u2013 they\u2019re not just claimed.<\/strong><span> We translate values into stories, language and images that truly reflect them. For 86 per cent of people, authenticity is the deciding factor in which brands they like and support. <\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_17 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--bqt1ua798b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>We pay attention to the signs that aren\u2019t immediately obvious.<\/strong><span> Visible comments are on the decline, whilst saving and sharing are on the rise. On TikTok, shared posts recently rose by 45 per cent year-on-year. <\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_18 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--bqt1ua798b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><strong>The channel follows the target audience, not the trend.<\/strong><span> We select platforms based on where your community actually engages. Smaller accounts achieve an average engagement rate of 14.78 per cent on LinkedIn. <\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_11 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_24 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Creative process<\/h4>\n<h2 style=\"text-align: center;\">Suitable for any business \u2013 from concept to guidelines<\/h2>\n<\/div><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">This process translates your brand into a well-thought-out design that suits your business. Expect it to take around <strong>a week\u2019s research<\/strong>, <strong>two weeks to develop the concept<\/strong>, <strong>one week for the templates<\/strong> and <strong>two weeks for the guidelines<\/strong>. Each phase ends with a practical outcome. This way, you get exactly what you need for your <strong>next step<\/strong> need.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_12 et_pb_row et_pb_gutters4 et_grid_row preset--module--divi-row--default\"><div class=\"et_pb_column_25 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_19 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">l<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Research: Discover &amp; Define<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>Each of our projects begins with a brief <\/span><strong>research phase<\/strong><span>. We review your information and data, gather inspiration and ideas, and compile everything into a <\/span><strong>mood board<\/strong><span>. For companies that entrust us with the implementation, this step is more streamlined than for teams continuing to work in-house. We present the mood board to you and finalise it together with you \u2013 as a guide for the next steps.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_26 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_20 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue007<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Concept: Design<\/h4><div class=\"et_pb_blurb_description\"><p class=\"translation-block\"><span>Based on the <\/span><span>mood board<\/span><span>, we create <strong>layouts and sample visualisations<\/strong>. We set these out in a <\/span><strong>concept presentation<\/strong><span> and discuss them with you \u2013 your feedback is incorporated straight away. Once approved, the concept is ready for implementation. <strong>Sole traders<\/strong> who wish to implement the concept themselves can use this as a basis to create their own templates and populate them with content.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_27 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_21 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue006<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Templates: Develop<\/h4><div class=\"et_pb_blurb_description\"><p data-pm-slice=\"1 1 []\" class=\"translation-block\"><span>For <strong>SMEs that entrust the entire implementation of the project to us<\/strong>, we create professional templates<\/strong><span> based on the <\/span><span>concept<\/span><strong>, which enable us to continue working efficiently. We populate these with content in additional projects, finalise the designs and, where required, oversee them right through to production or printing. This creates a consistent, <strong>reliable workflow<\/strong> \u2013 from the initial idea to the finished product.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_28 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_22 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module preset--module--divi-blurb--d45d2260-1da4-408d-9504-49de62435e1b\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">i<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Guideline: Document<\/h4><div class=\"et_pb_blurb_description\"><p><span>For <strong>growing companies with their own teams,<\/strong>we already create in the previous step <\/span><strong data-start=\"181\" data-end=\"194\">Templates<\/strong><span>, which can be easily filled with content internally. At the same time, we document the system in <\/span><strong data-start=\"292\" data-end=\"306\">Guidelines<\/strong><span>, that ensure consistent application and long-term scalability. This creates a <\/span><strong data-start=\"396\" data-end=\"437\">Fully usable, clean setup<\/strong><span>, that represents the brand clearly and reliably.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_13 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_29 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: center;\">Packages &amp; services<\/h4>\n<h2 style=\"text-align: center;\"><span>Your performance model with the option to opt out after each phase<\/span><\/h2>\n<p style=\"text-align: center;\">You exit after the phase that suits the size of your business. <strong>Guided Start (S)<\/strong> ends with the concept and is suitable for sole traders who carry out the work themselves. <strong>Trusted Lead (M)<\/strong> provides templates as editable files for small and medium-sized businesses that continue to work with us. <strong>Bespoke Project (L)<\/strong> It also includes guidelines for larger organisations with their own team, which they can use to brief other service providers.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Included in all packages:<\/strong><br \/>1 online meeting (core team, max. 3 people) and 1 round of revisions per project phase<br \/>A weekly 60-minute group call following the end of the project<\/p>\n<h6 style=\"text-align: center;\">Unless otherwise agreed, no open working files will be provided. 2bu design is entitled to use the project for reference purposes.<br \/>All prices are exclusive of VAT.<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_14 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_30 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_pricing_tables_0 et_pb_pricing_tables et_pb_pricing et_pb_pricing_no_bullet et_pb_pricing_3 et_animated et_pb_no_featured_in_first_row et_pb_module et_flex_module preset--group--divi-pricing-tables--divi-button--hi917qs--default preset--module--divi-pricing-tables--default\">\n<div class=\"et_pb_pricing_table_0 et_pb_pricing_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--group--divi-pricing-table--divi-button--h1c8vfa--7os10zr9fr preset--module--divi-pricing-table--default\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">S \u2013 Guided Start<\/h2><span class=\"et_pb_best_value\">Social Media Strategy<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">\u20ac<\/span><span class=\"et_pb_sum\">640<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><\/ul><\/div>\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Services<\/strong><\/p>\n<ul>\n<li>\n<p><span>Selection of channels and a brief description of the objectives for each channel &amp; bio<\/span><\/p>\n<\/li>\n<li>\n<p class=\"translation-block\">4 designs each <strong><\/strong> for profile picture and header<\/p>\n<\/li>\n<li>\n<p class=\"translation-block\"><span style=\"font-size: 16px;letter-spacing: 0px;font-family: var(--et_global_body_font)\">Development of <strong>one layout each<\/strong> for <strong>14 sample pages<\/strong> (title, introduction, text, image, text + image, icon, illustration, quote, offer, diagram, emoji, chapter, call to action, contact)<\/span><\/p>\n<\/li>\n<li>\n<p>Preparing the concept as a presentation\u00a0<\/p>\n<\/li>\n<\/ul>\n<p><strong>Result<\/strong><\/p>\n<ul>\n<li>1 \u00d7 Concept presentation (PDF)\u00a0<\/li>\n<\/ul>\n<p><strong>Duration<\/strong><\/p>\n<ul>\n<li>approx. 3 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_pricing_table_1 et_pb_pricing_table et_pb_featured_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--group--divi-pricing-table--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-pricing-table--w61e2gdp53\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">M \u2013 Trusted Lead<\/h2><span class=\"et_pb_best_value\">Social Media Strategy &amp; Template<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">\u20ac<\/span><span class=\"et_pb_sum\">1.600<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><\/ul><\/div>\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Services<\/strong><\/p>\n<ul>\n<li><span>Selection of channels and a brief description of the objectives for each channel &amp; bio<\/span><\/li>\n<li class=\"translation-block\">4 designs each <strong><\/strong> for profile picture and header<\/li>\n<li class=\"translation-block\"><span style=\"font-size: 16px;letter-spacing: 0px;font-family: var(--et_global_body_font)\">Development of <strong>2 layouts each<\/strong> for <strong>14 sample pages<\/strong> (title, introduction, text, image, text + image, icon, illustration, quote, offer, diagram, emoji, chapter, call to action, contact)<\/span><span style=\"font-size: 16px;font-family: var(--et_global_body_font)\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li>Preparing the concept as a presentation\u00a0<\/li>\n<li>Creating templates in the programme of your choice (useful paragraph, character and object formats)<\/li>\n<\/ul>\n<p><strong>Result<\/strong><\/p>\n<ul>\n<li>1 \u00d7 concept presentation (PDF), 1 \u00d7 template (28 pages, editable file)\u00a0<\/li>\n<\/ul>\n<p><strong>Duration<\/strong><\/p>\n<ul>\n<li>approx. 4 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_pricing_table_2 et_pb_pricing_table et_pb_module et_block_module et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--group--divi-pricing-table--divi-button--h1c8vfa--7os10zr9fr preset--module--divi-pricing-table--default\"><div class=\"et_pb_pricing_heading\"><h2 class=\"et_pb_pricing_title\">L \u2013 Bespoke Project<\/h2><span class=\"et_pb_best_value\">Social Media Strategy, Template &amp; Guidelines<\/span><\/div><div class=\"et_pb_pricing_content_top\"><div class=\"et_pb_et_price\"><span class=\"et_pb_dollar_sign\">from \u20ac<\/span><span class=\"et_pb_sum\">2.880<\/span><\/div><\/div><div class=\"et_pb_pricing_content\"><ul class=\"et_pb_pricing\"><\/ul><\/div>\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Services<\/strong><\/p>\n<ul>\n<li><span>Selection of channels and a brief description of the objectives for each channel &amp; bio<\/span><\/li>\n<li class=\"translation-block\">4 designs each <strong><\/strong> for profile picture and header<\/li>\n<li class=\"translation-block\"><span style=\"font-size: 16px;letter-spacing: 0px;font-family: var(--et_global_body_font)\">Development of <strong>4 layouts each<\/strong> for <strong>14 sample pages<\/strong> (title, introduction, text, image, text + image, icon, illustration, quote, offer, diagram, emoji, chapter, call to action, contact)<\/span><\/li>\n<li>Preparing the concept as a presentation<\/li>\n<li>Creating templates in the programme of your choice (useful paragraph, character and object formats)<\/li>\n<li>Development of a medium-length style guide, either online or offline (introduction to the chapter, look and feel, overview of the layout, structure of the title, overview of all post variants, dos and don\u2019ts)<\/li>\n<\/ul>\n<p><strong style=\"font-size: 16px; font-family: var(--et_global_body_font);\">Result<\/strong><\/p>\n<ul>\n<li>1 \u00d7 concept presentation (PDF), 1 \u00d7 template (56 pages, editable file), 1 \u00d7 medium-length guideline (PDF)<\/li>\n<\/ul>\n<p><strong>Duration<\/strong><\/p>\n<ul>\n<li>approx. 6 weeks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_15 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_31 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4 style=\"text-align: left;\">Add-ons<\/h4>\n<h2><span>Social media add-ons for everything beyond the basics<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--2c55a9c4-feed-423b-9edb-ae0b5b365cac\"><div class=\"et_pb_text_inner\"><p><span>Tailor-made solutions that visibly strengthen your sustainable business \u2013 with clear, fixed pricing so you know exactly what to budget for right from the start. We\u2019d be happy to discuss with you which elements will really make a difference to your project.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_32 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_23 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Customised content strategy<\/h4><div class=\"et_pb_blurb_description\"><p>Based on your brand values and target audience, we develop content series for social media, your blog or both, featuring relevant topics, formats and suitable channels. We discuss the plan with you and finalise it as the basis for all our content services.<\/p>\n<p><span><strong>1.040 \u20ac<\/strong> Social Media | <strong>640 \u20ac<\/strong> Blog<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_33 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_24 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Templates for posts, blog articles and newsletters<\/h4><div class=\"et_pb_blurb_description\"><p>For each series in your content strategy, we\u2019ll design templates based on your branding: posts with up to four layout variations, blog articles with their own structure, and newsletters \u2013 for example, for news or products. You can then publish these yourself in line with your brand, or we can take care of it for you.<\/p>\n<p><span><strong>320 \u20ac<\/strong> Posts | <strong>80 \u20ac<\/strong> Blog post | <strong>160 \u20ac<\/strong> Newsletters by series<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_16 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_34 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_25 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Social Media Management<\/h4><div class=\"et_pb_blurb_description\"><p>We populate your series with content in line with your content strategy and post them on the relevant channels. In our monthly reports, we show you your performance and follower growth. This service requires templates from the M, L or Add-on packages. S means 2, M 5 and L 7 posts per week.<\/p>\n<p><span>S <strong>480 \u20ac<\/strong> | M <strong>1.200 \u20ac<\/strong> | L <strong>1.680 \u20ac<\/strong>\/month (min. 3 months)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_35 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_26 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Content Marketing<\/h4><div class=\"et_pb_blurb_description\"><p>We write blog articles based on your SEO strategy, complete with a key visual, automatic sharing on social media and concise monthly reports. You can choose 2, 4 or 8 articles per month. Each series requires a blog template from our template add-on.<\/p>\n<p><span>S <strong>120 \u20ac<\/strong> | M <strong>240 \u20ac<\/strong> | L <strong>480 \u20ac<\/strong>\/month (min. 3 months)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_36 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_27 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Community Management<\/h4><div class=\"et_pb_blurb_description\"><p>We engage actively in the tone of your brand, on your channel and on the profiles we follow, and handle criticism with confidence. In our monthly reports, we recommend collaboration partners and potential clients, along with contact details. S means 1, M 3, L 5 days a week.<\/p>\n<p><span>S <strong>240 \u20ac<\/strong> | M <strong>720 \u20ac<\/strong> | L <strong>1.200 \u20ac<\/strong>\/month (min. 3 months)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_17 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_37 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_28 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Online guidelines<\/h4><div class=\"et_pb_blurb_description\"><p>Instead of creating a PDF, we\u2019ll build your guidelines online as a Brand Hub in WordPress. This means that staff and external agencies worldwide can view the latest version at any time, in their own language if required. AI also finds the Brand Hub easier to read and can implement content in line with the corporate design more quickly.<\/p>\n<p><span><strong>180 \u20ac<\/strong> simple | <strong>480 \u20ac<\/strong> medium | <strong>720 \u20ac<\/strong> complex per page (+25 % in other systems)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_38 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_29 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Personal training &amp; support<\/h4><div class=\"et_pb_blurb_description\"><p>If you\u2019ve got a lot of questions or are having trouble with WordPress, Instagram and the like, you can discuss your issue with us in a one-to-one call. Anything we can\u2019t sort out straight away during the call, we\u2019ll summarise for you in an email, including suggestions and links. For minor queries, we offer our free group call.<\/p>\n<p><span><strong>80 \u20ac<\/strong>\/hour<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_39 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_30 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Facebook &amp; Instagram Ads<\/h4><div class=\"et_pb_blurb_description\"><p>We\u2019ll set up your advertising account and plan your funnel based on the AIDA formula. If you wish, we can design an advert for each of the four stages \u2013 either as a key visual or a carousel \u2013 optimised for your target audience. You pay your budget directly to Meta. Support and reporting are optional.<\/p>\n<p><span><strong>480 \u20ac<\/strong> Furnishings | <strong>640 \u20ac<\/strong> per advert | <strong>480 \u20ac<\/strong>\/month of care (minimum 3 months)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_18 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_40 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_31 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">AI automation<\/h4><div class=\"et_pb_blurb_description\"><p>We upload your project deliverables directly to Claude \u2013 such as brand strategy, brand design, SEO concepts or content plans. You, your team or your agencies save time, and the AI ensures every detail of the guidelines is taken care of. Ideas and decisions remain in human hands.<\/p>\n<p><span><strong>1.280 \u20ac<\/strong> (+25 % in other systems)<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_41 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_32 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_top et_animated et_pb_module et_block_module preset--module--divi-blurb--a4b7ddc5-1455-45be-adeb-1c391dd8fff2\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">P<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Team training on social media<\/h4><div class=\"et_pb_blurb_description\"><p>In a professional, two-hour online training session, we\u2019ll show you or your team various ways to plan and publish content, from the built-in features of Instagram and Facebook to tools such as Canva. This will help you find the workflow that suits you best.<\/p>\n<p><span><strong>1.440 \u20ac<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_19 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_42 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>FAQ<\/h4>\n<h2><span>Answers to the most important questions<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><p><span>The most frequently asked questions are rarely the least important ones. That\u2019s why we answer them here openly and straight away. This way, you\u2019ll get a clear picture, understand our processes and know what to expect next. If anything\u2019s still unclear, simply book a coffee date with us: transparent, structured and on equal terms.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_43 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_toggle_0 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Who is this social media service suitable for?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"230\" data-end=\"554\">The offer is aimed at <strong data-start=\"258\" data-end=\"320\">Sole traders, small and medium-sized enterprises<\/strong>, which with <strong data-start=\"330\" data-end=\"416\">ethical projects, sustainable products or meaningful services<\/strong> work. We are talking about businesses that want to take responsibility and make an impact \u2013 without being loud, but with a clear attitude.<\/p>\n<p data-start=\"556\" data-end=\"769\" class=\"translation-block\">This format is particularly well-suited to people and brands that want to <strong data-start=\"618\" data-end=\"639\">make a quiet yet powerful impact<\/strong>: through consistency, clarity and content that inspires and engages others. Not through pressure, but through persuasion.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_1 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What is used to implement the social media templates?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p class=\"translation-block\">The aim is to create <strong data-start=\"817\" data-end=\"883\">clearly structured templates for recurring content series<\/strong> that are easy to customise and can be used in the long term. Depending on requirements, professional Adobe programmes such as <strong data-start=\"959\" data-end=\"1000\">InDesign, Illustrator or Adobe Express<\/strong> may be used; alternatively, easy-to-use <strong data-start=\"1026\" data-end=\"1062\">PowerPoint or Canva templates<\/strong> are also an option.<\/p>\n<p>The project is running in the <strong>Creative process<\/strong>. You can opt out based on the concept (S), the templates (M) or the guidelines (L). We decide which tool to use <strong>before the design phase begins<\/strong> firmly. This ensures that design, functionality and future use are perfectly aligned.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_2 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">Who will be able to edit the social media templates later on?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"1292\" data-end=\"1563\" class=\"translation-block\">That depends on the programme you choose. <strong data-start=\"1329\" data-end=\"1364\">Canva and PowerPoint templates<\/strong> are designed so that they can be edited even by <strong data-start=\"1402\" data-end=\"1433\">people with no design experience<\/strong>. <strong data-start=\"1460\" data-end=\"1479\">Adobe templates<\/strong> are aimed more at <strong data-start=\"1501\" data-end=\"1562\">professional designers or marketing staff<\/strong>.<\/p>\n<p data-start=\"1565\" data-end=\"1749\" class=\"translation-block\">On request, a <strong data-start=\"1586\" data-end=\"1615\">compact training course<\/strong> can be arranged. This ensures that the templates can be used efficiently and that content can be further developed independently.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_3 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What additional costs are involved with social media?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"1799\" data-end=\"2027\" class=\"translation-block\">Anyone planning the content themselves should factor in any potential costs for <strong data-start=\"1856\" data-end=\"1893\">planning or organisational tools<\/strong>. Alternatively, planning can also be carried out using <strong data-start=\"1943\" data-end=\"1973\">free tools such as Canva<\/strong> or directly via the respective platforms.<\/p>\n<p data-start=\"2029\" data-end=\"2301\" class=\"translation-block\">If content planning is handed over to <strong data-start=\"2057\" data-end=\"2071\">2bu design<\/strong>, there are <strong data-start=\"2090\" data-end=\"2123\">various service models<\/strong> to choose from. Projects benefit from our professional planning tools. Optionally, <strong data-start=\"2266\" data-end=\"2280\">training courses<\/strong> on content planning or the use of templates can also be booked.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_toggle_4 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module preset--module--divi-toggle--default\"><h4 class=\"et_pb_toggle_title\">What do I need to get started on social media?<\/h4><div class=\"et_pb_toggle_content clearfix\"><p data-start=\"2338\" data-end=\"2520\" class=\"translation-block\">The foundation for cohesive templates is <strong data-start=\"2379\" data-end=\"2398\">clear branding<\/strong> and a <strong data-start=\"2410\" data-end=\"2441\">well-thought-out brand strategy<\/strong>. Only in this way can colours, typography, tone and content interplay effectively.<\/p>\n<p data-start=\"2522\" data-end=\"2728\" class=\"translation-block\">This foundation ensures that the content <strong data-start=\"2566\" data-end=\"2585\">aligns with the brand<\/strong>, reaches the desired target audience and maintains consistency over the long term. If this foundation is lacking, it can be developed either in advance or as the project progresses.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_9 et_pb_section et_section_regular et_block_section preset--module--divi-section--28d28b06-86ce-47c5-aa26-631130129a91\">\n<div class=\"et_pb_row_20 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_44 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_4 et_pb_image et_animated et_pb_module et_block_module preset--module--divi-image--11e04bd7-52a6-4eea-8c96-1e60df8c1858\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829.jpg\" alt=\"Katrin Tindler-Kempen\" title=\"2bu_Image_Katja-Velmans_3829\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-1280x853.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/07\/2bu_Image_Katja-Velmans_3829-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-30649\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_45 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Initial consultation<\/h4>\n<h2><span>Strategic social media offers more than just daily posts<\/span><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p data-start=\"899\" data-end=\"1109\" class=\"translation-block\"><span>Reach does not equal relevance. <\/span><strong>Strategic social media for conscious customers<\/strong><span> combines both \u2013 content that conveys your values, rather than simply seeking attention. This is how you build a community that follows your brand because they believe in it.<\/span><\/p>\n<p data-start=\"229\" data-end=\"546\" class=\"translation-block\">In a <strong>no-obligation, free initial consultation<\/strong>, we\u2019ll explore together whether we share this vision. You grab a coffee; we\u2019ll make sure to set aside plenty of time. The call is there to help us organise our thoughts, share ideas openly and identify what really matters for your project. Relaxed. Honest. With no pressure to decide.<\/p>\n<p data-start=\"548\" data-end=\"697\" data-is-last-node=\"\" data-is-only-node=\"\" class=\"translation-block\">It quickly becomes clear whether it\u2019s a good fit \u2013 strategically, creatively and on a personal level.<br data-start=\"623\" data-end=\"626\">If so: brilliant. If not: that\u2019s fine too. Clarity is always a bonus.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transform conscious businesses through strategic social media. 2bu design develops sustainable concepts that deliver reach, engagement and impact.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28686","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/28686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=28686"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/28686\/revisions"}],"predecessor-version":[{"id":32252,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/28686\/revisions\/32252"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=28686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}