{"id":193,"date":"2021-09-09T14:05:03","date_gmt":"2021-09-09T12:05:03","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=193"},"modified":"2026-07-24T15:51:01","modified_gmt":"2026-07-24T13:51:01","slug":"services","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/leistungen\/","title":{"rendered":"Services"},"content":{"rendered":"
\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n

Services that help your brand grow visibly<\/span><\/h1>\n<\/div><\/div>\n\n

A brand doesn\u2019t win people over with promises, but with tangible results. We combine brand strategy, design, communication and scalable brand services to create a cohesive overall identity that wins people over and sticks in the memory, rather than just working for the moment. This is how visibility turns into real growth for your brand.<\/span><\/p>\n<\/div><\/div>\n\n

Methods<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

Our approach<\/h4>\n

A well-thought-out system that turns your ethos into a strong brand<\/span><\/h2>\n<\/div><\/div>\n\n

We connect <\/span>Brand strategy<\/strong>, <\/span>Design<\/strong>, <\/span>Communication<\/strong> and scalable <\/span>Brand services<\/strong> to a clear end-to-end \u2013 process, ranging from positioning through to a consistent, sustainable brand identity, right through to effective content and efficient templates.\u00a0<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

\n
\ue01f<\/span><\/span><\/div>

Strategy<\/h3>

Brand strategy for brands with character<\/span><\/h3>\n

Before anything is designed, it must be clear what your brand actually stands for. We lay the foundations during the strategy phase: <\/span>Naming<\/strong>, <\/span>Brand Core<\/strong>, <\/span>Positioning<\/strong> and <\/span>Persona<\/strong> \u2013: the answer to the question of who you are and who you\u2019re for. Without this foundation, every logo, every website and every social media post is like a loose jigsaw piece without a picture. Strategy brings it all together into a coherent whole that will stand the test of time as your business grows.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
\ue006<\/span><\/span><\/div>

Design<\/h3>

Corporate design for discerning target groups<\/span><\/h3>\n

This is where your strategy comes to life. Design conveys what your brand stands for, in <\/span>Logos<\/strong>, <\/span>Colours<\/strong>, <\/span>Typography<\/strong>\u00a0and a complete <\/span>Design System<\/strong> \u2013 included <\/span>Pictograms<\/strong>\u00a0and <\/span>Illustrations<\/strong>. It\u2019s more than just \u201ea nice logo\": it\u2019s the visual language that makes your brand instantly recognisable across every channel. Without a well-thought-out design system, the same question arises with every project: \u201eDoes this still fit with who we are?\"<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

<\/div>\n\n
\n
\ue01c<\/span><\/span><\/div>

Services<\/h3>

Guidelines and ongoing brand management for long-term success<\/span><\/h3>\n

When the project ends, the service begins. In the <\/span>Strategy and Design Guidelines <\/strong>we document everything in such a way that it works even without us, a <\/span>Touchpoint Guidelines<\/strong> is provided as required. If you don\u2019t want to do everything yourself, you can book our <\/span>Care packages<\/strong>: ongoing support for <\/span>Website<\/strong>, <\/span>Content marketing<\/strong>, <\/span>Social media<\/strong> or <\/span>Business and product photography<\/strong>. This is how you decide how much you want to take on yourself.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
w<\/span><\/span><\/div>

Communication<\/h3>

Website and social media for an authentic customer base<\/span><\/h3>\n

This is where your brand really connects with people \u2013 \u2013 at the <\/span>Website<\/strong>, in <\/span>Social media<\/strong>, in the <\/span>Newsletter<\/strong>, on <\/span>Point of Sale <\/strong>or at <\/span>Fairs & Exhibitions<\/strong>. Communication ensures that strategy and design are effectively conveyed to your customers in their day-to-day lives. For solo self-employed professionals, this means a clear, consistent brand presence across a few strong channels. For growing businesses, it means a system spanning multiple touchpoints that remains consistent even when implemented by a team.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

Service portfolio<\/h4>\n

Our full range of services, from branding to implementation<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>

Strategy<\/h4>

Naming |\u00a0<\/span>Core |\u00a0<\/span>Positioning |\u00a0<\/span>Persona |\u00a0<\/span>Communication |\u00a0<\/span>Architecture |\u00a0<\/span>Partnerships & Sponsoring<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/div>

Design<\/h4>

Logos |\u00a0<\/span>Colours | <\/span>Typography |\u00a0<\/span>Imagery |\u00a0<\/span>Pictograms |\u00a0<\/span>Illustrations |\u00a0<\/span>Design System |\u00a0<\/span>Tables & Diagrams |\u00a0<\/span>Infographics |\u00a0<\/span>Patterns |\u00a0<\/span>Motion |\u00a0<\/span>Icons |\u00a0<\/span>Maps |\u00a0<\/span><\/span>Digital Design System<\/span><\/p>\n

<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/div>

Communication<\/h4>

PR | Print Advertising | Stationery | Display Advertising | Google Ads | Trade Fairs & Exhibitions | Editorial | Clothing | Social Media | Website | Blog | Landing Pages | Freebies | Sales Materials | Print Materials | Point of Sale | Environment | Signage | Shop | App | Packaging | Products | Office Supplies | Community Management | Workshops & E-learning | Customer Service | Direct Mail | Loyalty Schemes | Merchandising | Newsletter<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/div>

Service<\/h4>

Strategy Guideline |\u00a0<\/span>Design Guideline |\u00a0<\/span><\/span>Touchpoint Guideline |\u00a0<\/span>Brand Training |\u00a0<\/span>Brand Movie | <\/span>Awards | <\/span>Adobe Library<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

Our core offer<\/h4>\n

Four steps to the visibility your brand really needs<\/span><\/h2>\n<\/div><\/div>\n\n

Sustainable branding for socially conscious entrepreneurs<\/h3>

Branding is more than just a logo \u2013 it\u2019s the feeling that lingers long after the words have been forgotten. We\u2019ll develop your <\/span>Brand strategy<\/strong> using the method of <\/span>12 Archetypes and give your brand a clear <\/span>Brand Core<\/strong>, a distinct positioning and a consistent tone. This results in your <\/span>Corporate Design<\/strong> \u2013, especially today <\/span>Designed for digital use, but just as suitable for print, and flexible enough to <\/span>AI-powered tools<\/strong> to think ahead without becoming replaceable. This creates a <\/span>sustainable branding<\/strong>, which works across all channels and lasts long enough that it doesn\u2019t need to be reinvented every two years.<\/span><\/p>\n<\/div><\/div>

Product details<\/a><\/div><\/div>\n\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n\n

SEO-optimised WordPress website for sustainable brands<\/h3>

The website is the foundation of every business; \u2013 is where everything comes together. We rely on <\/span>WordPress<\/strong> as <\/span>Content Management System<\/strong>, combined with the <\/span>Divi<\/strong>-Theme: fast, affordable and, thanks to our <\/span>Divi membership<\/strong> at no extra licence cost to you. It can be supplemented with a small <\/span>WooCommerce Shop<\/strong>, and on request we can also develop bespoke solutions or systems such as <\/span>TYPO3 <\/strong>or\u00a0Magento<\/b>. This creates a <\/span>SEO-optimised website<\/strong>, which you can maintain yourself and which is as enduring as your brand itself.<\/span><\/p>\n<\/div><\/div>

Product details<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

Authentic business and product photography for real people<\/h3>

Pictures<\/strong> and <\/span>Videos<\/strong> If they really suit you, they often convey your brand more effectively than any text \u2013. We make this happen <\/span>authentic Business and product photography<\/strong> and <\/span>Video production<\/strong>, which consistently follows your <\/span>Branding\u00a0orientate ourselves. Where it makes sense \u2013 for example, to avoid long flights or unnecessary product transport \u2013 we also deliberately focus on <\/span>t<\/strong>which look deceptively real AI solutions<\/strong>, in keeping with the aim of reducing your ecological footprint. This way, your brand stays in the spotlight <\/span>sustainable: thoughtfully produced, long-lasting, rather than being procured anew for every campaign or transported unnecessarily long distances.<\/span><\/p>\n<\/div><\/div>

Product details<\/a><\/div><\/div>\n\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n\n

Strategic social media for a down-to-earth clientele<\/h3>

Effective social media marketing thrives on content that clearly conveys the added value of your brand to your target audience. We develop a well-thought-out <\/span>Social media strategy<\/strong> and show how <\/span>Newsletter<\/strong>, <\/span>Marketing funnel<\/strong> and <\/span>Social Ads <\/strong>complement one another, so that visibility translates into real impact. To this end, we provide ready-to-use <\/span>Templates<\/strong> in <\/span>InDesign<\/strong>, <\/span>Canva<\/strong> or <\/span>PowerPoint<\/strong> \u2013 <\/span>Solo self-employed use them independently, in the <\/span>Package L Does your team use templates and <\/span>Brand Guidelines<\/strong> on your own. A weekly 60-minute call ensures that your reach and impact are not left to chance.<\/span><\/p>\n<\/div><\/div>

Product details<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
<\/span><\/div>\n\n
\n

Branding is more than a logo \u2013 it is the feeling that remains when words are forgotten. It tells stories, creates experiences and makes brands unmistakable. A strong brand remains authentic and accompanies people like a trusted companion.<\/h3>

Katrin Tindler-Kempen
<\/strong>Owner<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

Marketing is the art of inviting customers and getting them excited about your idea. It combines emotions with strategy and makes products visible. But true marketing does not end with the sale \u2013 it builds relationships that go beyond the moment.<\/h3>

Katrin Tindler-Kempen
<\/strong>Owner<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":30507,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193\/revisions\/30507"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}