{"id":193,"date":"2021-09-09T14:05:03","date_gmt":"2021-09-09T12:05:03","guid":{"rendered":"https:\/\/2budesign.com\/?page_id=193"},"modified":"2026-10-30T10:27:22","modified_gmt":"2026-10-30T09:27:22","slug":"services","status":"publish","type":"page","link":"https:\/\/2budesign.com\/en\/leistungen\/","title":{"rendered":"Services"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--abb200e4-ad8f-4f79-8bf3-d1a3d01684f3\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service-Portfolio-Girl_1_sRGB.png\" width=\"1800\" height=\"2400\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service-Portfolio-Girl_1_sRGB.png 1800w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service-Portfolio-Girl_1_sRGB-1280x1707.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service-Portfolio-Girl_1_sRGB-980x1307.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service-Portfolio-Girl_1_sRGB-480x640.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1800px, 100vw\" class=\"wp-image-27831\" title=\"2bu_Illustration_Service-Portfolio-Girl_1_sRGB\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1><span>Visibility and brand growth through strategic design and communication<\/span><\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span>A brand wins people over not through promises, but through tangible results. We combine Brand Strategy, design, communication and scalable brand services to create a cohesive overall image that is compelling and memorable. In this way, visibility is transformed into genuine brand growth \u2013 through strategic design and communication.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat_wrapper preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--g1l17altat preset--module--divi-button--8d298e97-9d90-46c5-9825-8caef94edb04\" href=\"https:\/\/2budesign.com\/en\/branchen\/\">View sectors<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4><span>Your key steps<\/span><\/h4>\n<h2><span>What really matters for visibility and brand growth<\/span><\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\"><\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_10_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_14_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--module--divi-text--c7ea2dd6-e597-4823-8d00-b258c7a11576\"><div class=\"et_pb_text_inner\"><h4>The foundation<\/h4>\n<h3>Sustainable branding for ethical brands<\/h3>\n<p class=\"translation-block\"><span>Branding is more than just a logo \u2013 it\u2019s the feeling that lingers long after the words have been forgotten. We develop your <\/span><strong>Brand Strategy<\/strong><span> using the <\/span>12 archetypes<span> method, thereby giving your brand a clear <\/span><strong>brand core<\/strong><span>, its own <strong>positioning<\/strong> and a consistent <strong>tone of voice<\/strong>. This forms the basis of your <\/span><strong>Corporate Design<\/strong><span> \u2013 designed primarily with <\/span>digital in mind today, yet equally suitable for print, and flexible<span> enough for <\/span><strong>AI-powered tools<\/strong><span>. This creates sustainable branding that works across all channels and doesn\u2019t need to be reinvented every two years.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue01c<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>Brand strategy based on 12 archetypes<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue104<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>Corporate identity for digital and print<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_flex_module preset--module--divi-blurb--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">n<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>Guidelines for continuing the work<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--tenbam0a3k_wrapper preset--module--divi-button--55f79754-775c-4379-8a02-1833d74a4fb6_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--tenbam0a3k preset--module--divi-button--55f79754-775c-4379-8a02-1833d74a4fb6\" href=\"https:\/\/2budesign.com\/en\/nachhaltiges-branding-fuer-ethische-marken\/\">Project details<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_10 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/BV_Website_01_2841x1894_72-edited-scaled.png\" alt=\"Website project by 2bu design on a laptop and desktop\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/BV_Website_01_2841x1894_72-edited-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/BV_Website_01_2841x1894_72-edited-1280x640.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/BV_Website_01_2841x1894_72-edited-980x490.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/BV_Website_01_2841x1894_72-edited-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-31408\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Website<\/h4>\n<h3>Innovative WordPress websites for sustainable businesses<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_3_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d_wrapper\"><a class=\"et_pb_button_3 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d\" href=\"https:\/\/2budesign.com\/en\/innovative-wordpress-websites-fuer-nachhaltige-unternehmen\/\" data-icon=\"$\">View packages<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/Katja_Velmans_Fotografie-2803-edited.jpg\" alt=\"Business photography by 2bu design\" width=\"1620\" height=\"810\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/Katja_Velmans_Fotografie-2803-edited.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/Katja_Velmans_Fotografie-2803-edited-1280x640.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/Katja_Velmans_Fotografie-2803-edited-980x490.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/Katja_Velmans_Fotografie-2803-edited-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-31409\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Photography<\/h4>\n<h3>Authentic business and product photography for real people<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_4_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d_wrapper\"><a class=\"et_pb_button_4 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d\" href=\"https:\/\/2budesign.com\/en\/authentische-business-und-produktfotografie-fuer-echte-menschen\/\" data-icon=\"$\">View packages<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/24-iPhone-11-MockupsBKS_Feed_Instagram-edited-scaled.jpg\" alt=\"2bu design\u2019s social media feed on a smartphone\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/24-iPhone-11-MockupsBKS_Feed_Instagram-edited-scaled.jpg 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/24-iPhone-11-MockupsBKS_Feed_Instagram-edited-1280x640.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/24-iPhone-11-MockupsBKS_Feed_Instagram-edited-980x490.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/10\/24-iPhone-11-MockupsBKS_Feed_Instagram-edited-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-31410\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Social media<\/h4>\n<h3>Strategic social media for conscious customers<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_5_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d_wrapper\"><a class=\"et_pb_button_5 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--5859d206-376f-4cba-b382-591d975a393d\" href=\"https:\/\/2budesign.com\/en\/strategisches-social-media-fuer-bewusste-kunden\/\" data-icon=\"$\">View packages<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>Our approach<\/h4>\n<h2>The 2bu system turns values into strong brands<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p class=\"translation-block\"><span>Our system guides you from <\/span><strong>positioning<\/strong><span> through a consistent, sustainable brand identity to effective content, <strong>efficient<\/strong> <\/span><strong>templates<\/strong><span> and <strong>groundbreaking <\/strong><\/span><strong>guidelines<\/strong><span> \u2013 for <\/span><strong>design<\/strong><span> and <\/span><strong>communication<\/strong><span>, which creates genuine <\/span><strong>visibility<\/strong><span> and sustainable <\/span><strong>brand growth<\/strong><span>.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\"><\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_15 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_12_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>01<\/h4>\n<h3>Strategy<\/h3>\n<p>What your brand stands for<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_12_24_phone\">\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>02<\/h4>\n<h3>Design<\/h3>\n<p>What she looks like<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_12_24_phone\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>03<\/h4>\n<h3>Communication<\/h3>\n<p>Where she meets people<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_18 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_12_24_phone\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>04<\/h4>\n<h3>Service<\/h3>\n<p>How it stays alive<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\" id=\"strategie\">\n<div class=\"et_pb_row_8 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_19 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Strategy_sRGB-scaled.png\" alt=\"2bu Illustration Strategy\" width=\"2560\" height=\"1719\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Strategy_sRGB-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Strategy_sRGB-1280x860.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Strategy_sRGB-980x658.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Strategy_sRGB-480x322.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27740\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_20 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>01 \u2013 Strategy<\/h4>\n<h2>A brand strategy gives your business a clear direction<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Brands aren\u2019t invented \u2013 they\u2019re discovered. Often, the essence of your brand has long been present within your business. Using the 12 Archetypes method, <strong>Naming<\/strong>, <strong>Brand Core<\/strong>, <strong>Positioning<\/strong> and <strong>Persona<\/strong> We\u2019ll highlight what you stand for and who you\u2019re here for. This creates a clear, consistent theme: you\u2019ll find it easier to make decisions, and every logo, every website and every post will reinforce the same brand.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul>\n<li>Naming<\/li>\n<li><a href=\"https:\/\/2budesign.com\/en\/sustainable-branding-for-ethical-brands-2\/\">Core<\/a><\/li>\n<li>Positioning<\/li>\n<li>Persona<\/li>\n<li>Communication<\/li>\n<li>Architecture<\/li>\n<li>Partnerships &amp; Sponsoring<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\" id=\"design\">\n<div class=\"et_pb_row_9 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_21 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Design_sRGB-scaled.png\" alt=\"2bu Illustration Design\" width=\"2560\" height=\"1719\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Design_sRGB-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Design_sRGB-1280x860.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Design_sRGB-980x658.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Design_sRGB-480x322.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27743\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_22 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>02 \u2013 Design<\/h4>\n<h2>Corporate design makes your brand recognisable everywhere<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>People trust what they recognise. In design, we translate your strategy into <strong>Logos<\/strong>, <strong>Colours<\/strong>, <strong>Typography<\/strong>, <strong>Pictograms<\/strong> and <strong>Illustrations<\/strong>. Together, they make up a <strong>Design System<\/strong>, which works across digital, print and AI-powered tools. For you, this means your brand looks consistent everywhere. And the question \u201eDoes this suit us?\u201c almost answers itself.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul>\n<li><a href=\"https:\/\/2budesign.com\/en\/sustainable-branding-for-ethical-brands-2\/\">Logos<\/a><\/li>\n<li>Colours<\/li>\n<li>Typography<\/li>\n<li><a href=\"https:\/\/2budesign.com\/en\/authentic-business-and-product-photography-for-real-people\/\">Imagery<\/a><\/li>\n<li>Pictograms<\/li>\n<li>Illustrations<\/li>\n<li>Design System<\/li>\n<li>Tables &amp; Diagrams<\/li>\n<li>Infographics<\/li>\n<li>Patterns<\/li>\n<li>Motion<\/li>\n<li>Icons<\/li>\n<li>Maps<\/li>\n<li>Digital Design System<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\" id=\"kommunikation\">\n<div class=\"et_pb_row_10 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_23 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Communication_sRGB-scaled.png\" alt=\"2bu Illustration and Communication\" width=\"2560\" height=\"1719\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Communication_sRGB-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Communication_sRGB-1280x860.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Communication_sRGB-980x658.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Communication_sRGB-480x322.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27744\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_24 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>03 \u2013 Communication<\/h4>\n<h2>Brand communication reaches your customers through the right channels<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Impact is created wherever people come into contact with your brand: on the <strong>Website<\/strong>, in <strong>Social media<\/strong>, in the <strong>Newsletter<\/strong>, on <strong>Point of Sale<\/strong> and on <strong>Trade fairs<\/strong>. As a sole trader, you need just a few strong channels that take little time but make a big impact. Growing businesses are provided with a system for multiple touchpoints, enabling the whole team to communicate consistently. After all, not every brand needs to be loud. But every brand should have something to say.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div class=\"tbu-groups\">\n<div>\n<h5>Digital<\/h5>\n<ul>\n<li><a href=\"https:\/\/2budesign.com\/en\/innovative-wordpress-websites-for-sustainable-businesses\/\">Website, blog<\/a><\/li>\n<li>Landing Pages<\/li>\n<li>Shop<\/li>\n<li><a href=\"https:\/\/2budesign.com\/en\/strategic-social-media-for-conscious-customers\/\">Social media<\/a><\/li>\n<li>Newsletter<\/li>\n<li>Community Management<\/li>\n<li>Display Advertising<\/li>\n<li>Loyalty Measures<\/li>\n<\/ul>\n<\/div>\n<div>\n<h5>Printed<\/h5>\n<ul>\n<li><a href=\"https:\/\/2budesign.com\/en\/eye-catching-editorial-design-for-sustainable-brands\/\">Editorial<\/a><\/li>\n<li>Print Advertisement<\/li>\n<li>Printed material<\/li>\n<li>Stationery<\/li>\n<li>Sales Material<\/li>\n<li>Packaging<\/li>\n<li>Direct Mail<\/li>\n<li><a href=\"https:\/\/2budesign.com\/en\/brand-consistent-office-templates-for-value-driven-teams\/\">Office Supplies<\/a><\/li>\n<li>PR<\/li>\n<\/ul>\n<\/div>\n<div>\n<h5>In the room<\/h5>\n<ul>\n<li>Fairs &amp; Exhibitions<\/li>\n<li>Point of Sale<\/li>\n<li>Environment<\/li>\n<li>Signage<\/li>\n<li>Clothing<\/li>\n<li>Merchandising<\/li>\n<li>Products<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section\" id=\"service\">\n<div class=\"et_pb_row_11 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_25 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_7 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service_sRGB-scaled.png\" alt=\"2bu Illustration Service\" width=\"2560\" height=\"1719\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service_sRGB-scaled.png 2560w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service_sRGB-1280x860.png 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service_sRGB-980x658.png 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2025\/10\/2bu_Illustration_Service_sRGB-480x322.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-27742\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_26 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>04 \u2013 Service<\/h4>\n<h2>Guidelines and care packages ensure your brand\u2019s long-term success<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Once the project is complete, the service begins. For teams, we develop a <strong>Strategy Guideline<\/strong>, a <strong>Brand Guidelines<\/strong> and guidelines for individual <strong>Touchpoints<\/strong>. We can also add the following: <strong>Fire Safety Training<\/strong>, a furnished <strong>Adobe Library<\/strong> and <strong>AI services<\/strong>. This ensures your brand remains clearly recognisable, no matter who is working on it at the time. Alternatively, we can manage this for you using our <strong>Care parcels<\/strong> ongoing <strong>Website<\/strong>, <strong>Content marketing<\/strong>, <strong>Social media<\/strong> or <strong>Photography<\/strong>. You decide what you hand in.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul>\n<li>Strategy Guideline<\/li>\n<li>Brand Guidelines<\/li>\n<li>Touchpoint Guidelines<\/li>\n<li>Fire Safety Training<\/li>\n<li>Brand Movie<\/li>\n<li>Workshops &amp; e-learning courses<\/li>\n<li>Awards<\/li>\n<li>Adobe Library<\/li>\n<li>AI services<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section preset--module--divi-section--bb3b92d0-a6ce-4db5-bd7d-10a5981e8e5e\">\n<div class=\"et_pb_row_12 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_27 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_8 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/2bu_Imagery_Quote_Sage-Butter.png\" title=\"2bu_Imagery_Quote_Sage-Butter\" width=\"334\" height=\"346\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/2bu_Imagery_Quote_Sage-Butter.png 334w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/2bu_Imagery_Quote_Sage-Butter-290x300.png 290w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/2bu_Imagery_Quote_Sage-Butter-12x12.png 12w\" sizes=\"(max-width: 334px) 100vw, 334px\" class=\"wp-image-29709\" \/><\/span><\/div>\n\n<div class=\"et_pb_slider_0 et_pb_slider et_pb_slider_fullwidth_off et_pb_module et_flex_module preset--group--divi-slider--divi-button--hko07m8--default preset--module--divi-slider--default\"><div class=\"et_pb_slides\">\n<div class=\"et_pb_slide_0 et_pb_slide et_pb_media_alignment_center et_pb_bg_layout_dark preset--group--divi-slide--divi-button--hko07m8--default preset--module--divi-slide--a0de610e-69b6-4a76-904e-10bd037bdbf8\" data-slide-id=\"divi\/slide-0\"><div class=\"et_pb_container\"><div class=\"et_pb_slider_container_inner\"><div class=\"et_pb_slide_description\"><h3 class=\"et_pb_slide_title\">Branding is more than a logo \u2013 it is the feeling that remains when words are forgotten. It tells stories, creates experiences and makes brands unmistakable. A strong brand remains authentic and accompanies people like a trusted companion.<\/h3><div class=\"et_pb_slide_content\"><p class=\"p1 translation-block\"><strong>Katrin Tindler-Kempen<br><\/strong>Owner<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_slide_1 et_pb_slide et_pb_media_alignment_center et_pb_bg_layout_dark et_pb_text_align_center preset--group--divi-slide--divi-button--hko07m8--default preset--module--divi-slide--a0de610e-69b6-4a76-904e-10bd037bdbf8\" data-slide-id=\"divi\/slide-1\"><div class=\"et_pb_container\"><div class=\"et_pb_slider_container_inner\"><div class=\"et_pb_slide_description\"><h3 class=\"et_pb_slide_title\">Marketing is the art of inviting customers and getting them excited about your idea. It combines emotions with strategy and makes products visible. But true marketing does not end with the sale \u2013 it builds relationships that go beyond the moment.<\/h3><div class=\"et_pb_slide_content\"><p class=\"p1 translation-block\"><strong>Katrin Tindler-Kempen<br><\/strong>Owner<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section preset--module--divi-section--28d28b06-86ce-47c5-aa26-631130129a91\">\n<div class=\"et_pb_row_13 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_28 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_9 et_pb_image et_animated et_pb_module et_flex_module preset--module--divi-image--11e04bd7-52a6-4eea-8c96-1e60df8c1858\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-3829.jpg\" title=\"Katja_Velmans_Photography-3829\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-3829.jpg 1620w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-3829-1280x853.jpg 1280w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-3829-980x653.jpg 980w, https:\/\/2budesign.com\/wp-content\/uploads\/2026\/03\/Katja_Velmans_Fotografie-3829-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1620px, 100vw\" class=\"wp-image-29566\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_29 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>First steps<\/h4>\n<h2>Let's find out together how we can strengthen your brand<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p class=\"isSelectedEnd translation-block\"><span>#01<\/span><br><span>Book a <strong>free initial consultation<\/strong> with us \u2013 it\u2019s easy. Together, we\u2019ll look at where your <\/span>brand<span> currently stands, what challenges you\u2019re facing and what potential your brand holds.<\/span><\/p>\n<p class=\"isSelectedEnd translation-block\"><span>#02<\/span><br><span>We\u2019ll provide you with a <strong>tailored proposal<\/strong> for your next steps \u2013 ranging from <\/span>Brand Strategy and design to communication, right through to suitable services and processes.<\/p>\n<p><span>#03<\/span><br \/><span>Ideally we start with your <\/span><strong><span>Branding<\/span><\/strong><span>. Because only a clear brand identity creates the basis for effective <\/span><strong><span>Marketing and communication measures<\/span><\/strong><span>, that work in the long term.<\/span><\/p>\n<p><span>No strings attached \u2013 just a frank assessment of whether we\u2019re a good match.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_6_wrapper preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_6 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-button--divi-button--h1c8vfa--nested--7os10zr9fr preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/hello-2budesign\/30min\" target=\"_blank\" rel=\"nofollow noopener\">Arrange a coffee date<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":10,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":32025,"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/pages\/193\/revisions\/32025"}],"wp:attachment":[{"href":"https:\/\/2budesign.com\/en\/wp-json\/wp\/v2\/media?parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}