Social media without a call to action is like a good conversation without a conclusion. Nice, but without consequences. Call-to-actions (CTAs) help your community to understand what they can do with your content: react, save, continue reading or get in touch. For sustainable, vegan and value-orientated brands in particular, this is not about pressure, but about guidance. In this article, we show you how strong CTAs work, which types really work and how you can become visible without losing your attitude.

Hosting is more than just a technical detail. It determines performance, security, SEO, maintenance costs – and how peacefully you sleep at night. Many companies host their website with large providers such as Strato, IONOS or All-Inkl without knowing what is actually happening there. Others rely on developer hosting including maintenance and save time, money and coordination loops in the long term.

The customer lifecycle describes all the phases that your customers go through –, from the first curious encounter with your offer to the firm commitment to your brand. And because we at 2bu design don't just sell, but build relationships, we don't see the lifecycle as a sales funnel, but as a relationship path with depth. This is particularly relevant for purpose-driven companies, vegan labels, highly sensitive founders and sustainable brands. Because this is not about quick-fire sales – but about trust, values and commitment.

Instead of constantly attracting new people, it's worth encouraging existing customers to put a little more in their shopping basket. We'll show you ten proven, immediately implementable strategies – from free shipping from a minimum amount to cross-selling and upselling to loyalty programmes and simple returns – that increase your average order value (AOV) efficiently, sustainably and appreciatively.